Module 1: How to be intriguing

Module 2: Overcome Objections

Module 3: How to Be Memorable

Module 4: Live Video Strategy

Take the Plunge
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How getting your feet wet every day will grow your business – the entrepreneurs guide to taking the plunge

 

Sometimes lessons in what it takes to help your business grow come from the most unlikely places – like getting your feet wet.

Take the plunge

I used to work for Outward Bound. Every morning we jumped in the ocean. It was always cold. Really cold. And yet we made everyone take the plunge. There was only one way to get used to it.

Do it every day.

At first it seemed like maybe this really wasn’t such a good idea. But by jumping in every day, it became normal. We didn’t just turn it into a daily practice, we made jumping in the ocean part of our cultural identity. When we each agreed to take the plunge, we became members of a tribe who were people of the water. We jumped in every day because we now believed that this was how we how we thrived.

It sounds crazy. It was crazy. No matter the weather, no matter how cold, we jumped in all the way.

Getting your feet wet as a daily practice

Since then I’ve seen first hand how developing a regular practice of ‘getting your feet wet’ works really well for growing your business.

We tend to develop our new stuff in a closet. Musicians call this ‘woodshedding’ – as in a long period of practicing your instrument out back in the wood shed so no one can see or hear you until you’re good enough.

This is not the way to grow your thriving enterprise. If you spend six months developing your next big project on your own, you may well find that you’ve spent all that time on something that no-one cares about.

You need to take the plunge with your new projects.

Jump in – get your feet wet – every day. I know. You’re not quite ready yet. It could be really cold!!

But, if you share some small part of what you’re working on you’ll get feedback right away.

Show Your Work

You may have noticed that this site is all about making videos. So what can you do with video as a daily practice?

You can show your work.

It’s all about reaching out to those you want to connect with. And you know what? If you start sharing part of your work each day you’ll actually start changing your identity. You’ll move from someone who’s thinking about doing something to someone who’s doing stuff.

The art of a daily share-your-work practice is about experimenting your way to success – to stop planning and start acting.

If you’re thinking about plunging in yourself you may be wondering what exactly does it look like?

Here are some helpful guidelines:

1. Plunging has three goals: showcase your creative process, share your vision, learn something from your audience.
2. It gets your feet wet right now. There’s no waiting around. Take a deep breath and… jump.
3. It’s simple.
4. It gets your blood going & moves you out of your comfort zone.
5. It puts you out there in front of your audience.
6. It’s an opportunity for growth.

Sharing early, messy versions of your work can be scary – you will meet your resistance – and you may find your audience doesn’t want what you’re creating.

But that’s how you learn.

And better to learn quickly, with others engaged with you along the way so you can jump in again. (if you fall off your horse, the best thing is to get right back up in the saddle again)

What plunging is not

1. It’s not deciding something. It’s deciding and then doing it.
2. It’s not staying in the closet. It puts you in front of your audience.
3. It’s not about sharing only with your friends and family. You need to jump out in front of the people you most want to impact and serve.
4. It’s not taking a class. You want to be sharing your gifts with the world. Now!

The benefits to getting your feet wet? You’ll avoid costly mistakes. You’ll learn what really works. You’ll do something now. Think for a moment about what getting your feet wet looks like for you. What action can you take that meets the six stages of plunging above?

Here’s how to get started. Just fill in the blanks…

My Next Plunge is: ____________________ (short phrase)
Timeline/deadline: ____________________
Learning Goal: ____________________

Want to jump in with support from others?

Join my FREE Videomaking Mastermind Facebook Group >

Facebook Live Mistakes
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The 5 Mistakes You’re Making With Facebook Live That’s Costing You Business

Here’s a recent interview where I’m taking about the biggest Facebook Live Mistakes people make when they go live that keep them from growing their audience and growing their business.  I was interviewed by Haley Gray, who is a business coach for women entrepreneurs and the founder of Leadership Girl. (She has a huge, active community of business women on Facebook with over 60,000 members!)

Haley’s hosting a 3-day event in North Carolina called Leadership Girl Summit. (I’ll be one of the featured speakers there). Haley revealed that she goes live almost every day, so she had a lot to share on how to use Facebook Live Video to grow your business, which led to a really great conversation between the two of us.

