There are few things more frustrating than pouring your heart into your big idea only to see it struggle to take off.
Whether you’re organizing a project, promoting an event or selling a product or service, there’s nothing worse than spending weeks or months of effort to make something happen – and then nobody shows up, or your phone isn’t ringing, or you’re making videos that nobody’s watching.
When this happens it’s problem of enrollment – you’ve failed to fully enroll your target audience.
In their fantastic book, “The Art of Possibility,” co-authors Benjamin an Rosamund Zander spend an entire chapter talking about what it takes to get someone fully enrolled. “Enrolling is not about forcing, cajoling, tricking, bargaining, pressuring, or guilt tripping someone into doing something your way. Enrollment is the art and practice of generating a spark of possibility for others to share. Have no doubt that others eager to catch the spark”.
Can you imagine a world where others are eager to catch your spark?
The Zanders suggest that you approach enrollment as lighting a spark of possibility in others and then be ready to catch their spark in return. Enrollment will take courage in the face of possible rejection(s). Maintaining your passion and a mindset of possibility is essential.
Ready to fully enroll your target audience? Here we go.
But, there’s also a conversation going on about your thing.
To find the conversation, search hashtags on Twitter and Instagram (like #smallbusiness or #communitygarden or #climatechange) or join a Facebook group or go to a local Meetup – you’ll find out what your people are talking about.
You’ll want to look for what they’re saying about the problem that you want to help them solve.
2. Look for questions, frustrations and desires
These are the things that are most relevant to the people who you are wanting to enroll. Personally, the place where I’ve found the most engaged conversations have been in a few of the Facebook groups that I belong to. (and, of course, my own Facebook group)
What you’ll discover are points of engagement. You’ll see questions that generate long threads of discussion and learn which kind of frustrations or desires resonate most.
It doesn’t matter if you think they’re asking the right questions – these are the questions they’re asking – so that’s where you want to start engaging.
3. Respond with something different
You’re going to discover that people have already tried a lot of things to answer their questions, fix their frustrations, and make their dreams come true. If it’s available they’re checking it out. You need to take the time to study what else is out there too, so you can respond with something unique – something they haven’t tried yet.
How does this work in practice?
Here’s an example based on how I like to engage. Let’s say my preferred method of connection is to go to a networking event or a conference. What I find at almost every business related event is plenty of people (like me) who offer marketing services of one kind or another. In fact it sometimes feels like the room is full of marketers.
And everyone there is introducing themselves with the same question, “What do you do?”
And everyone answers the same way – by talking about themselves.
At an event like try entering the conversation, by saying something different. What if you refused to give an answer by talking about yourself. What if instead you answered by responding to the questions, frustrations and desires that are on the minds of practically everyone in the room?
So, for example, after someone asks me what I do, I might answer with, “I like to help people have more meaningful interactions at networking events (like this one) so they meet the kinds of people they’re looking for, attract the right kind of clientele and so they don’t end up feeling like they’ve totally wasted their time.”
See what I did there?
Now I’m talking about the questions and desires and potential frustrations of practically everyone in the room. All of a sudden I’m positioning myself as someone who might have something different to talk about – and be offering the possibility of a unique value proposition.
Whoever I’m talking to is probably wondering, “What you just mentioned is something that I want to know more about – how do you do that?” So, we can keep talking and I can keep asking questions and learn more about their frustrations and desires.
This is exactly what you want to do.
Don’t enter the conversation by talking about your big idea – start by talking about the thing that is their top of mind frustration or desire. If you’re unsure of what that is, then ask a question.
You can craft content like this in your videos and share it on social media, and when you do people will start thinking you’re reading their minds.
http://awesomevideomakers.com/wp-content/uploads/2017/05/big-idea.jpg5911030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-07 14:00:172017-08-08 13:31:233 ways to get your target audience thrilled about your big idea
My friend Terri Ann Heiman has been thinking about making videos for awhile. But something’s been holding her back. She’s been afraid of how she looks on video – something we can all share, right? We’ve all seen videos others have made that didn’t turn out so well. And we’re afraid because we don’t want to be that person. I mean, what if you made a video that’s just not how you want to be seen? Especially in front of all your friends on Facebook? It’s enough to keep anyone from hitting the record button.
Here’s a beautiful story of how Terri overcame her video anxiety and made a couple of simple smartphone videos (to promote her podcast). It’s a perfect case study because she made some of the most common mistakes that almost everyone makes when they start making videos with their phone. And with three simple tweaks – she created something really nice – and now feels inspired to do lots more.
