The short video Aspirational, above, was made as part of a fashion spread for Vs. Magazine. As the video opens, Kirsten Dunst playing herself, is introduced as our hero and her journey explores the challenge of celebrities confronting their public image – with both anxiety and humor.
The story opens with our hero waiting for an Uber ride that’s late. The challenge begins as Kirsten finds herself accosted by a pair of teenage girls who hop out of their car upon recognizing the actress and start taking selfies with her. Our hero does her best to try to connect. She tries to chat with the two girls and invites them to ask questions, but they’re only interested in having her tag the pictures so they can enhance their own Internet “fame.”
At the end of the clip, after what amounts to an attempt to suck the fame out of our hero, we’re shown the two fans driving off in their car while boasting, “I’ve got, like, 15 likes,” and, “We’re going to get so many random followers that we don’t even know!”
Ultimately, our hero fails – and we are left with a feeling of loss as we sense the overall lack of connection in our social media driven world.