Pricing: How We Close Your Trust Gap

Three ways to build the kind of presence that makes high-end homeowners feel like they already know you before they ever reach out.

Every campaign starts the same way: a real conversation about how you think, how you work, and what makes the clients who know you best keep sending you the people they care about most.

From that conversation we produce a library of short videos that showcases who you are every time a referred homeowner goes looking for you.

The difference between the three tiers comes down to two things: how much of the work we take off your plate, and whether we come to you in person.

When we meet in person, at your office, your studio or your job site, the conversation can go deeper and the presence you build feels unmistakably like you in your world.

That’s the difference that matters most when your clients are high-end homeowners who make decisions based on exactly that feeling.

Amberly Allen – Priority Commerce Automotive
(Category Leader Campaign)

Tier 1 Campaign: Expert Foundation

The right starting point if you have a team that handles your publishing

Michael Dolan – Truly Productive Leadership
(Expert Foundation)

Start My Expert Foundation Campaign

TIER 1: Expert Foundation
$4,000 per campaign – Remote

The right starting point if you have a team that handles your own content distribution.

We conduct a 90-minute recorded conversation: no script, no talking points, just the kind of unhurried dialogue that draws out the thinking you do every day. From that conversation we produce 15-20 short videos, professionally edited and ready to publish across LinkedIn, YouTube, and Instagram.

Each video is a genuine window into how you think and why the clients who know you best keep sending you the people they care about most.

What’s included:

  • 90-minute remote interview session
  • 15-20 short-form videos, professionally edited with hooks, subtitles, and text overlays
  • Remote studio setup guidance so you look and sound the part
  • Publishing guidance — when and where to post each video for maximum impact
  • Performance dashboard to track engagement and trust signals

Ideal for: Established professionals with an existing team who want high-quality video content without the logistics of an in-person production.

Campaign schedule: Monthly, bi-monthly, quarterly, or bi-annual — your choice.

Tier 2 Campaign: Authority Accelerator

Complete hands-free visibility: one conversation, we handle the rest

TIER 2: Authority Accelerator
$5,000 per campaign – Remote
Fully Done For You

Everything in Expert Foundation, plus we handle all the publishing so you never have to think about it.

You show up for one conversation. We do everything else: scheduling, publishing three times a week across LinkedIn, YouTube, and Instagram, repurposing your videos into carousels and newsletters, tracking what resonates, and refining your positioning for the next campaign.

The result is a consistent, compounding presence that works for you around the clock without you lifting a finger between sessions.
What’s included – everything in Expert Foundation, plus:

  • Done-for-you publishing, three times per week across all platforms
  • LinkedIn profile optimization and posting strategy
  • Content repurposing — videos turned into carousels, newsletters, and blog posts
  • Ongoing performance optimization — we track what builds trust and double down on it
  • Positioning refinement between campaigns based on what we learn

Ideal for: Busy professionals who want consistent visibility without managing any of the logistics themselves.

Campaign schedule: Monthly, bi-monthly, quarterly, or bi-annual.

Curtis Matsko – Portland Leather Goods
(Authority Accelerator)

Start My Authority Accelerator Campaign

Tier 3 Campaign: Category Leader

Two Days. Six Months of Content. Completely Done for You — In Person

Tom Snow – Righthand Capital
(Category Leader)

Start My Category Leader Campaign

TIER 3: Category Leader
$15,000 per six month campaign
In-Person — The Full Experience

This is where everything changes.

We fly to you. We set up a professional multi-camera studio in your space: your office, your design studio, your job site, wherever you do your best work. We spend two days in conversation, on location, capturing not just how you think but who you are in the environment where you’re most yourself.

The difference between a remote session and an in-person production isn’t just technical. It’s experiential. When a referred homeowner watches someone filmed in their own world, their hands on a set of drawings, walking a property, talking about a project in the space where the work actually happens, the familiarity that creates is immediate and unmistakable.

This tier produces six months of content in two days. It’s the fastest and most powerful way to close the trust gap entirely.

