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video campaigns
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How to Create Engaging Video Campaigns With Just a Smartphone


Business Innovators Radio

“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.

“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”

Free Facebook Live Training:
http://awesomevideomakers.com/go-live-and-thrive/

Join my Videomaking Mastermind group on Facebook
https://www.facebook.com/groups/videomakingmastermind/

Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.

As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.

 

video viewers
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2 Proven Ways to turn Video Viewers into Clients


There’s a problem that I see for people who are making videos – and they’ve been making videos for awhile – but they’re just not getting the response that they hoped for. This is a problem because you’re putting out all this effort, and you want to be giving all this value, but it’s like you’re out in the middle of the wilderness and nobody’s showing up, nobody’s commenting and nobody’s giving you the response you want. And now you’re wondering, “How long do I have to keep on doing this?”

I see this pretty commonly, especially over on Youtube. People have a Youtube channel and maybe they’ve made 30 or 40 videos and none of them have really received much in the way of a response. And people are beginning to wonder, “OK, so I’m making videos, when does this turn into anything? When do I start finding clients for my business?”

Here’s a couple of ways that you can move people along so that they will start showing up as who they are and you’ll be able to identify them and start working with them.

The first step in this process is that you want to start making live video. And the reason that you want to do live video is because you can get people to respond to you in the moment in real time. For example you can ask people to make comments. And when you do you want to be very specific. You want to say the specific word to write in the comments so they know what to do and it’s really easy for them to do.

As soon as someone does that, two things happen which are really great! One of them is that Facebook rewards you. If you make a video and all of a sudden a bunch of people are commenting, even if they’re only commenting with one word, Facebook’s algorithm looks at that and goes, “Oh here’s a really engaged video. Here’s a bunch of people who really like this video. This video must be relevant.”

And they’ll actually start showing your video to more people. The more comments you get, the more people will start seeing your video, which means the more comments you’ll get and it just keeps growing like this – and it’s a perfect way to build your audience and to build your reach.

The second thing that happens is that when people comment, all of a sudden instead of being anonymous video viewers they raise their hand and they show up and you can see on Facebook who they are and their profile picture and their name, and then you can reply and start having a real conversation with them.

So for example, in my case, if I know that you’ve said to me, “I make videos, but I’m not getting the response I want.” Then I can start talking to you about how to address that issue and how we can move forward in helping you get better and better response with your videos. And this is something that you’ve told me that you want to work on. If I start helping you do that, that’s a really attractive thing to be doing. And this is the kind of thing you can be doing with your live video so that you start generating real conversation after the video is over – during the replies with the people who watch. This is so powerful and it’s how you start moving people along from being an anonymous viewer to becoming someone who wants to work with you.

Now doing this kind of thing takes practice. You have to try different ideas and see what works. And the best way to practice is with a group of people who can support you – whether you’re doing it weekly or every other week or every other day. Whatever schedule you choose, you want to be doing it in an environment where you’re getting feedback.

I believe so strongly in this that I’ve decided to launch an ongoing group coaching program for videomaking. You can join this program at the end of May. I’m calling the first session: ‘Go Live & Thrive!’

If you’re interested in joining us – in the comments below write, “Let me in!” And I’ll reply to you and send you the information on how to register and join this program.

I’m hoping to build an enthusiastic group who are all going through the same process together in stepping out into the world and offering your gifts to the world in a way that’s very engaging and very attractive and very interactive using this new medium of live video. So, write below, “Let Me In!” and I’ll get back to you and show you how to do it.

document your journey
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How to Document Your Journey with Live Video

When it comes to making videos, a lot of people are held back because they think they have to create a lot of new content all the time. You might spend all their time thinking about what to create and how to create it and you end up not producing many videos.

Don’t do this.

Instead, the way to start is to document your journey. Show us your process. Take us behind the scenes of what you do for work and in your daily life.

This is perfect for live video and easy to do. Whenever you find yourself in the middle of something, or stuck on a problem, or in a moment of inspiration – go live and document your journey.

If you want to be respected and known for what you do – then start showing up – by showing what you do! Don’t get stalled by thinking it has to be perfect, or scripted, or a finished product.

Live video is a perfect vehicle because it can’t be perfect. It let’s you off the hook and gives you permission to show up as who you are. People who want to create content make a big mistake: they care about the camera, and the lighting, and how they look…

Yes, you can do simple things just using your smartphone to make your video look professional and beautiful (and I can show you how) but don’t let that keep you from going live – and showing up.

