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How to face your fear in front of the camera

How can you take your anxiety of doing video and whatever thing that’s holding you back and turn it into something that will actually make you show up with more confidence?

Here in this video are some tips to help you overcome the fear in front of the camera and start producing the best content you could only dream of.

When I was in high school I had this French teacher who used to make us sit in the same chair every class and then would use the text book to ask questions, one at a time, around the room – so you could look at the book and look at the order that the questions were being asked and know way ahead of time what question you were going to get – and whether or not you knew the answer. And for me, I frequently had no idea what the answer would be so I’d have to sit and sweat until my turn finally came and I’d have to stumble through some sort of incorrect response – in FRENCH – because the class didn’t allow you to speak English. UGH!! Ever since then I get triggered whenever I’m in a setting when I have to wait my turn to give some sort of introduction or presentation.

If you enjoyed this FREE content, I want you to know I’m able to go into so much more depth in my Big Reach Video program. In just 12 weeks you should expect to not only be able to turn out videos with confidence that make you look professional but that also are engaging enough to turn your viewers into your next new clients.

http://bigreachvideo.com

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What’s the quickest way to make an impression on video?

Who are your influences?

Want to make an impression? Tell us about the most influencing people in your life. For example…

When I was five years old my mother took me into New York City to see Robert Preston in “The Music Man”. Live on stage.

The character of “The Music Man” had the energy and charisma to galvanize a jaded community (in River City, Iowa) around music. His vision was bringing communities to life with music.

From him I learned how sheer enthusiasm can be so contagious.

I was hooked. I wanted to be the Music Man.

It was probably one of the most shaping influences of my life. We had the soundtrack at home and I used to put the record on and march around the living room singing “Seventysix Trombones in the Big Parade…!” at the top of my lungs.

You have your own story like this.

There’s a fabulous scene about influences from the movie “The Commitments” – a film about a young man who wants to form a soul band in Dublin (of all places). And when he auditions new band members, he asks only one question: “Who are your influences?” (watch in the video above)

make an impressionWhat is so revealing about your influences?

The scene is a set of jump cuts. The front door is opened to each new person who gives just one answer – and yet, instantly, we get an impression of who they are – what they’re personality is like, how they look at the world – (in addition to the certainty that they’re totally wrong for a soul band).

You need to reveal yourself in your video, so ask yourself the same question.

But don’t settle for a one-word answer. Share the details about the influencing people in your life. Tell the whole narrative of how your life has been affected by them.

You have a story of something profound that shaped who you are and revealing yourself means sharing that story.

Tell that story and the world will see you apart from the others.

Are you ready to reveal yourself, share your stories and capture your crowd with video?

If you’d like to explore how you can make more of an impression using video, then why don’t we set up a time to talk? I’d like to offer you a complimentary ‘Make An Impact On Video’ strategy session where we can talk about the ways you could be using video for business and the one you should do first.

Click here to schedule your call

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Why being different isn’t enough (and what to do instead)

 

I believe the best route to success is to carve your own path. And for most people that means doing something different. But being different is not enough. You need to show how you make a difference.

What does this look like…?

My very first business was an outdoor program for young people.

The magic formula? Cramming 10 teenagers into a little open boat for three weeks.

After running this program for 6 years – Outward Bound took notice. They offered to buy my company & hire me. All of a sudden I was working for an outdoor school that earned over $5 million annually & making a difference for thousands of young people.

If I had first knocked on Outward Bound’s door to work with them – no one would have answered. But by carving my own path & making a difference, I got their attention.

My second business was a fair trade music company. I built an online platform where you could stream and download music from around the world.

The magic formula? When you heard a song on the radio you’d never heard before, you could go online and download the music – and the artists earned half from every sale.

After operating this business for 6 years – National Geographic took notice. They offered to buy my company and hire me.

All of a sudden I was working with a media company that earned over $500 million annually and my music service was in front of 2 million National Geographic viewers and making a difference for thousands of artists.

If I had first knocked on National Geographic’s door asking to work with them – no one would have answered. But by carving my own path & making a difference, I got their attention.

Now my work is helping influencers and entrepreneurs carve their own path – by stepping up and standing out  – with video. And now I’m making a difference for thousands of business owners around the world.

