Why being different isn’t enough (and what to do instead)
I believe the best route to success is to carve your own path. And for most people that means doing something different. But being different is not enough. You need to show how you make a difference.
What does this look like…?
My very first business was an outdoor program for young people.
The magic formula? Cramming 10 teenagers into a little open boat for three weeks.
After running this program for 6 years – Outward Bound took notice. They offered to buy my company & hire me. All of a sudden I was working for an outdoor school that earned over $5 million annually & making a difference for thousands of young people.
If I had first knocked on Outward Bound’s door to work with them – no one would have answered. But by carving my own path & making a difference, I got their attention.
My second business was a fair trade music company. I built an online platform where you could stream and download music from around the world.
The magic formula? When you heard a song on the radio you’d never heard before, you could go online and download the music – and the artists earned half from every sale.
After operating this business for 6 years – National Geographic took notice. They offered to buy my company and hire me.
All of a sudden I was working with a media company that earned over $500 million annually and my music service was in front of 2 million National Geographic viewers and making a difference for thousands of artists.
If I had first knocked on National Geographic’s door asking to work with them – no one would have answered. But by carving my own path & making a difference, I got their attention.
Now my work is helping influencers and entrepreneurs carve their own path – by stepping up and standing out – with video. And now I’m making a difference for thousands of business owners around the world.
If you’d like to explore how you can make more of a difference by using video, then why don’t we set up a time to talk? I’d like to offer you a complimentary ‘Make An Impact On Video’ strategy session where we can talk about ways your business can use video and the one you should do first.
