Posts

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Which is better for video? Facebook or LinkedIn?

I just ran an experiment where I tested putting a video on Facebook and then putting the same video on LinkedIn to see which of the two platforms would show the video more. Which video would get more engagement? Which video would get more views? And how do the two platforms compare?

Watch the video above, because the answer may surprise you. Plus I share a lot of information on the differences between the two platforms.

Here’s the test video that I posted on LinkedIn which received 1.1k views & 32 comments:

Here’s the test video posted onto Facebook which received 240 views & 16 comments:

Want more from my video masterclass series? Then join my Livestream Rockstars Group on Facebook:

https://www.facebook.com/groups/livestreamrockstars/

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Why Does Beto O’Rourke Livestream His Laundry?

Why does Beto O’Rourke live stream his laundry? (& the 5 reasons to start live streaming your personal brand). I’m sharing one of the best current examples of live streaming happening anywhere.

5 Reasons to go live:

1. It’s authentic – In politics & in marketing there’s a truth problem – ditch the script – doing it live – it reads as REAL. Ditch the script.

2. It’s not robotic – show your flaws and all. The glory of livestream, where saying “I don’t know” in real time actually gives you more authority,
because then your audience will believe it when you say what you do know.

3. It makes you accessible – livestreaming brings everybody together in real time in a real way. The way we perceive something is happening is to see it happening. We expect to have access to important events and important people.

4. It’s engaging – humanize your brand. Take people behind the scenes, into your ride, into meetings that are happening live.

5. It breaks down the wall – before livestreaming there was a physical and social wall between brands & their audiences – candidates running for office, rockstars on stage, influencers of all kinds were all too far removed. Live video breaks down that wall and brings everyone into the same room

Who are your favorite live streamers? Who do you recommend?

Does doing live video seem dangerous to you? After all it is a non-filtered, unpackaged, come-what-may approach to presentation.

Are you doing live video? Where do you go live? What’s your experience compared to doing pre-recorded video?

Take up this challenge – get in my group program – and start building your personal brand with video: http://awesomevideomakers.com/big-reach-video/

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What’s the quickest way to make an impression on video?

Who are your influences?

Want to make an impression? Tell us about the most influencing people in your life. For example…

When I was five years old my mother took me into New York City to see Robert Preston in “The Music Man”. Live on stage.

The character of “The Music Man” had the energy and charisma to galvanize a jaded community (in River City, Iowa) around music. His vision was bringing communities to life with music.

From him I learned how sheer enthusiasm can be so contagious.

I was hooked. I wanted to be the Music Man.

It was probably one of the most shaping influences of my life. We had the soundtrack at home and I used to put the record on and march around the living room singing “Seventysix Trombones in the Big Parade…!” at the top of my lungs.

You have your own story like this.

There’s a fabulous scene about influences from the movie “The Commitments” – a film about a young man who wants to form a soul band in Dublin (of all places). And when he auditions new band members, he asks only one question: “Who are your influences?” (watch in the video above)

make an impressionWhat is so revealing about your influences?

The scene is a set of jump cuts. The front door is opened to each new person who gives just one answer – and yet, instantly, we get an impression of who they are – what they’re personality is like, how they look at the world – (in addition to the certainty that they’re totally wrong for a soul band).

You need to reveal yourself in your video, so ask yourself the same question.

But don’t settle for a one-word answer. Share the details about the influencing people in your life. Tell the whole narrative of how your life has been affected by them.

You have a story of something profound that shaped who you are and revealing yourself means sharing that story.

Tell that story and the world will see you apart from the others.

Are you ready to reveal yourself, share your stories and capture your crowd with video?

If you’d like to explore how you can make more of an impression using video, then why don’t we set up a time to talk? I’d like to offer you a complimentary ‘Make An Impact On Video’ strategy session where we can talk about the ways you could be using video for business and the one you should do first.

Click here to schedule your call

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Cinderella gave me the best advice on how to show up

Because of my daughter I tend to watch a fair number of movies with female heroes. This year Wonder Woman and Super Girl have played across our home screen. But recently we got the DVD to the 2015 version of Cinderella, and not only did I like it, I picked up one of the greatest lessons in how to show up the world.

In the final scene (watch the video) Cinderella has finally been found by the prince. But from her perspective, the jig is up. After all, her only previous encounter with the Prince was at the ball when she had used magic to transform herself into a princess. Now she has to literally come out of the closet and reveal herself as a servant, an orphan, a nobody.

At the moment of truth she catches her reflection in the mirror and the narrator intones, “It is perhaps the greatest risk any of us will take, to be seen as we truly are.”

and then says, “Have courage and be kind.”

Compare this to how most people are choosing to show themselves – especially online – with polished images and perfect seeming lives.