If you’d like to explore how you can make more of a difference by using video, then why don’t we set up a time to talk? I’d like to offer you a complimentary ‘Make An Impact On Video’ strategy session where we can talk about ways your business can use video and the one you should do first.

Click here to schedule your call

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Why Fear of Missing Out will make you question everything

Today only: Why Fear of Missing Out will make you question everything and how you can put the fear of missing out into every live video you make. (see what I did there?)

Don’t miss my Live Masterclass: ‘The 5 Mistakes People Make When They Go Live That Keep Them From Getting Clients’

Register here: https://www.crowdcast.io/e/new-masterclass

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How do you get a live audience on your Facebook Live?

How do you get a live audience on your Facebook Live? Getting people to join you when you go live can be a challenge. (I know, there’s nothing more discouraging when you go live than seeing the number of viewers at 0). Here’s 5 tips for gathering your crowd and building your live viewers.

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How to use live event video for your coaching business

How do you engage your online audience when you want to live stream an event? I’ve been streaming several live events around Boston and while I’ve been learning a lot in the process, I see one big problem.

When you organize a live event, like a workshop or presentation, it’s a ton of work to fill the room!!! If you’ve managed to attract 100 people – that’s a great success!!

The problem is that no matter how big your event, only so many people can fit in the room which limits how fast your audience can grow and keep your event sustainable.

But, what if you could take advantage of all the work you’ve done and reach an audience 10 times the size…?

Going live is a very good idea to give your event more visibility – but there are some very specific things you can do that will make it all the more appealing to your online audience. Because your online audience needs a certain kind of engagement that’s going to attract them and draw them in.

One event that I’ve been going to is called the Boston Speaker Series and it’s hosted by my friend, Kit Pang. It’s a fabulous event. It’s very interactive and for the past two years I’ve been live streaming it.

At a recent event what Kit did to attract his online viewers was to start his live stream with his phone aimed at himself on a selfie stick while he was talking to his in-real-life audience – making sure that the online viewers could see both him and the audience. He got them to practice the opening with them cheering and then he went live and had them all cheer again as the start of his live stream. (watch the video above to see how well this worked)

That’s step #1 in how to live stream an event: Do something really lively and interactive with your audience at the very start of your Facebook live so that anyone who sees it, whether they’re seeing live or seeing it on the replay, will be drawn in immediately and be caught up by this attention-getting thing that you’re doing. Plus, if you’ve done the work to get 100 people in the room, you want to share their energy and enthusiasm for your event.

The next thing that we did was that I got up in front of the group and I challenged them into seeing how many more people could we attract to the event. I told them to pull out their phones and go to Facebook – to the page where the live stream was happening  (in this case, facebook.com/awesomevideomakers). Then I asked them to invite their friends to join us live by hitting the share button.

This helps in a few ways. Every person who shares the stream will have the live event showing up on their feed – which means that it can be seen by their friends! So, you’re using your audience in the room to grow your audience on Facebook. And when you are getting a lot of likes and comments Facebook rewards you by making your live stream appear to more people. Facebook loves live video and especially live video that has a lot of interaction in the form of likes and comments. So, it’s important to continue to do interactive things with your online audience – getting them to comment – all the way through your event. (note: you can do this even if you have hardly anyone watching live because people watching the replay will leave comments.

The day of the event we reached over 2,800 people and the video had over 1,000 views. So, we turned an audience of about 60 people into an audience of over 1,000. You can watch the whole video here:

When you’ve done all the work (and it’s a lot!) to create a live event don’t miss your chance to capitalize on your efforts to reach a much larger audience – who you can start engaging with.

There’s a lot to know about how how to use live video to grow your coaching business.

Are you ready to reveal yourself, share your stories and capture your crowd with video?

If you’d like to explore how you can stand out and increase your reach using video, then why don’t we set up a time to talk?

I’d like to offer you a complimentary ‘Make An Impact On Video’ strategy session where we can talk about the ways you could be using video for your business and the one you should do first.

Click here to schedule your call >>

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How getting your feet wet every day will grow your business – the entrepreneurs guide to taking the plunge

 

Sometimes lessons in what it takes to help your business grow come from the most unlikely places – like getting your feet wet.

Take the plunge

I used to work for Outward Bound. Every morning we jumped in the ocean. It was always cold. Really cold. And yet we made everyone take the plunge. There was only one way to get used to it.

Do it every day.

