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successful entrepreneurs
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Thoreau’s Secrets for Successful Entrepreneurs


I can’t think of anyone who could offer better motivation for successful entrepreneurs than Henry David Thoreau – so I shot this video at the site where he wrote his famous book, ‘On Walden Pond.’

Thoreau built his own cabin (yes, he’s the grandfather of the tiny house movement) and lived on Walden Pond for a year while writing his book. What I want to talk about is the inspiration that I’ve gotten, especially as an entrepreneur, from a guy like Henry.

One thing he wrote that really resonates with me was his warning about how ‘men lead lives of quiet desperation.’ When I read those words I thought, “No! I’m not going to do that!”

successful entrepreneursThoreau really was  his own man. “Live the life you have imagined,” he wrote, “simplicity, simplicity, simplicity” – advocating freedom from distractions of the endlessly diverting display of the world of stuff, stuff and more stuff – great entrepreneurial advice! “It’s not enough to be busy. So are the ants. The question is: what are we busy about…?”

He was a thought leader and the inspiration for civil disobedience movements around the world – inspiring people like Gandhi and Martin Luther King to lead their own movements and succeed. And he did this in the face of a lot of challenge – lot’s of people didn’t agree with him or they thought he was kind of crazy.

If you’re an entrepreneur, like I’m an entrepreneur, we are doing something that is genuinely challenging and where other people are looking at us and saying, “Oh, that’ll never work. That’s never going to fly.” And yet here we are continuing to pursue something that we really believe in on our path to becoming successful entrepreneurs.

When I’m facing serious challenges in the work that I do – and it comes up pretty often where I’m thinking, “Oh, I’m not sure that this will work,” or I have some doubt. One of the stories that I tell myself is the story of Thoreau and what he did to carve his own path and to try things and to go against conventional wisdom.

So, what are the inspirations and what are the stories that you tell yourself when you’re facing your challenges?

I would love to hear those in the comments.

Join my Videomaking Mastermind group on Facebook and post your videos and share your stories and get positive feedback. Tell us who’s your inspiration and motivation for becoming successful entrepreneurs?

https://www.facebook.com/groups/videomakingmastermind/

attention grabbing

How to make attention grabbing videos

The key to creating attention grabbing videos

Does your business feel invisible?

Let’s face it. The world is a crowded place. And busy. And loud. Which means your small business can feel pretty hidden. And your work ends up lost in the crowd.

And we spend tons of energy trying to figure out what new technique or new tool will help us break through all the noise.

But the real answer isn’t ‘out there’ (with the latest snap chat type app). It’s inside you. Your beliefs. Your experience. Your unique approach is what will make you and your business stand out.

You want to engage your customers, but you need to attract their attention first. So how exactly do you create attention grabbing videos?

Here’s the thing: start by challenging an assumption that your customers are making about how they can get the benefit that your product offers.

To be clear, I’ll say this again in a different way: You have a product that offers a solution to a problem (a.k.a. the benefit). Your customers have a belief system about how they’ll get that benefit. Often this is a limited belief. And their belief is not the truth.

It’s a myth. And that myth is ripe to be busted wide open.

This is a job for Mythbusters!
(Cue Ghostbusters theme song…)

Bust open one of their myths (one of their core beliefs) and suddenly they’ll be intrigued – by you. You’ve got their attention. Challenge one of their assumptions and they’ll start tuning in to what you’re saying. Change one of their assumptions and they’ll start following you – (on Facebook & Twitter & Youtube).

So, how can you do this?

Here’s a case study, (see the video above), which is one of the finest recent examples of mythbusting, and attention grabbing videos, out there.

Case Study: Like A Girl

attention grabbing videoThe Like A Girl video (above) works because it breaks one of our collective myths. After watching you’ll probably never use the expression “like a girl” in a negative way — intentionally or not — again.

The video is striking, and attention grabbing, because it directly challenges our collective myth of what it means to do things “like a girl.” We are shown young individuals (both male and female) standing in front of the camera while being interviewed by documentary filmmaker Lauren Greenfield. (F.Y.I. Greenfield is the Sundance Film Festival award-winning creator of “The Queen of Versailles”).

Greenfield asks each one to act out phrases like “Run like a girl” and “Fight like a girl.” As you might expect, they do a lot of exaggerated limp arm movements and feeble running in place.

