What does it take to do live video?
I want to acknowledge that it takes quite a bit of courage to get in front of a video camera – especially when you go live. I just led a workshop with a great group of women entrepreneurs and, of course, I asked them all to go live – and they did!!
This video (above) shows the result.
Can you see yourself doing this? Can you imagine talking to hundreds of people live and in person??
The really cool transformational thing that happened at this event was that they all had FUN going live. One of the participants posted on Facebook, “This was so much fun and now I am not afraid to go live!!!!
Imagine that! Come on and join my Videomaking Mastermind group on Facebook. All the people in the group are trying this out for the very first time. It’s a very safe place to go live. And when you post a video, you’ll get encouragement and kudos and helpful feedback.
In addition to that I also have a group program called Big Reach Video – so if you’re interested in getting a big reach with video , then schedule a call with me. I’d be happy to talk with you about your work and how you can use video to capture a whole new crowd.
http://awesomevideomakers.com/wp-content/uploads/2018/05/live-video-fun.png6991257Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-05-10 10:42:132018-05-11 09:42:59Can doing live video actually be fun?
Want to make an impression? Tell us about the most influencing people in your life. For example…
When I was five years old my mother took me into New York City to see Robert Preston in “The Music Man”. Live on stage.
The character of “The Music Man” had the energy and charisma to galvanize a jaded community (in River City, Iowa) around music. His vision was bringing communities to life with music.
From him I learned how sheer enthusiasm can be so contagious.
I was hooked. I wanted to be the Music Man.
It was probably one of the most shaping influences of my life. We had the soundtrack at home and I used to put the record on and march around the living room singing “Seventysix Trombones in the Big Parade…!” at the top of my lungs.
You have your own story like this.
There’s a fabulous scene, in the video above, about influences in the movie “The Commitments” – a film about a young man who wants to form a soul band in Dublin (of all places). And when the he auditions new band members, he asks only one question: Who are your influences?
What is so revealing about your influences?
The scene is a set of jump cuts. The front door is opened to each new person who gives just one answer – and yet, instantly, we get an impression of who they are – what they’re personality is like, how they look at the world – (in addition to the certainty that they’re totally wrong for a soul band).
You need to reveal yourself in your video, so ask yourself the same question.
But don’t settle for a one-word answer. Share the details about the influencing people in your life. Tell the whole narrative of how your life has been affected by them.
You have a story of something profound that shaped who you are and revealing yourself means sharing that story.
Tell that story and the world will see you apart from the others.
http://awesomevideomakers.com/wp-content/uploads/2017/02/The_Commitments.jpg430800Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-05-01 21:49:072018-05-11 09:46:25What's the quickest way to make an impression on video?
I believe the best route to success is to carve your own path. And for most people that means doing something different. But being different is not enough. You need to show how you make a difference.
What does this look like…?
My very first business was an outdoor program for young people.
The magic formula? Cramming 10 teenagers into a little open boat for three weeks.
After running this program for 6 years – Outward Bound took notice. They offered to buy my company & hire me. All of a sudden I was working for an outdoor school that earned over $5 million annually & making a differnce for thousands of young people.
If I had first knocked on Outward Bound’s door to work with them – no one would have answered. But by carving my own path & making a difference, I got their attention.
My second business was a fair trade music company. I built an online platform where you could stream and download music from around the world.
The magic formula? When you heard a song on the radio you’d never heard before, you could go online and download the music – and the artists earned half from every sale.
After operating this business for 6 years – National Geographic took notice. They offered to buy my company and hire me.
All of a sudden I was working with a media company that earned over $500 million annually and my music service was in front of 2 million National Geographic viewers and making a difference for thousands of artists.
If I had first knocked on National Geographic’s door asking to work with them – no one would have answered. But by carving my own path & making a difference, I got their attention.
Now my work is helping influencers and entrepreneurs carve their own path – with video. And now I’m making a difference for thousands of business owners around the world.
http://awesomevideomakers.com/wp-content/uploads/2018/04/being-different.png471849Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-04-10 14:52:442018-05-03 12:37:18Why being different isn't enough (and what to do instead)
How do you deal with fear..? Especially when you hop in front of a camera?
I just attended a 1-day event with Jack Canfield, author of ‘Chicken Soup for the Soul’ and there was this one GREAT activity Jack did with us that’s designed to help entrepreneurs get over their fears – and will help you upgrade your business mindset.
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Because of my daughter I tend to watch a fair number of movies with female heroes. This year Wonder Woman and Super Girl have played across our home screen. But recently we got the DVD to the 2015 version of Cinderella, and not only did I like it, I picked up one of the greatest lessons in how to show up the world.
