Let’s say you organized a live event and you managed to get some sponsors and you invited a panel of speakers plus a guest host and then the day of the event turned out to have a torrential rain storm and only 12 people showed up?
Not so great, right?
But what if you live streamed your event? – and encouraged audience engagement? Could you reach a much larger audience and turn your first-time turnout into a big success…?
Here’s an example of a first-time event that had an attendance of fewer than 20 people (including the presenters!) and yet managed to reach an online audience of hundreds viewers who watched the live stream. This case study shows how you can dramatically increase audience engagement.
Just this week, I was at an event that was the first time this event had ever happened. And it was in the morning. It started at 8:00AM and it was on a really rainy day.
You can imagine the turnout we had.
For this event the organizer had recruited three panelists and a host plus another guest speaker and two sponsors who also got up and spoke to the audience – a total of eight people including the organizer himself. The total number of people was less than twenty – so the audience size was pretty modest for this first-time event.
We could have all been quite disappointed at this turnout. However, I was there with my phone and I made the whole thing go live onto Facebook which gave us the chance to reach a much bigger group of people.
I’d like to share with you the results we got from this experiment. There were two things that worked really well for this kind of audience building.
The first thing that happened was that I got up in front of the group and I asked them to pull out their phone and to go to the Awesome Videomakers page on Facebook where they could see the live stream. I enrolled them in the vision of helping us grow the event simply by hitting the share button.
We got a total of 16 shares. Which means practically everyone there actually did what I asked them to. It’s an amazing response from the number of people who were there.
What did that do for us? The live stream had a total reach of over 3,000 people and over 800 views! From an audience of 20 to and audience of 800!
The second thing that we did that seemed to work well was that we asked people who were wathing the video to respond to us during the presentation.
In this case the event was all about leadership for millennials. The organizer of the event asked the audience, “Which generation are you? Are you a millennial? A baby boomer? Generation x? Or generation y? In the comments write in ‘millennial’ or write in ‘baby boomer.'”
And that was a very good prompt. And this is the kind of thing that you want to be doing in your events to get people to respond to you in the comments – even when they’re watching during the replay.
Don’t ask tough questions where they have to write long answers. Give them a multiple choice or give them the word to say to respond. And what that does for you is that it takes an anonymous group of viewers who will now identify themselves. They raise their hand and say, “Here’s my answer.” Facebook displays their name and profile picture so you can reply to them and start having a real conversation.
And then, of course, make sure you invite them to your next event.
http://awesomevideomakers.com/wp-content/uploads/2017/04/audience-engagement.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-23 13:49:592017-08-08 16:04:26How to increase audience engagement on live video
I’m going to talk about something that’s really been bugging me. I’ve been watching a lot of people go live, and do live streaming, and there’s been this one thing that is just not right about your live streams.
I’m doing it at the start of this video, and I’m wondering if you can take a look at what I’m doing and tell me what’s wrong with this picture?
If you can tell what’s wrong, put it in the comments below…
(Hint: can you read the words on my T shirt?)
Here’s the deal.
A lot of people go live on Facebook and they’re using the selfie-facing camera, which is the one that’s aimed at yourself, and when you do that, that default settings for that camera is to have everything flipped around backwards.
This is especially disorienting when someone is going live while they’re driving because it looks like they’ve moved to the U.K. and now they’re driving from the right side of their car…
And if you have writing on your shirt, or if you want to hold up a sign, or if you have a big logo behind you – all of that is going to be backwards.
Here’s the solution…
When you’re getting ready to go live with the Facebook app and you open up the app – you can see a little tiny ‘wand’ icon in the top corner of your screen. Press on the wand and you open a narrow menu which has four icons. The top menu icon is a little wrench. Press on that and you’ll open a second menu which has ‘horizontal flip’ as the top choice. Press on ‘horizontal flip’ and your image will right itself!!
The next time you go live make sure you press on the wand and then press on the wrench and then press on ‘horizontal flip’ and you will not be in the land of backwards.
If you’d like to find out what other mistakes you can easily avoid (and if you never want to miss super simple video hacks), then
http://awesomevideomakers.com/wp-content/uploads/2017/04/live-streaming-hack.png476847Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-17 15:15:002018-01-14 12:31:341 Simple Live Streaming Hack that will make you right with the world
Here’s my 3 step strategy which will guide you in the best ways to make video for your business.
Now, I know what you’re thinking: you’re thinking, “Oh video! That’s too much trouble. That’s gonna take way too much time!”