Terri posted her first smartphone video on Facebook – and then called me out because I’d been pushing her to make smartphone videos.
“Ok Brad… I did this with you in mind. It was easier to “just do it” without the worry of what I looked like. But still fighting with that issue! I will overcome… right!”
I wrote back, “Hey Terri – You look great & sound fabulous!! And most importantly enthusiastic! – I think I caught your spirit 😉 Way to jump out there… Let me know you’d like some handy hints on how to look and sound even more fabulous.”
She replied, “Yes I would for sure!”
OK, Step #1: watch the video below on ‘Vertical Video Syndrome’ and then just say, ‘NO’ to vertical video.
Step #2: Raise you phone up so that it’s at the same level as your eyes. You’ll look even more beautiful if you do this. You can use a large box or a stack of books or what I use is one of these little iphone tripods with bendy legs that grab onto just about anything and mount almost anywhere.
(Terri commented: “Hello ..I have one of those tripods sitting next to me! Thanks!”)
Step 3: Position yourself so that your room light hits the front of your face – instead of the top of your head. Overhead lights = very harsh + deep lines.”
(Terri commented: “Hmm… that’s going to take some staging! Going to play with that one!”)
So I said, “You might not have to move. Just turn off the overhead light. Open up any windows and/or get a floor lamp or desk lamp with a diffuse shade and aim it at your smiling face.”
Then, just after recording her podcast, Terri posted this second video, “Wow.. Brad Powell what a difference! Thanks!”
Here are some of the Facebook comments after this second video:
One more suggestion: Terri’s phone is mounted in a way that’s causing some camera shake. So, mount your phone on something that isn’t connected to your movement.
Here’s a third video Terri made that keep’s the camera nice and steady.
BTW – I love the in-the-studio-with-Terri look…
Terri commented, “I’m noticing the likes from the video creating more attention for the podcast. Excited (did I say that?!) for my next video posting now that I know these tips!”
Terri’s first video received 150 views and the second had 280 views and the third broke 300. This is a minor hit – and a simple way for Terri to grab attention for her podcast.
And how does Terri feel about this process? She writes:
“Brad and I talked about using video for visibility and he challenged me to just start doing it. Use my story. That people would be interested in seeing me. Like getting ready for my radio show with the head phones on, etc. So I took his challenge because I knew I was missing out on opportunities to get my message out. His tips helped my videos to look 100% better! So I kept trying! And he was right about visibility. And about getting more comfortable about doing them. Because I was feeling more confidant on video I was able to reach out for the TV interview too!”
“I can’t believe the visibility I’ve gotten from my last video post (see video above). Over 500 views! Thanks for the encouragement!”
Terri’s done a great job getting started with getting more comfortable and confident in front of the camera – and she’s learning the first basic steps in how to produce simple videos with her smartphone. But this is just the start of how to show the transformation you bring to your clients’ lives and demonstrating the solution your business offers on video.
http://awesomevideomakers.com/wp-content/uploads/2017/04/smartphone-videos.jpg10001500Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-03-04 17:58:002017-08-08 13:32:42How to make Smartphone Videos that make you look smart
The making of a good action video: Wheelchair Skateboarder, Erik Kondo
I’ve never thought of producing action videos. But recently the chance to make something really inspiring changed how I look at action videos. And the project turned out to be one of the most popular videos I’ve ever made.
A short time ago I was riding along the bike trail when I caught site of something impossible. It was my first view of wheelchair skateboarder, Erik Kondo – flying along on his home-made electric skateboard – while balancing in his wheelchair.
I had to check this out.
“There’s a lot of things that can be done out there that people just never think of.
So, I chased Erik down and while we were riding along together he began telling me the story of how he came up with the idea to fit his wheelchair onto a skateboard.
My first question I asked was how did it feel?
“I’ve been using a wheelchair for about 30 years and when you use a wheelchair you face forward. When you get on a skateboard you still face forward in the chair – but you go sideways.
It’s a completely different feeling.
Your steering is based on front-to-back balance. It feels really different. That’s what I like about it because I still have my chair with me all the time, but as soon as I jump onto that thing (the skateboard) it completely transforms my mobility experience.”
Next, I asked him how the skateboard was put together.