In the final scene (watch the video) Cinderella has finally been found by the prince. But from her perspective, the jig is up. After all, her only previous encounter with the Prince was at the ball when she had used magic to transform herself into a princess. Now she has to literally come out of the closet and reveal herself as a servant, an orphan, a nobody.
At the moment of truth she catches her reflection in the mirror and the narrator intones, “It is perhaps the greatest risk any of us will take, to be seen as we truly are.”
and then says, “Have courage and be kind.”
Compare this to how most people are choosing to show themselves – especially online – with polished images and perfect seeming lives.
And when we’re showing ourselves on video, it can be especially challenging because we feel as though the whole world could be judging us, right? But when you show up as the person who you are, that can be one of the most attractive things you can do.
So, the next time you get in front of the camera, remember Cinderella: Have courage and be kind.
If you want to practice growing your courage and kindness, (as well as grow your business) then you should join my Big Reach Video group program where you can learn to use live video to build a tribe of raving fans for your business. I’m starting a new group of 20 participants at the end of the month so don’t wait!
http://awesomevideomakers.com/wp-content/uploads/2018/03/cinderella.png5301021Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-03-28 13:47:412018-04-04 11:37:54Cinderella gave me the best advice on how to show up
Today only: Why Fear of Missing Out will make you question everything and how you can put the fear of missing out into every live video you make. (see what I did there?) Don’t miss my Live Masterclass: ‘The 5 Mistakes People Make When They Go Live That Keep Them From Getting Clients’ https://www.crowdcast.io/e/5-mistakes-masterclass
http://awesomevideomakers.com/wp-content/uploads/2018/03/fear-or-missing-out.png306639Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-03-21 20:02:182018-03-21 20:06:03Why Fear of Missing Out will make you question everything
How do you get a live audience on your Facebook Live? Getting people to join you when you go live can be a challenge. (I know, there’s nothing more discouraging when you go live than seeing the number of viewers at 0). Here’s 5 tips for gathering your crowd and building your live viewers.
http://awesomevideomakers.com/wp-content/uploads/2018/03/live-audience.png401729Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-03-21 16:19:312018-03-21 16:42:23How do you get a live audience on your Facebook Live?
http://awesomevideomakers.com/wp-content/uploads/2018/03/Brad-Stage-Habitude.png313558Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2018-03-11 14:28:472018-03-11 14:29:45The 3 Simplest Ways to Make the Best Live Video
Hate the way you look on video? How do you get comfortable in front of the camera? How do you learn to love the way you show up doing live video?
Today I want to talk about the number one thing I’m hearing most often from people that’s really holding them back from making video and especially from making live video. People are telling me again and again that they really just don’t like the way they look on camera, or they don’t like the way they sound on camera. They say, “Well I made a video and I looked at myself and you know what? I just don’t think I look that great.”
What I’m going to address is how do you learn to love the way you show up when you’re in front of the camera?
When I was a little kid I was living in a house where all the mirrors all over the house were way up high, way above my head. By age 3 or age 4 I didn’t actually know what I looked like. At the time I had this really positive self image. In fact my hero was the western TV star Michael Landon. You probably remember Michael Landon from the show, “Little House on the Prairie.” But I remember him from an earlier western that was called, “Bonanza” and he was really handsome and he was really cool and I thought he was the best thing ever. I wanted to be like him. I wanted to be Michael Landon. And I thought that I looked like Michael Landon.
One day I went into our big bathroom and I climbed up onto the rim of our clawfoot bathtub and from there I climbed up onto the sink and above the sink there was a bathroom mirror. I stood up on the sink and balanced myself and I could see myself in the mirror…
And what I saw was this little kid with a completely shaved head and this really big forehead and a really tiny, scrunched face. I did not look anything like Michael Landon and I was horrified.
I went down, with tears in my eyes and found my mother in the kitchen. She remembers this story and actually tells this story over and over. To her credit and great wisdom she took me out bought a mirror – a big nice mirror with a wooden frame – and she hung it in my bedroom at my height so that when I got up in the morning my mirror was there. When I got dressed in the morning, I could stand in front of the mirror and get dressed. And every day I would see myself and over and over in this practice of looking in the mirror and seeing myself, I got really used to who I was. In fact not only did I get used to who I was, I really fell in love with my reflection and who I was.
Honestly, I used to do stuff like dance in front of the mirror and then I would hold up a hair brush and pretend it was a microphone. And I would sing rock songs in front of the mirror. And I became a rockstar – to myself. And my reflection of me was rockstar.