What’s included — everything in Authority Accelerator, plus:

  • In-person fly-to-you production: professional cameras, lighting, multi-camera setup
  • Two 90 minute interviews in your space
  • 75 short-form videos: six months of content produced in one visit
  • Behind-the-scenes and on-location footage that places you unmistakably in your world
  • Client testimonial collection — a system to capture the voices of your best clients on camera
  • Quarterly strategy reviews — 30-minute sessions to measure impact and plan your next campaign

Ideal for: Established professionals who are ready to become the obvious and most trusted choice in their market and want it done at the highest level, completely done for you.

Campaign schedule: Bi-annual for maximum impact.

Which Campaign Is Right For You?

3 Campaign Tiers. One Goal: Authority That Compounds.

  • Expert Foundation
  • $4,000
  • You handle publishing. We produce the videos.
  • REMOTE INTERVIEW RECORDING
  • REMOTE STUDIO MAKEOVER
  • CONTENT PLANNING
  • VIDEO EDITING
  • RESULTS ANALYSIS
  • 16-20 VIDEOS
  • REPURPOSING
  • Perfect if you have a team that does your content distribution for you.
  • Authority Accelerator
  • $5,000
  • One conversation. We handle everything else.
  • REMOTE INTERVIEW RECORDING
  • EVERYTHING IN FOUNDATION +
  • CONTENT MANAGMENT
  • SCHEDULING
  • PUBLISHING
  • 16-20 VIDEOS
  • REPURPOSING
  • Hands-free solution. Invest just one hour & the rest of your content is done for you.
  • Category Leader
  • $15,000
  • The most powerful presence in your market.
  • IN-PERSON INTERVIEW
  • EVERYTHING IN ACCELERATOR +
  • FLY-TO-YOU STUDIO MAKEOVER
  • PROFESSIONAL CAMERA & LIGHTING
  • BEHIND THE SCENES B-ROLL
  • 50 VIDEOS
  • TESTIMONIAL COLLECTION
  • For the discerning professional: Your top-of-class on location video presentation.
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Why campaigns instead of a monthly subscription?

Alison Williams – The Narrow Lane
(Category Leader Campaign)

Most marketing agencies lock you into monthly retainers for ongoing tasks. This is different.

We work in campaigns. Each one producing a permanent library of videos that keep working long after the session is done. A video we made two years ago can close a client tomorrow. That’s not how a monthly subscription works. That’s how reputation accumulation works.

Each campaign also teaches us something about your market — what resonates, what creates hesitation, what makes your best clients refer you. We use those insights to make the next campaign sharper.

Over 12-24 months the effect compounds. Your library grows. Your familiarity with the right people deepens.

And the referred homeowner who goes looking for you online finds someone they feel like they already know.

That’s the goal. Everything we do is in service of that feeling.

The Real ROI: Reputation That Compounds

Here’s what we’re actually talking about:

❓ Question 1:
How much is it worth to become the familiar face high-ticket prospects already trust—before they ever speak with you?

❓ Question 2:
If just one referred homeowner reaches out because they watched your videos and felt like they already knew you, does the campaign pay for itself?

The math:

  • Tier 1 (Foundation): $4,000 / campaign
  • Your average client value: $10k-$50k+
  • Campaigns needed to ROI: 1 client = 3-14X return

But here’s the real value:

You’re not buying “a month of content.”

You’re building a permanent portfolio of authority that works 24/7—working every time a referred homeowner goes looking for you, so they reach out already feeling like they know you.

Our clients report:
✅ 2-5X ROI per campaign
✅ Prospects saying “I feel like I already know you”
✅ Sales calls that start with “How do I work with you?” not “Tell me about yourself”
✅ Videos that work across every platform and every touchpoint in your sales process

That’s the power of reputation accumulation.

Start My Campaign

Not sure which tier is right for you?

Start with a Trust Gap Review.

We’ll look at your current presence, identify where the gap is, and recommend the tier that would make the biggest difference for your specific market and goals.

It’s free, it’s thirty minutes, and you’ll leave with a clear picture of where you stand whether we work together or not.

Choose a time below 👇👇👇