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Take the Plunge
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How getting your feet wet every day will grow your business – the entrepreneurs guide to taking the plunge

 

Sometimes lessons in what it takes to help your business grow come from the most unlikely places – like getting your feet wet.

Take the plunge

I used to work for Outward Bound. Every morning we jumped in the ocean. It was always cold. Really cold. And yet we made everyone take the plunge. There was only one way to get used to it.

Do it every day.

At first it seemed like maybe this really wasn’t such a good idea. But by jumping in every day, it became normal. We didn’t just turn it into a daily practice, we made jumping in the ocean part of our cultural identity. When we each agreed to take the plunge, we became members of a tribe who were people of the water. We jumped in every day because we now believed that this was how we how we thrived.

It sounds crazy. It was crazy. No matter the weather, no matter how cold, we jumped in all the way.

Getting your feet wet as a daily practice

Since then I’ve seen first hand how developing a regular practice of ‘getting your feet wet’ works really well for growing your business.

We tend to develop our new stuff in a closet. Musicians call this ‘woodshedding’ – as in a long period of practicing your instrument out back in the wood shed so no one can see or hear you until you’re good enough.

This is not the way to grow your thriving enterprise. If you spend six months developing your next big project on your own, you may well find that you’ve spent all that time on something that no-one cares about.

You need to take the plunge with your new projects.

Jump in – get your feet wet – every day. I know. You’re not quite ready yet. It could be really cold!!

But, if you share some small part of what you’re working on you’ll get feedback right away.

Show Your Work

You may have noticed that this site is all about making videos. So what can you do with video as a daily practice?

You can show your work.

It’s all about reaching out to those you want to connect with. And you know what? If you start sharing part of your work each day you’ll actually start changing your identity. You’ll move from someone who’s thinking about doing something to someone who’s doing stuff.

The art of a daily share-your-work practice is about experimenting your way to success – to stop planning and start acting.

If you’re thinking about plunging in yourself you may be wondering what exactly does it look like?

Here are some helpful guidelines:

1. Plunging has three goals: showcase your creative process, share your vision, learn something from your audience.
2. It gets your feet wet right now. There’s no waiting around. Take a deep breath and… jump.
3. It’s simple.
4. It gets your blood going & moves you out of your comfort zone.
5. It puts you out there in front of your audience.
6. It’s an opportunity for growth.

Sharing early, messy versions of your work can be scary – you will meet your resistance – and you may find your audience doesn’t want what you’re creating.

But that’s how you learn.

And better to learn quickly, with others engaged with you along the way so you can jump in again. (if you fall off your horse, the best thing is to get right back up in the saddle again)

What plunging is not

1. It’s not deciding something. It’s deciding and then doing it.
2. It’s not staying in the closet. It puts you in front of your audience.
3. It’s not about sharing only with your friends and family. You need to jump out in front of the people you most want to impact and serve.
4. It’s not taking a class. You want to be sharing your gifts with the world. Now!

The benefits to getting your feet wet? You’ll avoid costly mistakes. You’ll learn what really works. You’ll do something now. Think for a moment about what getting your feet wet looks like for you. What action can you take that meets the six stages of plunging above?

Here’s how to get started. Just fill in the blanks…

My Next Plunge is: ____________________ (short phrase)
Timeline/deadline: ____________________
Learning Goal: ____________________

Want to jump in with support from others?

Join my FREE Videomaking Mastermind Facebook Group >

Facebook Live Mistakes
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The 5 Mistakes You’re Making With Facebook Live That’s Costing You Business

Here’s a recent interview where I’m taking about the biggest Facebook Live Mistakes people make when they go live that keep them from growing their audience and growing their business.  I was interviewed by Haley Gray, who is a business coach for women entrepreneurs and the founder of Leadership Girl. (She has a huge, active community of business women on Facebook with over 60,000 members!)

Haley’s hosting a 3-day event in North Carolina called Leadership Girl Summit. (I’ll be one of the featured speakers there). Haley revealed that she goes live almost every day, so she had a lot to share on how to use Facebook Live Video to grow your business, which led to a really great conversation between the two of us.

Here are the highlights:

2:15 How do you go from, “I’m terrified to be on camera.” to “Now, I’m going to rock this and own it!”

