Sometimes lessons in what it takes to help your business grow come from the most unlikely places – like getting your feet wet.
Take the plunge
I used to work for Outward Bound. Every morning we jumped in the ocean. It was always cold. Really cold. And yet we made everyone take the plunge. There was only one way to get used to it.
Do it every day.
At first it seemed like maybe this really wasn’t such a good idea. But by jumping in every day, it became normal. We didn’t just turn it into a daily practice, we made jumping in the ocean part of our cultural identity. When we each agreed to take the plunge, we became members of a tribe who were people of the water. We jumped in every day because we now believed that this was how we how we thrived.
It sounds crazy. It was crazy. No matter the weather, no matter how cold, we jumped in all the way.
Getting your feet wet as a daily practice
Since then I’ve seen first hand how developing a regular practice of ‘getting your feet wet’ works really well for growing your business.
We tend to develop our new stuff in a closet. Musicians call this ‘woodshedding’ – as in a long period of practicing your instrument out back in the wood shed so no one can see or hear you until you’re good enough.
This is not the way to grow your thriving enterprise. If you spend six months developing your next big project on your own, you may well find that you’ve spent all that time on something that no-one cares about.
You need to take the plunge with your new projects.
Jump in – get your feet wet – every day. I know. You’re not quite ready yet. It could be really cold!!
But, if you share some small part of what you’re working on you’ll get feedback right away.
Show Your Work
You may have noticed that this site is all about making videos. So what can you do with video as a daily practice?
You can show your work.
It’s all about reaching out to those you want to connect with. And you know what? If you start sharing part of your work each day you’ll actually start changing your identity. You’ll move from someone who’s thinking about doing something to someone who’s doing stuff.
The art of a daily share-your-work practice is about experimenting your way to success – to stop planning and start acting.
If you’re thinking about plunging in yourself you may be wondering what exactly does it look like?
Here are some helpful guidelines:
1. Plunging has three goals: showcase your creative process, share your vision, learn something from your audience.
2. It gets your feet wet right now. There’s no waiting around. Take a deep breath and… jump.
3. It’s simple.
4. It gets your blood going & moves you out of your comfort zone.
5. It puts you out there in front of your audience.
6. It’s an opportunity for growth.
Sharing early, messy versions of your work can be scary – you will meet your resistance – and you may find your audience doesn’t want what you’re creating.
But that’s how you learn.
And better to learn quickly, with others engaged with you along the way so you can jump in again. (if you fall off your horse, the best thing is to get right back up in the saddle again)
What plunging is not
1. It’s not deciding something. It’s deciding and then doing it.
2. It’s not staying in the closet. It puts you in front of your audience.
3. It’s not about sharing only with your friends and family. You need to jump out in front of the people you most want to impact and serve.
4. It’s not taking a class. You want to be sharing your gifts with the world. Now!
The benefits to getting your feet wet? You’ll avoid costly mistakes. You’ll learn what really works. You’ll do something now. Think for a moment about what getting your feet wet looks like for you. What action can you take that meets the six stages of plunging above?
Here’s how to get started. Just fill in the blanks…
My Next Plunge is: ____________________ (short phrase)
Learning Goal: ____________________
http://awesomevideomakers.com/wp-content/uploads/2017/04/take-the-plunge.jpg6871030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-10-24 10:08:102017-10-24 12:52:03How getting your feet wet every day will grow your business - the entrepreneurs guide to taking the plunge
It’s here! Now you can do a 2 person broadcast on Facebook live stream. Today I want to tell you about something I’m really excited about which is the new feature that Facebook Live has rolled out recently that allows you to do 2 person broadcast on Facebook Live. You can even do Facebook Live with multiple presenters.
The cool thing about it is that it gives this fabulous reach. Every time you do a 2 person broadcast, your live stream is going to be shared to all of your guest’s followers.
So try this out on your own. Do a Facebook live stream with 2 people.
http://awesomevideomakers.com/wp-content/uploads/2017/07/2-person-broadcast.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-07-19 10:08:102017-08-08 18:35:55How to do a 2 Person Broadcast on Facebook Live Stream
I can’t think of anyone who could offer better motivation for successful entrepreneurs than Henry David Thoreau – so I shot this video at the site where he wrote his famous book, ‘On Walden Pond.’
Thoreau built his own cabin (yes, he’s the grandfather of the tiny house movement) and lived on Walden Pond for a year while writing his book. What I want to talk about is the inspiration that I’ve gotten, especially as an entrepreneur, from a guy like Henry.
