Here’s how I learned the number one thing you can do to attract ideal clients
I live in Boston and when I first moved here from the west coast, I didn’t understand a lot about the local culture. One of the first things that I did when I got here was to go down to Cape Cod and check out the beaches. A friend and I drove down to a town called Woods Hole. When we got there we were driving around looking for the local beach and we couldn’t find it.
Then I saw this guy walking along the side of the road and I said, “He looks like he’s local, let’s ask him.” We pulled over and I rolled down the window and I said, “Hey, do you live around here?”
He took one look at me and said, “WHAT’S-IT MATTAH?”
And I thought, “Oh, this is the local greeting…”
It turned out that he warmed up and he did tell us where the beach was, but my point is that his response is exactly the same as what you’re going to get every time you reach out to your prospective clients or to your ideal target audience. They are always going to come back to you and say, “What’s it matter? Why does it matter to me?
If, in your presentation, you’re not telling them why it matters, they’re not going to pay attention. If all you’re talking about is yourself and you’re not talking about them and their problems, they just don’t care.
I’ve been helping entrepreneurs tell their “Why does it matter” story for the last 10 years and I’ve come to believe two things. The first one is that everyone has a story that’s worth listening to. And the second thing is that because you have a story worth listening to, then you have a responsibility to get it out in the world.
And yet what I see, over and over, is that a lot of entrepreneurs have a great gift, they’ve got this great passion, but when it comes time to tell their story, they crash and burn. And this can be even more pronounced when it comes to telling your story on video.
When people consider doing video and they think it’s too much trouble, it’s too daunting, it’s going to take too much time, it’s going to cost too much money.
http://awesomevideomakers.com/wp-content/uploads/2017/04/ideal-clients-1.png475847Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-02 16:05:452017-08-08 15:51:07What a Boston Attitude Taught me About Ideal Clients
Here’s a very simple solution to a really common problem. The problem is that when you are shooting 2-person interview videos with your phone – and you’re about arm’s length away from your phone – and you’re holding your phone, selfie-style – and you’re wanting to talk to your guest who’s right next to you. And the trouble is that you’re trying to get them in the shot and trying to get yourself in the shot – and when you get yourself in the shot, you loose them – and when you get them in the shot, you loose yourself.
And this is the problem.
So, how do you solve this problem?
Well, I use this very simple and really cool tool – the Techo universal HD lens – a wide angle lens for your phone. What you do is just clip the lens right onto your smartphone and it will give a really wide angle shot.
The lens gives a much wider view so that you can still be an arms length from your phone and still hold it selfie-style and now you’ll have lots of space in the shot for both you and your guest to talk to each other.
If you’re walking around with your phone and you’re wanting to give your viewers a tour of what’s going on around you, the wide angle lens is a great tool for showing everything around you. It’s particularly good for indoor spaces because it can help show an entire room. The video above was shot at Workbar, which is the shared workspace that I work in, and I can give you a view of the entire room once I have the wide angle lens attached.
If you like to learn this kind of video hack for making videos with your smartphone then join my Videomaking Mastermind group on Facebook. Other people are posting their videos and their experimentations and you can learn from what everyone else is doing as well as post your own stuff – and I’ll take a look at it and I’ll critique it and I’ll give you suggestions of how to make it even better.
http://awesomevideomakers.com/wp-content/uploads/2017/03/interview-videos.png309554Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-28 23:49:112017-12-10 21:25:42How to shoot 2-person interview videos with your phone
http://awesomevideomakers.com/wp-content/uploads/2017/04/speak-like-pro.jpg10051600Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-26 17:10:372017-08-08 15:39:356 Steps to Making Authentic Video Testimonials
One of the biggest challenges when you’re doing a live video is that you need to talk for a pretty long time. Live videos are often 15 – 20 minutes long or more. What’s the secret to remembering what it is that you want to say in your live video, and not look awkward when you’re looking off camera to try and read your video script that you have pasted on the wall? How are you going to remember all the things you want to say in your video during the time that you’re talking? It’s all too easy to forget some very important thing that you want to share.
Here’s my live video cheat sheet for accessing your notes and looking cool while you do it.
