Posts

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How to be the MacGyver of Social Video Marketing


I want you to feel like you’ve just discovered the Swiss army knife for attracting clients online and with social video marketing.

How many people out there are MacGyver fans?

As you know, MacGyver’s the guy who could take a roll of duct tape and a paper clip and fix just about anything. What I want to do is show you how using live video can be the duct tape and paper clip fix for attracting all the clients you need.

The problem that I see is this: We’re all spending a lot of time engaging with people through social media, in our blog, sending out email and all of these different platforms take up all this extra time. It’s a big, big job to do and the more you look at Facebook and then you look at Twitter and then you look over at LinkedIn, the more it can feel overwhelming.

I want to show you the cure for this. Here’s the MacGyver thing. You can be all over the place with social media and then somebody like me comes along as says, “Hey, I got an idea for you. Why don’t we make video?” And the first thing that’s popping into your head is, “Oh no! Not another thing. You mean I have to do video too?”

But if you use live video and you’re just using your phone, first of all you don’t need any other fancy gear – you already have a phone – and when you do the video, the only time it takes is the time to talk into your camera. And when you’re done, you’re really done. There’s no editing, there’s no post production, you don’t even have to upload it anywhere, it’s already up. And the cool thing is that because it’s up on a platform like Facebook – Facebook is where everybody is. Now you’re able to reach a very large and targeted group of people.

But this is where the duct tape comes in.

You can take that same piece of content – the same video – and repurpose it onto Youtube, your blog, into an email blast, on LinkedIn and even take the audio and turn it into a podcast. So, if you’re already blogging or if you’re already doing a podcast or if you already have a Youtube channel, you can start with a Facebook Live video and then use the same content on all your other platforms – and be everywhere in no time at all.

If you really want to really master the MacGyver approach to making social video then join my free Videomaking Mastermind Facebook Group where you can post your videos, get positive feedback and learn from what others are doing.

Facebook.com/groups/videomakingmastermind

Get comfortable in front of the camera
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How to get comfortable in front of the camera doing live video


How do you get comfortable in front of the camera? How do you learn to love the way you show up doing live video?

Today I’m going to talk about the one thing I’m hearing most often from people that’s really holding them back from making video and especially from making live video. People are telling me again and again that they really just don’t like the way they look on camera, or they don’t like the way they sound on camera. They say, “Well I made a video and I looked at myself and you know what? I just don’t think I look that great.”

What I’m going to address is how do you learn to love the way you show up when you’re in front of the camera?

In front of the cameraWhen I was a little kid I was living in a house where all the mirrors all over the house were way up high, way above my head. By age 3 or age 4 I didn’t actually know what I looked like. At the time I had this really positive self image. In fact my hero was the western TV star Michael Landon. You probably remember Michael Landon from the show, “Little House on the Prairie.” But I remember him from an earlier western that was called, “Bonanza” and he was really handsome and he was really cool and I thought he was the best thing ever. I wanted to be like him. I wanted to be Michael Landon. And I thought that I looked like Michael Landon.

One day I went into our big bathroom and I climbed up onto the rim of our clawfoot bathtub and from there I climbed up onto the sink and above the sink there was a bathroom mirror. I stood up on the sink and balanced myself and I could see myself in the mirror…

And what I saw was this little kid with a completely shaved head and this really big forehead and a really tiny, scrunched face. I did not look anything like Michael Landon and I was horrified.

I went down, with tears in my eyes and found my mother in the kitchen. She remembers this story and actually tells this story over and over. To her credit and great wisdom she took me out bought a mirror – a big nice mirror with a wooden frame – and she hung it in my bedroom at my height so that when I got up in the morning my mirror was there. When I got dressed in the morning, I could stand in front of the mirror and get dressed. And every day I would see myself and over and over in this practice of looking in the mirror and seeing myself, I got really used to who I was. In fact not only did I get used to who I was, I really fell in love with my reflection and who I was.

