Brad Powell

60. 3 Steps To Building A Stand Out Personal Brand with Brad Powell

Are you looking to build a personal brand on social media? Do you want to be seen as an authority in your industry?

What makes your content, your way of showing up, different from everything else out there?

How can you build a stand out personal brand for yourself online? And how can you do it in the most effective way? And how can you do it without selling your soul and spending all your time on social media?

If you have any sort of presence online, you have a personal brand. You know that your personal brand needs to be rock solid.

So, in this episode, and blog post, I’m sharing 3 steps to building a personal brand with video that have worked for myself and my clients to make sure that your personal brand stands out in a sea sameness from folks who are mostly just adding to the noise.

Video is a great way to connect with your audience, build trust, and establish credibility. We’ll go over how to create a call to adventure, call to arms, and call to action that will help you attract the right people to your brand. Plus, we’ll give you some tips on how to repurpose your content so you can get the most bang for your buck. So if you’re ready to start building your personal brand, then read on!

Why is it important to build a personal brand with video?

There are a few key reasons why it’s important to build a personal brand with video.

First, video is an incredibly effective way to communicate. It allows you to connect with your audience in a way that is both personal and engaging.

Second, video is a great way to build trust and credibility. When people see you on video, they get a sense of who you are and what you’re all about. This can go a long way in establishing you as a thought leader in your industry.

Finally, video is a powerful marketing tool. It can help you promote your products and services, and attract new customers and clients.

Overall, building a personal brand with video will help you connect with your audience, build trust and credibility, and attract new customers. So if you’re looking to take your personal brand to the next level, follow these three steps to incorporating video into your personal brand strategy.

Here are the steps you need to follow:
1. The Call to Adventure: this is where you build awareness for your brand and tell the story of the change you are making in the world.

2. The Call to Arms: this is where you enroll people in your mission by sharing your manifesto and calling people to join you on your journey.

3. The Call to Action: this is where you tell people what to do next and give them a quick win. Give people a quick win that’s relatively easy to do so they can feel like they are making progress.

Overall, it’s important to build a personal brand with video because it’s a great way to connect with your audience, build trust, and establish credibility. Plus, it’s a powerful marketing tool that can help you attract new customers. To get started, create a call to adventure, call to arms, and call to action that will help you achieve your goals.

I’d love to hear how you apply the 3 steps to a powerful personal brand to get trust, authority, and credibility. Shoot me a DM on LinkedIn on how it went for you or drop any questions you want me to answer!

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Stand Out With Authority – Power you personal brand with a stand out video podcast.

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