Maybe you’ve been thinking about adding video to your marketing repertoire, but you just don’t know how to get started. Or maybe you sense that your audience prefers more visual learning, especially for video because it’s so prevalent right now. You know there’s a big chunk of your audience that’s younger and they’re far more accustomed to watching things than they are to reading long paragraphs.
So how can you move out of your comfort zone with writing blog posts or emails and start telling your story with video? Especially when you don’t feel you have the expertise to do it effectively?
To help you get a handle on the seemingly daunting task of getting started with video, I’ve put together this Video Marketing strategy guide that’s filled with statistics, infographics, case studies and resources that should help you develop your own video strategy.
Dive in! – Enjoy!
Why online video is the future of content marketing
In case you need any more justification as to why you need video for your business here’s some great resources that address the question, ‘why video?’ If it were five years in the future, would you be reading this article or would you be watching it?
Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn. Today’s marketers are using video to put the emphasis on showing. Video is the perfect format for quickly grabbing busy audiences’ attention.
13 Simple Video Marketing Tips to Help You Draft a Winning Strategy
you may find yourself paralyzed with the minutia of tasks necessary to create marketing videos, or creating a series of videos that seem unrelated to each other or even worse, creating videos that seem unrelated to your business. Here are 13 simple video marketing tips to help you stay focused, on point and create a video marketing strategy that makes sense.
18 Big Video Marketing Statistics and What They Mean for Your Business
If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.
Your video marketing endeavors will never be successful if you think of them as a task to perform, delegate or measure according to metrics. You need to start thinking about video as a channel for making personal connections.
Video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you more opportunity to get creative and unique with the material you choose to show.