One thing he wrote that really resonates with me was his warning about how ‘men lead lives of quiet desperation.’ When I read those words I thought, “No! I’m not going to do that!”
Thoreau really was his own man. “Live the life you have imagined,” he wrote, “simplicity, simplicity, simplicity” – advocating freedom from distractions of the endlessly diverting display of the world of stuff, stuff and more stuff – great entrepreneurial advice! “It’s not enough to be busy. So are the ants. The question is: what are we busy about…?”
He was a thought leader and the inspiration for civil disobedience movements around the world – inspiring people like Gandhi and Martin Luther King to lead their own movements and succeed. And he did this in the face of a lot of challenge – lot’s of people didn’t agree with him or they thought he was kind of crazy.
If you’re an entrepreneur, like I’m an entrepreneur, we are doing something that is genuinely challenging and where other people are looking at us and saying, “Oh, that’ll never work. That’s never going to fly.” And yet here we are continuing to pursue something that we really believe in on our path to becoming successful entrepreneurs.
When I’m facing serious challenges in the work that I do – and it comes up pretty often where I’m thinking, “Oh, I’m not sure that this will work,” or I have some doubt. One of the stories that I tell myself is the story of Thoreau and what he did to carve his own path and to try things and to go against conventional wisdom.
So, what are the inspirations and what are the stories that you tell yourself when you’re facing your challenges?
I want you to feel like you’ve just discovered the Swiss army knife for attracting clients online with social video marketing.
How many people out there are MacGyver fans?
As you know, MacGyver’s the guy who could take a roll of duct tape and a paper clip and fix just about anything. What I want to do is show you how using live video can be the duct tape and paper clip fix for attracting all the clients you need.
The problem that I see is this: We’re all spending a lot of time engaging with people through social media, in our blog, sending out email and all of these different platforms take up all this extra time. It’s a big, big job to do and the more you look at Facebook and then you look at Twitter and then you look over at LinkedIn, the more it can feel overwhelming.
I want to show you the cure for this. Here’s the MacGyver thing. You can be all over the place with social media and then somebody like me comes along as says, “Hey, I got an idea for you. Why don’t we make video?” And the first thing that’s popping into your head is, “Oh no! Not another thing. You mean I have to do video too?”
But if you use live video and you’re just using your phone, first of all you don’t need any other fancy gear – you already have a phone – and when you do the video, the only time it takes is the time to talk into your camera. And when you’re done, you’re really done. There’s no editing, there’s no post production, you don’t even have to upload it anywhere, it’s already up. And the cool thing is that because it’s up on a platform like Facebook – Facebook is where everybody is. Now you’re able to reach a very large and targeted group of people.
But this is where the duct tape comes in.
You can take that same piece of content – the same video – and repurpose it onto Youtube, your blog, into an email blast, on LinkedIn and even take the audio and turn it into a podcast. So, if you’re already blogging or if you’re already doing a podcast or if you already have a Youtube channel, you can start with a Facebook Live video and then use the same content on all your other platforms – and be everywhere in no time at all.
If you really want to really master the MacGyver approach to making social video then join my FREE Videomaking Mastermind Facebook Group where you can post your videos, get positive feedback and learn from what others are doing.
http://awesomevideomakers.com/wp-content/uploads/2017/07/magyver-video.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-07-01 22:53:212017-08-10 13:32:15How to be the MacGyver of Social Video Marketing
Let’s face it. The world is a crowded place. And busy. And loud. Which means your small business can feel pretty hidden. And your work ends up lost in the crowd.
And we spend tons of energy trying to figure out what new technique or new tool will help us break through all the noise.
But the real answer isn’t ‘out there’ (with the latest snap chat type app). It’s inside you. Your beliefs. Your experience. Your unique approach is what will make you and your business stand out.
You want to engage your customers, but you need to attract their attention first. So how exactly do you create attention grabbing videos?
Here’s the thing: start by challenging an assumption that your customers are making about how they can get the benefit that your product offers.
To be clear, I’ll say this again in a different way: You have a product that offers a solution to a problem (a.k.a. the benefit). Your customers have a belief system about how they’ll get that benefit. Often this is a limited belief. And their belief is not the truth.
It’s a myth. And that myth is ripe to be busted wide open.
This is a job for Mythbusters!
(Cue Ghostbusters theme song…)
Bust open one of their myths (one of their core beliefs) and suddenly they’ll be intrigued – by you. You’ve got their attention. Challenge one of their assumptions and they’ll start tuning in to what you’re saying. Change one of their assumptions and they’ll start following you – (on Facebook & Twitter & Youtube).