So let’s be honest.
There are lots of ways that you can make video that are really time consuming.
But today, I’m going to show you a system – three simple steps – so that you can put your video out there and you can be sure that you’re going to get a good response from all the effort that you put into making your video.
Step #1 is that you start by going live on Facebook. Now why do you do that? It’s because of reach. You’re going to be able to reach all your friends and all your followers on Facebook because that is where they already are.
Facebook loves live video.
And it rewards you when you make a live video by giving you this huge reach. So, you make a video and it’s typically going to reach out to about 1,000 people – and out of those 1,000 people, several hundred of them will watch your video. That’s the reward that Facebook gives you – every single time.
The real reason to start with live is because it’s easy. The time that it takes you to go live is all the time it takes to make your video. When you’re done, you’re done. There’s no post production, there’s no editing. You don’t even have to upload it anywhere. It’s already live.
If you’re wondering about how do you make video without taking a lot of time or going to a lot of trouble: go onto Facebook. Use the Facebook app. Go live. Press the button, and you’re done!
OK, so what’s step #2?
After you go live, you take that same video and you add a nice introduction that’s been pre-recorded that says, “Hello, I’m this person and I do this thing and today this is what we’re going to talk about.” And put that at the beginning of your video.
At the end, take another section that’s a pre-recorded video that says, “Thanks so much for watching and make sure that after you watch you do this thing that I want you to do.” And give them a call to action.
You take those two parts and you just bolt them onto your video with an editing tool like iMovie – and upload this longer video onto Youtube.
Now why do you upload onto Youtube? Because when you’re on Youtube, now you’re going to get search. On Facebook you get reach, but you don’t get any search. People aren’t going to search for you on Facebook and find you by searching. But they will search for the problem that you solve in your video or the answer to the question that they have that’s in your video. And they go onto Google or they go onto Youtube and they look for the answer you’re providing, and if you have a video on that subject, they can find you and watch your video. So you get more views this way.
And this keeps going on forever when you have a video on Youtube. The unfortunate thing about Facebook is that it gives you great reach but has a short shelf life. Your video goes up but within 24 hours that’s kind of it. It’s not going to get a lot more views. But as soon as you put it on Youtube, it has a shelf life that lasts for a really long time.
Step #3 is you take that video – the same video – and embed it onto your blog. You reach out to your email list and say, “Hey, I just made this great video for you!” Put a little thumbnail picture of the video in the email and you get them to click through and go to your blog post and watch it.
That will create the same kind of search index for people coming to your blog and coming to your website – where you can engage them further. If they’re new visitors, you can invite them to join your email list.
These three steps:
Start with FB live (big reach!!)(no time!!) – do something actionable – people are looking for results – you want to give them the experience of getting the results they’re looking for…
Post on youtube (search!!)(long shelf life!!)
Post on your blog (web site) add bonus content that people can download (grow your email list) bing!!!
Here’s the thing – this information is awesome – but if you don’t make these changes then you will spend too much time and not get the return you’re looking for
http://awesomevideomakers.com/wp-content/uploads/2017/04/video-for-your-business.png306553Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-04 23:36:352017-11-19 16:23:23How to Start Using Live Video for Your Business
Do we stop to appreciate it? Do we recognize talent in an unexpected context?
Why is great talent not enough?
“A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.
Three minutes went by, and a middle aged man noticed there was a musician playing. He slowed his pace, and stopped for a few seconds, and then hurried up to meet his schedule.
A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping, and continued to walk.
A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.
The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried, but the kid stopped to look at the violinist. Finally, the mother pushed hard, and the child continued to walk, turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.
In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money, but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.
No one knew this, but the violinist was Joshua Bell, one of the most talented musicians in the world. He had just played one of the most intricate pieces ever written, on a violin worth $3.5 million dollars.”
Two days before his playing in the subway, Joshua Bell sold out at a theater here in Boston where the seats averaged $100.
The real story behind the Joshua Bell subway video
What bothers me about this story is not that Joshua Bell went unnoticed – it’s the suggestion that since he was ignored there must be something wrong with us and that if we can’t take a few minutes out of our day to notice great talent then we’re kind of doomed to a boring, mundane, existence.
No. I can’t accept this.
What bothers me is that this story is like the one about the king who disguises himself as a beggar and goes out among the common folk – and then ends up being surprised that no one recognizes or accepts him as king once he reveals himself.
