Sometimes lessons in what it takes to help your business grow come from the most unlikely places – like getting your feet wet.
Take the plunge
I used to work for Outward Bound. Every morning we jumped in the ocean. It was always cold. Really cold. And yet we made everyone take the plunge. There was only one way to get used to it.
Do it every day.
At first it seemed like maybe this really wasn’t such a good idea. But by jumping in every day, it became normal. We didn’t just turn it into a daily practice, we made jumping in the ocean part of our cultural identity. When we each agreed to take the plunge, we became members of a tribe who were people of the water. We jumped in every day because we now believed that this was how we how we thrived.
It sounds crazy. It was crazy. No matter the weather, no matter how cold, we jumped in all the way.
Getting your feet wet as a daily practice
Since then I’ve seen first hand how developing a regular practice of ‘getting your feet wet’ works really well for growing your business.
We tend to develop our new stuff in a closet. Musicians call this ‘woodshedding’ – as in a long period of practicing your instrument out back in the wood shed so no one can see or hear you until you’re good enough.
This is not the way to grow your thriving enterprise. If you spend six months developing your next big project on your own, you may well find that you’ve spent all that time on something that no-one cares about.
You need to take the plunge with your new projects.
Jump in – get your feet wet – every day. I know. You’re not quite ready yet. It could be really cold!!
But, if you share some small part of what you’re working on you’ll get feedback right away.
Show Your Work
You may have noticed that this site is all about making videos. So what can you do with video as a daily practice?
You can show your work.
It’s all about reaching out to those you want to connect with. And you know what? If you start sharing part of your work each day you’ll actually start changing your identity. You’ll move from someone who’s thinking about doing something to someone who’s doing stuff.
The art of a daily share-your-work practice is about experimenting your way to success – to stop planning and start acting.
If you’re thinking about plunging in yourself you may be wondering what exactly does it look like?
Here are some helpful guidelines:
1. Plunging has three goals: showcase your creative process, share your vision, learn something from your audience.
2. It gets your feet wet right now. There’s no waiting around. Take a deep breath and… jump.
3. It’s simple.
4. It gets your blood going & moves you out of your comfort zone.
5. It puts you out there in front of your audience.
6. It’s an opportunity for growth.
Sharing early, messy versions of your work can be scary – you will meet your resistance – and you may find your audience doesn’t want what you’re creating.
But that’s how you learn.
And better to learn quickly, with others engaged with you along the way so you can jump in again. (if you fall off your horse, the best thing is to get right back up in the saddle again)
What plunging is not
1. It’s not deciding something. It’s deciding and then doing it.
2. It’s not staying in the closet. It puts you in front of your audience.
3. It’s not about sharing only with your friends and family. You need to jump out in front of the people you most want to impact and serve.
4. It’s not taking a class. You want to be sharing your gifts with the world. Now!
The benefits to getting your feet wet? You’ll avoid costly mistakes. You’ll learn what really works. You’ll do something now. Think for a moment about what getting your feet wet looks like for you. What action can you take that meets the six stages of plunging above?
Here’s how to get started. Just fill in the blanks…
My Next Plunge is: ____________________ (short phrase)
Learning Goal: ____________________
http://awesomevideomakers.com/wp-content/uploads/2017/04/take-the-plunge.jpg6871030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-10-24 10:08:102017-10-24 12:52:03How getting your feet wet every day will grow your business - the entrepreneurs guide to taking the plunge
Here’s a recent interview where I’m taking about the biggest Facebook Live Mistakes people make when they go live that keep them from growing their audience and growing their business. I was interviewed by Haley Gray, who is a business coach for women entrepreneurs and the founder of Leadership Girl. (She has a huge, active community of business women on Facebook with over 60,000 members!)
Haley’s hosting a 3-day event in North Carolina called Leadership Girl Summit. (I’ll be one of the featured speakers there). Haley revealed that she goes live almost every day, so she had a lot to share on how to use Facebook Live Video to grow your business, which led to a really great conversation between the two of us.
Here are the highlights:
2:15 How do you go from, “I’m terrified to be on camera.” to “Now, I’m going to rock this and own it!”
3:45 Why doing live video is perfect for people who are always trying to be perfect.
5:00 What’s a good way to get more people to watch your live videos?
8:00 Why right now is the best time to start doing live video.
9:15 Should you create your own Facebook Group?
11:00 Should you broadcast to a Business page or your Group page?
12:35 What is the best selfie stick for live video?
15:00 How to use a selfie stick to do live videos at a conference to grow your audience.