Here are the highlights:

2:15 How do you go from, “I’m terrified to be on camera.” to “Now, I’m going to rock this and own it!”

3:45 Why doing live video is perfect for people who are always trying to be perfect.

5:00 What’s a good way to get more people to watch your live videos?

8:00 Why right now is the best time to start doing live video.

9:15 Should you create your own Facebook Group?

11:00 Should you broadcast to a Business page or your Group page?

12:35 What is the best selfie stick for live video?

15:00 How to use a selfie stick to do live videos at a conference to grow your audience.

16:45 The 5 Mistakes people make when they go live that keep them from getting clients

22:20 How to create your own format for your live stream.

23:55 Should you go live with your cat?

25:15 The Biggest Facebook Live Mistakes people are making when they go live.

35:25 Why Facebook Live is one of the most important tools for small business

Join my FREE Videomaking Mastermind Group on Facebook.

https://www.facebook.com/groups/videomakingmastermind/

 

Facebook Live Stream
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How to do a 2 Person Broadcast on Facebook Live Stream

It’s here! Now you can do a 2 person broadcast on Facebook live stream. Today I want to tell you about something I’m really excited about which is the new feature that Facebook Live has rolled out recently that allows you to do 2 person broadcast on Facebook Live. You can even do Facebook Live with multiple presenters.

The cool thing about it is that it gives this fabulous reach. Every time you do a 2 person broadcast, your live stream is going to be shared to all of your guest’s followers.

So try this out on your own. Do a Facebook live stream with 2 people.

And then don’t forget to join my FREE Videomaking Mastermind group on Facebook

https://www.facebook.com/groups/videomakingmastermind

successful entrepreneurs
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Thoreau’s Secrets for Successful Entrepreneurs

I can’t think of anyone who could offer better motivation for successful entrepreneurs than Henry David Thoreau – so I shot this video at the site where he wrote his famous book, ‘On Walden Pond.’

Thoreau built his own cabin (yes, he’s the grandfather of the tiny house movement) and lived on Walden Pond for a year while writing his book. What I want to talk about is the inspiration that I’ve gotten, especially as an entrepreneur, from a guy like Henry.

One thing he wrote that really resonates with me was his warning about how ‘men lead lives of quiet desperation.’ When I read those words I thought, “No! I’m not going to do that!”

successful entrepreneursThoreau really was  his own man. “Live the life you have imagined,” he wrote, “simplicity, simplicity, simplicity” – advocating freedom from distractions of the endlessly diverting display of the world of stuff, stuff and more stuff – great entrepreneurial advice! “It’s not enough to be busy. So are the ants. The question is: what are we busy about…?”

He was a thought leader and the inspiration for civil disobedience movements around the world – inspiring people like Gandhi and Martin Luther King to lead their own movements and succeed. And he did this in the face of a lot of challenge – lot’s of people didn’t agree with him or they thought he was kind of crazy.

If you’re an entrepreneur, like I’m an entrepreneur, we are doing something that is genuinely challenging and where other people are looking at us and saying, “Oh, that’ll never work. That’s never going to fly.” And yet here we are continuing to pursue something that we really believe in on our path to becoming successful entrepreneurs.

When I’m facing serious challenges in the work that I do – and it comes up pretty often where I’m thinking, “Oh, I’m not sure that this will work,” or I have some doubt. One of the stories that I tell myself is the story of Thoreau and what he did to carve his own path and to try things and to go against conventional wisdom.

So, what are the inspirations and what are the stories that you tell yourself when you’re facing your challenges?

I would love to hear those in the comments.

Join my FREE Videomaking Mastermind group on Facebook and post your videos and share your stories and get positive feedback. Tell us who’s your inspiration and motivation for becoming successful entrepreneurs?

https://www.facebook.com/groups/videomakingmastermind/

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How to be the MacGyver of Social Video Marketing

I want you to feel like you’ve just discovered the Swiss army knife for attracting clients online with social video marketing.

How many people out there are MacGyver fans?

As you know, MacGyver’s the guy who could take a roll of duct tape and a paper clip and fix just about anything. What I want to do is show you how using live video can be the duct tape and paper clip fix for attracting all the clients you need.

