Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog – posting to ALL those platforms – is overwhelming. (And then I come along and suggest you start doing live video?!)
It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.
So, recently I decided to take a different approach.
What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?
I started experimenting with Facebook Live and just last week I achieved *inconceivable live video success…!
I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.
The live video can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.
I wanted to share early results from this experiment because it’s doing even better than I expected.
In this recent interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 390 people and the video had 229 views.
I had a specific call to action which was to invite people to my Big Idea Lab event which was the first thing I say at the start – so I have a pretty clear idea that 229 people actually saw, heard or watched my invitation!
Comparing this to an earlier post I did to announce the same event. A regular post with an image and a link to register had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.
Clearly Facebook likes live video and will reward you when you make one by showing it to more people.
But it gets better.
I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.
This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!
Did it work? As of this writing the next Big Idea Lab has over 50 people registered. Which, as far as I’m concerned is a huge success!
If you’ve gone way down the social media rabbit hole and are feeling a little strung out from your content marketing, I invite you to join my FREE Videomaking Mastermind Group on Facebook where you can learn more about how to build engagement and trust with you ideal clients – before they even meet you – by doing Facebook Live Video.