16:45 The 5 Mistakes people make when they go live that keep them from getting clients
22:20 How to create your own format for your live stream.
23:55 Should you go live with your cat?
25:15 The Biggest Facebook Live Mistakes people are making when they go live.
35:25 Why Facebook Live is one of the most important tools for small business
http://awesomevideomakers.com/wp-content/uploads/2017/08/leadership-girl-1.png278600Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-08-23 13:27:512017-08-23 18:02:42The 5 Mistakes You're Making With Facebook Live That's Costing You Business
It’s here! Now you can do a 2 person broadcast on Facebook live stream. Today I want to tell you about something I’m really excited about which is the new feature that Facebook Live has rolled out recently that allows you to do 2 person broadcast on Facebook Live. You can even do Facebook Live with multiple presenters.
The cool thing about it is that it gives this fabulous reach. Every time you do a 2 person broadcast, your live stream is going to be shared to all of your guest’s followers.
So try this out on your own. Do a Facebook live stream with 2 people.
http://awesomevideomakers.com/wp-content/uploads/2017/07/2-person-broadcast.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-07-19 10:08:102017-08-08 18:35:55How to do a 2 Person Broadcast on Facebook Live Stream
I can’t think of anyone who could offer better motivation for successful entrepreneurs than Henry David Thoreau – so I shot this video at the site where he wrote his famous book, ‘On Walden Pond.’
Thoreau built his own cabin (yes, he’s the grandfather of the tiny house movement) and lived on Walden Pond for a year while writing his book. What I want to talk about is the inspiration that I’ve gotten, especially as an entrepreneur, from a guy like Henry.
One thing he wrote that really resonates with me was his warning about how ‘men lead lives of quiet desperation.’ When I read those words I thought, “No! I’m not going to do that!”
Thoreau really was his own man. “Live the life you have imagined,” he wrote, “simplicity, simplicity, simplicity” – advocating freedom from distractions of the endlessly diverting display of the world of stuff, stuff and more stuff – great entrepreneurial advice! “It’s not enough to be busy. So are the ants. The question is: what are we busy about…?”
He was a thought leader and the inspiration for civil disobedience movements around the world – inspiring people like Gandhi and Martin Luther King to lead their own movements and succeed. And he did this in the face of a lot of challenge – lot’s of people didn’t agree with him or they thought he was kind of crazy.
If you’re an entrepreneur, like I’m an entrepreneur, we are doing something that is genuinely challenging and where other people are looking at us and saying, “Oh, that’ll never work. That’s never going to fly.” And yet here we are continuing to pursue something that we really believe in on our path to becoming successful entrepreneurs.
When I’m facing serious challenges in the work that I do – and it comes up pretty often where I’m thinking, “Oh, I’m not sure that this will work,” or I have some doubt. One of the stories that I tell myself is the story of Thoreau and what he did to carve his own path and to try things and to go against conventional wisdom.
So, what are the inspirations and what are the stories that you tell yourself when you’re facing your challenges?
I want you to feel like you’ve just discovered the Swiss army knife for attracting clients online with social video marketing.
How many people out there are MacGyver fans?
As you know, MacGyver’s the guy who could take a roll of duct tape and a paper clip and fix just about anything. What I want to do is show you how using live video can be the duct tape and paper clip fix for attracting all the clients you need.
The problem that I see is this: We’re all spending a lot of time engaging with people through social media, in our blog, sending out email and all of these different platforms take up all this extra time. It’s a big, big job to do and the more you look at Facebook and then you look at Twitter and then you look over at LinkedIn, the more it can feel overwhelming.
I want to show you the cure for this. Here’s the MacGyver thing. You can be all over the place with social media and then somebody like me comes along as says, “Hey, I got an idea for you. Why don’t we make video?” And the first thing that’s popping into your head is, “Oh no! Not another thing. You mean I have to do video too?”
But if you use live video and you’re just using your phone, first of all you don’t need any other fancy gear – you already have a phone – and when you do the video, the only time it takes is the time to talk into your camera. And when you’re done, you’re really done. There’s no editing, there’s no post production, you don’t even have to upload it anywhere, it’s already up. And the cool thing is that because it’s up on a platform like Facebook – Facebook is where everybody is. Now you’re able to reach a very large and targeted group of people.
But this is where the duct tape comes in.
You can take that same piece of content – the same video – and repurpose it onto Youtube, your blog, into an email blast, on LinkedIn and even take the audio and turn it into a podcast. So, if you’re already blogging or if you’re already doing a podcast or if you already have a Youtube channel, you can start with a Facebook Live video and then use the same content on all your other platforms – and be everywhere in no time at all.