“I started with a regular longboard, but what it has that’s different is a set of wheel rails. The wheel rails lock the wheels on my chair and prevent them from rolling – while I hold a wheelie. The bottom of the longboard has a motor and a drive train. And the motor is wired to a box that contains all the electrical components – batteries, an electrical speed controller and a receiver. I hold a transmitter in my hand.”
I noted the feat that it takes to hold a wheelie – balance his chair on just two wheels – in order to stay on the skateboard. Erik’s reply was pretty modest.
“Now I’m really trying to work my balance so that I can go over more rough terrain. Right now I’m just limited by my skill. I never really skateboarded before. I don’t have that much experience, but the more I do it the better I get.”
I had to ask him how he was able to figure out such a challenging task: how he came to be riding a skateboard without the use of his legs?
“There’s a lot of things that can be done out there that people just never think of.”
This video was shot entirely hand held. I tend to favor using hand held – especially for action video footage. For the interview section I had a microphone attached to the camera and shot close enough so that you can still hear Erik’s responses. For al the footage on the skateboard park I was holding the camera with two hands and moving in sync with Erik. When we moved to the bike trail, I followed Eric on my bicycle to get the moving shots – one hand on the handle bar and one hand on the camera. A GoPro camera would make these shots a lot easier to capture.
The audio on all the movement footage was not critical because I planned to use Erik’s voice and/or music as the soundtrack.
One thing that really helped this video is the inspiring subject – a guy riding a skateboard on his wheelchair. This video received over five thousand views on Youtube and another thousand views on Facebook simply because wheelchair skateboarding is so unusual.
Want to make an impression? Tell us about the most influencing people in your life. For example…
When I was five years old my mother took me into New York City to see Robert Preston in “The Music Man”. Live on stage.
The character of “The Music Man” had the energy and charisma to galvanize a jaded community (in River City, Iowa) around music. His vision was bringing communities to life with music.
From him I learned how sheer enthusiasm can be so contagious.
I was hooked. I wanted to be the Music Man.
It was probably one of the most shaping influences of my life. We had the soundtrack at home and I used to put the record on and march around the living room singing “Seventysix Trombones in the Big Parade…!” at the top of my lungs.
You have your own story like this.
There’s a fabulous scene, in the video above, about influences in the movie “The Commitments” – a film about a young man who wants to form a soul band in Dublin (of all places). And when the he auditions new band members, he asks only one question: Who are your influences?
What is so revealing about your influences?
The scene is a set of jump cuts. The front door is opened to each new person who gives just one answer – and yet, instantly, we get an impression of who they are – what they’re personality is like, how they look at the world – (in addition to the certainty that they’re totally wrong for a soul band).
You need to reveal yourself in your video, so ask yourself the same question.
But don’t settle for a one-word answer. Share the details about the influencing people in your life. Tell the whole narrative of how your life has been affected by them.
You have a story of something profound that shaped who you are and revealing yourself means sharing that story.
Tell that story and the world will see you apart from the others.
http://awesomevideomakers.com/wp-content/uploads/2017/02/The_Commitments.jpg430800Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-27 21:49:072017-08-08 13:52:44What's the quickest way to make an impression on video?
Want to get someone’s attention? Here’s a great hack that will help you stand out in someone’s inbox…
Let’s say you want to connect with someone special. You could contact them via their email address, their twitter handle, their Facebook ID, their linked profile – but which route will get their attention?
We all know how well we respond to email from perfect strangers. We don’t open those emails.
But imagine if someone took the time to record a video with a personal message just for you – wouldn’t you be a little intrigued? Hmmm…?
Welcome to video email.
Send a standard email to a new contact and you’ll likely get no response. But send video email (that is personalized to the person your approaching) and you’re much more likely to receive a reply.
If you have a list of potential clients – send them a video email.
If you want to touch base with a current client (or former client) to keep yourself top of mind – send them a personal video.
If you need to reply to a client query – send them a video answer and catch them by surprise.
If you have a long list of emails to do – try sending a series of video emails instead – it’s more fun!!
If your email open rates or click-thru rates are not going so well – try video emails
You can learn how to send video email for FREE and in the next five minutes. Here’s how:
All you need are three things:
1. A relatively new computer with a webcam. Late model Apple imac, macbook or even ipad mini will work fine.
2. A good location. Quiet. Distraction-free background. Well lit with natural light. (Find a location where you can sit facing a window so that you are evenly lit from the front)
3. Recording software: I record messages using Zoom.us – You can get a free account and zoom will give you the best quality webcam video.
