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How Mommy Blogs can be your best marketing

Melissa Kieling, founder of PackIt, explains how mommy blogs (moms and their blogs) can help spread the word about your product.

“Having started the company out of my home with no budget for any kind of marketing or media dollars, I would sit up late at night, in my bed, on my computer, hitting mommy blog sites – just searching for people who were talking about the topic of lunch, of keeping things cold – which, surprisingly there are a lot of people out there talking about taking lunch.

Mommy BlogsThe Internet and bloggers and social media have given us such a platform to be able to communicate with other people who are seeking similar topics that we have to discuss and we were able to really hit home with those mommy bloggers.

Moms can really make or break your product. If you give them something to talk about they will and we’ve been so fortunate to be embraced by a lot of our customers who are moms and who are willing to share the concept and the product with their friends and hit social media talking about the product and sit at the park and be at the parent/teacher conferences and they’ve really embraced the product and are talking about it – and that is just invaluable.”