This works because we know this is real. We’re seeing honest reactions. And we believe it because we’re seeing people respond to the prompts the same way we would respond. It confirms our mythical image of the true meaning of “like a girl.”

Then, the same question is posed to a group of young girls. And one tiny girl’s unequivocal: “It means to run as fast as you can,” when asked: “What does it mean to you when I say: ‘Run like a girl?’” is especially moving.

You can’t help but feel a swell of pride — as if you were their parent, maybe — as you watch her dart across the screen with purpose and power. (full disclosure: I have an 13 year-old daughter so I got swayed).

The video brilliantly sets up two groups of people. Pre-adolescent girls — and the rest of the world. Ask a young girl how to run or throw like a girl and she, surprise, runs or throws. Period. She gives it her all.

Ask a young boy how to run like a girl and you know what you’re going to get. (the male version of our myth).

But what really makes the video is when women are asked to perform these tasks like a girl. Somewhere between girlhood and womanhood, it turns out, they’ve accepted the boys’ idea of throwing and running and hitting like a girl, and mockingly flop their hands and legs. The contrast makes it all too clear how young women lose self-esteem the more they grow up and hear “like a girl” as a derogatory statement.

All of the above succeeds in flying under the radar of the viewers. We’re no longer watching an ad – or a commercially sponsored video, We’ve become intrigued by the social experiment that’s unfolding before our eyes. And the ultimate pattern interrupt with the question, at 1:06, “When did doing something like a girl become an insult?”

Now we’re hooked.

By busting open our myth about what it means to be “like a girl”, the company who created this video, Always, has now captured our attention and prompted a great conversation, for example: “Why can’t ‘run like a girl’ also mean ‘win the race’?”, (and I really appreciate the shift in this video from social experiments about beauty – as in the Dove Real Beauty campaign – to one about empowerment).

Always succeeded because their #Likeagirl video redefined the myth behind the phrase “like a girl.” They captured attention – 58 million views on Youtube. And they started a great ongoing conversation

Do something attention grabbing to challenge your crowd

What myth can you bust open? What assumptions are your customers making that you can challenge?

I’ve created a Free Myth Busting Guide with a set of 5 questions to help you discover how to challenge the myth your customers have about achieving the benefits your business offers. Click here to get the guide >

Your Homework

Read the guide & the 5 myth busting questions and come up with a misconception that your crowd has that you can challenge.

Then join my Videomaking Mastermind Facebook Group and post a video that describes the Myth you’re going to bust for your crowd.

Inspirational Metaphors
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How to Engage Your Video Audience with Inspirational Metaphors


Here’s a case study showing how a simple video was made great by using inspirational metaphors about how the Grand Canyon was formed. Watch how one of the members in my Video making Mastermind group on Facebook shot this video of herself with the Grand Canyon in the background.

This is Anne Caulkins who’s a personal trainer. Her business is called Wicked Lean and if you’re at all interested in going out there and getting yourself wicked lean, then you should sign up for Anne’s online personal training program – that will give you the body you want.

I made a few suggestions about Anne’s first video. The first one was, “Hey Anne, turn your phone sideways, so we can see more of the canyon!”

The second thing that I suggested was to engage her viewers more. Here she was talking about the Grand Canyon, standing in front of the Grand Canyon, and it would be easy to say, “How many of you have been to the Grand Canyon? If you’ve ever been here before, say, ‘Yes!'”

And in the comments down below people could have said, “Yes, yes yes” and they could’ve mentioned when they were there or what happened to them when they were there. That’s a really good, easy thing to do as a prompt to get people to respond to you.

Next I noted that she’d brought up the inspirational metaphors of, “Here you have this huge canyon, but it took just little drops of water to create it. And those little drops of water were very powerful.” There again she could engage her viewers with questions like, “What are the little drops of water that you’re doing? What’s the little drop of water you’re doing today that’s going to be carving out your Grand Canyon?” Or even better, “What’s the Grand Canyon that you’re carving out?

Two days later Anne made a second video and I just had to share it to show you how easy it is to make just a couple of little shifts that will make all the difference in your video.

I think the second video looks fantastic. This way of using inspirational metaphors in your video is a very powerful thing in terms of getting them to respond to while they’re watching your video – so that they’ll leave a comment and then you can start having a longer conversation with them by replying.