And when we’re showing ourselves on video, it can be especially challenging because we feel as though the whole world could be judging us, right? But when you show up as the person who you are, that can be one of the most attractive things you can do.

So, the next time you get in front of the camera, remember Cinderella: Have courage and be kind.

If you want to practice growing your courage and kindness, (as well as grow your business) then you should join our Livestream Rockstars community where you can learn with others who are using live video to build a tribe of raving fans for their business. Our members provide an extensive knowledge base and community support when you need it. You’ll find opportunities to collaborate on live streams, panel discussions and workshops.

There’s no noise, no competition, just plenty of conversation, and plenty of collaborations around growing a business with video.

Join right here >

 

 

 

 

How to develop creative, impressive, soul stirring presentations ~ interview with Angela Lussier

How to develop creative, impressive, soul stirring presentations – interview with Angela Lussier , founder of the Speaker Sisterhood & author of ‘The Secret Life of Speaking Up.’ You can reach Angela at http://angelalussier.us/

How to make your business fascinating – interview with Will Foussier

How to Make Your Business Fascinating – Interview with Will Foussier from Ace-up, a platform to help professionals find the perfect coach. You can reach Will here: https://www.ace-up.com/

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Thoreau’s Secrets for Successful Entrepreneurs

I can’t think of anyone who could offer better motivation for successful entrepreneurs than Henry David Thoreau – so I shot this video at the site where he wrote his famous book, ‘On Walden Pond.’

Thoreau built his own cabin (yes, he’s the grandfather of the tiny house movement) and lived on Walden Pond for a year while writing his book. What I want to talk about is the inspiration that I’ve gotten, especially as an entrepreneur, from a guy like Henry.

One thing he wrote that really resonates with me was his warning about how ‘men lead lives of quiet desperation.’ When I read those words I thought, “No! I’m not going to do that!”

successful entrepreneursThoreau really was  his own man. “Live the life you have imagined,” he wrote, “simplicity, simplicity, simplicity” – advocating freedom from distractions of the endlessly diverting display of the world of stuff, stuff and more stuff – great entrepreneurial advice! “It’s not enough to be busy. So are the ants. The question is: what are we busy about…?”

He was a thought leader and the inspiration for civil disobedience movements around the world – inspiring people like Gandhi and Martin Luther King to lead their own movements and succeed. And he did this in the face of a lot of challenge – lot’s of people didn’t agree with him or they thought he was kind of crazy.

If you’re an entrepreneur, like I’m an entrepreneur, we are doing something that is genuinely challenging and where other people are looking at us and saying, “Oh, that’ll never work. That’s never going to fly.” And yet here we are continuing to pursue something that we really believe in on our path to becoming successful entrepreneurs.

When I’m facing serious challenges in the work that I do – and it comes up pretty often where I’m thinking, “Oh, I’m not sure that this will work,” or I have some doubt. One of the stories that I tell myself is the story of Thoreau and what he did to carve his own path and to try things and to go against conventional wisdom.

So, what are the inspirations and what are the stories that you tell yourself when you’re facing your challenges?

I would love to hear those in the comments.

Join my FREE Videomaking Mastermind group on Facebook and post your videos and share your stories and get positive feedback. Tell us who’s your inspiration and motivation for becoming successful entrepreneurs?

https://www.facebook.com/groups/videomakingmastermind/

How to make attention grabbing videos

The key to creating attention grabbing videos

I’ve created a Free Myth Busting Guide with a set of 5 questions to help you discover how to challenge the myth your customers have about achieving the benefits your business offers. Click here to get the guide >

Does your business feel invisible?

Let’s face it. The world is a crowded place. And busy. And loud. Which means your small business can feel pretty hidden. And your work ends up lost in the crowd.

And we spend tons of energy trying to figure out what new technique or new tool will help us break through all the noise.

But the real answer isn’t ‘out there’ (with the latest snap chat type app). It’s inside you. Your beliefs. Your experience. Your unique approach is what will make you and your business stand out.

You want to engage your customers, but you need to attract their attention first. So how exactly do you create attention grabbing videos?

Here’s the thing: start by challenging an assumption that your customers are making about how they can get the benefit that your product offers.

To be clear, I’ll say this again in a different way: You have a product that offers a solution to a problem (a.k.a. the benefit). Your customers have a belief system about how they’ll get that benefit. Often this is a limited belief. And their belief is not the truth.

It’s a myth. And that myth is ripe to be busted wide open.

This is a job for Mythbusters!
(Cue Ghostbusters theme song…)

Bust open one of their myths (one of their core beliefs) and suddenly they’ll be intrigued – by you. You’ve got their attention. Challenge one of their assumptions and they’ll start tuning in to what you’re saying. Change one of their assumptions and they’ll start following you – (on Facebook & Twitter & Youtube).

So, how can you do this?

