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How speaking in front of a camera is different than speaking in front of people
1. What Scares You More? Speaking to a Camera or to a Live Audience?
Speaking to a live audience can be scary. Stage fright, sweaty palms, dry mouth can all impact your ability to deliver your presentations.
But you know there’s an end point.
When you speak to a live audience and you’ve finished speaking, you’re off.
You get to leave the stage.
Your creative presentations on video take a different kind of courage. When you’re speaking to a camera, you know that once your video is finished and posted online – it could last forever…
which takes a different kind of courage.
Plus, you get to see and hear the result – possibly over and over. And if you’re like most people, you don’t like the way you sound or the way you look.
So, in order to be comfortable with video you have to get over your vanity and have the courage to be seen online – warts and all.
Here are some practical presentation tips that show how shooting video is different than facing a live audience.
2. You’re all by yourself
When you’re making a live presentation you can connect directly with your audience. You can interact, ask questions, take questions and have a real conversation. But with video you’re virtual so you have to imagine your connection. So speak to the camera as if it were your best friend. Use a conversational tone. You can still ask questions. And your audience can still feel like they’re connected to you because they can see you and get an idea of what you’re like. But you won’t feel it because all you can see is the camera – so you have to imagine that they’re with you.
For example, the video above was made by a guy who ended up being stuck in the Las Vegas airport for the night – so he decided to make a music video on his iphone to send to his wife. Even though he’s clearly all by himself, his feeling and passion on camera come through loud and clear.
3. Show instead of tell
When you’re in front of a live audience all you can show is yourself (and some powerpoint slides). But with video you can show your audience everything. Instead of a view of your talking head you can add visuals of all the details of your creative presentation. For example, in the ‘Inverted Bike Shop’ video (above) we see the owner and founder of the business telling us the story about his business and his unique way of building bicycles. But instead of watching him tell the story, the video shows us many details of the shop itself as well as scenes of the owner working on bicycles. This method of visual presentation is not only highly engaging, it takes the pressure off you having to face the camera (or your audience).
4. There are no mistakes
Anything you do or say in front of a camera that you don’t like can be edited out. You can do multiple takes. You can improvise. And this includes visual elements. If you don’t think that shot of your left profile looks that great – just leave it out. For example, in the Melissa Kieling video (above) we see a business owner talking about her online marketing strategy. This video was made with an interview style and the responses were carefully edited to show only the best excerpts helping Melissa look and sound engaging.
When you’re doing a live presentation what you say is what you get – no do-overs.
5. Show your brilliance & spread your message
Whether you’re planning on doing a live presentation or using video, you may been wondering “How do I get myself in front of more people?” or “How do I get people to listen to my message?” Which is why I’ve developed Story Power Strategy™ to help entrepreneurs who want to build their authority and get over the frustrations from spending too much of their time chasing after new clients.
I’ll help you craft the story of the difference you make in the lives of your customers so that you’ll attract a constant stream of new clients for your business.