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awesome videos
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The 4 Essential Ingredients that make Awesome Videos

I’ve been following lots of teachers online and all of them come up with these simple learning things where they teach you 3 tips or 4 tricks or 5 essentials, and each of the things they teach you start with the same letter. So they’ll offer the 4 P’s or the 5 L’s…

I decided that I wanted to do that myself so in this video I’ve come up with the 4 I’s: The Essential Ingredients to Awesome Videos. And I want you to put in the comments below whether you think this kind of thing is helpful or hokey. Here are the 4 essential ingredients that you need in every single video that you make.

The very first ingredient is Intent. What’s your intention? What’s your reason for making the video? And most importantly, what do you want the people who are watching the video to do? And this is different than what do you want them to learn or what do you want them to understand. You want to think of this as an experience for them. They really want to get some kind of experiential, emotional value from watching your video. So, when they see the video, then they will do something. That’s your intent. What are they going to do after they watch your video?

Then you want to intrigue them. Basically, intrigue is all about selling them the idea of watching your video. At the beginning of the video above I was trying to intrigue you by saying, “I’ve got 4 ingredients.” And now you’re thinking, “Well I wonder what they could possibly be. I know they all start with the letter I, but I don’t know what they are!” Hopefully that intrigues you enough to watch it all the way through. So at the very beginning you have to do something very intriguing to catch their attention.

The third thing is Insight. You want to share your insight. What’s the thing that you know that they don’t? Usually what you’re doing when you’re making a video is you’re solving a problem. And you’re solving a problem for the people who are watching. If they knew how to solve the problem, they’d already be doing it. So, there is something that you know that’s going to help them. You have an insight and that is the main content of your video.

Last but not least, is share your inspiration. You want to inspire them at the end of your video to take action. Cajole them. Inform them. Give them ideas. Give them a very specific call to action so that they will then go do the thing that you want them to do.

So there you have it. The four essential ingredients of every single video: Intent, Intrigue, Insight and Inspire to Action.

Want more insights on how to do live video? And how to get clients from doing live video?

Join my FREE Videomaking Mastermind Group on Facebook

https://www.facebook.com/groups/videomakingmastermind/

video campaigns
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How to Create Engaging Video Campaigns With Just a Smartphone


Business Innovators Radio

“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.

“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”

Join my FREE Videomaking Mastermind Group on Facebook
https://www.facebook.com/groups/videomakingmastermind/

Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.

As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.

 

Video for your business
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How to Start Using Live Video for Your Business

Wondering how to start using live video without taking a lot of time? Then check out my FREE Training on how to do Facebook Live for your business.

Here’s my 3 step strategy which will guide you in the best ways to make video for your business.

Now, I know what you’re thinking: you’re thinking, “Oh video! That’s too much trouble. That’s gonna take way too much time!”

So let’s be honest.

There are lots of ways that you can make video that are really time consuming.

But today, I’m going to show you a system – three simple steps – so that you can put your video out there and you can be sure that you’re going to get a good response from all the effort that you put into making your video.

Sound good?

Step #1 is that you start by going live on Facebook. Now why do you do that? It’s because of reach. You’re going to be able to reach all your friends and all your followers on Facebook because that is where they already are.

Facebook loves live video.

And it rewards you when you make a live video by giving you this huge reach. So, you make a video and it’s typically going to reach out to about 1,000 people – and out of those 1,000 people, several hundred of them will watch your video. That’s the reward that Facebook gives you – every single time.

The real reason to start with live is because it’s easy. The time that it takes you to go live is all the time it takes to make your video. When you’re done, you’re done. There’s no post production, there’s no editing. You don’t even have to upload it anywhere. It’s already live.

If you’re wondering about how do you make video without taking a lot of time or going to a lot of trouble: go onto Facebook. Use the Facebook app. Go live. Press the button, and you’re done!

OK, so what’s step #2?

After you go live, you take that same video and you add a nice introduction that’s been pre-recorded that says, “Hello, I’m this person and I do this thing and today this is what we’re going to talk about.” And put that at the beginning of your video.

At the end, take another section that’s a pre-recorded video that says, “Thanks so much for watching and make sure that after you watch you do this thing that I want you to do.” And give them a call to action.

You take those two parts and you just bolt them onto your video with an editing tool like iMovie – and upload this longer video onto Youtube.

Now why do you upload onto Youtube? Because when you’re on Youtube, now you’re going to get search. On Facebook you get reach, but you don’t get any search. People aren’t going to search for you on Facebook and find you by searching. But they will search for the problem that you solve in your video or the answer to the question that they have that’s in your video. And they go onto Google or they go onto Youtube and they look for the answer you’re providing, and if you have a video on that subject, they can find you and watch your video. So you get more views this way.