At first it seemed like maybe this really wasn’t such a good idea. But by jumping in every day, it became normal. We didn’t just turn it into a daily practice, we made jumping in the ocean part of our cultural identity. When we each agreed to take the plunge, we became members of a tribe who were people of the water. We jumped in every day because we now believed that this was how we how we thrived.

It sounds crazy. It was crazy. No matter the weather, no matter how cold, we jumped in all the way.

Getting your feet wet as a daily practice

Since then I’ve seen first hand how developing a regular practice of ‘getting your feet wet’ works really well for growing your business.

We tend to develop our new stuff in a closet. Musicians call this ‘woodshedding’ – as in a long period of practicing your instrument out back in the wood shed so no one can see or hear you until you’re good enough.

This is not the way to grow your thriving enterprise. If you spend six months developing your next big project on your own, you may well find that you’ve spent all that time on something that no-one cares about.

You need to take the plunge with your new projects.

Jump in – get your feet wet – every day. I know. You’re not quite ready yet. It could be really cold!!

But, if you share some small part of what you’re working on you’ll get feedback right away.

Show Your Work

You may have noticed that this site is all about making videos. So what can you do with video as a daily practice?

You can show your work.

It’s all about reaching out to those you want to connect with. And you know what? If you start sharing part of your work each day you’ll actually start changing your identity. You’ll move from someone who’s thinking about doing something to someone who’s doing stuff.

The art of a daily share-your-work practice is about experimenting your way to success – to stop planning and start acting.

If you’re thinking about plunging in yourself you may be wondering what exactly does it look like?

Here are some helpful guidelines:

1. Plunging has three goals: showcase your creative process, share your vision, learn something from your audience.
2. It gets your feet wet right now. There’s no waiting around. Take a deep breath and… jump.
3. It’s simple.
4. It gets your blood going & moves you out of your comfort zone.
5. It puts you out there in front of your audience.
6. It’s an opportunity for growth.

Sharing early, messy versions of your work can be scary – you will meet your resistance – and you may find your audience doesn’t want what you’re creating.

But that’s how you learn.

And better to learn quickly, with others engaged with you along the way so you can jump in again. (if you fall off your horse, the best thing is to get right back up in the saddle again)

What plunging is not

1. It’s not deciding something. It’s deciding and then doing it.
2. It’s not staying in the closet. It puts you in front of your audience.
3. It’s not about sharing only with your friends and family. You need to jump out in front of the people you most want to impact and serve.
4. It’s not taking a class. You want to be sharing your gifts with the world. Now!

The benefits to getting your feet wet? You’ll avoid costly mistakes. You’ll learn what really works. You’ll do something now. Think for a moment about what getting your feet wet looks like for you. What action can you take that meets the six stages of plunging above?

Here’s how to get started. Just fill in the blanks…

My Next Plunge is: ____________________ (short phrase)
Timeline/deadline: ____________________
Learning Goal: ____________________

Want to jump in with support from others?

Join my FREE Live Stream Rockstars Facebook Group >

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Thoreau’s Secrets for Successful Entrepreneurs

I can’t think of anyone who could offer better motivation for successful entrepreneurs than Henry David Thoreau – so I shot this video at the site where he wrote his famous book, ‘On Walden Pond.’

Thoreau built his own cabin (yes, he’s the grandfather of the tiny house movement) and lived on Walden Pond for a year while writing his book. What I want to talk about is the inspiration that I’ve gotten, especially as an entrepreneur, from a guy like Henry.

One thing he wrote that really resonates with me was his warning about how ‘men lead lives of quiet desperation.’ When I read those words I thought, “No! I’m not going to do that!”

successful entrepreneursThoreau really was  his own man. “Live the life you have imagined,” he wrote, “simplicity, simplicity, simplicity” – advocating freedom from distractions of the endlessly diverting display of the world of stuff, stuff and more stuff – great entrepreneurial advice! “It’s not enough to be busy. So are the ants. The question is: what are we busy about…?”

He was a thought leader and the inspiration for civil disobedience movements around the world – inspiring people like Gandhi and Martin Luther King to lead their own movements and succeed. And he did this in the face of a lot of challenge – lot’s of people didn’t agree with him or they thought he was kind of crazy.

