6 things to consider before shooting testimonial videos.
One of the easiest kinds of videos that you can make, and also one of the most effective, is a testimonial video. Testimonials are easy because you’re not on camera – you’re not going to be in the video.
It’s going to be you shooting a video of someone else – which is really easy. It’s a whole lot easier than get actually getting in front of the lens yourself.
One thing you can do is whenever you’re working with a client, like when you’ve just finished a really successful session with someone, that’s a really good time to just take a moment and say, “Hey, would you mind if we did a testimonial video right now?”
And in that moment, when they’re feeling they just got some really great result, it’s a really good time for them to tell their story. A good testimonial is probably the most powerful thing that you can do with video because you’re not telling the story, someone else is telling the story.
You can make videos that talk about yourself and the work you do and the results people get when they work with you, but it’s not nearly as effective as when someone else does that for you.
This is the real reason why you want to be thinking about making testimonial videos.