If you really want to really master the MacGyver approach to making social video then join my FREE Videomaking Mastermind Facebook Group where you can post your videos, get positive feedback and learn from what others are doing.
http://awesomevideomakers.com/wp-content/uploads/2017/07/magyver-video.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-07-01 22:53:212017-08-10 13:32:15How to be the MacGyver of Social Video Marketing
Let’s face it. The world is a crowded place. And busy. And loud. Which means your small business can feel pretty hidden. And your work ends up lost in the crowd.
And we spend tons of energy trying to figure out what new technique or new tool will help us break through all the noise.
But the real answer isn’t ‘out there’ (with the latest snap chat type app). It’s inside you. Your beliefs. Your experience. Your unique approach is what will make you and your business stand out.
You want to engage your customers, but you need to attract their attention first. So how exactly do you create attention grabbing videos?
Here’s the thing: start by challenging an assumption that your customers are making about how they can get the benefit that your product offers.
To be clear, I’ll say this again in a different way: You have a product that offers a solution to a problem (a.k.a. the benefit). Your customers have a belief system about how they’ll get that benefit. Often this is a limited belief. And their belief is not the truth.
It’s a myth. And that myth is ripe to be busted wide open.
This is a job for Mythbusters!
(Cue Ghostbusters theme song…)
Bust open one of their myths (one of their core beliefs) and suddenly they’ll be intrigued – by you. You’ve got their attention. Challenge one of their assumptions and they’ll start tuning in to what you’re saying. Change one of their assumptions and they’ll start following you – (on Facebook & Twitter & Youtube).
So, how can you do this?
Here’s a case study, (see the video above), which is one of the finest recent examples of mythbusting, and attention grabbing videos, out there.
Case Study: Like A Girl
The Like A Girl video (above) works because it breaks one of our collective myths. After watching you’ll probably never use the expression “like a girl” in a negative way — intentionally or not — again.
The video is striking, and attention grabbing, because it directly challenges our collective myth of what it means to do things “like a girl.” We are shown young individuals (both male and female) standing in front of the camera while being interviewed by documentary filmmaker Lauren Greenfield. (F.Y.I. Greenfield is the Sundance Film Festival award-winning creator of “The Queen of Versailles”).
Greenfield asks each one to act out phrases like “Run like a girl” and “Fight like a girl.” As you might expect, they do a lot of exaggerated limp arm movements and feeble running in place.
This works because we know this is real. We’re seeing honest reactions. And we believe it because we’re seeing people respond to the prompts the same way we would respond. It confirms our mythical image of the true meaning of “like a girl.”
Then, the same question is posed to a group of young girls. And one tiny girl’s unequivocal: “It means to run as fast as you can,” when asked: “What does it mean to you when I say: ‘Run like a girl?’” is especially moving.
You can’t help but feel a swell of pride — as if you were their parent, maybe — as you watch her dart across the screen with purpose and power. (full disclosure: I have an 13 year-old daughter so I got swayed).
The video brilliantly sets up two groups of people. Pre-adolescent girls — and the rest of the world. Ask a young girl how to run or throw like a girl and she, surprise, runs or throws. Period. She gives it her all.
Ask a young boy how to run like a girl and you know what you’re going to get. (the male version of our myth).
But what really makes the video is when women are asked to perform these tasks like a girl. Somewhere between girlhood and womanhood, it turns out, they’ve accepted the boys’ idea of throwing and running and hitting like a girl, and mockingly flop their hands and legs. The contrast makes it all too clear how young women lose self-esteem the more they grow up and hear “like a girl” as a derogatory statement.
All of the above succeeds in flying under the radar of the viewers. We’re no longer watching an ad – or a commercially sponsored video, We’ve become intrigued by the social experiment that’s unfolding before our eyes. And the ultimate pattern interrupt with the question, at 1:06, “When did doing something like a girl become an insult?”
Now we’re hooked.
By busting open our myth about what it means to be “like a girl”, the company who created this video, Always, has now captured our attention and prompted a great conversation, for example: “Why can’t ‘run like a girl’ also mean ‘win the race’?”, (and I really appreciate the shift in this video from social experiments about beauty – as in the Dove Real Beauty campaign – to one about empowerment).