3:45 Why doing live video is perfect for people who are always trying to be perfect.

5:00 What’s a good way to get more people to watch your live videos?

8:00 Why right now is the best time to start doing live video.

9:15 Should you create your own Facebook Group?

11:00 Should you broadcast to a Business page or your Group page?

12:35 What is the best selfie stick for live video?

15:00 How to use a selfie stick to do live videos at a conference to grow your audience.

16:45 The 5 Mistakes people make when they go live that keep them from getting clients

22:20 How to create your own format for your live stream.

23:55 Should you go live with your cat?

25:15 The Biggest Facebook Live Mistakes people are making when they go live.

35:25 Why Facebook Live is one of the most important tools for small business

Join my FREE Videomaking Mastermind Group on Facebook.

https://www.facebook.com/groups/videomakingmastermind/

 

Facebook Live Stream
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How to do a 2 Person Broadcast on Facebook Live Stream

It’s here! Now you can do a 2 person broadcast on Facebook live stream. Today I want to tell you about something I’m really excited about which is the new feature that Facebook Live has rolled out recently that allows you to do 2 person broadcast on Facebook Live. You can even do Facebook Live with multiple presenters.

The cool thing about it is that it gives this fabulous reach. Every time you do a 2 person broadcast, your live stream is going to be shared to all of your guest’s followers.

So try this out on your own. Do a Facebook live stream with 2 people.

And then don’t forget to join my FREE Videomaking Mastermind group on Facebook

https://www.facebook.com/groups/videomakingmastermind

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How to be the MacGyver of Social Video Marketing

I want you to feel like you’ve just discovered the Swiss army knife for attracting clients online with social video marketing.

How many people out there are MacGyver fans?

As you know, MacGyver’s the guy who could take a roll of duct tape and a paper clip and fix just about anything. What I want to do is show you how using live video can be the duct tape and paper clip fix for attracting all the clients you need.

The problem that I see is this: We’re all spending a lot of time engaging with people through social media, in our blog, sending out email and all of these different platforms take up all this extra time. It’s a big, big job to do and the more you look at Facebook and then you look at Twitter and then you look over at LinkedIn, the more it can feel overwhelming.

social videoI want to show you the cure for this. Here’s the MacGyver thing. You can be all over the place with social media and then somebody like me comes along as says, “Hey, I got an idea for you. Why don’t we make video?” And the first thing that’s popping into your head is, “Oh no! Not another thing. You mean I have to do video too?”

But if you use live video and you’re just using your phone, first of all you don’t need any other fancy gear – you already have a phone – and when you do the video, the only time it takes is the time to talk into your camera. And when you’re done, you’re really done. There’s no editing, there’s no post production, you don’t even have to upload it anywhere, it’s already up. And the cool thing is that because it’s up on a platform like Facebook – Facebook is where everybody is. Now you’re able to reach a very large and targeted group of people.

But this is where the duct tape comes in.

You can take that same piece of content – the same video – and repurpose it onto Youtube, your blog, into an email blast, on LinkedIn and even take the audio and turn it into a podcast. So, if you’re already blogging or if you’re already doing a podcast or if you already have a Youtube channel, you can start with a Facebook Live video and then use the same content on all your other platforms – and be everywhere in no time at all.

If you really want to really master the MacGyver approach to making social video then join my FREE Videomaking Mastermind Facebook Group where you can post your videos, get positive feedback and learn from what others are doing.

Facebook.com/groups/videomakingmastermind

Get comfortable in front of the camera
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How to get comfortable in front of the camera doing live video

How do you get comfortable in front of the camera? How do you learn to love the way you show up doing live video?

Today I’m going to talk about the one thing I’m hearing most often from people that’s really holding them back from making video and especially from making live video. People are telling me again and again that they really just don’t like the way they look on camera, or they don’t like the way they sound on camera. They say, “Well I made a video and I looked at myself and you know what? I just don’t think I look that great.”

What I’m going to address is how do you learn to love the way you show up when you’re in front of the camera?