Live video helps you be transparent. I mean, really, you don’t need to know all the answers. So, it can be much more effective to show your process of going through your work – facing your challenges – and growing your business – than coming up with the advice that you think you need to give people.

Think about how to document more than thinking about creating. The key is to talk to people around you and get their stories and reactions. The other key is to start!

I’d love to have you make a short video like the one above – showing part of your morning commute. Show us who you are and post it in my Facebook Group

http://facebook.com/groups/videomakingmastermind

audience engagement
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How to increase audience engagement on live video

Increasing Audience Engagement with Live Video

Let’s say you organized a live event and you managed to get some sponsors and you invited a panel of speakers plus a guest host and then the day of the event turned out to have a torrential rain storm and only 12 people showed up?

Not so great, right?

But what if you live streamed your event? – and encouraged audience engagement? Could you reach a much larger audience and turn your first-time turnout into a big success…?

Here’s an example of a first-time event that had an attendance of fewer than 20 people (including the presenters!) and yet managed to reach an online audience of hundreds viewers who watched the live stream. This case study shows how you can dramatically increase audience engagement.

Just this week, I was at an event that was the first time this event had ever happened. And it was in the morning. It started at 8:00AM and it was on a really rainy day.

You can imagine the turnout we had.

For this event the organizer had recruited three panelists and a host plus another guest speaker and two sponsors who also got up and spoke to the audience – a total of eight people including the organizer himself. The total number of people was less than twenty – so the audience size was pretty modest for this first-time event.

We could have all been quite disappointed at this turnout. However, I was there with my phone and I made the whole thing go live onto Facebook which gave us the chance to reach a much bigger group of people.

I’d like to share with you the results we got from this experiment. There were two things that worked really well for this kind of audience building.

The first thing that happened was that I got up in front of the group and I asked them to pull out their phone and to go to the Awesome Videomakers page on Facebook where they could see the live stream. I enrolled them in the vision of helping us grow the event simply by hitting the share button.

We got a total of 16 shares. Which means practically everyone there actually did what I asked them to. It’s an amazing response from the number of people who were there.

What did that do for us? The live stream had a total reach of over 3,000 people and over 800 views! From an audience of 20 to and audience of 800!

The second thing that we did that seemed to work well was that we asked people who were wathing the video to respond to us during the presentation.

In this case the event was all about leadership for millennials. The organizer of the event asked the audience, “Which generation are you? Are you a millennial? A baby boomer? Generation x? Or generation y? In the comments write in ‘millennial’ or write in ‘baby boomer.'”

And that was a very good prompt. And this is the kind of thing that you want to be doing in your events to get people to respond to you in the comments – even when they’re watching during the replay.

Don’t ask tough questions where they have to write long answers. Give them a multiple choice or give them the word to say to respond. And what that does for you is that it takes an anonymous group of viewers who will now identify themselves. They raise their hand and say, “Here’s my answer.” Facebook displays their name and profile picture so you can reply to them and start having a real conversation.

And then, of course, make sure you invite them to your next event.

Want to learn more about how to increase audience engagement and the nuances of audience building? Then join my Videomaking Mastermind group on Facebook where there’s a daily discussion and lots of video examples being shared.

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1 Simple Live Streaming Hack that will make you right with the world

I’m going to talk about something that’s really been bugging me. I’ve been watching a lot of people go live, and do live streaming, and there’s been this one thing that is just not right about your live streams.

I’m doing it at the start of this video, and I’m wondering if you can take a look at what I’m doing and tell me what’s wrong with this picture?

If you can tell what’s wrong, put it in the comments below…
(Hint: can you read the words on my T shirt?)

Here’s the deal.

A lot of people go live on Facebook and they’re using the selfie-facing camera, which is the one that’s aimed at yourself, and when you do that, that default settings for that camera is to have everything flipped around backwards.

You’re backwards!!

This is especially disorienting when someone is going live while they’re driving because it looks like they’ve moved to the U.K. and now they’re driving from the right side of their car…

And if you have writing on your shirt, or if you want to hold up a sign, or if you have a big logo behind you – all of that is going to be backwards.

Here’s the solution…

Live Streaming HackWhen you’re getting ready to go live with the Facebook app and you open up the app – you can see a little tiny ‘wand’ icon in the top corner of your screen. Press on the wand and you open a narrow menu which has four icons. The top menu icon is a little wrench. Press on that and you’ll open a second menu which has ‘horizontal flip’ as the top choice. Press on ‘horizontal flip’ and your image will right itself!!