This really works. Anyone can do this. I’m sure you’ve had some experience of looking at yourself in the mirror and feeling that self love. And if you haven’t, trust me, try it. This is a life skill. With this kind of practice, you can learn to love how you show up in the mirror.
The really good news is that right now, with all of these rectangular smartphone things, we now carry a mirror in our pocket everywhere we go. And there’s nothing better or easier that you can do than pull out your phone, turn on the camera, (remember to turn is sideways) and hit record. And talk to yourself. You don’t have to try and broadcast anywhere, but just make a recording and then look at that recording. And then tomorrow do it again. And the next day keep on going. With this practice, the same as what I experienced growing up, you will not only get used to look and the way you show up and the way you sound, but you will learn to love the way you look and sound. You’ll actually learn to love the person who your are when you’re showing up.
The other good news – and this is specifically to doing live video – when you go live no one out there expects you to be perfect. They don’t expect you to be a rockstar. They expect you to be yourself. And the more you show up as yourself, the more they are going to resonate with you. What happens is that you go live and people go, “I like this!” I promise you by doing this, by pulling out your phone, hitting record, going live, people will like your thing, they will comment, they will say, “You’re awesome!” And what will happen is that you’ll start believing it.
You’ll be thinking, “Wow! People think I’m awesome.”
Over time you will start feeling, “I am really doing something. I’m showing up as who I am. I’m offering people something that is valuable to them and they’re appreciating it.” And that’s as far as you need to go. The more you do that the more you realize you are doing it.
http://awesomevideomakers.com/wp-content/uploads/2017/12/hate-the-way-you-look.png311556Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-12-18 01:27:262018-05-11 14:49:41Hate the way you look on video?
How do you engage your online audience when you want to live stream an event? I’ve been streaming several live events around Boston and while I’ve been learning a lot in the process, I see one big problem.
When you organize a live event, like a workshop or presentation, it’s a ton of work to fill the room!!! If you’ve managed to attract 100 people – that’s a great success!!
The problem is that no matter how big your event, only so many people can fit in the room which limits how fast your audience can grow and keep your event sustainable.
But, what if you could take advantage of all the work you’ve done and reach an audience 10 times the size…?
Going live is a very good idea to give your event more visibility – but there are some very specific things you can do that will make it all the more appealing to your online audience. Because your online audience needs a certain kind of engagement that’s going to attract them and draw them in.
One event that I’ve been going to is called the Boston Speaker Series and it’s hosted by my friend, Kit Pang. It’s a fabulous event. It’s very interactive and I’ve started going there and live streaming it.
At his last event what Kit did to attract his online viewers was to start his live stream with his phone aimed at himself on a selfie stick while he was talking to his in-real-life audience – making sure that the online viewers could see both him and the audience. He got them to practice the opening with them cheering and then he went live and had them all cheer again as the start of his live stream. (watch the video above to see how well this worked)
That’s step #1 in how to live stream an event: Do something really lively and interactive with your audience at the very start of your Facebook live so that anyone who sees it, whether they’re seeing live or seeing it on the replay, will be drawn in immediately and be caught up by this attention-getting thing that you’re doing. Plus, if you’ve done the work to get 100 people in the room, you want to share their energy and enthusiasm for your event.
The next thing that we did was that I got up in front of the group and I challenged them into seeing how many more people could we attract to the event. I told them to pull out their phones and go to Facebook – and the page where the live stream was happening (facebook.com/awesomevideomakers). Then I asked them to hit the share button, make a comment and hit the like button.
This helps in a few ways. Every person who shares the stream will have the live event showing up on their feed – which means that it can be seen by their friends! So, you’re using your audience in the room to grow your audience on Facebook. And when you are getting a lot of likes and comments Facebook rewards you by making your live stream appear to more people. Facebook loves live video and especially live video that has a lot of interaction in the form of likes and comments. So, it’s important to continue to do interactive things with your online audience – getting them to comment – all the way through your event. (note: you can do this even if you have hardly anyone watching live because people watching the replay will leave comments.
The day of the event we reached over 2,800 people and the video had over 1,000 views. You can watch the whole video here:
When you’ve done all the work (and it’s a lot!) to create a live event don’t miss your chance to capitalize on your efforts to reach an even larger audience – who you can start engaging with. There’s a lot to know about how best to live stream an event – which is why I have a FREE Videomaking Mastermind Group on Facebook where you can share videos you’ve made and learn from myself and other members of the group. Please join us there and I’ll see you in the videos you’re making!
http://awesomevideomakers.com/wp-content/uploads/2017/04/live-stream.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-12-11 17:15:082017-12-21 16:52:24How To Live Stream An Event The Right Way
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