Make Your Video Email Short and Personal
Don’t talk for more than 60 seconds. Be personable and conversational. Smile. Thank the person your talking to.
Upload to Youtube
Upload your video to Youtube and save it as ‘unlisted’ so it will not show up in the Youtube search or public display.
Take the url of the video and paste it into the text of your email. Once you send your message, the thumbnail of your video will appear in the email and your recipient will be able to click on the image to watch.
http://awesomevideomakers.com/wp-content/uploads/2017/04/video-email-thumb.png311556Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-25 17:42:352017-12-29 10:06:20How to Send Video Email to Anyone
How did the First Kiss Video, a simple, black and white video about strangers kissing, become one of the most viewed business video?
At first blush (pun intended) it would appear that Tatia Pilieva’s First Kiss video of complete strangers kissing – with 156 million YouTube views and counting – was a brilliant viral hit. But what were the essential ingredients that made this video so successful?
1. Showing Emotion
The video (above) invited 20 strangers to meet and kiss for the first time – and captured both the awkward and endearing results. “They shed all these layers in front of our eyes and in front of the cameras and that sweetness and kindness resonated with people.”
2. Making it Real
Each couple was asked to meet on the set – and then they just let the cameras roll. “It felt so real and sincere and it was,” Director Patia Pilieva told the New York Times, saying each couple really did meet for the first time the day they shot.
3. Turning it into something big
First Kiss succeeds as a clever social experiment in the awkwardness of intimacy – showing a quick study in how easily a kiss creates a visceral bond between two people who barely know each other’s names. For the awesome video maker, Tatia Pilieva, the outcome is amazing: She’s succeeded in creating something culturally interesting and something that has people interested in discussing its very meaning.
Some of the viewers have told Wren Studio that it “restores their faith in love.” That’s pretty good branding.
4. Telling a great story (and don’t be obvious about trying to sell something)
The fact that it was wasn’t obviously a video advertising campaign may be why the video garnered 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. The First Kiss video was created as a subtle advertisement for clothing company Wren Studio, with all the women in the video wearing Wren clothing. Wren creative director, Melissa Coker wrote in Business Insider that, “Traffic to the Wren website increased 14,000%, and 96% of those visitors are new to the site. Sales in the online store are up over 13,600% compared to the week before the First Kiss Video was released.”
When the video was released on Youtube it reached the front page of Reddit by the first evening. By the next day the video had been viewed almost 2 million times and by the end of the week, it had been viewed over 60 million times. It spawned a bunch of parodies, and was covered in The New York Times, Wall Street Journal, CNN, Bloomberg TV, Adweek, Fast Company, Inc, and many more journals and blogs.
How can you put these lessons into action for your own video storytelling?
You can learn how easy it is to get creative, get more confidence and develop your own low budget video marketing strategy. Join my FREE Videomaking Mastermind Group on Facebook and practice how to be more confident on camera, growing your audience and learn how to turn viewers into clients.
http://awesomevideomakers.com/wp-content/uploads/2017/02/first-kiss-video.png5851039Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-22 21:42:152017-12-28 12:01:474 Surprising Reasons The First Kiss Video Went Viral
5 Tips for preparing a polished and professional video resume
Will creating the right video resume make you stand out from the crowd? Getting it right can feel like a tough challenge. Most people get hung up on the thought of making video because they think it’s too hard, too expensive & it will take up too much time. But now, with the help of that smart phone in your pocket, you can produce a professional and attention-getting virtual resume – that just might get you the interview you’re looking for.
If you’re considering going down the video resume route, here’s some advice for you.
1. Make it Relevant
Create a video resume because that’s relevant to the job you want to do. If you’re applying for a role in the online, digital media, social or creative professions, then it’s more likely a decent video resume will have the desired effect, like getting you in the door for an interview.
2. Don’t Read Your Resume
Think of producing your video resume like you would a cover letter. What’s the point of a cover letter? To get someone to read your resume (or call you for an interview). Make your video like the big movie studios and create a teaser, or a cliff-hanger. Give them just enough of your personality to get them interested in learning more (and watching the whole movie).
3. Keep it Short
Best rule of thumb: keep it under 60 seconds. Employers review most paper resumes in less than 10 seconds. So, in your first 10 seconds you’ll want to convince the viewer to watch the rest. Bear that in mind and keep your clips short. The video example above works because it’s broken into five short videos – and while it was ultimately successful in getting a job – some of the segments are a big long.