Always succeeded because their #Likeagirl video redefined the myth behind the phrase “like a girl.” They captured attention – 58 million views on Youtube. And they started a great ongoing conversation
Do something attention grabbing to challenge your crowd
What myth can you bust open? What assumptions are your customers making that you can challenge?
http://awesomevideomakers.com/wp-content/uploads/2017/05/attention-grabbing.jpg5791030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-06-20 06:58:182017-08-08 18:24:27How to make attention grabbing videos
How do you get comfortable in front of the camera? How do you learn to love the way you show up doing live video?
Today I’m going to talk about the one thing I’m hearing most often from people that’s really holding them back from making video and especially from making live video. People are telling me again and again that they really just don’t like the way they look on camera, or they don’t like the way they sound on camera. They say, “Well I made a video and I looked at myself and you know what? I just don’t think I look that great.”
What I’m going to address is how do you learn to love the way you show up when you’re in front of the camera?
When I was a little kid I was living in a house where all the mirrors all over the house were way up high, way above my head. By age 3 or age 4 I didn’t actually know what I looked like. At the time I had this really positive self image. In fact my hero was the western TV star Michael Landon. You probably remember Michael Landon from the show, “Little House on the Prairie.” But I remember him from an earlier western that was called, “Bonanza” and he was really handsome and he was really cool and I thought he was the best thing ever. I wanted to be like him. I wanted to be Michael Landon. And I thought that I looked like Michael Landon.
One day I went into our big bathroom and I climbed up onto the rim of our clawfoot bathtub and from there I climbed up onto the sink and above the sink there was a bathroom mirror. I stood up on the sink and balanced myself and I could see myself in the mirror…
And what I saw was this little kid with a completely shaved head and this really big forehead and a really tiny, scrunched face. I did not look anything like Michael Landon and I was horrified.
I went down, with tears in my eyes and found my mother in the kitchen. She remembers this story and actually tells this story over and over. To her credit and great wisdom she took me out bought a mirror – a big nice mirror with a wooden frame – and she hung it in my bedroom at my height so that when I got up in the morning my mirror was there. When I got dressed in the morning, I could stand in front of the mirror and get dressed. And every day I would see myself and over and over in this practice of looking in the mirror and seeing myself, I got really used to who I was. In fact not only did I get used to who I was, I really fell in love with my reflection and who I was.
Honestly, I used to do stuff like dance in front of the mirror and then I would hold up a hair brush and pretend it was a microphone. And I would sing rock songs in front of the mirror. And I became a rockstar – to myself. And my reflection of me was rockstar.
This really works. Anyone can do this. I’m sure you’ve had some experience of looking at yourself in the mirror and feeling that self love. And if you haven’t, trust me, try it. This is a life skill. With this kind of practice, you can learn to love how you show up in the mirror.
The really good news is that right now, with all of these rectangular smartphone things, we now carry a mirror in our pocket everywhere we go. And there’s nothing better or easier that you can do than pull out your phone, turn on the camera, (remember to turn is sideways) and hit record. And talk to yourself. You don’t have to try and broadcast anywhere, but just make a recording and then look at that recording. And then tomorrow do it again. And the next day keep on going. With this practice, the same as what I experienced growing up, you will not only get used to look and the way you show up and the way you sound, but you will learn to love the way you look and sound. You’ll actually learn to love the person who your are when you’re showing up.
The other good news – and this is specifically to doing live video – when you go live no one out there expects you to be perfect. They don’t expect you to be a rockstar. They expect you to be yourself. And the more you show up as yourself, the more they are going to resonate with you. What happens is that you go live and people go, “I like this!” I promise you by doing this, by pulling out your phone, hitting record, going live, people will like your thing, they will comment, they will say, “You’re awesome!” And what will happen is that you’ll start believing it.
You’ll be thinking, “Wow! People think I’m awesome.”
Over time you will start feeling, “I am really doing something. I’m showing up as who I am. I’m offering people something that is valuable to them and they’re appreciating it.” And that’s as far as you need to go. The more you do that the more you realize you are doing it.
And if you’d like to know a good place to start, I’d like to invite you to join my FREE Videomaking Mastermind group on Facebook where there are a bunch of Awesome Videomakers who are making videos and they’re posting them into the group where we can all look at them and give them kudos and give them praise and give them very constructive, helpful feedback on how to be even more awesome. You can join right here – the group is FREE!
http://awesomevideomakers.com/wp-content/uploads/2017/06/essential-ingredients.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-06-18 01:27:262017-08-08 18:22:40How to get comfortable in front of the camera doing live video
I’ve been following lots of teachers online and all of them come up with these simple learning things where they teach you 3 tips or 4 tricks or 5 essentials, and each of the things they teach you start with the same letter. So they’ll offer the 4 P’s or the 5 L’s…
I decided that I wanted to do that myself so in this video I’ve come up with the 4 I’s: The Essential Ingredients to Awesome Videos. And I want you to put in the comments below whether you think this kind of thing is helpful or hokey. Here are the 4 essential ingredients that you need in every single video that you make.