So, how can you do this?
Here’s a case study, (see the video above), which is one of the finest recent examples of mythbusting, and attention grabbing videos, out there.
Case Study: Like A Girl
The Like A Girl video (above) works because it breaks one of our collective myths. After watching you’ll probably never use the expression “like a girl” in a negative way — intentionally or not — again.
The video is striking, and attention grabbing, because it directly challenges our collective myth of what it means to do things “like a girl.” We are shown young individuals (both male and female) standing in front of the camera while being interviewed by documentary filmmaker Lauren Greenfield. (F.Y.I. Greenfield is the Sundance Film Festival award-winning creator of “The Queen of Versailles”).
Greenfield asks each one to act out phrases like “Run like a girl” and “Fight like a girl.” As you might expect, they do a lot of exaggerated limp arm movements and feeble running in place.
This works because we know this is real. We’re seeing honest reactions. And we believe it because we’re seeing people respond to the prompts the same way we would respond. It confirms our mythical image of the true meaning of “like a girl.”
Then, the same question is posed to a group of young girls. And one tiny girl’s unequivocal: “It means to run as fast as you can,” when asked: “What does it mean to you when I say: ‘Run like a girl?’” is especially moving.
You can’t help but feel a swell of pride — as if you were their parent, maybe — as you watch her dart across the screen with purpose and power. (full disclosure: I have an 13 year-old daughter so I got swayed).
The video brilliantly sets up two groups of people. Pre-adolescent girls — and the rest of the world. Ask a young girl how to run or throw like a girl and she, surprise, runs or throws. Period. She gives it her all.
Ask a young boy how to run like a girl and you know what you’re going to get. (the male version of our myth).
But what really makes the video is when women are asked to perform these tasks like a girl. Somewhere between girlhood and womanhood, it turns out, they’ve accepted the boys’ idea of throwing and running and hitting like a girl, and mockingly flop their hands and legs. The contrast makes it all too clear how young women lose self-esteem the more they grow up and hear “like a girl” as a derogatory statement.
All of the above succeeds in flying under the radar of the viewers. We’re no longer watching an ad – or a commercially sponsored video, We’ve become intrigued by the social experiment that’s unfolding before our eyes. And the ultimate pattern interrupt with the question, at 1:06, “When did doing something like a girl become an insult?”
Now we’re hooked.
By busting open our myth about what it means to be “like a girl”, the company who created this video, Always, has now captured our attention and prompted a great conversation, for example: “Why can’t ‘run like a girl’ also mean ‘win the race’?”, (and I really appreciate the shift in this video from social experiments about beauty – as in the Dove Real Beauty campaign – to one about empowerment).
Always succeeded because their #Likeagirl video redefined the myth behind the phrase “like a girl.” They captured attention – 58 million views on Youtube. And they started a great ongoing conversation
Do something attention grabbing to challenge your crowd
What myth can you bust open? What assumptions are your customers making that you can challenge?
http://awesomevideomakers.com/wp-content/uploads/2017/05/attention-grabbing.jpg5791030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-06-20 06:58:182018-04-15 14:37:01How to make attention grabbing videos
I’ve been following lots of teachers online and all of them come up with these simple learning things where they teach you 3 tips or 4 tricks or 5 essentials, and each of the things they teach you start with the same letter. So they’ll offer the 4 P’s or the 5 L’s…
I decided that I wanted to do that myself so in this video I’ve come up with the 4 I’s: The Essential Ingredients to Awesome Videos. And I want you to put in the comments below whether you think this kind of thing is helpful or hokey. Here are the 4 essential ingredients that you need in every single video that you make.
The very first ingredient is Intent. What’s your intention? What’s your reason for making the video? And most importantly, what do you want the people who are watching the video to do? And this is different than what do you want them to learn or what do you want them to understand. You want to think of this as an experience for them. They really want to get some kind of experiential, emotional value from watching your video. So, when they see the video, then they will do something. That’s your intent. What are they going to do after they watch your video?
Then you want to intrigue them. Basically, intrigue is all about selling them the idea of watching your video. At the beginning of the video above I was trying to intrigue you by saying, “I’ve got 4 ingredients.” And now you’re thinking, “Well I wonder what they could possibly be. I know they all start with the letter I, but I don’t know what they are!” Hopefully that intrigues you enough to watch it all the way through. So at the very beginning you have to do something very intriguing to catch their attention.
The third thing is Insight. You want to share your insight. What’s the thing that you know that they don’t? Usually what you’re doing when you’re making a video is you’re solving a problem. And you’re solving a problem for the people who are watching. If they knew how to solve the problem, they’d already be doing it. So, there is something that you know that’s going to help them. You have an insight and that is the main content of your video.
