I’ve been following lots of teachers online and all of them come up with these simple learning things where they teach you 3 tips or 4 tricks or 5 essentials, and each of the things they teach you start with the same letter. So they’ll offer the 4 P’s or the 5 L’s…
I decided that I wanted to do that myself so in this video I’ve come up with the 4 I’s: The Essential Ingredients to Awesome Videos. And I want you to put in the comments below whether you think this kind of thing is helpful or hokey. Here are the 4 essential ingredients that you need in every single video that you make.
The very first ingredient is Intent. What’s your intention? What’s your reason for making the video? And most importantly, what do you want the people who are watching the video to do? And this is different than what do you want them to learn or what do you want them to understand. You want to think of this as an experience for them. They really want to get some kind of experiential, emotional value from watching your video. So, when they see the video, then they will do something. That’s your intent. What are they going to do after they watch your video?
Then you want to intrigue them. Basically, intrigue is all about selling them the idea of watching your video. At the beginning of the video above I was trying to intrigue you by saying, “I’ve got 4 ingredients.” And now you’re thinking, “Well I wonder what they could possibly be. I know they all start with the letter I, but I don’t know what they are!” Hopefully that intrigues you enough to watch it all the way through. So at the very beginning you have to do something very intriguing to catch their attention.
The third thing is Insight. You want to share your insight. What’s the thing that you know that they don’t? Usually what you’re doing when you’re making a video is you’re solving a problem. And you’re solving a problem for the people who are watching. If they knew how to solve the problem, they’d already be doing it. So, there is something that you know that’s going to help them. You have an insight and that is the main content of your video.
Last but not least, is share your inspiration. You want to inspire them at the end of your video to take action. Cajole them. Inform them. Give them ideas. Give them a very specific call to action so that they will then go do the thing that you want them to do.
So there you have it. The four essential ingredients of every single video: Intent, Intrigue, Insight and Inspire to Action.
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