conversation questions

How to create good conversation questions for your business

Think for just a minute about the last time you spent in good conversation with one of your closest friends. Imagine what that conversation was like. What was the pacing like? your listening? their response? the times that you talked from your heart? It’s likely that your conversation was a two-way exchange.
Compare that with the last time you sent an email message to your audience. Or the last time you wrote a blog post. Was there the same kind of listening going on?

Can you imagine that your last email blast was, in fact, any kind of conversation at all?

OK, so now you’re thinking, “Well, Brad, how do I have a conversation when I’m sending a mass email or writing a blog post? I’m writing by myself and there’s nobody talking back to me.

1. Ask a question

good conversation questionsI have one idea for you which is: ask a question that’s very intriguing – and encourages a response.

2. Tell a story

Or tell a story that’s like some kind of mystery

3. Make a promise

Make a promise that at the beginning offers to answer the question and if people will only pay attention to what you’re saying, they’ll find out what the answer is.

4. Leave room – for your customer to be heard

Even better, when you’re on social media, make your customers part of the conversation. Ask a question – and people will answer – in the comments below. Listen to and engage with customers and your business will benefit in ways that you’ve never imagined.

My conversation questions for you?

What questions are you asking your audience? Or what questions are you going to ask your audience – today?

Join my group on Facebook and leave a comment. I’ll answer every time. I promise to be a good listener.

camera shyness

Two Unbelievable Camera Shyness Success Stories

When you’re faced with a feeling of camera shyness, what’s it costing you in your life when you aren’t showing up? And where does your shyness show up in other aspects of your work?

I have a client who’s work is helping Moms feel less overwhelmed. She’s creating a daily planner especially designed for Moms called ‘The Artful Planner.’  But, when we first talked about making a video that would promote her work she said, “There’s no way I’m going to be in the video.”

Which, not all that surprisingly, is how a lot of people react when I first bring up video making.

Time to strap on the GoPro

In this case we came up with a creative solution that showcased my client’s planner using a you-are-there point of view with the help of a GoPro camera.

The cool thing about GoPro is that you get to be in the driver’s seat of whoever is wearing the camera on their head. (Think base jumpers, surfers and other extreme sport fanatics.) In this case we simply showed a-day-in-the-life of how any Mom might use an Artful Planner.

Using a GoPro is a great tool for any small business to show off their process. Click To Tweet

This was so much fun to make! I had my client wear the camera on her head and I controlled shooting via an ipad monitor. A 9-inch monitor!! I was also using a second camera – so I found that I could do a two-camera shoot simultaneously.

When you’re thinking to show your work, and promote your work to others, you really want to think process, not product. Share a unique glimpse of what you’re working on. By sharing your day-to-day process – the things you really care about – you can form a unique bond with your audience.

Show your work, share your creativity and get discovered

camera shynessI just put down Austin Kleon’s most recent book – which is great for quick inspiration on sharing your creativity with others (you can read the whole thing in about 10 minutes – there’s lots of pictures). Austin proposes that you show your work in the form of a daily dispatch. And that if we do, then over time the small contributions will begin to add up to something profound.

The process is nothing terribly involved: Austin recommends spending 15 or 30 minutes at the end of each day selecting and sharing something on your social networks.

That’s it.

“What I mean by that is one little bit of media that you push out every day, some little piece of your process that you share with people,” he says. Set yourself a daily goal to show your work: one photo (or a 15-second video) on Instagram, tweeting the favorite sentence you read that day, doing a blog post about something you love.

Imagine strapping a GoPro to your head and sharing moments from your work day. In 15-second Instagram snippets.

Just remember to give value when you share.

“The act of sharing is one of generosity — you’re putting something out there because you think it might be helpful or entertaining to someone on the other side of the screen.”

You can start sharing your work – and getting great feedback – by joining my Videomaking Mastermind Facebook Group and sharing your live videos there.