The next time you go live make sure you press on the wand and then press on the wrench and then press on ‘horizontal flip’ and you will not be in the land of backwards.

If you’d like to find out what other mistakes you can easily avoid (and if you never want to miss one of my very simple video hacks), then

Join my Videomaking Mastermind Facebook Group >

live stream an event
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How To Live Stream An Event The Right Way


How do you engage your online audience when you want to live stream an event? I’ve been streaming several live events around Boston and while I’ve been learning a lot in the process, I see one big problem.

When you organize a live event, like a workshop or presentation, it’s a ton of work to fill the room!!! If you’ve managed to attract 100 people – that’s a great success!!

The problem is that no matter how big your event, only so many people can fit in the room which limits how fast your audience can grow and keep your event sustainable.

But, what if you could take advantage of all the work you’ve done and reach an audience 10 times the size…?

Going live is a very good idea to give your event more visibility – but there are some very specific things you can do that will make it all the more appealing to your online audience. Because your online audience needs a certain kind of engagement that’s going to attract them and draw them in.

One event that I’ve been going to is called the Boston Speaker Series and it’s hosted by my friend, Kit Pang. It’s a fabulous event. It’s very interactive and I’ve started going there and live streaming it.

At his last event what Kit did to attract his online viewers was to start his live stream with his phone aimed at himself on a selfie stick while he was talking to his in-real-life audience – making sure that the online viewers could see both him and the audience. He got them to practice the opening with them cheering and then he went live and had them all cheer again as the start of his live stream. (watch the video above to see how well this worked)

That’s step #1 in how to live stream an event: Do something really lively and interactive with your audience at the very start of your Facebook live so that anyone who sees it, whether they’re seeing live or seeing it on the replay, will be drawn in immediately and be caught up by this attention-getting thing that you’re doing. Plus, if you’ve done the work to get 100 people in the room, you want to share their energy and enthusiasm for your event.

The next thing that we did was that I got up in front of the group and I challenged them into seeing how many more people could we attract to the event. I told them to pull out their phones and go to Facebook – and the page where the live stream was happening (facebook.com/awesomevideomakers). Then I asked them to hit the share button, make a comment and hit the like button.

This helps in a few ways. Every person who shares the stream will have the live event showing up on their feed – which means that it can be seen by their friends! So, you’re using your audience in the room to grow your audience on Facebook. And when you are getting a lot of likes and comments Facebook rewards you by making your live stream appear to more people. Facebook loves live video and especially live video that has a lot of interaction in the form of likes and comments. So, it’s important to continue to do interactive things with your online audience – getting them to comment – all the way through your event. (note: you can do this even if you have hardly anyone watching live because people watching the replay will leave comments.

The day of the event we reached over 2,800 people and the video had over 800 views. You can watch the whole video here:

When you’ve done all the work (and it’s a lot!) to create a live event don’t miss your chance to capitalize on your efforts to reach an even larger audience – who you can start engaging with. There’s a lot to know about how best to live stream an event – which is why I have a videomaking mastermind group on Facebook where you can share videos you’ve made and learn from myself and other members of the group. Please join us there and I’ll see you in the videos you’re making!

>>Videomaking Mastermind<<

Video for your business
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3 Best Ways to Make Awesome Video for Your Business

Wondering how to make video without taking a lot of time? Here’s my 3 step strategy which will guide you in the best ways to make video for your business.

Now, I know what you’re thinking: you’re thinking, “Oh video! That’s too much trouble. That’s gonna take way too much time!”

So let’s be honest.

There are lots of ways that you can make video that are really time consuming.

But today, I’m going to show you a system – three simple steps – so that you can put your video out there and you can be sure that you’re going to get a good response from all the effort that you put into making your video.

Sound good?

Step #1 is that you start by going live on Facebook. Now why do you do that? It’s because of reach. You’re going to be able to reach all your friends and all your followers on Facebook because that is where they already are.

Facebook loves live video.

And it rewards you when you make a live video by giving you this huge reach. So, you make a video and it’s typically going to reach out to about 1,000 people – and out of those 1,000 people, several hundred of them will watch your video. That’s the reward that Facebook gives you – every single time.

The real reason to start with live is because it’s easy. The time that it takes you to go live is all the time it takes to make your video. When you’re done, you’re done. There’s no post production, there’s no editing. You don’t even have to upload it anywhere. It’s already live.

If you’re wondering about how do you make video without taking a lot of time or going to a lot of trouble: go onto Facebook. Use the Facebook app. Go live. Press the button, and you’re done!

