Posts

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Why Does Beto O’Rourke Livestream His Laundry?

Why does Beto O’Rourke live stream his laundry? (& the 5 reasons to start live streaming your personal brand). I’m sharing one of the best current examples of live streaming happening anywhere.

5 Reasons to go live:

1. It’s authentic – In politics & in marketing there’s a truth problem – ditch the script – doing it live – it reads as REAL. Ditch the script.

2. It’s not robotic – show your flaws and all. The glory of livestream, where saying “I don’t know” in real time actually gives you more authority,
because then your audience will believe it when you say what you do know.

3. It makes you accessible – livestreaming brings everybody together in real time in a real way. The way we perceive something is happening is to see it happening. We expect to have access to important events and important people.

4. It’s engaging – humanize your brand. Take people behind the scenes, into your ride, into meetings that are happening live.

5. It breaks down the wall – before livestreaming there was a physical and social wall between brands & their audiences – candidates running for office, rockstars on stage, influencers of all kinds were all too far removed. Live video breaks down that wall and brings everyone into the same room

Who are your favorite live streamers? Who do you recommend?

Does doing live video seem dangerous to you? After all it is a non-filtered, unpackaged, come-what-may approach to presentation.

Are you doing live video? Where do you go live? What’s your experience compared to doing pre-recorded video?

Take up this challenge – get in my group program – join the livestream rockstars: http://awesomevideomakers.com/big-reach-video/

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One of the Hard Truths of Digital Marketing

One of the hard truths of digital marketing is that people always default to what’s most familiar to them. So, what do you need to do to become familiar to your audience? And what would the benefits of familiarity do for your business?

When someone lands on a website or a landing page or a social media profile and they don’t know it – if they can’t figure out what’s going on there within the first 10-15 seconds – they leave and go back to something more familiar. Your competition isn’t the other businesses like yours as much as it is the things that your audience is familiar with.

I just made this video that talks about how important it is to become the familiar face to your potential clients. (Note: This weekend I was driving my son to his last year at college in Vermont!! This video is live from the Bennington College Campus).

If you want to reap the rewards of becoming the familiar face to your target audience there’s no better way than to do live video – and getting started just got easier because right now is your last chance to join my Big Reach Video Group Program for HALF OFF (lasts through Labor Day at Midnight)

Here’s where you can join Big Reach Video and save 50%
http://awesomevideomakers.com/big-reach-video/

I’m holding this special sale as a way to say THANK YOU to all the people who watch my videos.

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Save 50% And Get Three FREE Bonuses!
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If the 50% discount isn’t enough to have you heading to my half off website, these THREE free gifts will surely do the trick.

* Bonus 1: FACEBOOK LIVE FORMULA

This 4-part video video course will give you the actual scripts for what you need to include in every live video you make – that will get viewers to watch to the end and then follow your call to action.

* Bonus 2: VIRAL VIDEO SECRETS

This 6 video training will share with you the secrets professionals use to make their videos go viral. It’s like a whole video making school in a box, where I show you how to not only get your videos watched but to maximize how much your videos get shared and how you can grow your audience much faster than ever before.

* Bonus 3: LIVE VIDEO CONVERSION KIT

In this 4-part video training you’ll get the exact steps on how to move your live viewers from watching passively to buying your product & working with you.

WHEW! That’s a lot of live video goodies …and you get it all FREE when you join Big Reach Video for 50% off.

Go here right now and jump in before the deadline!
http://awesomevideomakers.com/big-reach-video/

P.S. This special half off sale ends at midnight on Monday, September 3rd. So if you’d like to join the live video revolution and get in my Big Reach Video program for HALF OFF (and get three free bonuses in the process)

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How to use live video to build a community of raving fans – with Katya Varbanova

Think Live Streaming is the next big thing? Listen to live stream queen, Katya Varbanova, as we talk about how live streaming can help you be more visible, and build a community of raving fans. In this interview Katya shares her experience in building a following of several million viewers on her live videos and how you can get started growing your audience by going live.

NOTE: To watch the video above you have to turn on the sound!! Once you click on the play button, click on the speaker icon in the lower right-hand corner.

If you want to learn to use live video to create community amongst your following then you’ll be right at home in my free Live Stream Rockstars Facebook Group. You’ll find yourself surrounded and supported by a bunch of creative and like-minded business owners who are exploring the art of live video.

https://www.facebook.com/groups/livestreamrockstars/

Here are the Interview highlights:

3:00 The secret to attracting the right people to your live videos.

5:00 Why being provocative or rebellious can be one of the most attractive things you can do.

7:30 Why showing your face on camera is so important.

9:00 Two ways to reach out to new people who’ve never seen you before.

11:30 The advantages of using paid traffic for live video.

13:30 The fastest method for audience growth.

15:00 How to grow your audience – even with a tiny following on your Business page.

16:30 Comparing Periscope and Instagram to Facebook Live.

20:00 How to collaborate and share your Facebook lives via the ‘Sharathon.’

23:00 The best way to get engagement with your audience.