There are situations every day of the year where a great many talented people are practicing their craft – and yet they are getting a response equivalent to people ignoring Joshua Bell in the subway.
The simple truth: your talent is not enough
Many of us believe that if we put in the work and we hone our skills and we become the best at what we do – that our talent will shine through and people will recognize and reward us with their patronage.
Actually, you’re story will likely end up like the Joshua Bell subway video. You’ll be ignored.
I know that Joshua’s performance was meant as an experiment and that he purposefully did nothing to showcase himself – except to play his violin. But let’s imagine what he might have done to attract some attention.
Location, Location, Location
Joshua’s first mistake was that he was playing near the entrance to the subway. Everyone knows that early morning commuters are notoriously in a hurry and that when they enter a subway station they will hurry on down to the train platform almost no matter what. On the other hand, the train platform itself has a captive audience – because no matter how much of a hurry you’re in – you’re not going anywhere until the next train comes.
Joshua could have placed himself on a platform and, in between train arrivals, he could have been playing his heart out to an audience that he knew would be forced to wait and listen.
This is important. No matter what it is that you do – you can find an audience that will love your work. Where do they hang out? Where could you find the equivalent of a captive audience? Go there.
There was a time when all across the United States there were little signs put up along the highway with clever little rhymes. This was an ad campaign by Burma Shave. The series was always in the same structure: four signs each with one line of a rhyme – always humorous with a punch line.
Don’t put your elbow
Out too far
It may go home
in another car
(there was always a fifth sign that said ‘Burma Shave’ – the ad part)
I remember traveling across the country in my family’s station wagon (at five years old) looking eagerly for the next signs and reading each one aloud. The anticipation was half the fun. I also remember that people made up their own rhymes – as a kind of parody – always ending with ‘burma shave’ which turned out to be an amazingly creative viral strategy for the company.
(full disclosure – the above example may, in fact, be one of the parody rhymes – it’s the only one I can remember off the top of my head)
Not Another Roadside Attraction
Two decades ago the poet William Stafford used this exact same technique to showcase his poetry. Stafford, a very talented and celebrated poet from Washington state, was grappling with the challenge of how exactly do you bring poetry to the mainstream? How can you get mom and dad and all the kids reading poetry together?
Well, he published a series of poems as roadside attractions along a lonely stretch of highway in the Methow Valley in Eastern Washington. His poems were each placed on weatherproof signs at a series of road turnouts along the route – usually where there was also an incredible view of the natural scenery of the North Cascade Mountains.
A Valley Like This
Sometimes you look at an empty valley like this and suddenly the air is filled with snow. That is the way the whole world happened – there was nothing, and then…
But maybe sometime you will look out and even the mountains are gone. the world become nothing again. What can a person do to help bring back the world?
We have to watch it and then look at each other. Together we hold it close and carefully save it, like a bubble that can disappear if we don’t watch out.
Please think about this as you go on. Breathe on the world. Hold out your hands to it. When mornings and evenings roll along, watch how they open and close, how they invite you to the long party that your life is.
By going to where his target group would be and speaking directly to them, William Stafford captured his audience.
As a result his poetry has been read, and shared, by a larger and far more diverse population.(note these poems were all posted in the pre-internet era.)
You can accomplish the same level of engagement that Stafford did by speaking simply and directly to your audience and addressing their desires.
Imagine if, back in the subway, Joshua Bell had collaborated with a poet who wrote out four lines of poetry about the beauty of music played on a violin – and these lines were then placed on four signs leading to Joshua’s location on a train platform (where everyone would have to listen while waiting for the next train)?
http://awesomevideomakers.com/wp-content/uploads/2017/04/joshua-bell-in-subway.jpg250400Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-04 16:14:142017-08-08 15:53:21How to be ignored & unpopular: the Joshua Bell Subway Video
Here’s how I learned the number one thing you can do to attract ideal clients
I live in Boston and when I first moved here from the west coast, I didn’t understand a lot about the local culture. One of the first things that I did when I got here was to go down to Cape Cod and check out the beaches. A friend and I drove down to a town called Woods Hole. When we got there we were driving around looking for the local beach and we couldn’t find it.
Then I saw this guy walking along the side of the road and I said, “He looks like he’s local, let’s ask him.” We pulled over and I rolled down the window and I said, “Hey, do you live around here?”
He took one look at me and said, “WHAT’S-IT MATTAH?”