The problem that I see is this: We’re all spending a lot of time engaging with people through social media, in our blog, sending out email and all of these different platforms take up all this extra time. It’s a big, big job to do and the more you look at Facebook and then you look at Twitter and then you look over at LinkedIn, the more it can feel overwhelming.

social videoI want to show you the cure for this. Here’s the MacGyver thing. You can be all over the place with social media and then somebody like me comes along as says, “Hey, I got an idea for you. Why don’t we make video?” And the first thing that’s popping into your head is, “Oh no! Not another thing. You mean I have to do video too?”

But if you use live video and you’re just using your phone, first of all you don’t need any other fancy gear – you already have a phone – and when you do the video, the only time it takes is the time to talk into your camera. And when you’re done, you’re really done. There’s no editing, there’s no post production, you don’t even have to upload it anywhere, it’s already up. And the cool thing is that because it’s up on a platform like Facebook – Facebook is where everybody is. Now you’re able to reach a very large and targeted group of people.

But this is where the duct tape comes in.

You can take that same piece of content – the same video – and repurpose it onto Youtube, your blog, into an email blast, on LinkedIn and even take the audio and turn it into a podcast. So, if you’re already blogging or if you’re already doing a podcast or if you already have a Youtube channel, you can start with a Facebook Live video and then use the same content on all your other platforms – and be everywhere in no time at all.

If you really want to really master the MacGyver approach to making social video then join my FREE Videomaking Mastermind Facebook Group where you can post your videos, get positive feedback and learn from what others are doing.

Facebook.com/groups/videomakingmastermind

The 4 Super Cheap Tools I Use to Create All My Videos (Total Budget $82.88)

When most people think about making videos they think that they’re going to need a lot of fancy equipment and that it’s going to be expensive.  And this is where many folks get hung up. It just seems all too daunting to figure out what equipment to buy and then learn how to use all that gear.

It doesn’t have to be that way.

In the past 15 years I’ve made a lot of videos and i have fancy cameras and lots of gear. But these days I shoot everything on my iphone and I use the four basic tools that I’m sharing with you in this guide. The total budget, (assuming you already have a smartphone), is just $82.88!!

That’s it.

And it all fits easily in my messenger bag so I’m ready to shoot wherever I go.

Here’s my keep-it-simple video gear list to get you shooting awesome video without spending a ton of money:

1. Tripod + Smartphone Mount – Cost: $13.99
smartphone video tripod

This bendy little tripod can attach onto almost anything (the back of a swivel office chair is especially useful) It’s super compact so You can just throw it in your bag with your phone and keep it with you at all times.

2. Movo Lavalier Microphone – Cost: $39.95

super cheap video tools

Using a good external microphone is essential to creating good video. Your sound is as important as your image! This simple lav microphone plugs right into your phone and lets you get great sound when you’re positioned away from your camera. The kit comes with two microphones which will allow you to do interviews with a guest.  It even comes with a separate plugin for earbuds so you can monitor your sound and make sure the audio is working.

3. Extension Cord – Cost $12.95

super cheap tools

You can attach this cord between your microphone and your smartphone which will let you (and your interview guest) sit well away from your phone without feeling crowded. This is really helpful if you want to move at all while you’re shooting and really gives you plenty of freedom.

4. Wide Angle Lens – Cost $15.99

smartphone video

This wide angle lens is super helpful when you’re shooting in a tight space and you need to show more, or when you’re interviewing a guest and you want to easily get the two of you in the same shot.  You just clip the lens right onto your smartphone and it will give you a really wide angle shot.

When you’re doing an interview, the lens gives such a wide view so that you can still be an arms-length from your phone, and hold it selfie-style, but now you’ll have lots of space in the shot for both you and your guest to talk to each other.

If you’re walking around with your phone and you’re wanting to give your viewers a tour of what’s going on around you, the wide angle lens is a great tool for showing everything in your background. It’s particularly good for indoor spaces because it can help show an entire room.

I made a video showing how to use this wide angle lens for doing interviews right here >

And that’s it! Total Budget: $82.88 (*recent prices on Amazon)

With these four tools – plus your smart phone – you’re ready to shoot any time & anywhere – and all for less than $100!

Once you get yourself equipped with these simple tools, join my FREE Videomaking Mastermind group on Facebook where you can post your smartphone videos, see what others are posting and give and receive positive feedback.

https://www.facebook.com/groups/videomakingmastermind/