First of all, don’t do a script. If you try to read from a script it will sound forced. It will not sound natural. A better technique is to create an outline with your major points. And then you can take that outline and put it on your tablet. Hold the tablet up with you in front of the camera and use it to refer to your notes.
This looks very natural. A lot of very successful video people doing this. One of the most well known is Marie Forleo. She will sit with her tablet and she’ll be interviewing someone or she’ll be just talking to the camera and she’ll have her tablet visibly in her hand so she can look at it whenever she needs to.
Another technique is to use a table and your laptop in front of you and you can have your notes on the laptop for easy reference.
http://awesomevideomakers.com/wp-content/uploads/2017/04/video-script.png311555Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-25 16:38:172017-08-08 15:36:522 Hidden Secrets to Reading Your Video Script without Looking Awkward
Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog – posting to ALL those platforms – is overwhelming. (And then I come along and suggest you start doing live video?!)
It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.
So, recently I decided to take a different approach.
What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?
I started experimenting with Facebook Live and just last week I achieved *inconceivable live video success…!
I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.
The live video can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.
I wanted to share early results from this experiment because it’s doing even better than I expected.
In this recent interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 390 people and the video had 229 views.
I had a specific call to action which was to invite people to my Big Idea Lab event which was the first thing I say at the start – so I have a pretty clear idea that 229 people actually saw, heard or watched my invitation!
Comparing this to an earlier post I did to announce the same event. A regular post with an image and a link to register had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.
Clearly Facebook likes live video and will reward you when you make one by showing it to more people.
But it gets better.
I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.
This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!
Did it work? As of this writing the next Big Idea Lab has over 50 people registered. Which, as far as I’m concerned is a huge success!
If you’ve gone way down the social media rabbit hole and are feeling a little strung out from your content marketing, I invite you to join my FREE Videomaking Mastermind Group on Facebook where you can learn more about how to build engagement and trust with you ideal clients – before they even meet you – by doing Facebook Live Video.
http://awesomevideomakers.com/wp-content/uploads/2017/04/live-video-success-1.jpg6671000Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-18 16:43:472017-08-08 20:18:23How to achieve inconceivable success with live video
What’s the biggest thing standing in the way of anyone wanting to create change in their life?
Your business solves a BIG problem – you help your clients make positive changes in their life – and that has huge value, right? So, when you start talking with prospective clients, you may be thinking that if you could just show them the great advantages of working with you, they’d be sure to do it. But describing your process or features, and even your benefits, may not do the trick – no matter how good a job you do of describing your work.
You’re fishing with awesome bait. Why won’t they bite?
The reason is… they don’t think it’s possible.
And this isn’t because they don’t believe you. It’s because they don’t believe in themselves. They don’t think they can do it. They’ve already tried a bunch of things to solve their problem – and it hasn’t worked. So they’ve giving up. They’ve settled for living with whatever version of chronic pain they’re dealing with…
What can you do to help them when they’ve become non-believers? …when they’ve lost their faith?
The answer is simple: tell them a good story.
Tell them a story about someone who is facing the same sort of challenges. Who tried many of the things they tried. Who maybe even gave up on themselves – but who found a solution (by doing your thing).
Why would a story work?
When you tell a story – and this works particularly well with video – the people watching and listening will relate to the character (the hero) of the story. And when the hero experiences pain or despair or triumph – your audience will have the same experience.
This is the way our brains are wired. When you watch a film – and the main character is having an emotional experience – you experience the same emotions.
This ability is an evolutionary advantage that has been handed down to us since the time of humans sharing stories around a fire. When someone showed up with a story about how they met a tiger and then escaped without getting eating – we’d all pay very close attention – so we could learn about how not to get eaten by the tiger.
When you are able to give your audience the experience of the transformation you offer – a part of the solution to the problem your business serves – you help them believe that a solution is possible. And when they have the experience of possibility with you – you become very attractive. This is why a good story telling video works so well.
Create Change Case Study – Let Me Dance!
Watch the video (above) and you’ll see a group of silver haired women moving gracefully in an adult ballet class.