OK, so what’s step #2?

After you go live, you take that same video and you add a nice introduction that’s been pre-recorded that says, “Hello, I’m this person and I do this thing and today this is what we’re going to talk about.” And put that at the beginning of your video.

At the end, take another section that’s a pre-recorded video that says, “Thanks so much for watching and make sure that after you watch you do this thing that I want you to do.” And give them a call to action.

You take those two parts and you just bolt them onto your video with an editing tool like iMovie – and upload this longer video onto Youtube.

Now why do you upload onto Youtube? Because when you’re on Youtube, now you’re going to get search. On Facebook you get reach, but you don’t get any search. People aren’t going to search for you on Facebook and find you by searching. But they will search for the problem that you solve in your video or the answer to the question that they have that’s in your video. And they go onto Google or they go onto Youtube and they look for the answer you’re providing, and if you have a video on that subject, they can find you and watch your video. So you get more views this way.

And this keeps going on forever when you have a video on Youtube. The unfortunate thing about Facebook is that it gives you great reach but has a short shelf life. Your video goes up but within 24 hours that’s kind of it. It’s not going to get a lot more views. But as soon as you put it on Youtube, it has a shelf life that lasts for a really long time.

Step #3 is you take that video – the same video – and embed it onto your blog. You reach out to your email list and say, “Hey, I just made this great video for you!” Put a little thumbnail picture of the video in the email and you get them to click through and go to your blog post and watch it.

That will create the same kind of search index for people coming to your blog and coming to your website – where you can engage them further. If they’re new visitors, you can invite them to join your email list.

These three steps:

  1. Start with FB live (big reach!!)(no time!!) – do something actionable – people are looking for results – you want to give them the experience of getting the results they’re looking for…
  2. Post on youtube (search!!)(long shelf life!!)
  3. Post on your blog (web site) add bonus content that people can download (grow your email list) bing!!!

Here’s the thing – this information is awesome – but if you don’t make these changes then you will spend too much time and not get the return you’re looking for — if you want to really make these changes then you’ll want to join my free training Live Stream Rockstar.  You can sign up and get immediate access right here >

And join my Videomaking Mastermind Facebook Group https://www.facebook.com/groups/videomakingmastermind/

Go do that !! Right now!! I’ll wait right here…

Video Script
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2 Hidden Secrets to Reading Your Video Script without Looking Awkward

One of the biggest challenges when you’re doing a live video is that you need to talk for a pretty long time. Live videos are often 15 – 20 minutes long or more. What’s the secret to remembering what it is that you want to say in your live video, and not look awkward when you’re looking off camera to try and read your video script that you have pasted on the wall? How are you going to remember all the things you want to say in your video during the time that you’re talking? It’s all too easy to forget some very important thing that you want to share.

Here’s my live video cheat sheet for accessing your notes and looking cool while you do it.

First of all, don’t do a script. If you try to read from a script it will sound forced. It will not sound natural. A better technique is to create an outline with your major points. And then you can take that outline and put it on your tablet. Hold the tablet up with you in front of the camera and use it to refer to your notes.

This looks very natural. A lot of very successful video people doing this. One of the most well known is Marie Forleo. She will sit with her tablet and she’ll be interviewing someone or she’ll be just talking to the camera and she’ll have her tablet visibly in her hand so she can look at it whenever she needs to.

Another technique is to use a table and your laptop in front of you and you can have your notes on the laptop for easy reference.

Try this out. Make an outline. Use a tablet. Post a video to my Videomaking Mastermind group on Facebook and show me how you’re using this technique.

And if you’d like to learn more of this kind of techniques for live video, check out my free 5-day mini course: Live Stream Rockstar http://livestreamrockstar.com

live video success

How to achieve inconceivable success with live video

Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog – posting to ALL those platforms – is overwhelming.

It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.

So, recently I decided to take a different approach.

What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?

I started experimenting with Facebook Live and just last week I achieved *inconceivable live video success…!

I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.

The live video can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.

I wanted to share early results from this experiment because it’s doing even better than I expected.

In this recent interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 390 people and the video had 225 views. Now, I had a specific call to action which was to invite people to my Big Idea Lab event which was the first thing I say at the start – so I have a pretty clear idea that 225 people actually saw, heard or watched my invitation!

Comparing this to an earlier post I did to announce the same event. A regular post with an image and a link to register had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.

Clearly Facebook likes live video and will reward you when you make one by showing it to more people.