And this keeps going on forever when you have a video on Youtube. The unfortunate thing about Facebook is that it gives you great reach but has a short shelf life. Your video goes up but within 24 hours that’s kind of it. It’s not going to get a lot more views. But as soon as you put it on Youtube, it has a shelf life that lasts for a really long time.

Step #3 is you take that video – the same video – and embed it onto your blog. You reach out to your email list and say, “Hey, I just made this great video for you!” Put a little thumbnail picture of the video in the email and you get them to click through and go to your blog post and watch it.

That will create the same kind of search index for people coming to your blog and coming to your website – where you can engage them further. If they’re new visitors, you can invite them to join your email list.

These three steps:

  1. Start with FB live (big reach!!)(no time!!) – do something actionable – people are looking for results – you want to give them the experience of getting the results they’re looking for…
  2. Post on youtube (search!!)(long shelf life!!)
  3. Post on your blog (web site) add bonus content that people can download (grow your email list) bing!!!

Here’s the thing – this information is awesome – but if you don’t make these changes then you will spend too much time and not get the return you’re looking for

— if you want to really get this right, then you’ll want to join my FREE Training on how to do Facebook Live for your business.

https://GoLiveAndThrive.com

Go do that !! Right now!!

I can’t wait to see your videos…!

Ideal Clients
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What a Boston Attitude Taught me About Ideal Clients

Here’s how I learned the number one thing you can do to attract ideal clients

I live in Boston and when I first moved here from the west coast, I didn’t understand a lot about the local culture. One of the first things that I did when I got here was to go down to Cape Cod and check out the beaches. A friend and I drove down to a town called Woods Hole. When we got there we were driving around looking for the local beach and we couldn’t find it.

Then I saw this guy walking along the side of the road and I said, “He looks like he’s local, let’s ask him.” We pulled over and I rolled down the window and I said, “Hey, do you live around here?”

He took one look at me and said, “WHAT’S-IT MATTAH?”

And I thought, “Oh, this is the local greeting…”

It turned out that he warmed up and he did tell us where the beach was, but my point is that his response is exactly the same as what you’re going to get every time you reach out to your prospective clients or to your ideal target audience. They are always going to come back to you and say, “What’s it matter? Why does it matter to me?

If, in your presentation, you’re not telling them why it matters, they’re not going to pay attention. If all you’re talking about is yourself and you’re not talking about them and their problems, they just don’t care.

I’ve been helping entrepreneurs tell their “Why does it matter” story for the last 10 years and I’ve come to believe two things. The first one is that everyone has a story that’s worth listening to. And the second thing is that because you have a story worth listening to, then you have a responsibility to get it out in the world.

And yet what I see, over and over, is that a lot of entrepreneurs have a great gift, they’ve got this great passion, but when it comes time to tell their story, they crash and burn. And this can be even more pronounced when it comes to telling your story on video.

When people consider doing video and they think it’s too much trouble, it’s too daunting, it’s going to take too much time, it’s going to cost too much money.

I’d like to bust those myths wide open.

If you want to know what it REALLY takes to attract your ideal clients with video and grow your profitable coaching business, then join my FREE Videomaking Mastermind Facebook group here: 

https://www.facebook.com/groups/videomakingmastermind/

 

Interview Videos
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How to shoot 2-person interview videos with your phone

Here’s a very simple solution to a really common problem. The problem is that when you are shooting 2-person interview videos with your phone – and you’re about arm’s length away from your phone – and you’re holding your phone, selfie-style – and you’re wanting to talk to your guest who’s right next to you. And the trouble is that you’re trying to get them in the shot and trying to get yourself in the shot – and when you get yourself in the shot, you loose them – and when you get them in the shot, you loose yourself.
And this is the problem.

So, how do you solve this problem?

interview videosWell, I use this very simple and really cool tool – the Techo universal HD lens – a wide angle lens for your phone. What you do is just clip the lens right onto your smartphone and it will give a really wide angle shot.

The lens gives a much wider view so that you can still be an arms length from your phone and still hold it selfie-style and now you’ll have lots of space in the shot for both you and your guest to talk to each other.

If you’re walking around with your phone and you’re wanting to give your viewers a tour of what’s going on around you, the wide angle lens is a great tool for showing everything around you. It’s particularly good for indoor spaces because it can help show an entire room. The video above was shot at Workbar, which is the shared workspace that I work in, and I can give you a view of the entire room once I have the wide angle lens attached.