Last but not least, is share your inspiration. You want to inspire them at the end of your video to take action. Cajole them. Inform them. Give them ideas. Give them a very specific call to action so that they will then go do the thing that you want them to do.
So there you have it. The four essential ingredients of every single video: Intent, Intrigue, Insight and Inspire to Action.
Want more insights on how to do live video? And how to get clients from doing live video?
There’s a problem that I see for people who are making videos – and they’ve been making videos for awhile – but they’re just not getting the response that they hoped for. This is a problem because you’re putting out all this effort, and you want to be giving all this value, but it’s like you’re out in the middle of the wilderness and nobody’s showing up, nobody’s commenting and nobody’s giving you the response you want. And now you’re wondering, “How long do I have to keep on doing this?”
I see this pretty commonly, especially over on Youtube. People have a Youtube channel and maybe they’ve made 30 or 40 videos and none of them have really received much in the way of a response. And people are beginning to wonder, “OK, so I’m making videos, when does this turn into anything? When do I start finding clients for my business?”
Here’s a couple of ways that you can move people along so that they will start showing up as who they are and you’ll be able to identify them and start working with them.
The first step in this process is that you want to start making live video. And the reason that you want to do live video is because you can get people to respond to you in the moment in real time. For example you can ask people to make comments. And when you do you want to be very specific. You want to say the specific word to write in the comments so they know what to do and it’s really easy for them to do.
As soon as someone does that, two things happen which are really great! One of them is that Facebook rewards you. If you make a video and all of a sudden a bunch of people are commenting, even if they’re only commenting with one word, Facebook’s algorithm looks at that and goes, “Oh here’s a really engaged video. Here’s a bunch of people who really like this video. This video must be relevant.”
And they’ll actually start showing your video to more people. The more comments you get, the more people will start seeing your video, which means the more comments you’ll get and it just keeps growing like this – and it’s a perfect way to build your audience and to build your reach.
The second thing that happens is that when people comment, all of a sudden instead of being anonymous video viewers they raise their hand and they show up and you can see on Facebook who they are and their profile picture and their name, and then you can reply and start having a real conversation with them.
So for example, in my case, if I know that you’ve said to me, “I make videos, but I’m not getting the response I want.” Then I can start talking to you about how to address that issue and how we can move forward in helping you get better and better response with your videos. And this is something that you’ve told me that you want to work on. If I start helping you do that, that’s a really attractive thing to be doing. And this is the kind of thing you can be doing with your live video so that you start generating real conversation after the video is over – during the replies with the people who watch. This is so powerful and it’s how you start moving people along from being an anonymous viewer to becoming someone who wants to work with you.
Now doing this kind of thing takes practice. You have to try different ideas and see what works. And the best way to practice is with a group of people who can support you – whether you’re doing it weekly or every other week or every other day. Whatever schedule you choose, you want to be doing it in an environment where you’re getting feedback.
We’re building an enthusiastic group of entrepreneurs who are all going through the same process together in stepping out into the world in a way that’s very engaging and very attractive and very interactive using this new medium of live video. Join us!
http://awesomevideomakers.com/wp-content/uploads/2017/05/video-viewers-to-clients.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-05-08 15:49:062017-11-19 16:44:522 Proven Ways to turn Video Viewers into Clients
When it comes to making videos, a lot of people are held back because they think they have to create a lot of new content all the time. You might spend all their time thinking about what to create and how to create it and you end up not producing many videos.
Don’t do this.
Instead, the way to start is to document your journey. Show us your process. Take us behind the scenes of what you do for work and in your daily life.
This is perfect for live video and easy to do. Whenever you find yourself in the middle of something, or stuck on a problem, or in a moment of inspiration – go live and document your journey.
If you want to be respected and known for what you do – then start showing up – by showing what you do! Don’t get stalled by thinking it has to be perfect, or scripted, or a finished product.
Live video is a perfect vehicle because it can’t be perfect. It let’s you off the hook and gives you permission to show up as who you are. People who want to create content make a big mistake: they care about the camera, and the lighting, and how they look…
Yes, you can do simple things just using your smartphone to make your video look professional and beautiful (and I can show you how) but don’t let that keep you from going live – and showing up.
Live video helps you be transparent. I mean, really, you don’t need to know all the answers. So, it can be much more effective to show your process of going through your work – facing your challenges – and growing your business – than coming up with the advice that you think you need to give people.
