For expert business owners who want clients showing up pre-sold &
fully enrolled to work with you without becoming a content creator.
This is a boutique service. I work with a small number of clients at a time.
The call is 30 minutes, no pitch, no pressure. Just an honest look at whether this fits your business.
You have a strong reputation, good referrals, and real expertise that makes a difference for the people you work with.
But with each sales call it feels like you’re starting from scratch. New prospects often need convincing. Every referral arrives not quite sure whether you’re the right fit, even when you clearly are.
The marketing world’s answer is to post more. Show up on social media. Create content every day.
But…
So, there’s a gap between how good you are and how well known you are. I call it the Expertise Gap.
And that gap is costing you your best clients
There’s a difference between being known and being familiar. Known means they’ve heard of you. Familiar means they feel like they understand who you are, how you think, and what it would be like to work with you, before you’ve ever spoken.
That feeling is what closes the expertise gap.
And it doesn’t come from posting more. It comes from showing up in a way that lets the right people see the real you consistently, and without it taking over your life.
This is a boutique service. I work with a small number of clients at a time.
The call is 30 minutes, no pitch, no pressure. Just an honest look at whether this fits your business.
We sit down together for a 60-90 minute recorded conversation. No script, no performance.
I ask you questions that draw out your best thinking. From that single conversation we produce 15-20 short videos, professionally edited and ready to publish.
If you want us to handle the publishing too, we do that as well.
You show up once and then stay focused on running your business.
We make sure you’re showing up consistently while you do your work.
This is a boutique service. I work with a small number of clients at a time.
The call is 30 minutes, no pitch, no pressure. Just an honest look at whether this fits your business.
By the time Michael and I were on our first call, a lot of the ice breaking, the building of familiarity and trust, and more importantly, the alignment between how he thinks and how I think, all of that had already happened.
“When I watch your stuff, it makes me feel safe, like this is a guy who makes me feel at ease and like I could do it. ‘I want to keep on watching because it makes me feel more and more attracted and possible.'”
“The cool part was when I was able to hop on sales calls, they would start to reference the videos that I was creating. I was like, ‘Whoa, you guys are listening!’ If you show up consistently, you’re gonna build enough trust with your ideal clients to where they’ll literally DM you and say, ‘How do I work with you? How do I give you money?’“
This is a boutique service. I work with a small number of clients at a time.
The call is 30 minutes, no pitch, no pressure. Just an honest look at whether this fits your business.
It’s not the right fit if:
You’re looking for a quick fix, you want to become a social media influencer, or you’re not yet sure whether video is right for your business.
If that’s you, start with a Trust Gap Review and we’ll give you an honest picture of where you stand.
I work with a small number of clients at a time.
The call is 30 minutes, no pitch, no pressure. Just an honest look at whether this fits your business.
The best next step is a free 30-minute Trust Gap Review. Before we talk I’ll assess your current online presence: what your ideal clients actually find when they go looking for you.
Then we’ll spend thirty minutes walking through what I found and what one change would make the biggest difference.
No pitch. No pressure. If it’s a fit I’ll tell you. If it’s not I’ll tell you that too.
Pick a time below. ⬇️ ⬇️