If you’re an entrepreneur, like I’m an entrepreneur, we are doing something that is genuinely challenging and where other people are looking at us and saying, “Oh, that’ll never work. That’s never going to fly.” And yet here we are continuing to pursue something that we really believe in on our path to becoming successful entrepreneurs.

When I’m facing serious challenges in the work that I do – and it comes up pretty often where I’m thinking, “Oh, I’m not sure that this will work,” or I have some doubt. One of the stories that I tell myself is the story of Thoreau and what he did to carve his own path and to try things and to go against conventional wisdom.

So, what are the inspirations and what are the stories that you tell yourself when you’re facing your challenges?

I would love to hear those in the comments.

Join my FREE Live Stream Rockstars group on Facebook and post your videos and share your stories and get positive feedback. Tell us who’s your inspiration and motivation for becoming successful entrepreneurs?

https://www.facebook.com/groups/livestreamrockstars

How to make attention grabbing videos

The key to creating attention grabbing videos

I’ve created a Free Myth Busting Guide with a set of 5 questions to help you discover how to challenge the myth your customers have about achieving the benefits your business offers. Click here to get the guide >

Does your business feel invisible?

Let’s face it. The world is a crowded place. And busy. And loud. Which means your small business can feel pretty hidden. And your work ends up lost in the crowd.

And we spend tons of energy trying to figure out what new technique or new tool will help us break through all the noise.

But the real answer isn’t ‘out there’ (with the latest snap chat type app). It’s inside you. Your beliefs. Your experience. Your unique approach is what will make you and your business stand out.

You want to engage your customers, but you need to attract their attention first. So how exactly do you create attention grabbing videos?

Here’s the thing: start by challenging an assumption that your customers are making about how they can get the benefit that your product offers.

To be clear, I’ll say this again in a different way: You have a product that offers a solution to a problem (a.k.a. the benefit). Your customers have a belief system about how they’ll get that benefit. Often this is a limited belief. And their belief is not the truth.

It’s a myth. And that myth is ripe to be busted wide open.

This is a job for Mythbusters!
(Cue Ghostbusters theme song…)

Bust open one of their myths (one of their core beliefs) and suddenly they’ll be intrigued – by you. You’ve got their attention. Challenge one of their assumptions and they’ll start tuning in to what you’re saying. Change one of their assumptions and they’ll start following you – (on Facebook & Twitter & Youtube).

So, how can you do this?

Here’s a case study, (see the video above), which is one of the finest recent examples of mythbusting, and attention grabbing videos, out there.

Case Study: Like A Girl

attention grabbing videoThe Like A Girl video (above) works because it breaks one of our collective myths. After watching you’ll probably never use the expression “like a girl” in a negative way — intentionally or not — again.

The video is striking, and attention grabbing, because it directly challenges our collective myth of what it means to do things “like a girl.” We are shown young individuals (both male and female) standing in front of the camera while being interviewed by documentary filmmaker Lauren Greenfield. (F.Y.I. Greenfield is the Sundance Film Festival award-winning creator of “The Queen of Versailles”).

Greenfield asks each one to act out phrases like “Run like a girl” and “Fight like a girl.” As you might expect, they do a lot of exaggerated limp arm movements and feeble running in place.

This works because we know this is real. We’re seeing honest reactions. And we believe it because we’re seeing people respond to the prompts the same way we would respond. It confirms our mythical image of the true meaning of “like a girl.”

Then, the same question is posed to a group of young girls. And one tiny girl’s unequivocal: “It means to run as fast as you can,” when asked: “What does it mean to you when I say: ‘Run like a girl?’” is especially moving.

You can’t help but feel a swell of pride — as if you were their parent, maybe — as you watch her dart across the screen with purpose and power. (full disclosure: I have an 13 year-old daughter so I got swayed).

The video brilliantly sets up two groups of people. Pre-adolescent girls — and the rest of the world. Ask a young girl how to run or throw like a girl and she, surprise, runs or throws. Period. She gives it her all.

Ask a young boy how to run like a girl and you know what you’re going to get. (the male version of our myth).

But what really makes the video is when women are asked to perform these tasks like a girl. Somewhere between girlhood and womanhood, it turns out, they’ve accepted the boys’ idea of throwing and running and hitting like a girl, and mockingly flop their hands and legs. The contrast makes it all too clear how young women lose self-esteem the more they grow up and hear “like a girl” as a derogatory statement.