If you like to learn this kind of video hack for making videos with your smartphone then join my Videomaking Mastermind group on Facebook. Other people are posting their videos and their experimentations and you can learn from what everyone else is doing as well as post your own stuff – and I’ll take a look at it and I’ll critique it and I’ll give you suggestions of how to make it even better.

So please join us: https://www.facebook.com/groups/videomakingmastermind/

create change
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How to create change and transformation with video

What’s the biggest thing standing in the way of anyone wanting to create change in their life?

Your business solves a BIG problem – you help your clients make positive changes in their life – and that has huge value, right? So, when you start talking with prospective clients, you may be thinking that if you could just show them the great advantages of working with you, they’d be sure to do it. But describing your process or features, and even your benefits, may not do the trick – no matter how good a job you do of describing your work.

You’re fishing with awesome bait. Why won’t they bite?

The reason is… they don’t think it’s possible.

And this isn’t because they don’t believe you. It’s because they don’t believe in themselves. They don’t think they can do it. They’ve already tried a bunch of things to solve their problem – and it hasn’t worked. So they’ve giving up. They’ve settled for living with whatever version of chronic pain they’re dealing with…

What can you do to help them when they’ve become non-believers? …when they’ve lost their faith?

The answer is simple: tell them a good story.

Tell them a story about someone who is facing the same sort of challenges. Who tried many of the things they tried. Who maybe even gave up on themselves – but who found a solution (by doing your thing).

Why would a story work?

When you tell a story – and this works particularly well with video – the people watching and listening will relate to the character (the hero) of the story. And when the hero experiences pain or despair or triumph – your audience will have the same experience. 

This is the way our brains are wired. When you watch a film – and the main character is having an emotional experience – you experience the same emotions.

This ability is an evolutionary advantage that has been handed down to us since the time of humans sharing stories around a fire. When someone showed up with a story about how they met a tiger and then escaped without getting eating – we’d all pay very close attention – so we could learn about how not to get eaten by the tiger.

When you are able to give your audience the experience of the transformation you offer – a part of the solution to the problem your business serves – you help them believe that a solution is possible. And when they have the experience of possibility with you – you become very attractive. This is why a good story telling video works so well.

Create Change Case Study – Let Me Dance!

Watch the video (above) and you’ll see a group of silver haired women moving gracefully in an adult ballet class.

One by one, they each describe their experience of the class – and we witness their transformation – from feeling old and ordinary to feeling beautiful and able. Listening to the music, watching their movements, hearing their stories about their own transformation – helps us feel the same things they are feeling – gives us the same experience – and helps us believe that we, too, could move gracefully and be beautiful…

How did this video work its magic?

The video was made for an adult ballet class in a small town in the UK. The teacher wanted to attract more students so she engaged a local videographer. The ballet students were shot while they were dancing and also in one-on-one testimonial interviews.

We never hear from the teacher – only her students – who talk about their experience. There’s no script. The whole thing was shot with one camera and available light.

It proves how one simple video – one good story – can create change in our mindset. The dancing women transform – becoming beautiful and graceful before our eyes – making us believers. I couldn’t help thinking, “I hope I’m moving like that when I’m their age,” or better, “I could be moving like that right now!”

And it worked its magic on a multitude. The video has been seen over 1.7 million times on Facebook.

Two things to take away from this video:

1. Testimonial stories can be more powerful and persuasive than talking about what you do yourself.

2. If you pick a beautiful and inspiring story – people will share it (which is how this video has been seen so many times).

If you’d like to learn more about the kind of stories you could be telling to help your prospective clients believe that their transformation is possible, then join my FREE Videomaking Mastermind group on Facebook

It’s a supportive group to share ideas and inspiration with each other.

https://www.facebook.com/groups/videomakingmastermind/

smartphone videos
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How to make Smartphone Videos that make you look smart

My friend Terri Ann Heiman has been thinking about making videos for awhile. But something’s been holding her back. She’s been afraid of how she looks on video – something we can all share, right? We’ve all seen videos others have made that didn’t turn out so well. And we’re afraid because we don’t want to be that person. I mean, what if you made a video that’s just not how you want to be seen? Especially in front of all your friends on Facebook? It’s enough to keep anyone from hitting the record button.

Here’s a beautiful story of how Terri overcame her video anxiety and made a couple of simple smartphone videos (to promote her podcast). It’s a perfect case study because she made some of the most common mistakes that almost everyone makes when they start making videos with their phone. And with three simple tweaks – she created something really nice – and now feels inspired to do lots more.

Terri posted her first smartphone video on Facebook – and then called me out because I’d been pushing her to make smartphone videos.