My drop of water is that I make videos. Every week I’m making a new video like this and that little drop of water is carving out a great big canyon of empowering people to show up, and to be themselves, and to share their gifts.

By sharing my own gifts on a regular basis, I’m helping you, and hopefully inspiring you to get out there in the world and gather your people around you and share your gifts with them.

I’d love it if you would comment and tell me, “What’s the drop of water that you’re doing on a regular basis to share your gifts?” And, even better, “What is your Grand Canyon?”

My big invitation to you is to join my Videomaking Mastermind Group on Facebook

http://facebook.com/groups/videomakingmastermind

Join us, share your videos there, and you’ll see how just little tiny shifts your videos will be getting better and better, and you will start showing up more and more.

My special thanks to Anne Caulkins – Wicked Lean
https://www.facebook.com/WickedLean/

document your journey
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How to Document Your Journey with Live Video

When it comes to making videos, a lot of people are held back because they think they have to create a lot of new content all the time. You might spend all their time thinking about what to create and how to create it and you end up not producing many videos.

Don’t do this.

Instead, the way to start is to document your journey. Show us your process. Take us behind the scenes of what you do for work and in your daily life.

This is perfect for live video and easy to do. Whenever you find yourself in the middle of something, or stuck on a problem, or in a moment of inspiration – go live and document your journey.

If you want to be respected and known for what you do – then start showing up – by showing what you do! Don’t get stalled by thinking it has to be perfect, or scripted, or a finished product.

Live video is a perfect vehicle because it can’t be perfect. It let’s you off the hook and gives you permission to show up as who you are. People who want to create content make a big mistake: they care about the camera, and the lighting, and how they look…

Yes, you can do simple things just using your smartphone to make your video look professional and beautiful (and I can show you how) but don’t let that keep you from going live – and showing up.

Live video helps you be transparent. I mean, really, you don’t need to know all the answers. So, it can be much more effective to show your process of going through your work – facing your challenges – and growing your business – than coming up with the advice that you think you need to give people.

Think about how to document more than thinking about creating. The key is to talk to people around you and get their stories and reactions. The other key is to start!

I’d love to have you make a short video like the one above – showing part of your morning commute. Show us who you are and post it in my Facebook Group

http://facebook.com/groups/videomakingmastermind

joshua bell subway
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How to be ignored & unpopular: the Joshua Bell Subway Video

Here‘s a story about great talent going unnoticed.

Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste, and priorities of people.

The questions they were asking:

In a commonplace environment at an inappropriate hour do we perceive beauty? Click To Tweet

Do we stop to appreciate it? Do we recognize talent in an unexpected context?

Why is great talent not enough?

“A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.

Three minutes went by, and a middle aged man noticed there was a musician playing. He slowed his pace, and stopped for a few seconds, and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping, and continued to walk.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried, but the kid stopped to look at the violinist. Finally, the mother pushed hard, and the child continued to walk, turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money, but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this, but the violinist was Joshua Bell, one of the most talented musicians in the world. He had just played one of the most intricate pieces ever written, on a violin worth $3.5 million dollars.”

Two days before his playing in the subway, Joshua Bell sold out at a theater here in Boston where the seats averaged $100.

The real story behind the Joshua Bell subway video

 

joshua bell subwayWhat bothers me about this story is not that Joshua Bell went unnoticed – it’s the suggestion that since he was ignored there must be something wrong with us and that if we can’t take a few minutes out of our day to notice great talent then we’re kind of doomed to a boring, mundane, existence.

No. I can’t accept this.

What bothers me is that this story is like the one about the king who disguises himself as a beggar and goes out among the common folk – and then ends up being surprised that no one recognizes or accepts him as king once he reveals himself.

There are situations every day of the year where a great many talented people are practicing their craft – and yet they are getting a response equivalent to people ignoring Joshua Bell in the subway.

The simple truth: your talent is not enough

Many of us believe that if we put in the work and we hone our skills and we become the best at what we do – that our talent will shine through and people will recognize and reward us with their patronage.

Actually, you’re story will likely end up like the Joshua Bell subway video. You’ll be ignored.

I know that Joshua’s performance was meant as an experiment and that he purposefully did nothing to showcase himself – except to play his violin. But let’s imagine what he might have done to attract some attention.