Honestly, I used to do stuff like dance in front of the mirror and then I would hold up a hair brush and pretend it was a microphone. And I would sing rock songs in front of the mirror. And I became a rockstar – to myself. And my reflection of me was rockstar.

This really works. Anyone can do this. I’m sure you’ve had some experience of looking at yourself in the mirror and feeling that self love. And if you haven’t, trust me, try it. This is a life skill. With this kind of practice, you can learn to love how you show up in the mirror.

The really good news is that right now, with all of these rectangular smartphone things, we now carry a mirror in our pocket everywhere we go. And there’s nothing better or easier that you can do than pull out your phone, turn on the camera, (remember to turn is sideways) and hit record. And talk to yourself. You don’t have to try and broadcast anywhere, but just make a recording and then look at that recording. And then tomorrow do it again. And the next day keep on going. With this practice, the same as what I experienced growing up, you will not only get used to look and the way you show up and the way you sound, but you will learn to love the way you look and sound. You’ll actually learn to love the person who your are when you’re showing up.

The other good news – and this is specifically to doing live video – when you go live no one out there expects you to be perfect. They don’t expect you to be a rockstar. They expect you to be yourself. And the more you show up as yourself, the more they are going to resonate with you. What happens is that you go live and people go, “I like this!” I promise you by doing this, by pulling out your phone, hitting record, going live, people will like your thing, they will comment, they will say, “You’re awesome!” And what will happen is that you’ll start believing it.

You’ll be thinking, “Wow! People think I’m awesome.”

Over time you will start feeling, “I am really doing something. I’m showing up as who I am. I’m offering people something that is valuable to them and they’re appreciating it.” And that’s as far as you need to go. The more you do that the more you realize you are doing it.

And if you’d like to know a good place to start, I’d like to invite you to join my Videomaking Mastermind group on Facebook where there are a bunch of Awesome Videomakers who are making videos and they’re posting them into the group where we can all look at them and give them kudos and give them praise and give them very constructive, helpful feedback on how to be even more awesome. You can join right here – the group is FREE!

http://facebook.com/groups/videomakingmastermind

Here’s to loving the way you show up and getting completely comfortable in front of the camera…

video campaigns
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How to Create Engaging Video Campaigns With Just a Smartphone


Business Innovators Radio

“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.

“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”

Free Facebook Live Training:
http://awesomevideomakers.com/go-live-and-thrive/

Join my Videomaking Mastermind group on Facebook
https://www.facebook.com/groups/videomakingmastermind/

Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.

As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.

 

video viewers
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2 Proven Ways to turn Video Viewers into Clients


There’s a problem that I see for people who are making videos – and they’ve been making videos for awhile – but they’re just not getting the response that they hoped for. This is a problem because you’re putting out all this effort, and you want to be giving all this value, but it’s like you’re out in the middle of the wilderness and nobody’s showing up, nobody’s commenting and nobody’s giving you the response you want. And now you’re wondering, “How long do I have to keep on doing this?”

I see this pretty commonly, especially over on Youtube. People have a Youtube channel and maybe they’ve made 30 or 40 videos and none of them have really received much in the way of a response. And people are beginning to wonder, “OK, so I’m making videos, when does this turn into anything? When do I start finding clients for my business?”

Here’s a couple of ways that you can move people along so that they will start showing up as who they are and you’ll be able to identify them and start working with them.

The first step in this process is that you want to start making live video. And the reason that you want to do live video is because you can get people to respond to you in the moment in real time. For example you can ask people to make comments. And when you do you want to be very specific. You want to say the specific word to write in the comments so they know what to do and it’s really easy for them to do.

As soon as someone does that, two things happen which are really great! One of them is that Facebook rewards you. If you make a video and all of a sudden a bunch of people are commenting, even if they’re only commenting with one word, Facebook’s algorithm looks at that and goes, “Oh here’s a really engaged video. Here’s a bunch of people who really like this video. This video must be relevant.”

