Module 3 Notes: Develop Your Consistent Style

How do you feel about your progress in breaking through with your message using Facebook Live
– can’t see it for yourself? Can you see it in others?

Suggestions: composition
hold laptop/notebook up high – bring it on camera
1/3 frame
turn towards light
use space

consistent style – consistent with showing up (e.g. don’t quit)

Grab their attention / Call to Action / Promise / Share / Solve / Final Call / Cap —–> Replay

Consistent opening / closing

“hey all you awesome videomakers…!” “keep making awesome videos” “don’t forget to be awesome”

#hashtag – #makeawesomevideo

Follow up

After engagement – now what??
– when someone comments
– when someone joins your group

reply > give link > friend (on FB) > connect (on LinkedIn > invite to virtual chat > send video email / FB message > get them on your email list

Showing Up

let live video serve what you’re doing vs become an extra thing to do
— show your process
— already doing a podcast? go live
— already doing a blog post? go live

live > youtube > blog > podcast > linkin > email

regular vs random

random – hit people at different times

different types of streams

for example >> dance complex street dance >> lots of people in the video >> lots of shares >> 4,600 reach >> 1,500 views
my son’s high school performance >> 6 musicians >> 1,000+ views…

Assignment

Go Live to your audience and during the next 24 hours look for comments & reply to continue the conversation