A video that’s trying to do too much won’t succeed.

It’s just not possible to make a single video that explains everything that you do, or stand for, or want to say.

And besides, making one killer video is really hard.

So, instead of cramming one video with all the detail you can imagine, you need to break stuff out into shorter, more manageable chunks. A series of short, easy to digest videos make it a lot easier for your audience to follow, and connect with, your message.

Simple stories are stronger stories

It’s the same as when you write a blog post or send an email: the simpler the story you tell, the easier it will be for your audience to engage with you. And breaking your message into a series of short videos makes it much easier to produce. (bonus!)

Take some chances & find your style

When you’re just getting started making several videos will let you experiment with a few different styles. Some will work and some won’t. But you’ll find your own style and you’ll continue to learn based on how your audience responds.

Show your work

Austin Kleon’s book – Show Your Work – is great for quick inspiration on sharing your creativity with others (you can read the whole thing in about 10 minutes. Austin proposes that we all share our work in the form of what he calls a daily dispatch. And that if we do, then over time the small contributions will begin to add up to something profound.

The process is nothing terribly involved: Austin recommends spending 15 or 30 minutes at the end of each day selecting and sharing something on your social networks.

That’s it.

“What I mean by that is one little bit of media that you push out every day, some little piece of your process that you share with people,” he says. Set yourself a daily goal: one photo (or a 15-second video) on Instagram, tweeting the favorite sentence you read that day, doing a blog post about something you love.

Imagine strapping a GoPro to your head and sharing moments from your work day. As 15-60 second Instagram reels or stories.

Be generous

Sharing your process is an act of generosity. Remind yourself that you’re putting something out there because you think it might be helpful to someone on the other side of the screen. When you make videos with this mindset – you can’t go wrong.

Case Study: Artful Planner

Here’s a video I made with a client to showcase her planner for ‘Artful Moms. The video couldn’t be simpler. Instead of having my client tell you about her product – carefully describing all the features – this video presents a day in the life of using her product – all shot from the user’s point of view. (via a GoPro camera).

This technique reminds me of the old Cinerama films which placed the audience in the first chair of a roller coaster or in the cockpit of a plane – giving everyone the stomach sinking feeling of zooming down the the first steep hill of the roller coaster or flying over Niagara Falls.

Very engaging.

The video places us in the driver’s seat. We become the hero in this story – as we go about our day, putting together projects, creating, sharing and ultimately – like the tag line suggests, “live an artful life.”

Simple production: no dialogue, use of available lighting and, perhaps best of all, you don’t even have to be in your own video – just your hands! So, if you’re feeling camera shy this could be your style.

Imagine a series GoPro view style videos done by different trades-people and service providers: bartenders, barristas, architects, massage therapists, yoga teachers, musicians… the list is endless.

In other words, you could take this idea and run with it.

…and make a lot of videos.

Be Everywhere

If you’ve reached the bottom of this page and you’ve been following the six steps in this Sharable Video Training, then you’re obviously interested in standing out with your business, engaging your audience and, ultimately, helping your ideal clients achieve the positive results that your business offers, right?

So how can you be everywhere and become a familiar face to the right crowd – without spending all your time creating content?

Here’s the good news: You are already a good storyteller. With my Mic Drop Moments done-for-you video service, you can sit for a remote interview and in just 1 hour, we’ll create a month’s worth of short-form video content that can be scheduled and posted across all your social media channels.

I’d like to invite you to have a complementary 1-1 session to show how you can start showing up with impact in the ways that matter most while generating growth, sales and authority for your business.