4. Be Creative
Do something novel or unexpected (like Graham’s costume changes in the opening segment above. This absolutely will help you stand out.
5. Be Yourself
This is the most important aspect of making any video. Interviewers are looking to see if you’re going to be a good ‘fit’ for their company. So be yourself. If someone connects with the person you are, then they’ll call you up. If you’re being yourself and they don’t like what they see, then you probably don’t want to work there.
Case Study – a video resume that went viral with the right crowd
Graeme Anthony, in the video above, is a graphics designer & public relations executive. His cleverly thought out online content adds an extra wow factor to his already outstanding experience. Anthony had recently moved from Manchester to London and was looking for work at some of the top PR firms and advertising agencies there. To get his foot in the door he created this interactive video resume (featuring a highly creative use of Youtube’s annotated links) as a way to showcase his skills – and get the attention of companies where he wanted to work.
Graeme never intended for his video resume to be widely seen by the general public. He posted the video in ‘unlisted’ mode and then researched and sourced individuals/organizations that he wanted to see his CVIV. But then a couple of PR/Social Media bloggers – Paul Armstrong (Kindred) and Robin Grant (We Are Social) asked if they could post about it.
Not thinking too much of it Graeme gave them his permission and left the house (for a job interview as it happens). Two hours later and he returned to find his Twitter stream and email inbox flooded. Panic instantly set in and straightaway he emailed Robin, ‘What’s happened? Who are all these people? It’s only been two bloody hours.’ And his reply was, ‘You’re going viral.’
On his own website, Graeme explained the aftermath: “The response has been mind-blowing – with offers of interest ranging from small start-up businesses all the way through to large multinational organizations. I’ve received requests to go work abroad and some high-profile individuals have suggested that I start-up on my own which was extremely flattering.”
How to Promote Your Video Resume
It’s not enough to make this kind of video and post it onto Youtube and sit back and let the world find you. Graeme’s advice: “It would be immoral of me to have people believe that they too can secure employment by simply recording a video, sticking it on YouTube and waiting for the offers to role in. If you take anything away from my experience, it’s the importance of being able to PR yourself.”
Your video resume allows you to share your personality with recruiters and hiring managers by adding your video to your personal website, social media sites, email signature, and more. Adding your video resume to your LinkedIn allows recruiters to discover things normally reserved for a first interview. Having a video of yourself greeting visitors to your website inspires prospective employers to trust you – to like you – before they’ve ever even met you.
Upping your game and producing a more professional looking produced video will help you stand out from the (millions of) poorly produced videos on Youtube.
Ready to star in your own video resume?
If you’re not getting your message into the hands of the people you want to work for, the more likely you are to failing & losing your dream. Learning to make a compelling video resume could be the most effective way to engage the people you’re meant to serve. I have a passion for helping people craft the story of how they’ll create a difference for the companies they want to work with – which is why I’ve created a FREE Videomaking Mastermind group on Facebook.
Join my group to learn how to be comfortable on camera and create professional looking videos on a minimal budget.
http://awesomevideomakers.com/wp-content/uploads/2017/04/your-video-resume.jpg7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-16 20:18:542017-08-08 14:14:20Your Video Resume: How to Star in the Best Job Interview Ever
What are the 3 essential steps to good video storytelling? And which one do you think is the #1 thing that most people completely miss?
Hopefully, I’ve just modeled the first basic step to good video storytelling which is…
1. Grab your audience’s attention
You’ve only got 10 seconds to grab people’s attention – so give them a challenge, ask them a question or just share something you’re curious about – and, hopefully, they’ll be curious about too.
Basically, you’re selling them, you’re convincing them, to watch the rest of your video.
2. Give them your story
Step number two is to give them the content you promised at the start. In this case you want to tell your story. And your story wants to be about the challenge that you described and the struggle that it takes to overcome that challenge. Talk about struggle. Talk about pain. Talk about the people in your audience that you’re talking to and their struggle and the kinds of things that they need to do to overcome this challenge. Those kinds of solutions will be very helpful for them and they’ll see that as high value.
3. Galvanize with a call to action – at the end of your video.
This is the one thing that many people completely miss when they’re working with video. When they tell a story on video, they don’t think to give a good strong call to action at the end. So don’t miss this essential step.
I’m going to give you a call to action which is: join my Facebook group where you can learn more strategies of how to tell your story in a way that will attract new people to come into your business and into your world.