In front of the cameraWhen I was a little kid I was living in a house where all the mirrors all over the house were way up high, way above my head. By age 3 or age 4 I didn’t actually know what I looked like. At the time I had this really positive self image. In fact my hero was the western TV star Michael Landon. You probably remember Michael Landon from the show, “Little House on the Prairie.” But I remember him from an earlier western that was called, “Bonanza” and he was really handsome and he was really cool and I thought he was the best thing ever. I wanted to be like him. I wanted to be Michael Landon. And I thought that I looked like Michael Landon.

One day I went into our big bathroom and I climbed up onto the rim of our clawfoot bathtub and from there I climbed up onto the sink and above the sink there was a bathroom mirror. I stood up on the sink and balanced myself and I could see myself in the mirror…

And what I saw was this little kid with a completely shaved head and this really big forehead and a really tiny, scrunched face. I did not look anything like Michael Landon and I was horrified.

I went down, with tears in my eyes and found my mother in the kitchen. She remembers this story and actually tells this story over and over. To her credit and great wisdom she took me out bought a mirror – a big nice mirror with a wooden frame – and she hung it in my bedroom at my height so that when I got up in the morning my mirror was there. When I got dressed in the morning, I could stand in front of the mirror and get dressed. And every day I would see myself and over and over in this practice of looking in the mirror and seeing myself, I got really used to who I was. In fact not only did I get used to who I was, I really fell in love with my reflection and who I was.

Honestly, I used to do stuff like dance in front of the mirror and then I would hold up a hair brush and pretend it was a microphone. And I would sing rock songs in front of the mirror. And I became a rockstar – to myself. And my reflection of me was rockstar.

This really works. Anyone can do this. I’m sure you’ve had some experience of looking at yourself in the mirror and feeling that self love. And if you haven’t, trust me, try it. This is a life skill. With this kind of practice, you can learn to love how you show up in the mirror.

The really good news is that right now, with all of these rectangular smartphone things, we now carry a mirror in our pocket everywhere we go. And there’s nothing better or easier that you can do than pull out your phone, turn on the camera, (remember to turn is sideways) and hit record. And talk to yourself. You don’t have to try and broadcast anywhere, but just make a recording and then look at that recording. And then tomorrow do it again. And the next day keep on going. With this practice, the same as what I experienced growing up, you will not only get used to look and the way you show up and the way you sound, but you will learn to love the way you look and sound. You’ll actually learn to love the person who your are when you’re showing up.

The other good news – and this is specifically to doing live video – when you go live no one out there expects you to be perfect. They don’t expect you to be a rockstar. They expect you to be yourself. And the more you show up as yourself, the more they are going to resonate with you. What happens is that you go live and people go, “I like this!” I promise you by doing this, by pulling out your phone, hitting record, going live, people will like your thing, they will comment, they will say, “You’re awesome!” And what will happen is that you’ll start believing it.

You’ll be thinking, “Wow! People think I’m awesome.”

Over time you will start feeling, “I am really doing something. I’m showing up as who I am. I’m offering people something that is valuable to them and they’re appreciating it.” And that’s as far as you need to go. The more you do that the more you realize you are doing it.

And if you’d like to know a good place to start, I’d like to invite you to join my FREE Videomaking Mastermind group on Facebook where there are a bunch of Awesome Videomakers who are making videos and they’re posting them into the group where we can all look at them and give them kudos and give them praise and give them very constructive, helpful feedback on how to be even more awesome. You can join right here – the group is FREE!

http://facebook.com/groups/videomakingmastermind

Here’s to loving the way you show up and getting completely comfortable in front of the camera…

video campaigns
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How to Create Engaging Video Campaigns With Just a Smartphone


Business Innovators Radio

“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.

“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”

Join my FREE Videomaking Mastermind Group on Facebook
https://www.facebook.com/groups/videomakingmastermind/

Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.

As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.

 

video viewers
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2 Proven Ways to turn Video Viewers into Clients

If you’re looking for proven ways to turn video viewers into clients then check out my FREE live video training: Go Live and Thrive!

There’s a problem that I see for people who are making videos – and they’ve been making videos for awhile – but they’re just not getting the response that they hoped for. This is a problem because you’re putting out all this effort, and you want to be giving all this value, but it’s like you’re out in the middle of the wilderness and nobody’s showing up, nobody’s commenting and nobody’s giving you the response you want. And now you’re wondering, “How long do I have to keep on doing this?”