One by one, they each describe their experience of the class – and we witness their transformation – from feeling old and ordinary to feeling beautiful and able. Listening to the music, watching their movements, hearing their stories about their own transformation – helps us feel the same things they are feeling – gives us the same experience – and helps us believe that we, too, could move gracefully and be beautiful…
How did this video work its magic?
The video was made for an adult ballet class in a small town in the UK. The teacher wanted to attract more students so she engaged a local videographer. The ballet students were shot while they were dancing and also in one-on-one testimonial interviews.
We never hear from the teacher – only her students – who talk about their experience. There’s no script. The whole thing was shot with one camera and available light.
It proves how one simple video – one good story – can create change in our mindset. The dancing women transform – becoming beautiful and graceful before our eyes – making us believers. I couldn’t help thinking, “I hope I’m moving like that when I’m their age,” or better, “I could be moving like that right now!”
And it worked its magic on a multitude. The video has been seen over 1.7 million times on Facebook.
Two things to take away from this video:
1. Testimonial stories can be more powerful and persuasive than talking about what you do yourself.
2. If you pick a beautiful and inspiring story – people will share it (which is how this video has been seen so many times).
http://awesomevideomakers.com/wp-content/uploads/2017/04/let-me-dance.jpg7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-17 16:53:152017-08-08 13:23:21How to create change and transformation with video
“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.
“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”
Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.
As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.
http://awesomevideomakers.com/wp-content/uploads/2017/05/engaging-video-campaigns.jpg8441500Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-16 15:20:542017-12-21 16:53:59How to Create Engaging Video Campaigns With Just a Smartphone
Here’s a case study showing how a simple video was made great by using inspirational metaphors about how the Grand Canyon was formed. Watch how one of the members in my Video making Mastermind group on Facebook shot this video of herself with the Grand Canyon in the background.
Meet personal trainer, Anne Caulkins. Her business is called Wicked Lean and if you’re at all interested in going out there and getting yourself wicked lean, then you should sign up for Anne’s online personal training program – that will give you the body you want.
I made a few suggestions about Anne’s first video. The first one was, “Hey Anne, turn your phone sideways, so we can see more of the canyon!”
The second thing that I suggested was to engage her viewers more. Here she was talking about the Grand Canyon, standing in front of the Grand Canyon, and it would be easy to say, “How many of you have been to the Grand Canyon? If you’ve ever been here before, say, ‘Yes!'”
And in the comments down below people could have said, “Yes, yes yes” and they could’ve mentioned when they were there or what happened to them when they were there. That’s a really good, easy thing to do as a prompt to get people to respond to you.
Next I noted that she’d brought up the inspirational metaphors of, “Here you have this huge canyon, but it took just little drops of water to create it. And those little drops of water were very powerful.” There again she could engage her viewers with questions like, “What are the little drops of water that you’re doing? What’s the little drop of water you’re doing today that’s going to be carving out your Grand Canyon?” Or even better, “What’s the Grand Canyon that you’re carving out?
Two days later Anne made a second video and I just had to share it to show you how easy it is to make just a couple of little shifts that will make all the difference in your video.
I think the second video looks fantastic. This way of using inspirational metaphors in your video is a very powerful thing in terms of getting them to respond to while they’re watching your video – so that they’ll leave a comment and then you can start having a longer conversation with them by replying.
My drop of water is that I make videos. Every week I’m making a new video like this and that little drop of water is carving out a great big canyon of empowering people to show up, and to be themselves, and to share their gifts.
By sharing my own gifts on a regular basis, I’m helping you, and hopefully inspiring you to get out there in the world and gather your people around you and share your gifts with them.
I’d love it if you would comment and tell me, “What’s the drop of water that you’re doing on a regular basis to share your gifts?” And, even better, “What is your Grand Canyon?”
http://awesomevideomakers.com/wp-content/uploads/2017/05/video-viewers-to-clients-1.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-14 23:12:592017-12-21 16:55:07How to Engage Your Video Audience with Inspirational Metaphors
Here are my favorite smartphone steadycam hacks that will create remarkably steady video when your shooting with your smartphone, iphone or android. When you’re away from home and have an idea for shooting video with your smartphone, you probably aren’t carrying your tripod with you everywhere you go. So how do you get a really steady shot, of yourself or someone else, when you’re just holding your phone in your hands?
