Ideal Clients

What a Boston Attitude Taught me About Ideal Clients

Here’s how I learned the number one thing that you can do to attract your ideal clients

I live in Boston and when I first moved here from the west coast, I didn’t understand a lot about the local culture. One of the first things that I did when I got here was to go down to Cape Cod and check out the beaches. A friend and I drove down to a town called Woods Hole. When we got there we were driving around looking for the local beach and we couldn’t find it.

Then I saw this guy walking along the side of the road and I said, “He looks like he’s local, let’s ask him.” We pulled over and I rolled down the window and I said, “Hey, do you live around here?”

He took one look at me and said, “WHAT’S-IT MATTAH?”

And I thought, “Oh, this is the local greeting…”

It turned out that he warmed up and he did tell us where the beach was, but my point is that his response is exactly the same as what you’re going to get every time you reach out to your prospective clients or to your ideal target audience. They are always going to come back to you and say, “What’s it matter? Why does it matter to me?

If, in your presentation, you’re not telling them why it matters, they’re not going to pay attention. If all you’re talking about is yourself and you’re not talking about them and their problems, they just don’t care.

I’ve been helping entrepreneurs tell their “Why does it matter” story for the last 10 years and I’ve come to believe two things. The first one is that everyone has a story that’s worth listening to. And the second thing is that because you have a story worth listening to, then you have a responsibility to get it out in the world. And yet what I see, over and over, is that a lot of entrepreneurs have got this great gift, they’ve got this great passion, but when it comes time to tell their story, they fumble the ball. And this is even more pronounced when it comes to telling your story on video.

People look at video and they think it’s too much trouble, it’s too daunting, it’s going to take too much time, it’s going to cost too much money – and I’d like to bust those myths wide open.

So, I’ve created a five day mini course that will help you get over the challenges of telling why it matters to your audience using simple tools like your smartphone and live video to reach an audience of any size.

The course is free. Just visit:

Sign up for the free course and I’ll see you in the videos that you’re making!

If you want to know what it REALLY takes to attract your ideal clients with video and grow your profitable coaching business that generates monthly revenues of $10K or more, then join my Facebook group here:…

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