Create the same kind of intrigue as a mystery novel. Introduce a problem to solve. Promise to deliver the answer at the end. Remember, you have no more than ten seconds to hook your viewers. So, ask a question that makes them curious. With the right question and the right promise you’ll capture their attention.

To become a thought leader in your space, you must present thought-provoking ideas. Don’t be boring. Most marketing messages are impersonal, detached, cold – and dull. Involve your viewer. Talk to her like a human being. Charm her. Make her hungry. Get her to participate.

Be generous. Make a large promise. A promise is not a claim, or a theme, or a slogan. It is a benefit for your customer or client. Promise a benefit which is unique. Give your best stuff and a lot of love – and they will love you back.

Start trends – instead of following them. If everyone is learning about apples, then learn about oranges. Marketing that is imitative, is seldom successful. Innovate, blaze a new trail and your audience will follow you.

Think process, not product. Share glimpses of what you’re working on. By sharing your day-to-day process – the things you really care about – you can form a unique bond with your audience.