Module #5 Notes: Audience

Add Friends, who you know, that are the right people (target audience)

– 5 x 1 posts: 1 post about business, 4 other posts about your life, fun stuff, things you’re interested in

Leverage your network of influencers
– “capture the leaders, you’ll capture the market”
– work with top speakers: high level people who achieved success with your thing
– collaborate with people with influence – have access to people you want to reach
– bring value to people who have influence…

Launch: messenger to 50 people (super fans – willing to promote)
– “hey, wanted to reach out. I’ve got a book launch on amazon for .99 – can I send you the link? ask for permission
– “not only could you get the book for .99 – but would you share this link to your network?

Really Solid Premise for Interview Series

Create an over-arching concept:
What’s the Promise?

Schedule FB Live (belive.tv?)(crowdcast)
– send announcement in an email with a link to live video
– announce in the morning & again just before you go live
– post email – it was awesome – here are some great takeaways

– get partners to announce too
– have guests send an email to their list that leads to (Crowdcast page) so viewers have to opt-in (email)

– when you’re live have your guest share & and share yourself and invite everyone else to share

Get out in the network with your thing – always doing something, active, experimenting, exploring, doing something, teaching that knowledge and sharing. bring results beck from the field.
– ask questions:

– interaction is key to success

Assignment:
connect with influencers – friend them, invite for interview
make a ‘behind the scenes’ video or a ‘report from the field’ video