The first thing a lot of people do is that they hold their phone in the vertical position – as though they are going to take a picture.
And you don’t want to do this.
Turn your phone sideways and shoot in the horizontal mode. Everything is wide screen and so your video will look a lot better when you post it on social media in wide screen format.
When you’re holding your phone at arms length, it tends to move around – creating shaky video that’s hard to watch. So grab a hold of your phone with one hand (as shown in the video above) and bring your elbow into your chest which creates a very steady support for your camera.
You can use this when you’re interviewing someone and it’s solid as a rock and basically turns you into a human tripod.
A great tool for keeping your video steady is the Stayblcam which acts as a counter weight and allows you to move your phone to follow action shots – and keeps the camera steady and smooth throughout your shooting.
http://awesomevideomakers.com/wp-content/uploads/2017/03/steady-video-1.jpg9971500Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-09 00:13:382017-08-08 13:25:38How to shoot steady video without a tripod
If you’re like me, you are a bit of a perfectionist. Any time you’ve thought of bringing your work into the world you’ve wanted to make sure that it’s your best. And you take a lot of time polishing and tweaking before you feel ready to show it to anyone.
It doesn’t have to be this way. In fact, your work will get a whole lot better if you focus less on perfecting and more on creating and sharing as often as possible.
How do you ensure you’re doing your best work? Get out in front of people and get their feedback
Case in point comes from a cool little book called Art and Fear. A pottery teacher split his class in half and asked the first half to focus on making one incredibly wonderful piece of pottery. Then he told the other half to make a lot of pots saying they’d be evaluated on their quantity (rather than quality).
So, who came up with the best work?
Invariably, all the best pots came from the group making as many pots as possible.
You can apply this lesson to whatever endeavor you’re engaged with: if you want to make something really great, you need to start making. Striving for perfection will just get in your way.
I know. You just don’t feel ready. You have a Goldilocks mindset. You want everything to be just right.
Don’t let your inner perfectionist hold you back.
Treat your work as an ongoing experiment and embrace the mess you create. Expect the unexpected. Treat everything you do as a learning process.
Do this often. Rinse and repeat.
Case study: Pulse reader
In 2010, right at the time the first ipad came out, two students, Ankit Gupta and Akshay Kothari, were in a one-month course called “Launchpad” in which the students have to start a real company. In order to get into the class you have to pitch a business idea so our two heros raised the question, “why is the experience of mobile news browsing so bad?” And they pitched the idea of a creating a news reader app for the ipad.
Their first assignment was to build a functional prototype in 4 days.
To get the job done quickly, they chose to sit in a cafe (a room full of prospective users for their reader) where they had a quick, rough version of their app open on an ipad. Since the ipad was brand new, this was super attractive to everyone who passed by. People who had never seen one would ask about the ipad and they’d let them play with the basic version of their new app. They got tons of immediate feedback from cafe patrons and, as a result, went through hundreds of small revisions each day.
Their published app, called “Pulse Reader” turned out impressive enough to be shown off by Steve Jobs himself and, later on, was sold to LinkedIn for $90 million!! (this story came from the book, Creative Confidence)
How can you get into the rinse and repeat mindset?
Move from planning to action. Share quick, rough versions of a product or service your working on to get fast feed-back. Put a time constraint on yourself. Imagine you have a boss who’s telling you, “I want to see something by the end of the day.” See how quickly you can turn your ideas into action.
Rinse and repeat is a core principle of my program, Video Power Strategy™. It’s about engaging your audience in a way that they ensure you’re doing your best work.
As an experiential educator I’ve seen first-hand how well learning by doing works. If you want to do your best work (and if you want your business to thrive) then you need to jump in with rapid innovation cycles of creating a piece of work, showing it off and learning from the feedback you get. Learn by doing. Rinse and repeat.
http://awesomevideomakers.com/wp-content/uploads/2017/03/rinse-and-repeat-line.jpg6871030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-07 18:10:452018-01-03 15:54:42Rinse and repeat - Video making by volume
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