176. How to Stand Out as an Easy “Yes!”
What’s the one thing that you’re really good at?
What are the moments when you are in your zone of genius?
What’s your angle of mastery, your point of view, your strong perspective, the insights that you have that you’ve learned from your years of experience?
These are the things that you not only want to communicate, but you want to look for the moments when these are already happening.
Want to see how you can make your coaching or consulting an easy “Yes!” for your right-fit clients and prospects?
Then join my special masterclass called ‘The Coaching as marketing Blueprint’
Do you feel like you’re spending way too much time on social media?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?
It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.
The Coaching-as-Marketing Blueprint changes all of that.
This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.
Imagine…
- You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
- You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
- People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.
With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend!
Transcript:
Brad Powell:
What is the one thing that, when you’re doing your work and you’re sharing your information and you’re sharing the stuff that you’re really good at, what are the moments when you are in your zone of genius? What’s your angle of mastery, the thing that is your point of view, your strong perspective, the insights that you have that you’ve learned from your years of experience. These are the things that you not only want to communicate, but you want to look for the moments when these are already happening. Welcome to the Standout Business Show, where it’s all about making a bigger difference by doing business differently. I’m Brad Powell, your Standout Business Coach, and today I want to talk about how you can make your coaching or consulting an easy yes for your right fit clients and prospects. So imagine people are now coming to you who are ready to buy, they’re ready to give you money, they’re showing up on your sales call and they’re saying where do I sign up? There’s no objections, there’s no problem, it’s just easy. Well, I’m going to break down how you can stand out as an easy yes in just three steps, and I want to dive right in, not waste your time today. So step number one is that you need to become familiar and you want to think about. You know, when people go online, where do they go? Well, mostly they’re going to places that are familiar to them. So they go to Google and they search for stuff, or they go to YouTube and they watch videos, or they go to any of the other social media sites you know LinkedIn, tiktok, instagram these are all familiar places. What that means for us small business people or solopreneurs or people who are self-employed your place, your website, maybe your podcast, your Substack subscription these are not familiar places, at least not yet to very many people. The challenge is how do you move from that status of being a stranger to being someone who people feel like they know and feel like they trust? It’s not as hard as you think.
Brad Powell:
In fact, I had something happen to me not too long ago that really taught me how easy it can be to become this familiar person. This happened at a time when I was traveling to a three-day conference. I was flying down to South Carolina. I got on the plane in Boston to make the flight down there and when I sat down next to the person next to me, this was a young woman and she was sitting with an iPad and she had her earbuds in and the whole flight down she was like focused right on her thing. She never looked up, she never said hello, and for the whole flight we kind of ignored one another. There was no communication and I had stranger status, maybe stranger danger status, and that’s just the nature of being on a flight with someone. Well, I didn’t think too much of it until three days later when the conference was over. Much of it until three days later, when the conference was over.
Brad Powell:
I got back on the plane, walked down the aisle, came to my assigned seat and there in the window seat was the same young woman. Only this time she looked up, our eyes met and we both started laughing. And then we started talking and I learned all these things about her. I mean, she was a student going to school here in Boston. She’d been down in North Carolina visiting her sister over the weekend. She was studying accounting and I said, wow, you’re never going to have to search for a job because everybody needs an accountant. And so we were able to have this conversation back and forth and kind of think about, like why in this second meeting were we able to do this? Big part of the answer was that just in the two times that I had seen her and that she had seen me, I had become a familiar face and in fact, in the context of the airplane, I was the only familiar face in an airplane full of strangers and this gave us permission to have this conversation.
Brad Powell:
And so when you go online and you are, let’s say, posting videos and you’re talking and you’re saying your thing, well, the first time you do that, that someone sees the video, they’ll go oh stranger, I don’t pay any attention to this, and they’ll just go right on by. But maybe by the second or third time you’ll do something that is interesting to them. Then they’ll go oh, I’ve seen this person before. This looks a little interesting to me. And all of a sudden now they’ll start paying attention and in fact they may even move to the place, like this young woman did, where they’re willing to start talking with you, and they’ll leave a comment on your post and then you can have this conversation, you can start engaging, and this really doesn’t have to take much time at all. This is really the key Step. Number one is you want to become familiar and you really want to become that familiar face. So it’s important the familiarity part is included with putting your face out there. It can’t just simply be a lot of writing, although that works to a certain degree, but showing up, particularly on video, and being human and real and genuine and showing off your personality that’s all part of what it takes to become the familiar face to the right crowd.