24:30 What kinds of conversations you can create.

25:30 The #1 way to spark a conversation .

29:00 Why making viral videos will set you free!

33:30 The structure of a viral video funnel.

35:20 The one strategy that beats live streaming.

37:30 What it’s like to live and work in Malta.

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Taking the fear out of doing video (with one simple trick)

How do you deal with fear..? Especially when you hop in front of a camera?

I just attended a 1-day event with Jack Canfield, author of ‘Chicken Soup for the Soul’ and there was this one GREAT activity Jack did with us that’s designed to help entrepreneurs get over their fears – and will help you upgrade your business mindset.

Watch, and try it out with me…​

Want practice pushing through fear and doing it anyway? Then join my Videomaking Mastermind group on Facebook where we’re all practicing doing stuff that we’re sometimes afraid of on a daily basis…

https://www.facebook.com/groups/videomakingmastermind/

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Why Fear of Missing Out will make you question everything

Today only: Why Fear of Missing Out will make you question everything and how you can put the fear of missing out into every live video you make. (see what I did there?)

Don’t miss my Live Masterclass: ‘The 5 Mistakes People Make When They Go Live That Keep Them From Getting Clients’

Register here: https://www.crowdcast.io/e/new-masterclass

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The 3 Simplest Ways to Make the Best Live Video

Reframe Your Fear & Resistance to Live Video

How many of you feel like fear stops you in life? It’s a constant companion, right? In this interview with Jim Holzknecht, author of “Midlife Playbook” we talk about how to confront fear and that inner voice that Jim refers to as the “inner trash talker.”

Here are the highlights from our talk:

4:20 Making the transition to create your work as your full time passion.

6:20 Willingness to go beyond your comfort zone.

8:30 The dark side of being an entrepreneur.

9:10 Reframe your procrastination: Look at your resistance not as something to beat yourself up about – but to see your resistance as some sort of dragon – and you can pick up your sword and shield and go slay the dragon…

12:30 Hitting your upper limit and pulling back

13:50 How I got over how I look on video

17:20 What to do if you want to feel really good about showing up as the person who you are on video

19:10 Complimentary Training on getting started with live video:

“Brad is really committed to giving people a voice and he has a free program called Go Live and Thrive! I went through it and it helped shift my whole relationship to this live medium and it’s really helpful with getting comfortable with your reflection and your voice.”  – Jim Holzknecht

Go Live and Thrive! Reach a bigger audience instantly with live video.

How to grow your audience with a weekly live Interview Series – with Carrie Clark

How to grow and engage your audience with a live weekly interview series. You can reach Carrie Clark here: https://www.speechandlanguagekids.com/

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Hate the way you look on video?

Like this video? If you want to start really loving the way you show up on camera then join the free masterclass I’ve just created:
“5 Biggest Mistakes People Make When They Go Live That Keep Them From Getting Clients”

Join the free masterclass right here – it’s FREE!
https://www.crowdcast.io/e/new-masterclass

Hate the way you look on video? How do you get comfortable in front of the camera? How do you learn to love the way you show up doing live video?

Today I want to talk about the number one thing I’m hearing most often from people that’s really holding them back from making video and especially from making live video. People are telling me again and again that they really just don’t like the way they look on camera, or they don’t like the way they sound on camera. They say, “Well I made a video and I looked at myself and you know what? I just don’t think I look that great.”

What I’m going to address is how do you learn to love the way you show up when you’re in front of the camera?

In front of the cameraWhen I was a little kid I was living in a house where all the mirrors all over the house were way up high, way above my head. By age 3 or age 4 I didn’t actually know what I looked like. At the time I had this really positive self image. In fact my hero was the western TV star Michael Landon. You probably remember Michael Landon from the show, “Little House on the Prairie.” But I remember him from an earlier western that was called, “Bonanza” and he was really handsome and he was really cool and I thought he was the best thing ever. I wanted to be like him. I wanted to be Michael Landon. And I thought that I looked like Michael Landon.

One day I went into our big bathroom and I climbed up onto the rim of our clawfoot bathtub and from there I climbed up onto the sink and above the sink there was a bathroom mirror. I stood up on the sink and balanced myself and I could see myself in the mirror…

And what I saw was this little kid with a completely shaved head and this really big forehead and a really tiny, scrunched face. I did not look anything like Michael Landon and I was horrified.

I went down, with tears in my eyes and found my mother in the kitchen. She remembers this story and actually tells this story over and over. To her credit and great wisdom she took me out bought a mirror – a big nice mirror with a wooden frame – and she hung it in my bedroom at my height so that when I got up in the morning my mirror was there. When I got dressed in the morning, I could stand in front of the mirror and get dressed. And every day I would see myself and over and over in this practice of looking in the mirror and seeing myself, I got really used to who I was. In fact not only did I get used to who I was, I really fell in love with my reflection and who I was.

Honestly, I used to do stuff like dance in front of the mirror and then I would hold up a hair brush and pretend it was a microphone. And I would sing rock songs in front of the mirror. And I became a rockstar – to myself. And my reflection of me was rockstar.