All of the above succeeds in flying under the radar of the viewers. We’re no longer watching an ad – or a commercially sponsored video, We’ve become intrigued by the social experiment that’s unfolding before our eyes. And the ultimate pattern interrupt with the question, at 1:06, “When did doing something like a girl become an insult?”

Now we’re hooked.

By busting open our myth about what it means to be “like a girl”, the company who created this video, Always, has now captured our attention and prompted a great conversation, for example: “Why can’t ‘run like a girl’ also mean ‘win the race’?”, (and I really appreciate the shift in this video from social experiments about beauty – as in the Dove Real Beauty campaign – to one about empowerment).

Always succeeded because their #Likeagirl video redefined the myth behind the phrase “like a girl.” They captured attention – 58 million views on Youtube. And they started a great ongoing conversation

Do something attention grabbing to challenge your crowd

What myth can you bust open? What assumptions are your customers making that you can challenge?

I’ve created a Free Myth Busting Guide with a set of 5 questions to help you discover how to challenge the myth your customers have about achieving the benefits your business offers. Click here to get the guide >

Your Homework

Read the guide & the 5 myth busting questions and come up with a misconception that your crowd has that you can challenge.

Then join my FREE Live Stream Rockstars Facebook Group and post a video that describes the Myth you’re going to bust for your crowd.

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2 Proven Ways to turn Video Viewers into Clients

If you’re looking for proven ways to turn video viewers into clients then check out this short video tutorial on how to attract clients on video.

There’s a problem that I see for people who are making videos – and they’ve been making videos for awhile – but they’re just not getting the response that they hoped for. This is a problem because you’re putting out all this effort, and you want to be giving all this value, but it’s like you’re out in the middle of the wilderness and nobody’s showing up, nobody’s commenting and nobody’s giving you the response you want. And now you’re wondering, “How long do I have to keep on doing this?”

I see this pretty commonly, especially over on Youtube. People have a Youtube channel and maybe they’ve made 30 or 40 videos and none of them have really received much in the way of a response. And people are beginning to wonder, “OK, so I’m making videos, when does this turn into anything? When do I start finding clients for my business?”

Here’s a couple of ways that you can move people along so that they will start showing up as who they are and you’ll be able to identify them and start working with them.

The first step in this process is that you want to start making live video. And the reason that you want to do live video is because you can get people to respond to you in the moment in real time. For example you can ask people to make comments. And when you do you want to be very specific. You want to say the specific word to write in the comments so they know what to do and it’s really easy for them to do.

As soon as someone does that, two things happen which are really great! One of them is that Facebook rewards you. If you make a video and all of a sudden a bunch of people are commenting, even if they’re only commenting with one word, Facebook’s algorithm looks at that and goes, “Oh here’s a really engaged video. Here’s a bunch of people who really like this video. This video must be relevant.”

And they’ll actually start showing your video to more people. The more comments you get, the more people will start seeing your video, which means the more comments you’ll get and it just keeps growing like this – and it’s a perfect way to build your audience and to build your reach.

The second thing that happens is that when people comment, all of a sudden instead of being anonymous video viewers they raise their hand and they show up and you can see on Facebook who they are and their profile picture and their name, and then you can reply and start having a real conversation with them.

So for example, in my case, if I know that you’ve said to me, “I make videos, but I’m not getting the response I want.” Then I can start talking to you about how to address that issue and how we can move forward in helping you get better and better response with your videos. And this is something that you’ve told me that you want to work on. If I start helping you do that, that’s a really attractive thing to be doing. And this is the kind of thing you can be doing with your live video so that you start generating real conversation after the video is over – during the replies with the people who watch. This is so powerful and it’s how you start moving people along from being an anonymous viewer to becoming someone who wants to work with you.

Now doing this kind of thing takes practice. You have to try different ideas and see what works. And the best way to practice is with a group of people who can support you – whether you’re doing it weekly or every other week or every other day. Whatever schedule you choose, you want to be doing it in an environment where you’re getting feedback.

I believe so strongly in this that I’ve created a FREE video tutorial on how to attract clients on video

We’re building an enthusiastic group of entrepreneurs who are all going through the same process together in stepping out into the world in a way that’s very engaging and very attractive and very interactive using this new medium of live video. Join us!

http://awesomevideomakers.com/attract-clients-on-video/