“Ok Brad… I did this with you in mind. It was easier to “just do it” without the worry of what I looked like. But still fighting with that issue! I will overcome… right!”


I wrote back, “Hey Terri – You look great & sound fabulous!! And most importantly enthusiastic! – I think I caught your spirit 😉 Way to jump out there… Let me know you’d like some handy hints on how to look and sound even more fabulous.”

She replied, “Yes I would for sure!”

OK, Step #1: watch the video below on ‘Vertical Video Syndrome’ and then just say, ‘NO’ to vertical video.

Step #2: Raise you phone up so that it’s at the same level as your eyes. You’ll look even more beautiful if you do this. You can use a large box or a stack of books or what I use is one of these little iphone tripods with bendy legs that grab onto just about anything and mount almost anywhere.

 

smartphone video(Terri commented: “Hello ..I have one of those tripods sitting next to me! Thanks!”)

Step 3: Position yourself so that your room light hits the front of your face – instead of the top of your head. Overhead lights = very harsh + deep lines.”

(Terri commented: “Hmm… that’s going to take some staging! Going to play with that one!”)

So I said, “You might not have to move. Just turn off the overhead light. Open up any windows and/or get a floor lamp or desk lamp with a diffuse shade and aim it at your smiling face.”

Then, just after recording her podcast, Terri posted this second video, “Wow.. Brad Powell what a difference! Thanks!”

Here are some of the Facebook comments after this second video:

smartphone videos

One more suggestion: Terri’s phone is mounted in a way that’s causing some camera shake. So, mount your phone on something that isn’t connected to your movement.

Here’s a third video Terri made that keep’s the camera nice and steady.

BTW – I love the in-the-studio-with-Terri look…

Terri commented, “I’m noticing the likes from the video creating more attention for the podcast. Excited (did I say that?!) for my next video posting now that I know these tips!”

Terri’s first video received 150 views and the second had 280 views and the third broke 300. This is a minor hit – and a simple way for Terri to grab attention for her podcast.

And how does Terri feel about this process? She writes:

“Brad and I talked about using video for visibility and he challenged me to just start doing it. Use my story. That people would be interested in seeing me. Like getting ready for my radio show with the head phones on, etc. So I took his challenge because I knew I was missing out on opportunities to get my message out. His tips helped my videos to look 100% better! So I kept trying! And he was right about visibility. And about getting more comfortable about doing them. Because I was feeling more confidant on video I was able to reach out for the TV interview too!”

“I can’t believe the visibility I’ve gotten from my last video post (see video above). Over 500 views! Thanks for the encouragement!”

Terri’s done a great job getting started with getting more comfortable and confident in front of the camera – and she’s learning the first basic steps in how to produce simple videos with her smartphone. But this is just the start of how to show the transformation you bring to your clients’ lives and demonstrating the solution your business offers on video.

If you’d like to have a bigger conversation about the kind of story you could be telling with video – to help your prospective clients believe that their transformation is possible, then contact me for a free Video Storytelling Strategy Session >

Set up a time to talk with me below and in our conversation we can develop a strategy to help you…

  • get clear on your story
  • get comfortable in front of a camera
  • get psyched about becoming highly visible.
Send Video Email
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How to Send Video Email to Anyone

Want to get someone’s attention? Here’s a great hack that will help you stand out in someone’s inbox…

Let’s say you want to connect with someone special. You could contact them via their email address, their twitter handle, their Facebook ID, their linked profile – but which route will get their attention?

We all know how well we respond to email from perfect strangers. We don’t open those emails.

But imagine if someone took the time to record a video with a personal message just for you – wouldn’t you be a little intrigued? Hmmm…?

Welcome to video email.

Send a standard email to a new contact and you’ll likely get no response. But send video email (that is personalized to the person your approaching) and you’re much more likely to receive a reply.

If you have a list of potential clients – send them a video email.

If you want to touch base with a current client (or former client) to keep yourself top of mind – send them a personal video.

If you need to reply to a client query – send them a video answer and catch them by surprise.

If you have a long list of emails to do – try sending a series of video emails instead – it’s more fun!!

If your email open rates or click-thru rates are not going so well – try video emails

You can learn how to send video email for FREE and in the next five minutes. Here’s how:

All you need are three things:

1. A relatively new computer with a webcam. Late model Apple imac, macbook or even ipad mini will work fine.

2. A good location. Quiet. Distraction-free background. Well lit with natural light. (Find a location where you can sit facing a window so that you are evenly lit from the front)

3. Recording software: I record messages using Zoom.us – You can get a free account and zoom will give you the best quality webcam video.