Location, Location, Location

Joshua’s first mistake was that he was playing near the entrance to the subway. Everyone knows that early morning commuters are notoriously in a hurry and that when they enter a subway station they will hurry on down to the train platform almost no matter what. On the other hand, the train platform itself has a captive audience – because no matter how much of a hurry you’re in – you’re not going anywhere until the next train comes.

Joshua could have placed himself on a platform and, in between train arrivals, he could have been playing his heart out to an audience that he knew would be forced to wait and listen.

This is important. No matter what it is that you do – you can find an audience that will love your work. Where do they hang out? Where could you find the equivalent of a captive audience? Go there.

Anticipation

joshua bell subway videoThere was a time when all across the United States there were little signs put up along the highway with clever little rhymes. This was an ad campaign by Burma Shave. The series was always in the same structure: four signs each with one line of a rhyme – always humorous with a punch line.

For example:

Don’t put your elbow
Out too far
It may go home
in another car

(there was always a fifth sign that said ‘Burma Shave’ – the ad part)

I remember traveling across the country in my family’s station wagon (at five years old) looking eagerly for the next signs and reading each one aloud. The anticipation was half the fun. I also remember that people made up their own rhymes – as a kind of parody – always ending with ‘burma shave’ which turned out to be an amazingly creative viral strategy for the company.
(full disclosure – the above example may, in fact, be one of the parody rhymes – it’s the only one I can remember off the top of my head)

Not Another Roadside Attraction

joshua bell subway videoTwo decades ago the poet William Stafford used this exact same technique to showcase his poetry. Stafford, a very talented and celebrated poet from Washington state, was grappling with the challenge of how exactly do you bring poetry to the mainstream? How can you get mom and dad and all the kids reading poetry together?

Well, he published a series of poems as roadside attractions along a lonely stretch of highway in the Methow Valley in Eastern Washington. His poems were each placed on weatherproof signs at a series of road turnouts along the route – usually where there was also an incredible view of the natural scenery of the North Cascade Mountains.

A Valley Like This

Sometimes you look at an empty valley like this
and suddenly the air is filled with snow.
That is the way the whole world happened –
there was nothing, and then…

But maybe sometime you will look out and even
the mountains are gone. the world become nothing
again. What can a person do to help
bring back the world?

We have to watch it and then look at each other.
Together we hold it close and carefully
save it, like a bubble that can disappear
if we don’t watch out.

Please think about this as you go on. Breathe on the world.
Hold out your hands to it. When mornings and evenings
roll along, watch how they open and close, how they
invite you to the long party that your life is.

By going to where his target group would be and speaking directly to them, William Stafford captured his audience.

As a result his poetry has been read, and shared, by a larger and far more diverse population.(note these poems were all posted in the pre-internet era.)

You can accomplish the same level of engagement that Stafford did by speaking simply and directly to your audience and addressing their desires.

Imagine if, back in the subway, Joshua Bell had collaborated with a poet who wrote out four lines of poetry about the beauty of music played on a violin – and these lines were then placed on four signs leading to Joshua’s location on a train platform (where everyone would have to listen while waiting for the next train)?

How many would Joshua have engaged then?

Want to harness your audience’s anticipation – and convert your customers into raving fans? That’s why I created Video Power Strategy™, that helps entrepreneurs who are frustrated from spending too much of their time chasing after new clients.

Click here to learn more about Video Power Strategy™.

Ideal Clients
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What a Boston Attitude Taught me About Ideal Clients

Here’s how I learned the number one thing that you can do to attract your ideal clients

I live in Boston and when I first moved here from the west coast, I didn’t understand a lot about the local culture. One of the first things that I did when I got here was to go down to Cape Cod and check out the beaches. A friend and I drove down to a town called Woods Hole. When we got there we were driving around looking for the local beach and we couldn’t find it.

Then I saw this guy walking along the side of the road and I said, “He looks like he’s local, let’s ask him.” We pulled over and I rolled down the window and I said, “Hey, do you live around here?”

He took one look at me and said, “WHAT’S-IT MATTAH?”

And I thought, “Oh, this is the local greeting…”

It turned out that he warmed up and he did tell us where the beach was, but my point is that his response is exactly the same as what you’re going to get every time you reach out to your prospective clients or to your ideal target audience. They are always going to come back to you and say, “What’s it matter? Why does it matter to me?