But it gets better.

I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.

This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!

Did it work? As of this writing the next Big Idea Lab has over 50 people registered. Which, as far as I’m concerned is a huge success!

If you’ve gone way down the social media rabbit hole and are feeling a little strung out from your content marketing, I invite you to join me in learning how to build engagement and trust with you ideal clients – before they even meet you – by doing Facebook Live Video.

Take my Free Live Stream Rockstar Challenge >

smartphone videos
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How to make Smartphone Videos that make you look smart

My friend Terri Ann Heiman has been thinking about making videos for awhile. But something’s been holding her back. She’s been afraid of how she looks on video – something we can all share, right? We’ve all seen videos others have made that didn’t turn out so well. And we’re afraid because we don’t want to be that person. I mean, what if you made a video that’s just not how you want to be seen? Especially in front of all your friends on Facebook? It’s enough to keep anyone from hitting the record button.

Here’s a beautiful story of how Terri overcame her video anxiety and made a couple of simple smartphone videos (to promote her podcast). It’s a perfect case study because she made some of the most common mistakes that almost everyone makes when they start making videos with their phone. And with three simple tweaks – she created something really nice – and now feels inspired to do lots more.

Terri posted her first smartphone video on Facebook – and then called me out because I’d been pushing her to make smartphone videos.

“Ok Brad… I did this with you in mind. It was easier to “just do it” without the worry of what I looked like. But still fighting with that issue! I will overcome… right!”


I wrote back, “Hey Terri – You look great & sound fabulous!! And most importantly enthusiastic! – I think I caught your spirit 😉 Way to jump out there… Let me know you’d like some handy hints on how to look and sound even more fabulous.”

She replied, “Yes I would for sure!”

OK, Step #1: watch the video below on ‘Vertical Video Syndrome’ and then just say, ‘NO’ to vertical video.

Step #2: Raise you phone up so that it’s at the same level as your eyes. You’ll look even more beautiful if you do this. You can use a large box or a stack of books or what I use is one of these little iphone tripods with bendy legs that grab onto just about anything and mount almost anywhere.

 

smartphone video(Terri commented: “Hello ..I have one of those tripods sitting next to me! Thanks!”)

Step 3: Position yourself so that your room light hits the front of your face – instead of the top of your head. Overhead lights = very harsh + deep lines.”

(Terri commented: “Hmm… that’s going to take some staging! Going to play with that one!”)

So I said, “You might not have to move. Just turn off the overhead light. Open up any windows and/or get a floor lamp or desk lamp with a diffuse shade and aim it at your smiling face.”

Then, just after recording her podcast, Terri posted this second video, “Wow.. Brad Powell what a difference! Thanks!”

Here are some of the Facebook comments after this second video:

smartphone videos

One more suggestion: Terri’s phone is mounted in a way that’s causing some camera shake. So, mount your phone on something that isn’t connected to your movement.

Here’s a third video Terri made that keep’s the camera nice and steady.

BTW – I love the in-the-studio-with-Terri look…

Terri commented, “I’m noticing the likes from the video creating more attention for the podcast. Excited (did I say that?!) for my next video posting now that I know these tips!”

Terri’s first video received 150 views and the second had 280 views and the third broke 300. This is a minor hit – and a simple way for Terri to grab attention for her podcast.

And how does Terri feel about this process? She writes:

“Brad and I talked about using video for visibility and he challenged me to just start doing it. Use my story. That people would be interested in seeing me. Like getting ready for my radio show with the head phones on, etc. So I took his challenge because I knew I was missing out on opportunities to get my message out. His tips helped my videos to look 100% better! So I kept trying! And he was right about visibility. And about getting more comfortable about doing them. Because I was feeling more confidant on video I was able to reach out for the TV interview too!”

“I can’t believe the visibility I’ve gotten from my last video post (see video above). Over 500 views! Thanks for the encouragement!”

Terri’s done a great job getting started with getting more comfortable and confident in front of the camera – and she’s learning the first basic steps in how to produce simple videos with her smartphone. But this is just the start of how to show the transformation you bring to your clients’ lives and demonstrating the solution your business offers on video.

If you’d like to have a bigger conversation about the kind of story you could be telling with video – to help your prospective clients believe that their transformation is possible, then contact me for a free Video Storytelling Strategy Session >

Set up a time to talk with me below and in our conversation we can develop a strategy to help you…

  • get clear on your story
  • get comfortable in front of a camera
  • get psyched about becoming highly visible.