And they’ll actually start showing your video to more people. The more comments you get, the more people will start seeing your video, which means the more comments you’ll get and it just keeps growing like this – and it’s a perfect way to build your audience and to build your reach.

The second thing that happens is that when people comment, all of a sudden instead of being anonymous video viewers they raise their hand and they show up and you can see on Facebook who they are and their profile picture and their name, and then you can reply and start having a real conversation with them.

So for example, in my case, if I know that you’ve said to me, “I make videos, but I’m not getting the response I want.” Then I can start talking to you about how to address that issue and how we can move forward in helping you get better and better response with your videos. And this is something that you’ve told me that you want to work on. If I start helping you do that, that’s a really attractive thing to be doing. And this is the kind of thing you can be doing with your live video so that you start generating real conversation after the video is over – during the replies with the people who watch. This is so powerful and it’s how you start moving people along from being an anonymous viewer to becoming someone who wants to work with you.

Now doing this kind of thing takes practice. You have to try different ideas and see what works. And the best way to practice is with a group of people who can support you – whether you’re doing it weekly or every other week or every other day. Whatever schedule you choose, you want to be doing it in an environment where you’re getting feedback.

I believe so strongly in this that I’ve decided to launch an ongoing group coaching program for videomaking. You can join this program at the end of May. I’m calling the first session: ‘Go Live & Thrive!’

If you’re interested in joining us – in the comments below write, “Let me in!” And I’ll reply to you and send you the information on how to register and join this program.

I’m hoping to build an enthusiastic group who are all going through the same process together in stepping out into the world and offering your gifts to the world in a way that’s very engaging and very attractive and very interactive using this new medium of live video. So, write below, “Let Me In!” and I’ll get back to you and show you how to do it.

document your journey
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How to Document Your Journey with Live Video

When it comes to making videos, a lot of people are held back because they think they have to create a lot of new content all the time. You might spend all their time thinking about what to create and how to create it and you end up not producing many videos.

Don’t do this.

Instead, the way to start is to document your journey. Show us your process. Take us behind the scenes of what you do for work and in your daily life.

This is perfect for live video and easy to do. Whenever you find yourself in the middle of something, or stuck on a problem, or in a moment of inspiration – go live and document your journey.

If you want to be respected and known for what you do – then start showing up – by showing what you do! Don’t get stalled by thinking it has to be perfect, or scripted, or a finished product.

Live video is a perfect vehicle because it can’t be perfect. It let’s you off the hook and gives you permission to show up as who you are. People who want to create content make a big mistake: they care about the camera, and the lighting, and how they look…

Yes, you can do simple things just using your smartphone to make your video look professional and beautiful (and I can show you how) but don’t let that keep you from going live – and showing up.

Live video helps you be transparent. I mean, really, you don’t need to know all the answers. So, it can be much more effective to show your process of going through your work – facing your challenges – and growing your business – than coming up with the advice that you think you need to give people.

Think about how to document more than thinking about creating. The key is to talk to people around you and get their stories and reactions. The other key is to start!

I’d love to have you make a short video like the one above – showing part of your morning commute. Show us who you are and post it in my Facebook Group

http://facebook.com/groups/videomakingmastermind

audience engagement
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How to increase audience engagement on live video

Increasing Audience Engagement with Live Video

Let’s say you organized a live event and you managed to get some sponsors and you invited a panel of speakers plus a guest host and then the day of the event turned out to have a torrential rain storm and only 12 people showed up?

Not so great, right?

But what if you live streamed your event? – and encouraged audience engagement? Could you reach a much larger audience and turn your first-time turnout into a big success…?

Here’s an example of a first-time event that had an attendance of fewer than 20 people (including the presenters!) and yet managed to reach an online audience of hundreds viewers who watched the live stream. This case study shows how you can dramatically increase audience engagement.