If, in your presentation, you’re not telling them why it matters, they’re not going to pay attention. If all you’re talking about is yourself and you’re not talking about them and their problems, they just don’t care.

I’ve been helping entrepreneurs tell their “Why does it matter” story for the last 10 years and I’ve come to believe two things. The first one is that everyone has a story that’s worth listening to. And the second thing is that because you have a story worth listening to, then you have a responsibility to get it out in the world. And yet what I see, over and over, is that a lot of entrepreneurs have got this great gift, they’ve got this great passion, but when it comes time to tell their story, they fumble the ball. And this is even more pronounced when it comes to telling your story on video.

People look at video and they think it’s too much trouble, it’s too daunting, it’s going to take too much time, it’s going to cost too much money – and I’d like to bust those myths wide open.

So, I’ve created a five day mini course that will help you get over the challenges of telling why it matters to your audience using simple tools like your smartphone and live video to reach an audience of any size.

The course is free. Just visit: http://awesomevideomakers.com/live-stream-rockstar/

Sign up for the free course and I’ll see you in the videos that you’re making!

If you want to know what it REALLY takes to attract your ideal clients with video and grow your profitable coaching business that generates monthly revenues of $10K or more, then join my Facebook group here: https://www.facebook.com/awesomevideo…

Follow me at: https://twitter.com/bradpowellvideo

create change
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How to create change and transformation with video

What’s the biggest thing standing in the way of anyone wanting to create change in their life?

Your business solves a BIG problem – you help your clients make positive changes in their life – and that has huge value, right? So, when you start talking with prospective clients, you may be thinking that if you could just show them the great advantages of working with you, they’d be sure to do it. But describing your process or features, and even your benefits, may not do the trick – no matter how good a job you do of describing your work.

You’re fishing with awesome bait. Why won’t they bite?

The reason is… they don’t think it’s possible.

And this isn’t because they don’t believe you. It’s because they don’t believe in themselves. They don’t think they can do it. They’ve already tried a bunch of things to solve their problem – and it hasn’t worked. So they’ve giving up. They’ve settled for living with whatever version of chronic pain they’re dealing with…

What can you do to help them when they’ve become non-believers? …when they’ve lost their faith?

The answer is simple: tell them a good story.

Tell them a story about someone who is facing the same sort of challenges. Who tried many of the things they tried. Who maybe even gave up on themselves – but who found a solution (by doing your thing).

Why would a story work?

When you tell a story – and this works particularly well with video – the people watching and listening will relate to the character (the hero) of the story. And when the hero experiences pain or despair or triumph – your audience will have the same experience. 

This is the way our brains are wired. When you watch a film – and the main character is having an emotional experience – you experience the same emotions.

This ability is an evolutionary advantage that has been handed down to us since the time of humans sharing stories around a fire. When someone showed up with a story about how they met a tiger and then escaped without getting eating – we’d all pay very close attention – so we could learn about how not to get eaten by the tiger.

When you are able to give your audience the experience of the transformation you offer – a part of the solution to the problem your business serves – you help them believe that a solution is possible. And when they have the experience of possibility with you – you become very attractive. This is why a good story telling video works so well.

Create Change Case Study – Let Me Dance!

Watch the video (above) and you’ll see a group of silver haired women moving gracefully in an adult ballet class.

One by one, they each describe their experience of the class – and we witness their transformation – from feeling old and ordinary to feeling beautiful and able. Listening to the music, watching their movements, hearing their stories about their own transformation – helps us feel the same things they are feeling – gives us the same experience – and helps us believe that we, too, could move gracefully and be beautiful…

How did this video work its magic?

The video was made for an adult ballet class in a small town in the UK. The teacher wanted to attract more students so she engaged a local videographer. The ballet students were shot while they were dancing and also in one-on-one testimonial interviews.

We never hear from the teacher – only her students – who talk about their experience. There’s no script. The whole thing was shot with one camera and available light.

It proves how one simple video – one good story – can create change in our mindset. The dancing women transform – becoming beautiful and graceful before our eyes – making us believers. I couldn’t help thinking, “I hope I’m moving like that when I’m their age,” or better, “I could be moving like that right now!”

And it worked its magic on a multitude. The video has been seen over 1.7 million times on Facebook.

Two things to take away from this video:

1. Testimonial stories can be more powerful and persuasive than talking about what you do yourself.

2. If you pick a beautiful and inspiring story – people will share it (which is how this video has been seen so many times).