This really works. Anyone can do this. I’m sure you’ve had some experience of looking at yourself in the mirror and feeling that self love. And if you haven’t, trust me, try it. This is a life skill. With this kind of practice, you can learn to love how you show up in the mirror.

The really good news is that right now, with all of these rectangular smartphone things, we now carry a mirror in our pocket everywhere we go. And there’s nothing better or easier that you can do than pull out your phone, turn on the camera, (remember to turn is sideways) and hit record. And talk to yourself. You don’t have to try and broadcast anywhere, but just make a recording and then look at that recording. And then tomorrow do it again. And the next day keep on going. With this practice, the same as what I experienced growing up, you will not only get used to look and the way you show up and the way you sound, but you will learn to love the way you look and sound. You’ll actually learn to love the person who your are when you’re showing up.

The other good news – and this is specifically to doing live video – when you go live no one out there expects you to be perfect. They don’t expect you to be a rockstar. They expect you to be yourself. And the more you show up as yourself, the more they are going to resonate with you. What happens is that you go live and people go, “I like this!” I promise you by doing this, by pulling out your phone, hitting record, going live, people will like your thing, they will comment, they will say, “You’re awesome!” And what will happen is that you’ll start believing it.

You’ll be thinking, “Wow! People think I’m awesome.”

Over time you will start feeling, “I am really doing something. I’m showing up as who I am. I’m offering people something that is valuable to them and they’re appreciating it.” And that’s as far as you need to go. The more you do that the more you realize you are doing it.

And if you’d like to know a good place to start, I’d like to invite you to a free masterclass I’ve created called “5 Biggest Mistakes People Make When They Go Live That Keep Them From Getting Clients” where you’ll start really loving the way you show up on camera. You can join right here – it’s FREE!

https://www.crowdcast.io/e/new-masterclass

Here’s to loving the way you show up and getting completely comfortable in front of the camera…

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How to use live event video for your coaching business

How do you engage your online audience when you want to live stream an event? I’ve been streaming several live events around Boston and while I’ve been learning a lot in the process, I see one big problem.

When you organize a live event, like a workshop or presentation, it’s a ton of work to fill the room!!! If you’ve managed to attract 100 people – that’s a great success!!

The problem is that no matter how big your event, only so many people can fit in the room which limits how fast your audience can grow and keep your event sustainable.

But, what if you could take advantage of all the work you’ve done and reach an audience 10 times the size…?

Going live is a very good idea to give your event more visibility – but there are some very specific things you can do that will make it all the more appealing to your online audience. Because your online audience needs a certain kind of engagement that’s going to attract them and draw them in.

One event that I’ve been going to is called the Boston Speaker Series and it’s hosted by my friend, Kit Pang. It’s a fabulous event. It’s very interactive and for the past two years I’ve been live streaming it.

At a recent event what Kit did to attract his online viewers was to start his live stream with his phone aimed at himself on a selfie stick while he was talking to his in-real-life audience – making sure that the online viewers could see both him and the audience. He got them to practice the opening with them cheering and then he went live and had them all cheer again as the start of his live stream. (watch the video above to see how well this worked)

That’s step #1 in how to live stream an event: Do something really lively and interactive with your audience at the very start of your Facebook live so that anyone who sees it, whether they’re seeing live or seeing it on the replay, will be drawn in immediately and be caught up by this attention-getting thing that you’re doing. Plus, if you’ve done the work to get 100 people in the room, you want to share their energy and enthusiasm for your event.

The next thing that we did was that I got up in front of the group and I challenged them into seeing how many more people could we attract to the event. I told them to pull out their phones and go to Facebook – to the page where the live stream was happening  (in this case, facebook.com/awesomevideomakers). Then I asked them to invite their friends to join us live by hitting the share button.

This helps in a few ways. Every person who shares the stream will have the live event showing up on their feed – which means that it can be seen by their friends! So, you’re using your audience in the room to grow your audience on Facebook. And when you are getting a lot of likes and comments Facebook rewards you by making your live stream appear to more people. Facebook loves live video and especially live video that has a lot of interaction in the form of likes and comments. So, it’s important to continue to do interactive things with your online audience – getting them to comment – all the way through your event. (note: you can do this even if you have hardly anyone watching live because people watching the replay will leave comments.

The day of the event we reached over 2,800 people and the video had over 1,000 views. So, we turned an audience of about 60 people into an audience of over 1,000. You can watch the whole video here:

When you’ve done all the work (and it’s a lot!) to create a live event don’t miss your chance to capitalize on your efforts to reach a much larger audience – who you can start engaging with.

There’s a lot to know about how how to use live video to grow your coaching business.

Are you ready to reveal yourself, share your stories and capture your crowd with video?

If you’d like to explore how you can stand out and increase your reach using video, then why don’t we set up a time to talk?

I’d like to offer you a complimentary ‘Make An Impact On Video’ strategy session where we can talk about the ways you could be using video for your business and the one you should do first.

Click here to schedule your call >>