Here’s a case study, (see the video above), which is one of the finest recent examples of mythbusting, and attention grabbing videos, out there.

Case Study: Like A Girl

attention grabbing videoThe Like A Girl video (above) works because it breaks one of our collective myths. After watching you’ll probably never use the expression “like a girl” in a negative way — intentionally or not — again.

The video is striking, and attention grabbing, because it directly challenges our collective myth of what it means to do things “like a girl.” We are shown young individuals (both male and female) standing in front of the camera while being interviewed by documentary filmmaker Lauren Greenfield. (F.Y.I. Greenfield is the Sundance Film Festival award-winning creator of “The Queen of Versailles”).

Greenfield asks each one to act out phrases like “Run like a girl” and “Fight like a girl.” As you might expect, they do a lot of exaggerated limp arm movements and feeble running in place.

This works because we know this is real. We’re seeing honest reactions. And we believe it because we’re seeing people respond to the prompts the same way we would respond. It confirms our mythical image of the true meaning of “like a girl.”

Then, the same question is posed to a group of young girls. And one tiny girl’s unequivocal: “It means to run as fast as you can,” when asked: “What does it mean to you when I say: ‘Run like a girl?’” is especially moving.

You can’t help but feel a swell of pride — as if you were their parent, maybe — as you watch her dart across the screen with purpose and power. (full disclosure: I have an 13 year-old daughter so I got swayed).

The video brilliantly sets up two groups of people. Pre-adolescent girls — and the rest of the world. Ask a young girl how to run or throw like a girl and she, surprise, runs or throws. Period. She gives it her all.

Ask a young boy how to run like a girl and you know what you’re going to get. (the male version of our myth).

But what really makes the video is when women are asked to perform these tasks like a girl. Somewhere between girlhood and womanhood, it turns out, they’ve accepted the boys’ idea of throwing and running and hitting like a girl, and mockingly flop their hands and legs. The contrast makes it all too clear how young women lose self-esteem the more they grow up and hear “like a girl” as a derogatory statement.

All of the above succeeds in flying under the radar of the viewers. We’re no longer watching an ad – or a commercially sponsored video, We’ve become intrigued by the social experiment that’s unfolding before our eyes. And the ultimate pattern interrupt with the question, at 1:06, “When did doing something like a girl become an insult?”

Now we’re hooked.

By busting open our myth about what it means to be “like a girl”, the company who created this video, Always, has now captured our attention and prompted a great conversation, for example: “Why can’t ‘run like a girl’ also mean ‘win the race’?”, (and I really appreciate the shift in this video from social experiments about beauty – as in the Dove Real Beauty campaign – to one about empowerment).

Always succeeded because their #Likeagirl video redefined the myth behind the phrase “like a girl.” They captured attention – 58 million views on Youtube. And they started a great ongoing conversation

Do something attention grabbing to challenge your crowd

What myth can you bust open? What assumptions are your customers making that you can challenge?

I’ve created a Free Myth Busting Guide with a set of 5 questions to help you discover how to challenge the myth your customers have about achieving the benefits your business offers. Click here to get the guide >

Your Homework

Read the guide & the 5 myth busting questions and come up with a misconception that your crowd has that you can challenge.

Then join my FREE Videomaking Mastermind Facebook Group and post a video that describes the Myth you’re going to bust for your crowd.

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How to Document Your Journey with Live Video

When it comes to making videos, a lot of people are held back because they think they have to create a lot of new content all the time. You might spend all their time thinking about what to create and how to create it and you end up not producing many videos.

Don’t do this.

Instead, the way to start is to document your journey. Show us your process. Take us behind the scenes of what you do for work and in your daily life.

This is perfect for live video and easy to do. Whenever you find yourself in the middle of something, or stuck on a problem, or in a moment of inspiration – go live and document your journey.

If you want to be respected and known for what you do – then start showing up – by showing what you do! Don’t get stalled by thinking it has to be perfect, or scripted, or a finished product.

Live video is a perfect vehicle because it can’t be perfect. It let’s you off the hook and gives you permission to show up as who you are. People who want to create content make a big mistake: they care about the camera, and the lighting, and how they look…

Yes, you can do simple things just using your smartphone to make your video look professional and beautiful (and I can show you how) but don’t let that keep you from going live – and showing up.

Live video helps you be transparent. I mean, really, you don’t need to know all the answers. So, it can be much more effective to show your process of going through your work – facing your challenges – and growing your business – than coming up with the advice that you think you need to give people.

Think about how to document more than thinking about creating. The key is to talk to people around you and get their stories and reactions. The other key is to start!

I’d love to have you make a short video like the one above – showing part of your morning commute. Show us who you are and post it in my FREE Videomaking Mastermind Facebook Group

http://facebook.com/groups/videomakingmastermind