Just this week, I was at an event that was the first time this event had ever happened. And it was in the morning. It started at 8:00AM and it was on a really rainy day.

You can imagine the turnout we had.

For this event the organizer had recruited three panelists and a host plus another guest speaker and two sponsors who also got up and spoke to the audience – a total of eight people including the organizer himself. The total number of people was less than twenty – so the audience size was pretty modest for this first-time event.

We could have all been quite disappointed at this turnout. However, I was there with my phone and I made the whole thing go live onto Facebook which gave us the chance to reach a much bigger group of people.

I’d like to share with you the results we got from this experiment. There were two things that worked really well for this kind of audience building.

The first thing that happened was that I got up in front of the group and I asked them to pull out their phone and to go to the Awesome Videomakers page on Facebook where they could see the live stream. I enrolled them in the vision of helping us grow the event simply by hitting the share button.

We got a total of 16 shares. Which means practically everyone there actually did what I asked them to. It’s an amazing response from the number of people who were there.

What did that do for us? The live stream had a total reach of over 3,000 people and over 800 views! From an audience of 20 to and audience of 800!

The second thing that we did that seemed to work well was that we asked people who were wathing the video to respond to us during the presentation.

In this case the event was all about leadership for millennials. The organizer of the event asked the audience, “Which generation are you? Are you a millennial? A baby boomer? Generation x? Or generation y? In the comments write in ‘millennial’ or write in ‘baby boomer.'”

And that was a very good prompt. And this is the kind of thing that you want to be doing in your events to get people to respond to you in the comments – even when they’re watching during the replay.

Don’t ask tough questions where they have to write long answers. Give them a multiple choice or give them the word to say to respond. And what that does for you is that it takes an anonymous group of viewers who will now identify themselves. They raise their hand and say, “Here’s my answer.” Facebook displays their name and profile picture so you can reply to them and start having a real conversation.

And then, of course, make sure you invite them to your next event.

Want to learn more about how to increase audience engagement and the nuances of audience building? Then join my Videomaking Mastermind group on Facebook where there’s a daily discussion and lots of video examples being shared.

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1 Simple Live Streaming Hack that will make you right with the world

I’m going to talk about something that’s really been bugging me. I’ve been watching a lot of people go live, and do live streaming, and there’s been this one thing that is just not right about your live streams.

I’m doing it at the start of this video, and I’m wondering if you can take a look at what I’m doing and tell me what’s wrong with this picture?

If you can tell what’s wrong, put it in the comments below…
(Hint: can you read the words on my T shirt?)

Here’s the deal.

A lot of people go live on Facebook and they’re using the selfie-facing camera, which is the one that’s aimed at yourself, and when you do that, that default settings for that camera is to have everything flipped around backwards.

You’re backwards!!

This is especially disorienting when someone is going live while they’re driving because it looks like they’ve moved to the U.K. and now they’re driving from the right side of their car…

And if you have writing on your shirt, or if you want to hold up a sign, or if you have a big logo behind you – all of that is going to be backwards.

Here’s the solution…

Live Streaming HackWhen you’re getting ready to go live with the Facebook app and you open up the app – you can see a little tiny ‘wand’ icon in the top corner of your screen. Press on the wand and you open a narrow menu which has four icons. The top menu icon is a little wrench. Press on that and you’ll open a second menu which has ‘horizontal flip’ as the top choice. Press on ‘horizontal flip’ and your image will right itself!!

The next time you go live make sure you press on the wand and then press on the wrench and then press on ‘horizontal flip’ and you will not be in the land of backwards.

If you’d like to find out what other mistakes you can easily avoid (and if you never want to miss one of my very simple video hacks), then

Join my Videomaking Mastermind Facebook Group >

live stream an event
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How To Live Stream An Event The Right Way


How do you engage your online audience when you want to live stream an event? I’ve been streaming several live events around Boston and while I’ve been learning a lot in the process, I see one big problem.