If you’d like to have a bigger conversation about the kind of story you could be telling to help your prospective clients believe that their transformation is possible, then contact me for a free Video Power Assessment >

We’ll explore the three things holding you back from telling your story with video and uncover one sure way to move forward with attracting your ideal clients with a better story.

make an impression

What’s the quickest way to make an impression on video?

Who are your influences?

Want to make an impression? Tell us about the most influencing people in your life. For example…

When I was five years old my mother took me into New York City to see Robert Preston in “The Music Man”. Live on stage.

The character of “The Music Man” had the energy and charisma to galvanize a jaded community (in River City, Iowa) around music. His vision was bringing communities to life with music.

From him I learned how sheer enthusiasm can be so contagious.

Revealing Yourself

I was hooked. I wanted to be the Music Man.

It was probably one of the most shaping influences of my life. We had the soundtrack at home and I used to put the record on and march around the living room singing “Seventysix Trombones in the Big Parade…!” at the top of my lungs.

You have your own story like this.

There’s a fabulous scene, in the video above, about influences in the movie “The Commitments” – a film about a young man who wants to form a soul band in Dublin (of all places). And when the he auditions new band members, he asks only one question: Who are your influences?

What is so revealing about your influences?

The scene is a set of jump cuts. The front door is opened to each new person who gives just one answer – and yet, instantly, we get an impression of who they are – what they’re personality is like, how they look at the world – (in addition to the certainty that they’re totally wrong for a soul band).

You need to reveal yourself in your video, so ask yourself the same question.

But don’t settle for a one-word answer. Share the details about the influencing people in your life. Tell the whole narrative of how your life has been affected by them.

You have a story of something profound that shaped who you are and revealing yourself means sharing that story.

Tell that story and the world will see you apart from the others.

Are you ready to reveal yourself? Schedule a FREE 30-minute strategy session >

First Kiss Video

4 Surprising Reasons The First Kiss Video Went Viral

How did the First Kiss Video, a simple, black and white video about strangers kissing, become one of the most viewed business video?

At first blush (pun intended) it would appear that Tatia Pilieva’s First Kiss video of complete strangers kissing – with 156 million YouTube views and counting – was a brilliant viral hit. But what were the essential ingredients that made this video so successful?

1. Showing Emotion

The video (above) invited 20 strangers to meet and kiss for the first time – and captured both the awkward and endearing results. “They shed all these layers in front of our eyes and in front of the cameras and that sweetness and kindness resonated with people.”

2. Making it Real

Each couple was asked to meet on the set – and then they just let the cameras roll. “It felt so real and sincere and it was,” Director Patia Pilieva told the New York Times, saying each couple really did meet for the first time the day they shot.

First Kiss Video3. Turning it into something big

First Kiss succeeds as a clever social experiment in the awkwardness of intimacy – showing a quick study in how easily a kiss creates a visceral bond between two people who barely know each other’s names. For the awesome video maker, Tatia Pilieva, the outcome is amazing: She’s  succeeded in creating something culturally interesting and something that has people interested in discussing its very meaning.

Some of the viewers have told Wren Studio that it “restores their faith in love.” That’s pretty good branding.

4. Telling a great story (and don’t be obvious about trying to sell something)

The fact that it was wasn’t obviously a video advertising campaign may be why the video garnered 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. The First Kiss video was created as a subtle advertisement for clothing company Wren Studio, with all the women in the video wearing Wren clothing. Wren creative director, Melissa Coker wrote in Business Insider that, “Traffic to the Wren website increased 14,000%, and 96% of those visitors are new to the site. Sales in the online store are up over 13,600% compared to the week before the First Kiss Video was released.”

When the video was released on Youtube it reached the front page of Reddit by the first evening. By the next day the video had been viewed almost 2 million times and by the end of the week, it had been viewed over 60 million times. It spawned a bunch of parodies, and was covered in The New York Times, Wall Street Journal, CNN, Bloomberg TV, Adweek, Fast Company, Inc, and many more journals and blogs.

How can you put these lessons into action for your own video storytelling?

You can learn how easy it is to get creative, get more confidence and more clout with a simple, low budget video marketing strategy. Join my free 5-day Facebook Live Challenge and learn how to be more confident on camera, nurture and involve your audience and how to turn viewers into clients.