I see this pretty commonly, especially over on Youtube. People have a Youtube channel and maybe they’ve made 30 or 40 videos and none of them have really received much in the way of a response. And people are beginning to wonder, “OK, so I’m making videos, when does this turn into anything? When do I start finding clients for my business?”

Here’s a couple of ways that you can move people along so that they will start showing up as who they are and you’ll be able to identify them and start working with them.

The first step in this process is that you want to start making live video. And the reason that you want to do live video is because you can get people to respond to you in the moment in real time. For example you can ask people to make comments. And when you do you want to be very specific. You want to say the specific word to write in the comments so they know what to do and it’s really easy for them to do.

As soon as someone does that, two things happen which are really great! One of them is that Facebook rewards you. If you make a video and all of a sudden a bunch of people are commenting, even if they’re only commenting with one word, Facebook’s algorithm looks at that and goes, “Oh here’s a really engaged video. Here’s a bunch of people who really like this video. This video must be relevant.”

And they’ll actually start showing your video to more people. The more comments you get, the more people will start seeing your video, which means the more comments you’ll get and it just keeps growing like this – and it’s a perfect way to build your audience and to build your reach.

The second thing that happens is that when people comment, all of a sudden instead of being anonymous video viewers they raise their hand and they show up and you can see on Facebook who they are and their profile picture and their name, and then you can reply and start having a real conversation with them.

So for example, in my case, if I know that you’ve said to me, “I make videos, but I’m not getting the response I want.” Then I can start talking to you about how to address that issue and how we can move forward in helping you get better and better response with your videos. And this is something that you’ve told me that you want to work on. If I start helping you do that, that’s a really attractive thing to be doing. And this is the kind of thing you can be doing with your live video so that you start generating real conversation after the video is over – during the replies with the people who watch. This is so powerful and it’s how you start moving people along from being an anonymous viewer to becoming someone who wants to work with you.

Now doing this kind of thing takes practice. You have to try different ideas and see what works. And the best way to practice is with a group of people who can support you – whether you’re doing it weekly or every other week or every other day. Whatever schedule you choose, you want to be doing it in an environment where you’re getting feedback.

I believe so strongly in this that I’ve created a FREE Live Video Training on how to use Facebook live to grow your business.

We’re building an enthusiastic group of entrepreneurs who are all going through the same process together in stepping out into the world in a way that’s very engaging and very attractive and very interactive using this new medium of live video. Join us!

http://awesomevideomakers.com/go-live-and-thrive/

document your journey
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How to Document Your Journey with Live Video

When it comes to making videos, a lot of people are held back because they think they have to create a lot of new content all the time. You might spend all their time thinking about what to create and how to create it and you end up not producing many videos.

Don’t do this.

Instead, the way to start is to document your journey. Show us your process. Take us behind the scenes of what you do for work and in your daily life.

This is perfect for live video and easy to do. Whenever you find yourself in the middle of something, or stuck on a problem, or in a moment of inspiration – go live and document your journey.

If you want to be respected and known for what you do – then start showing up – by showing what you do! Don’t get stalled by thinking it has to be perfect, or scripted, or a finished product.

Live video is a perfect vehicle because it can’t be perfect. It let’s you off the hook and gives you permission to show up as who you are. People who want to create content make a big mistake: they care about the camera, and the lighting, and how they look…

Yes, you can do simple things just using your smartphone to make your video look professional and beautiful (and I can show you how) but don’t let that keep you from going live – and showing up.

Live video helps you be transparent. I mean, really, you don’t need to know all the answers. So, it can be much more effective to show your process of going through your work – facing your challenges – and growing your business – than coming up with the advice that you think you need to give people.

Think about how to document more than thinking about creating. The key is to talk to people around you and get their stories and reactions. The other key is to start!

I’d love to have you make a short video like the one above – showing part of your morning commute. Show us who you are and post it in my FREE Videomaking Mastermind Facebook Group

http://facebook.com/groups/videomakingmastermind

audience engagement
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How to increase audience engagement on live video

Increasing Audience Engagement with Live Video

Let’s say you organized a live event and you managed to get some sponsors and you invited a panel of speakers plus a guest host and then the day of the event turned out to have a torrential rain storm and only 12 people showed up?