The very first ingredient is Intent. What’s your intention? What’s your reason for making the video? And most importantly, what do you want the people who are watching the video to do? And this is different than what do you want them to learn or what do you want them to understand. You want to think of this as an experience for them. They really want to get some kind of experiential, emotional value from watching your video. So, when they see the video, then they will do something. That’s your intent. What are they going to do after they watch your video?
Then you want to intrigue them. Basically, intrigue is all about selling them the idea of watching your video. At the beginning of the video above I was trying to intrigue you by saying, “I’ve got 4 ingredients.” And now you’re thinking, “Well I wonder what they could possibly be. I know they all start with the letter I, but I don’t know what they are!” Hopefully that intrigues you enough to watch it all the way through. So at the very beginning you have to do something very intriguing to catch their attention.
The third thing is Insight. You want to share your insight. What’s the thing that you know that they don’t? Usually what you’re doing when you’re making a video is you’re solving a problem. And you’re solving a problem for the people who are watching. If they knew how to solve the problem, they’d already be doing it. So, there is something that you know that’s going to help them. You have an insight and that is the main content of your video.
Last but not least, is share your inspiration. You want to inspire them at the end of your video to take action. Cajole them. Inform them. Give them ideas. Give them a very specific call to action so that they will then go do the thing that you want them to do.
So there you have it. The four essential ingredients of every single video: Intent, Intrigue, Insight and Inspire to Action.
Want more insights on how to do live video? And how to get clients from doing live video?
“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.
“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”
Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.
As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.
http://awesomevideomakers.com/wp-content/uploads/2017/05/engaging-video-campaigns.jpg8441500Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-05-16 15:20:542017-08-08 18:17:49How to Create Engaging Video Campaigns With Just a Smartphone
Here’s a case study showing how a simple video was made great by using inspirational metaphors about how the Grand Canyon was formed. Watch how one of the members in my Video making Mastermind group on Facebook shot this video of herself with the Grand Canyon in the background.
Meet personal trainer, Anne Caulkins. Her business is called Wicked Lean and if you’re at all interested in going out there and getting yourself wicked lean, then you should sign up for Anne’s online personal training program – that will give you the body you want.
I made a few suggestions about Anne’s first video. The first one was, “Hey Anne, turn your phone sideways, so we can see more of the canyon!”
The second thing that I suggested was to engage her viewers more. Here she was talking about the Grand Canyon, standing in front of the Grand Canyon, and it would be easy to say, “How many of you have been to the Grand Canyon? If you’ve ever been here before, say, ‘Yes!'”
And in the comments down below people could have said, “Yes, yes yes” and they could’ve mentioned when they were there or what happened to them when they were there. That’s a really good, easy thing to do as a prompt to get people to respond to you.
Next I noted that she’d brought up the inspirational metaphors of, “Here you have this huge canyon, but it took just little drops of water to create it. And those little drops of water were very powerful.” There again she could engage her viewers with questions like, “What are the little drops of water that you’re doing? What’s the little drop of water you’re doing today that’s going to be carving out your Grand Canyon?” Or even better, “What’s the Grand Canyon that you’re carving out?
Two days later Anne made a second video and I just had to share it to show you how easy it is to make just a couple of little shifts that will make all the difference in your video.
I think the second video looks fantastic. This way of using inspirational metaphors in your video is a very powerful thing in terms of getting them to respond to while they’re watching your video – so that they’ll leave a comment and then you can start having a longer conversation with them by replying.
My drop of water is that I make videos. Every week I’m making a new video like this and that little drop of water is carving out a great big canyon of empowering people to show up, and to be themselves, and to share their gifts.
By sharing my own gifts on a regular basis, I’m helping you, and hopefully inspiring you to get out there in the world and gather your people around you and share your gifts with them.
I’d love it if you would comment and tell me, “What’s the drop of water that you’re doing on a regular basis to share your gifts?” And, even better, “What is your Grand Canyon?”
http://awesomevideomakers.com/wp-content/uploads/2017/05/video-viewers-to-clients-1.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-05-14 23:12:592017-08-08 18:15:56How to Engage Your Video Audience with Inspirational Metaphors