Make Your Video Email Short and Personal

Don’t talk for more than 60 seconds. Be personable and conversational. Smile. Thank the person your talking to.

Upload to Youtube

Upload your video to Youtube and save it as ‘unlisted’ so it will not show up in the Youtube search or public display.

Take the url of the video and paste it into the text of your email. Once you send your message, the thumbnail of your video will appear in the email and your recipient will be able to click on the image to watch.

Want lot’s more video hacks like this one? Then join my FREE Videomaking Mastermind Group on Facebook

Storytelling Video
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3 Simple Steps to Awesome Video Storytelling

What are the 3 essential steps to good video storytelling? And which one do you think is the #1 thing that most people completely miss?

Hopefully, I’ve just modeled the first basic step to good video storytelling which is…

1. Grab your audience’s attention

You’ve only got 10 seconds to grab people’s attention – so give them a challenge, ask them a question or just share something you’re curious about – and, hopefully, they’ll be curious about too.

Basically, you’re selling them, you’re convincing them, to watch the rest of your video.

2. Give them your story

Step number two is to give them the content you promised at the start. In this case you want to tell your story. And your story wants to be about the challenge that you described and the struggle that it takes to overcome that challenge. Talk about struggle. Talk about pain. Talk about the people in your audience that you’re talking to and their struggle and the kinds of things that they need to do to overcome this challenge. Those kinds of solutions will be very helpful for them and they’ll see that as high value.

3. Galvanize with a call to action – at the end of your video.

This is the one thing that many people completely miss when they’re working with video. When they tell a story on video, they don’t think to give a good strong call to action at the end. So don’t miss this essential step.

I’m going to give you a call to action which is: join my Facebook group where you can learn more strategies of how to tell your story in a way that will attract new people to come into your business and into your world.

Video Notes:

This video is part of an ongoing experiment in smartphone video production. It was shot on my iphone using just the selfie camera. For sound I was using the earbuds mike that came with the phone (held in my left hand close to me but out of the shot). If you have any comments or questions about this video please leave your comments on my Facebook group here:

https://www.facebook.com/groups/videomakingmastermind/

Live Video Hacks
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Three Live Video Hacks You Can Do Anywhere

I just made this video with three live video hacks showing how you can easily make beautiful looking video – using minimal equipment and available light.

I’m on a mission to help you learn things like:
  • How easy Live Video is to produce.
  • How to be more confident on camera.
  • How to get viewers to do what you want.

…you can learn more by joining my FREE Videomaking Mastermind Group on Facebook here >>

Here’s a couple of my favorite live video hacks to make it as simple as possible for you to make awesome videos – and use Facebook Live. I’m not going to get into fancy equipment or fancy set-ups. I’d like you to be feeling very empowered and that you can do this easily, anywhere and any time.

1. Use Natural Light
The first thing to notice (in the video above) is that I am using available (natural) light. There’s no artificial light in the room. I have three great big windows off to one side – two windows slightly in front of me and one slightly behind me offering some backlighting. In addition, I have a neutral colored, plain wall as my background – so it’s non-distracting.

You’ll see that I have beautiful light coming down on one side which provides great contrast across my face. And I’m about five or six feet away from the wall so no matter what I do or no matter how I move, there’s no shadow cast on the wall.

What I’m going to suggest is that you look for locations that are like this – that have a neutral, non distracting background and have a lot of natural light. Note that the sunlight shouldn’t be direct – you’re going to want reflected light coming in through your window – and it’s really beautiful and really natural.

2. Use a small tripod and phone mount
A really simple camera setup for you phone uses a small flexible tripod and a mount that clips onto your phone. The cool thing about these is that you can mount it just about anywhere. (note: make sure you mount your phone horizontally)

3. Use an office chair
In the video above I’m showing how to mount your tripod on the back of an office chair. The nice thing about using an office chair is that by swiveling the chair, you can do cool little pan shots – or by rolling the chair across the floor, you can get a really nice, smooth, dolly shot.

I carry my little, bendy tripod and phone mount with me all the time – wherever I go. I always have it. So, any time I want to take a video, I can. And in my world, I know where some of the coolest, natural light rooms happen to be – and those are the places that I shoot a lot of video.

I hope these live video hacks are helpful and I’d love to see how you put these into practice.

And you can get started right away – by joining my (FREE) Videomaking Mastermind Group on Facebook where you’ll learn things like how easy Facebook live video is to produce and how to make video that gets people to do what you want. You can share your own videos, get positive feedback and get inspiration from others.

https://www.facebook.com/groups/videomakingmastermind/