Not so great, right?

But what if you live streamed your event? – and encouraged audience engagement? Could you reach a much larger audience and turn your first-time turnout into a big success…?

Here’s an example of a first-time event that had an attendance of fewer than 20 people (including the presenters!) and yet managed to reach an online audience of hundreds viewers who watched the live stream. This case study shows how you can dramatically increase audience engagement.

Just this week, I was at an event that was the first time this event had ever happened. And it was in the morning. It started at 8:00AM and it was on a really rainy day.

You can imagine the turnout we had.

For this event the organizer had recruited three panelists and a host plus another guest speaker and two sponsors who also got up and spoke to the audience – a total of eight people including the organizer himself. The total number of people was less than twenty – so the audience size was pretty modest for this first-time event.

We could have all been quite disappointed at this turnout. However, I was there with my phone and I made the whole thing go live onto Facebook which gave us the chance to reach a much bigger group of people.

I’d like to share with you the results we got from this experiment. There were two things that worked really well for this kind of audience building.

The first thing that happened was that I got up in front of the group and I asked them to pull out their phone and to go to the Awesome Videomakers page on Facebook where they could see the live stream. I enrolled them in the vision of helping us grow the event simply by hitting the share button.

We got a total of 16 shares. Which means practically everyone there actually did what I asked them to. It’s an amazing response from the number of people who were there.

What did that do for us? The live stream had a total reach of over 3,000 people and over 800 views! From an audience of 20 to and audience of 800!

The second thing that we did that seemed to work well was that we asked people who were wathing the video to respond to us during the presentation.

In this case the event was all about leadership for millennials. The organizer of the event asked the audience, “Which generation are you? Are you a millennial? A baby boomer? Generation x? Or generation y? In the comments write in ‘millennial’ or write in ‘baby boomer.'”

And that was a very good prompt. And this is the kind of thing that you want to be doing in your events to get people to respond to you in the comments – even when they’re watching during the replay.

Don’t ask tough questions where they have to write long answers. Give them a multiple choice or give them the word to say to respond. And what that does for you is that it takes an anonymous group of viewers who will now identify themselves. They raise their hand and say, “Here’s my answer.” Facebook displays their name and profile picture so you can reply to them and start having a real conversation.

And then, of course, make sure you invite them to your next event.

Want to learn more about how to increase audience engagement and the nuances of audience building? Then join my FREE Videomaking Mastermind group on Facebook where there’s a daily discussion and lots of video examples being shared.

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1 Simple Live Streaming Hack that will make you right with the world

I’m going to talk about something that’s really been bugging me. I’ve been watching a lot of people go live, and do live streaming, and there’s been this one thing that is just not right about your live streams.

I’m doing it at the start of this video, and I’m wondering if you can take a look at what I’m doing and tell me what’s wrong with this picture?

If you can tell what’s wrong, put it in the comments below…
(Hint: can you read the words on my T shirt?)

Here’s the deal.

A lot of people go live on Facebook and they’re using the selfie-facing camera, which is the one that’s aimed at yourself, and when you do that, that default settings for that camera is to have everything flipped around backwards.

You’re backwards!!

This is especially disorienting when someone is going live while they’re driving because it looks like they’ve moved to the U.K. and now they’re driving from the right side of their car…

And if you have writing on your shirt, or if you want to hold up a sign, or if you have a big logo behind you – all of that is going to be backwards.

Here’s the solution…

Live Streaming HackWhen you’re getting ready to go live with the Facebook app and you open up the app – you can see a little tiny ‘wand’ icon in the top corner of your screen. Press on the wand and you open a narrow menu which has four icons. The top menu icon is a little wrench. Press on that and you’ll open a second menu which has ‘horizontal flip’ as the top choice. Press on ‘horizontal flip’ and your image will right itself!!

The next time you go live make sure you press on the wand and then press on the wrench and then press on ‘horizontal flip’ and you will not be in the land of backwards.

If you’d like to find out what other mistakes you can easily avoid (and if you never want to miss one of my very simple video hacks), then

Join my FREE Videomaking Mastermind Facebook Group >