Transcript:

Brad Powell: 0:06

Today I’m going to bust the myth that you need to be camera ready before you can show up on video, because the truth is you’re already ready. You just haven’t been showing up in the right way, and I want to spend some time talking about why showing up as you are might be the most powerful marketing move that you’ll ever make. So let’s get into it. Let’s get into it Now. I’ve heard you. You keep saying you’ll start showing up when you feel ready. But what if readiness isn’t the prerequisite, it’s the result?

Brad Powell: 0:56

Most expert business owners, probably like you, aren’t showing up on video, and it’s not because they don’t have something valuable to say. It’s because they’re telling themselves things like I don’t think I’m good on camera and I don’t like how I look or sound on camera and thinking I’ll probably be boring. So you’re waiting for some mythical version of yourself to arrive that’s like more polished, it’s more charismatic, it’s this more camera-ready version that you have in your mind. But here’s the thing that version isn’t going to come and guess what? You don’t really need it to. When people feel like they’re not ready, they’re usually going to try stuff like they’ll buy expensive camera equipment or they’ll follow scripting formulas and templates that they’re getting online, or they’ll go watch a bunch of YouTube videos about how to look good on camera, or they’re going to avoid video entirely, which is basically what most people do, and then they hide behind their Canva posts and their clever captioning and stuff like that. But none of that builds confidence. In fact, it usually makes things worse, because it’s going to pull you further away from your authentic voice. The whole idea of getting camera ready is broken. You don’t need to perform. You need to stop believing that you’re not already ready.

Brad Powell: 2:31

Now, most of the marketeers out there are still pushing the idea that confidence on video comes after learning how to script, learning how to hold your posture in front of the camera, how to let yourself property or, worse, to mimic someone else’s energy. Like, be like Tony Robbins. But this is what I call performative marketing, and it leads people to think that they need to become somebody else in order to be visible. Your point of view, the way you think about stuff, is going to cut right through all that. Your goal isn’t to become more polished. It’s to become more present.

Brad Powell: 3:16

Your clients really don’t want a polished pitch. They want to see what it’s like to work with you. They want to see what it’s like to work with you. Remember this being real is going to be being rehearsed every single time, and readiness doesn’t come before showing up. It comes from showing up. You become camera ready by doing what you already do helping people, answering questions, sharing stories and being in your zone of genius. The moment everything changes is when you realize that you don’t need to perform. You just need to show up, and not as some perfect, polished, high-energy content creator, but as the real you, someone who knows their stuff, someone who helps people every single day and someone who drops mic, drop insights on every client call without even trying, without even realizing it. That version of you, that’s the version your audience wants to hear from, because your presence is more powerful than any script that you could create. And when you speak from that place, the place where you’re in your zone of genius, your content stops sounding like marketing and it starts sounding like trust.

Brad Powell: 4:42

Let me give you an example. I recently started working with a client who came to me saying things like I’m not great on camera, I tend to ramble. I think I’ll probably be boring. I’m not sure that I’m even cut out for video. We simply had a conversation and I asked the right questions, he was able to drop these golden, powerful moments that I could take and edit down into golden powerful short form video and afterwards, when he’s watching the clips, he said oh my God, that sounds like me only a little bit better. And that’s the point.

Brad Powell: 5:31

My Mic Drop Moments method isn’t about creating a persona. It’s about capturing your best self in conversation and turning that into content that resonates. So if you’ve been waiting to feel ready before you show up on camera, I’m going to give you permission to stop waiting. You are already ready. You don’t need a new personality, you need a new way to be seen. My Mic Drop Moments method was built on this exact principle. We don’t script your brilliance. We capture it while you’re being yourself, doing what you already do best.

Brad Powell: 6:11

Now I’ve seen this again and again. When experts stop performing and start speaking from lived experience, something shifts. They go from hesitant to the expert people want to work with, not because they changed who they were to the expert people want to work with, not because they changed who they were, but because we uncovered the moments where their expertise naturally shines. So if you take anything away from what I’m saying today, it’s this you don’t become camera ready by practicing more. You become camera ready by being more yourself. You become camera ready by being more yourself.

Brad Powell: 6:50

If today’s episode gave you a new perspective on what it really takes to be visible, I want to invite you to go one step further. Connect with me on LinkedIn and DM me the word Mic Drop and I’ll show you how we can take one hour of your time and turn it into a month of powerful, trust-building content. And remember when your expertise is seen, you become sought after. And that’s it for this episode of the Stand Up Business Show. If you found this helpful, please share this with at least one other person, because the best way a podcast like this gets discovered is when people like you share it with someone else. Thanks so much for listening and we’ll see you next time. So long.