And I thought, “Oh, this is the local greeting…”
It turned out that he warmed up and he did tell us where the beach was, but my point is that his response is exactly the same as what you’re going to get every time you reach out to your prospective clients or to your ideal target audience. They are always going to come back to you and say, “What’s it matter? Why does it matter to me?
If, in your presentation, you’re not telling them why it matters, they’re not going to pay attention. If all you’re talking about is yourself and you’re not talking about them and their problems, they just don’t care.
I’ve been helping entrepreneurs tell their “Why does it matter” story for the last 10 years and I’ve come to believe two things. The first one is that everyone has a story that’s worth listening to. And the second thing is that because you have a story worth listening to, then you have a responsibility to get it out in the world.
And yet what I see, over and over, is that a lot of entrepreneurs have a great gift, they’ve got this great passion, but when it comes time to tell their story, they crash and burn. And this can be even more pronounced when it comes to telling your story on video.
When people consider doing video and they think it’s too much trouble, it’s too daunting, it’s going to take too much time, it’s going to cost too much money.
http://awesomevideomakers.com/wp-content/uploads/2017/04/ideal-clients-1.png475847Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-02 16:05:452017-08-08 15:51:07What a Boston Attitude Taught me About Ideal Clients
Here’s a very simple solution to a really common problem. The problem is that when you are shooting 2-person interview videos with your phone – and you’re about arm’s length away from your phone – and you’re holding your phone, selfie-style – and you’re wanting to talk to your guest who’s right next to you. And the trouble is that you’re trying to get them in the shot and trying to get yourself in the shot – and when you get yourself in the shot, you loose them – and when you get them in the shot, you loose yourself.
And this is the problem.
So, how do you solve this problem?
Well, I use this very simple and really cool tool – the Techo universal HD lens – a wide angle lens for your phone. What you do is just clip the lens right onto your smartphone and it will give a really wide angle shot.
The lens gives a much wider view so that you can still be an arms length from your phone and still hold it selfie-style and now you’ll have lots of space in the shot for both you and your guest to talk to each other.
If you’re walking around with your phone and you’re wanting to give your viewers a tour of what’s going on around you, the wide angle lens is a great tool for showing everything around you. It’s particularly good for indoor spaces because it can help show an entire room. The video above was shot at Workbar, which is the shared workspace that I work in, and I can give you a view of the entire room once I have the wide angle lens attached.
If you like to learn this kind of video hack for making videos with your smartphone then join my Videomaking Mastermind group on Facebook. Other people are posting their videos and their experimentations and you can learn from what everyone else is doing as well as post your own stuff – and I’ll take a look at it and I’ll critique it and I’ll give you suggestions of how to make it even better.
http://awesomevideomakers.com/wp-content/uploads/2017/03/interview-videos.png309554Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-28 23:49:112017-12-10 21:25:42How to shoot 2-person interview videos with your phone
http://awesomevideomakers.com/wp-content/uploads/2017/04/speak-like-pro.jpg10051600Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-26 17:10:372017-08-08 15:39:356 Steps to Making Authentic Video Testimonials
One of the biggest challenges when you’re doing a live video is that you need to talk for a pretty long time. Live videos are often 15 – 20 minutes long or more. What’s the secret to remembering what it is that you want to say in your live video, and not look awkward when you’re looking off camera to try and read your video script that you have pasted on the wall? How are you going to remember all the things you want to say in your video during the time that you’re talking? It’s all too easy to forget some very important thing that you want to share.
Here’s my live video cheat sheet for accessing your notes and looking cool while you do it.
First of all, don’t do a script. If you try to read from a script it will sound forced. It will not sound natural. A better technique is to create an outline with your major points. And then you can take that outline and put it on your tablet. Hold the tablet up with you in front of the camera and use it to refer to your notes.
This looks very natural. A lot of very successful video people doing this. One of the most well known is Marie Forleo. She will sit with her tablet and she’ll be interviewing someone or she’ll be just talking to the camera and she’ll have her tablet visibly in her hand so she can look at it whenever she needs to.
Another technique is to use a table and your laptop in front of you and you can have your notes on the laptop for easy reference.
http://awesomevideomakers.com/wp-content/uploads/2017/04/video-script.png311555Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-25 16:38:172017-08-08 15:36:522 Hidden Secrets to Reading Your Video Script without Looking Awkward
Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog – posting to ALL those platforms – is overwhelming. (And then I come along and suggest you start doing live video?!)
It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.
So, recently I decided to take a different approach.
What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?