Brad Powell:
Step number two is that, as you’re doing this, you want to lean right into your superpower. What is the thing that, when you’re doing your work and you’re sharing your information and you’re sharing the stuff that you’re really good at, what are the moments when you are in your zone of genius? What’s your angle of mastery, the thing that is your point of view, your strong perspective, the insights that you have that you’ve learned from your years of experience? These are the things that you not only want to communicate, but you want to look for the moments when these are already happening. The shift here is away from I’m going to sit down and become a content creator and try and come up with some piece of content and make something out of whole cloth. That’s not the strategy. The strategy is what are you already doing where you are, in fact, in your zone of genius and you are exercising your superpower in terms of your coaching and you’re doing it Well, those moments can be documented, those moments can be recorded and then you can share that.
Brad Powell:
You can turn all of that stuff into marketing assets.
Brad Powell:
And so you’re turning your coaching, you’re turning your superpower, into your very best marketing, and this doesn’t necessarily have to take extra time.
Brad Powell:
You know, think of the times when you are on a discovery call with someone and you’re helping them out, or you are doing a webinar, or you are a guest on a podcast, or maybe you have your own podcast, or maybe you are doing some kind of collaboration with other people on a panel discussion.
Brad Powell:
All of this kind of stuff can be turned into your very best kind of marketing, and it can be done both in long form and in short form. And this is where, now, you can start showing up on a regular basis. People can start seeing you on a regular basis, and you don’t have to be doing anything beyond what you’re already naturally doing and what you’re already naturally good at and completely comfortable in doing. Google actually did a study recently in terms of looking at how long does it take and what are the steps necessary for people to go from complete stranger to oh I like this person, I actually want to do stuff with this person, and they found out that you need to spend about seven hours of time with someone and after that seven hours you’re more likely to start bonding with them and moving from stranger to acquaintance to even friendship, and you need to have multiple touch points, like maybe 11 different encounters with this person and then four different locations.
Brad Powell:
You know, it’s not always in the same place. So think, well, it could be a post on LinkedIn, or it could be a webinar that you’re hosting, or it could be a meetup event that you saw someone in person, or you could be a webinar that you’re hosting, or it could be a meetup event that you saw someone in person, or you could be speaking from a stage. You know, there are all these different possibilities. Or it could simply be an email newsletter that you send out to people who have started to come in contact with you. These are all different touch points where people can interact. So, once someone has consumed seven hours and they have seen you 11 different times and they’ve seen you in multiple locations, now you are familiar and you’re becoming trusted and you can be much more likely to get that easy. Yes, likely to get that easy, yes, all right. So before I get into step number three, I want to invite you to come to an event that I’m hosting later this month. It’s called the Coaching as Marketing Blueprint and, if you want to go deeper into all of what I’m talking about today because I’m making yourself that easy yes, this training is about letting your coaching the thing that you’re really good at become your most powerful marketing tool. And it’s not about adding more to your plate. It’s about doing the things that you’re already good at and leaning into that and turning that into your very best marketing assets. So it’s a two-part training. The first section we’re going to talk about how to avoid all the basic mistakes that coaches make in terms of their content marketing and what you can be doing instead of that, and then, in the second section, I’m going to teach you my three-step process to turn your coaching into your most powerful marketing tools so that you’re able to attract and close a full client roster of 10 or 20 high-ticket clients who are, in fact, delighted with your work and they’re ready to sign up. They’re going yes, I want this. It’s all happening on January 27th. You want to register. Go to https://awesomevideomakers.com/blueprint and I’ll put that link in the show notes.
Brad Powell:
On to the third step, and this third step is creating a body of work. I actually talked about this in depth with one of my guests, pamela Slim, back in episode number 127. She calls this lighting your beacon and it’s really all about this creating a body of work so that once people have met you out in the world, however, they do that in either the 11 encounters that you’ve had or the four different locations, wherever that happened. Now that they’ve seen you, they go I want to know more and they can go and take a deep dive and really explore and learn all about you. And this is where now they can come on a sales call. You know that discovery call that you do to close people. They’re ready to buy.
Brad Powell:
And you know, I’ve got a quote here from one of my clients who has gone through this process with me. He said the cool part was when I was able to hop on sales calls, they would start to reference the videos that I was creating. I was like whoa, you guys are listening and if you create consistently, you’re going to build enough know like and trust factor with your ideal clients to where they’ll literally DM you and say how do I work with you? How do I give you money? Yeah, that sounds good.
Brad Powell:
So let’s summarize here. Step one you want to become a familiar face. Step two you want to lean into your superpower and work inside of your zone of genius so that you’re doing the stuff that you’re really, really good at the things that you are the best at and you turn that into a body of work that’s all made within that zone of genius that you have, that you’re most comfortable and you’re documenting yourself at your best. If you want to create a system that is attracting high paying clients who absolutely love your work and do it without the social media grind, the endless dribble wheel of posting content, come on and join me for the Coaching as Marketing Masterclass. It’s happening on January 27th and you’re gonna discover how to fill your coaching practice with 10 to 20 or more ideal clients, all while doing what you love the most. I hope to see you there. It’s awesomevideomakerscom. Forward slash blueprint to register.