This video is part of an ongoing experiment in smartphone video production. It was shot on my iphone using just the selfie camera. For sound I was using the earbuds mike that came with the phone (held in my left hand close to me but out of the shot). If you have any comments or questions about this video please leave your comments on my Facebook group here:
Here’s a couple of my favorite live video hacks to make it as simple as possible for you to make awesome videos – and use Facebook Live. I’m not going to get into fancy equipment or fancy set-ups. I’d like you to be feeling very empowered and that you can do this easily, anywhere and any time.
1. Use Natural Light
The first thing to notice (in the video above) is that I am using available (natural) light. There’s no artificial light in the room. I have three great big windows off to one side – two windows slightly in front of me and one slightly behind me offering some backlighting. In addition, I have a neutral colored, plain wall as my background – so it’s non-distracting.
You’ll see that I have beautiful light coming down on one side which provides great contrast across my face. And I’m about five or six feet away from the wall so no matter what I do or no matter how I move, there’s no shadow cast on the wall.
What I’m going to suggest is that you look for locations that are like this – that have a neutral, non distracting background and have a lot of natural light. Note that the sunlight shouldn’t be direct – you’re going to want reflected light coming in through your window – and it’s really beautiful and really natural.
2. Use a small tripod and phone mount
A really simple camera setup for you phone uses a small flexible tripod and a mount that clips onto your phone. The cool thing about these is that you can mount it just about anywhere. (note: make sure you mount your phone horizontally)
3. Use an office chair
In the video above I’m showing how to mount your tripod on the back of an office chair. The nice thing about using an office chair is that by swiveling the chair, you can do cool little pan shots – or by rolling the chair across the floor, you can get a really nice, smooth, dolly shot.
I carry my little, bendy tripod and phone mount with me all the time – wherever I go. I always have it. So, any time I want to take a video, I can. And in my world, I know where some of the coolest, natural light rooms happen to be – and those are the places that I shoot a lot of video.
I hope these live video hacks are helpful and I’d love to see how you put these into practice.
And you can get started right away – by joining my (FREE) Videomaking Mastermind Group on Facebook where you’ll learn things like how easy Facebook live video is to produce and how to make video that gets people to do what you want. You can share your own videos, get positive feedback and get inspiration from others.
http://awesomevideomakers.com/wp-content/uploads/2017/04/live-video-hacks.png310552Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-14 17:37:592017-08-08 14:24:51Three Live Video Hacks You Can Do Anywhere
Because they think it takes too much time, it’s too expensive, it’s too difficult or it’s too scary!
Instagram Video Length is ideal to make awesome videos in no time.
Here’s a style of video marketing that’s just way to easy not to do it. Instagram has become a community where you can share visual moments, with your smartphone camera, simply and beautifully. Some moments, however, need more than a static image to come to life – which is why Instagram video was born.
Until fairly recently video has been missing from Instagram. The Instagram video length of up to 2 minutes allows you to make short videos in no time at all and share them across your social platforms on a regular basis. With Instagram video you can make stunning short form videos that build your brand and rock your business.
2 Minute Video Marketing
Yoga instructor Kaitlin Daddona promotes her yoga practice with 15-second videos – made with her iphone – that she uploads to Instagram. She now has a group of 2,000+ people who follow her and every time she posts a new video she gets a couple hundred likes – which means that her followers are making her video visible to others.
Making a video like this is the exact opposite of the perfectionist’s method of spending hours planning your shots and then more hours tweaking the edits. It takes Kaitlin less than five minutes to create a new video start to finish.
And while this works great for a yoga instructor like Kaitlin – imagine the many, short, 15-second videos you could make showing visual parts of your work. Whatever reasons you’ve been hanging onto for why you aren’t yet making your own videos: “it’s too complicated,” “it takes too much time,” “i don’t have the right equipment,” this leaves you with no excuse. Everyone has a smartphone with a video camera – and everyone has ten minutes to put one of these together.
Instagram Video Length of 2 minutes leaves no excuse
Whatever reasons you’ve been hanging onto for why you aren’t yet making your own videos: “it’s too complicated,” “it takes too much time,” “i don’t have the right equipment,” this leaves you with no excuse.
Everyone has a smartphone with a video camera – and everyone has ten minutes to put one of these together.
So, get inspired to make your own Instagram video, and when you do please join my FREE Videomaking Mastermind Group on Facebook where you can share your videos, receive positive feedback and get inspiration from others.