I started experimenting with Facebook Live and just last week I achieved *inconceivable live video success…!
I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.
The live video can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.
I wanted to share early results from this experiment because it’s doing even better than I expected.
In this recent interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 390 people and the video had 229 views.
I had a specific call to action which was to invite people to my Big Idea Lab event which was the first thing I say at the start – so I have a pretty clear idea that 229 people actually saw, heard or watched my invitation!
Comparing this to an earlier post I did to announce the same event. A regular post with an image and a link to register had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.
Clearly Facebook likes live video and will reward you when you make one by showing it to more people.
But it gets better.
I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.
This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!
Did it work? As of this writing the next Big Idea Lab has over 50 people registered. Which, as far as I’m concerned is a huge success!
If you’ve gone way down the social media rabbit hole and are feeling a little strung out from your content marketing, I invite you to join my FREE Videomaking Mastermind Group on Facebook where you can learn more about how to build engagement and trust with you ideal clients – before they even meet you – by doing Facebook Live Video.
http://awesomevideomakers.com/wp-content/uploads/2017/04/live-video-success-1.jpg6671000Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-18 16:43:472017-08-08 20:18:23How to achieve inconceivable success with live video
What’s the biggest thing standing in the way of anyone wanting to create change in their life?
Your business solves a BIG problem – you help your clients make positive changes in their life – and that has huge value, right? So, when you start talking with prospective clients, you may be thinking that if you could just show them the great advantages of working with you, they’d be sure to do it. But describing your process or features, and even your benefits, may not do the trick – no matter how good a job you do of describing your work.
You’re fishing with awesome bait. Why won’t they bite?
The reason is… they don’t think it’s possible.
And this isn’t because they don’t believe you. It’s because they don’t believe in themselves. They don’t think they can do it. They’ve already tried a bunch of things to solve their problem – and it hasn’t worked. So they’ve giving up. They’ve settled for living with whatever version of chronic pain they’re dealing with…
What can you do to help them when they’ve become non-believers? …when they’ve lost their faith?
The answer is simple: tell them a good story.
Tell them a story about someone who is facing the same sort of challenges. Who tried many of the things they tried. Who maybe even gave up on themselves – but who found a solution (by doing your thing).
Why would a story work?
When you tell a story – and this works particularly well with video – the people watching and listening will relate to the character (the hero) of the story. And when the hero experiences pain or despair or triumph – your audience will have the same experience.
This is the way our brains are wired. When you watch a film – and the main character is having an emotional experience – you experience the same emotions.
This ability is an evolutionary advantage that has been handed down to us since the time of humans sharing stories around a fire. When someone showed up with a story about how they met a tiger and then escaped without getting eating – we’d all pay very close attention – so we could learn about how not to get eaten by the tiger.
When you are able to give your audience the experience of the transformation you offer – a part of the solution to the problem your business serves – you help them believe that a solution is possible. And when they have the experience of possibility with you – you become very attractive. This is why a good story telling video works so well.
Create Change Case Study – Let Me Dance!
Watch the video (above) and you’ll see a group of silver haired women moving gracefully in an adult ballet class.
One by one, they each describe their experience of the class – and we witness their transformation – from feeling old and ordinary to feeling beautiful and able. Listening to the music, watching their movements, hearing their stories about their own transformation – helps us feel the same things they are feeling – gives us the same experience – and helps us believe that we, too, could move gracefully and be beautiful…
How did this video work its magic?
The video was made for an adult ballet class in a small town in the UK. The teacher wanted to attract more students so she engaged a local videographer. The ballet students were shot while they were dancing and also in one-on-one testimonial interviews.
We never hear from the teacher – only her students – who talk about their experience. There’s no script. The whole thing was shot with one camera and available light.
It proves how one simple video – one good story – can create change in our mindset. The dancing women transform – becoming beautiful and graceful before our eyes – making us believers. I couldn’t help thinking, “I hope I’m moving like that when I’m their age,” or better, “I could be moving like that right now!”
And it worked its magic on a multitude. The video has been seen over 1.7 million times on Facebook.
Two things to take away from this video:
1. Testimonial stories can be more powerful and persuasive than talking about what you do yourself.
2. If you pick a beautiful and inspiring story – people will share it (which is how this video has been seen so many times).
http://awesomevideomakers.com/wp-content/uploads/2017/04/let-me-dance.jpg7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-17 16:53:152017-08-08 13:23:21How to create change and transformation with video