Think about how to document more than thinking about creating. The key is to talk to people around you and get their stories and reactions. The other key is to start!
http://awesomevideomakers.com/wp-content/uploads/2017/05/document-your-journey.png310554Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-05-02 13:18:112017-08-08 16:05:43How to Document Your Journey with Live Video
Let’s say you organized a live event and you managed to get some sponsors and you invited a panel of speakers plus a guest host and then the day of the event turned out to have a torrential rain storm and only 12 people showed up?
Not so great, right?
But what if you live streamed your event? – and encouraged audience engagement? Could you reach a much larger audience and turn your first-time turnout into a big success…?
Here’s an example of a first-time event that had an attendance of fewer than 20 people (including the presenters!) and yet managed to reach an online audience of hundreds viewers who watched the live stream. This case study shows how you can dramatically increase audience engagement.
Just this week, I was at an event that was the first time this event had ever happened. And it was in the morning. It started at 8:00AM and it was on a really rainy day.
You can imagine the turnout we had.
For this event the organizer had recruited three panelists and a host plus another guest speaker and two sponsors who also got up and spoke to the audience – a total of eight people including the organizer himself. The total number of people was less than twenty – so the audience size was pretty modest for this first-time event.
We could have all been quite disappointed at this turnout. However, I was there with my phone and I made the whole thing go live onto Facebook which gave us the chance to reach a much bigger group of people.
I’d like to share with you the results we got from this experiment. There were two things that worked really well for this kind of audience building.
The first thing that happened was that I got up in front of the group and I asked them to pull out their phone and to go to the Awesome Videomakers page on Facebook where they could see the live stream. I enrolled them in the vision of helping us grow the event simply by hitting the share button.
We got a total of 16 shares. Which means practically everyone there actually did what I asked them to. It’s an amazing response from the number of people who were there.
What did that do for us? The live stream had a total reach of over 3,000 people and over 800 views! From an audience of 20 to and audience of 800!
The second thing that we did that seemed to work well was that we asked people who were wathing the video to respond to us during the presentation.
In this case the event was all about leadership for millennials. The organizer of the event asked the audience, “Which generation are you? Are you a millennial? A baby boomer? Generation x? Or generation y? In the comments write in ‘millennial’ or write in ‘baby boomer.'”
And that was a very good prompt. And this is the kind of thing that you want to be doing in your events to get people to respond to you in the comments – even when they’re watching during the replay.
Don’t ask tough questions where they have to write long answers. Give them a multiple choice or give them the word to say to respond. And what that does for you is that it takes an anonymous group of viewers who will now identify themselves. They raise their hand and say, “Here’s my answer.” Facebook displays their name and profile picture so you can reply to them and start having a real conversation.
And then, of course, make sure you invite them to your next event.
http://awesomevideomakers.com/wp-content/uploads/2017/04/audience-engagement.png7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-23 13:49:592017-08-08 16:04:26How to increase audience engagement on live video
I’m going to talk about something that’s really been bugging me. I’ve been watching a lot of people go live, and do live streaming, and there’s been this one thing that is just not right about your live streams.
I’m doing it at the start of this video, and I’m wondering if you can take a look at what I’m doing and tell me what’s wrong with this picture?
If you can tell what’s wrong, put it in the comments below…
(Hint: can you read the words on my T shirt?)
Here’s the deal.
A lot of people go live on Facebook and they’re using the selfie-facing camera, which is the one that’s aimed at yourself, and when you do that, that default settings for that camera is to have everything flipped around backwards.
This is especially disorienting when someone is going live while they’re driving because it looks like they’ve moved to the U.K. and now they’re driving from the right side of their car…
And if you have writing on your shirt, or if you want to hold up a sign, or if you have a big logo behind you – all of that is going to be backwards.
Here’s the solution…
When you’re getting ready to go live with the Facebook app and you open up the app – you can see a little tiny ‘wand’ icon in the top corner of your screen. Press on the wand and you open a narrow menu which has four icons. The top menu icon is a little wrench. Press on that and you’ll open a second menu which has ‘horizontal flip’ as the top choice. Press on ‘horizontal flip’ and your image will right itself!!
The next time you go live make sure you press on the wand and then press on the wrench and then press on ‘horizontal flip’ and you will not be in the land of backwards.
If you’d like to find out what other mistakes you can easily avoid (and if you never want to miss super simple video hacks), then
http://awesomevideomakers.com/wp-content/uploads/2017/04/live-streaming-hack.png476847Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-04-17 15:15:002018-01-14 12:31:341 Simple Live Streaming Hack that will make you right with the world
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