When you organize a live event, like a workshop or presentation, it’s a ton of work to fill the room!!! If you’ve managed to attract 100 people – that’s a great success!!

The problem is that no matter how big your event, only so many people can fit in the room which limits how fast your audience can grow and keep your event sustainable.

But, what if you could take advantage of all the work you’ve done and reach an audience 10 times the size…?

Going live is a very good idea to give your event more visibility – but there are some very specific things you can do that will make it all the more appealing to your online audience. Because your online audience needs a certain kind of engagement that’s going to attract them and draw them in.

One event that I’ve been going to is called the Boston Speaker Series and it’s hosted by my friend, Kit Pang. It’s a fabulous event. It’s very interactive and I’ve started going there and live streaming it.

At his last event what Kit did to attract his online viewers was to start his live stream with his phone aimed at himself on a selfie stick while he was talking to his in-real-life audience – making sure that the online viewers could see both him and the audience. He got them to practice the opening with them cheering and then he went live and had them all cheer again as the start of his live stream. (watch the video above to see how well this worked)

That’s step #1 in how to live stream an event: Do something really lively and interactive with your audience at the very start of your Facebook live so that anyone who sees it, whether they’re seeing live or seeing it on the replay, will be drawn in immediately and be caught up by this attention-getting thing that you’re doing. Plus, if you’ve done the work to get 100 people in the room, you want to share their energy and enthusiasm for your event.

The next thing that we did was that I got up in front of the group and I challenged them into seeing how many more people could we attract to the event. I told them to pull out their phones and go to Facebook – and the page where the live stream was happening (facebook.com/awesomevideomakers). Then I asked them to hit the share button, make a comment and hit the like button.

This helps in a few ways. Every person who shares the stream will have the live event showing up on their feed – which means that it can be seen by their friends! So, you’re using your audience in the room to grow your audience on Facebook. And when you are getting a lot of likes and comments Facebook rewards you by making your live stream appear to more people. Facebook loves live video and especially live video that has a lot of interaction in the form of likes and comments. So, it’s important to continue to do interactive things with your online audience – getting them to comment – all the way through your event. (note: you can do this even if you have hardly anyone watching live because people watching the replay will leave comments.

The day of the event we reached over 2,800 people and the video had over 800 views. You can watch the whole video here:

When you’ve done all the work (and it’s a lot!) to create a live event don’t miss your chance to capitalize on your efforts to reach an even larger audience – who you can start engaging with. There’s a lot to know about how best to live stream an event – which is why I have a videomaking mastermind group on Facebook where you can share videos you’ve made and learn from myself and other members of the group. Please join us there and I’ll see you in the videos you’re making!

>>Videomaking Mastermind<<

Video for your business
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3 Best Ways to Make Awesome Video for Your Business

Wondering how to make video without taking a lot of time? Here’s my 3 step strategy which will guide you in the best ways to make video for your business.

Now, I know what you’re thinking: you’re thinking, “Oh video! That’s too much trouble. That’s gonna take way too much time!”

So let’s be honest.

There are lots of ways that you can make video that are really time consuming.

But today, I’m going to show you a system – three simple steps – so that you can put your video out there and you can be sure that you’re going to get a good response from all the effort that you put into making your video.

Sound good?

Step #1 is that you start by going live on Facebook. Now why do you do that? It’s because of reach. You’re going to be able to reach all your friends and all your followers on Facebook because that is where they already are.

Facebook loves live video.

And it rewards you when you make a live video by giving you this huge reach. So, you make a video and it’s typically going to reach out to about 1,000 people – and out of those 1,000 people, several hundred of them will watch your video. That’s the reward that Facebook gives you – every single time.

The real reason to start with live is because it’s easy. The time that it takes you to go live is all the time it takes to make your video. When you’re done, you’re done. There’s no post production, there’s no editing. You don’t even have to upload it anywhere. It’s already live.

If you’re wondering about how do you make video without taking a lot of time or going to a lot of trouble: go onto Facebook. Use the Facebook app. Go live. Press the button, and you’re done!

OK, so what’s step #2?

After you go live, you take that same video and you add a nice introduction that’s been pre-recorded that says, “Hello, I’m this person and I do this thing and today this is what we’re going to talk about.” And put that at the beginning of your video.

At the end, take another section that’s a pre-recorded video that says, “Thanks so much for watching and make sure that after you watch you do this thing that I want you to do.” And give them a call to action.

You take those two parts and you just bolt them onto your video with an editing tool like iMovie – and upload this longer video onto Youtube.

Now why do you upload onto Youtube? Because when you’re on Youtube, now you’re going to get search. On Facebook you get reach, but you don’t get any search. People aren’t going to search for you on Facebook and find you by searching. But they will search for the problem that you solve in your video or the answer to the question that they have that’s in your video. And they go onto Google or they go onto Youtube and they look for the answer you’re providing, and if you have a video on that subject, they can find you and watch your video. So you get more views this way.

And this keeps going on forever when you have a video on Youtube. The unfortunate thing about Facebook is that it gives you great reach but has a short shelf life. Your video goes up but within 24 hours that’s kind of it. It’s not going to get a lot more views. But as soon as you put it on Youtube, it has a shelf life that lasts for a really long time.

Step #3 is you take that video – the same video – and embed it onto your blog. You reach out to your email list and say, “Hey, I just made this great video for you!” Put a little thumbnail picture of the video in the email and you get them to click through and go to your blog post and watch it.

That will create the same kind of search index for people coming to your blog and coming to your website – where you can engage them further. If they’re new visitors, you can invite them to join your email list.

These three steps:

  1. Start with FB live (big reach!!)(no time!!) – do something actionable – people are looking for results – you want to give them the experience of getting the results they’re looking for…
  2. Post on youtube (search!!)(long shelf life!!)
  3. Post on your blog (web site) add bonus content that people can download (grow your email list) bing!!!

Here’s the thing – this information is awesome – but if you don’t make these changes then you will spend too much time and not get the return you’re looking for — if you want to really make these changes then you’ll want to join my free training Live Stream Rockstar.  You can sign up and get immediate access right here >

And join my Videomaking Mastermind Facebook Group https://www.facebook.com/groups/videomakingmastermind/

Go do that !! Right now!! I’ll wait right here…

Video Script
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2 Hidden Secrets to Reading Your Video Script without Looking Awkward

One of the biggest challenges when you’re doing a live video is that you need to talk for a pretty long time. Live videos are often 15 – 20 minutes long or more. What’s the secret to remembering what it is that you want to say in your live video, and not look awkward when you’re looking off camera to try and read your video script that you have pasted on the wall? How are you going to remember all the things you want to say in your video during the time that you’re talking? It’s all too easy to forget some very important thing that you want to share.

Here’s my live video cheat sheet for accessing your notes and looking cool while you do it.

First of all, don’t do a script. If you try to read from a script it will sound forced. It will not sound natural. A better technique is to create an outline with your major points. And then you can take that outline and put it on your tablet. Hold the tablet up with you in front of the camera and use it to refer to your notes.

This looks very natural. A lot of very successful video people doing this. One of the most well known is Marie Forleo. She will sit with her tablet and she’ll be interviewing someone or she’ll be just talking to the camera and she’ll have her tablet visibly in her hand so she can look at it whenever she needs to.

Another technique is to use a table and your laptop in front of you and you can have your notes on the laptop for easy reference.

Try this out. Make an outline. Use a tablet. Post a video to my Videomaking Mastermind group on Facebook and show me how you’re using this technique.

And if you’d like to learn more of this kind of techniques for live video, check out my free 5-day mini course: Live Stream Rockstar http://livestreamrockstar.com