Action: make a list of stories

• -Intro with title
• -Main content with story
• -Return to problem (so the viewers think, “I didn’t know it was that bad”)
• -Call to Action Outro (if you want to go deeper to solve this problem…here’s how)

• ‘tell me about the time when…’
• ‘tell me the story of…’
• ‘how did this happen…?’
• ‘describe the conversation’
• ‘tell me about the day you realized…’
• ‘what were the steps that got you from here to there?’

• ‘How did that make you feel?’
• ‘If the old you could see the new you – what would the old you say?’
• ‘Give voice to the debate in your head…’
• ‘if you could describe the debate that was going in your head – what was one side saying, what was the other side saying?’
• ‘what do you make of that?’
• ‘why is this story meaningful to you?’

• – Put announcement on blog – with link to join and subscribe
• – Post on Facebook about upcoming Broadcast (15-30 second teaser video will be seen more)
• – Post in Facebook groups (where appropriate) or on the group’s promotion days
• – Post on Twitter & Instagram & LinkedIn or Pinterest (if that’s where you and your people are) (the short teaser video uploaded to those site works best) use relevant hashtags
• – Schedule teaser posts ahead of time – Recurpost http://recurpost.com/ is a free tool that saves everything you’ve ever posted and let’s you re-schedule older posts. Other alternatives: http://Coschedule.com  , http://MeetEdgar.com
• – Change your social media headers with announcement of FB live Date
• – When you invite your guest, ask them about promoting the FB broadcast and give them the details they’ll need: e.g. write the email message for them, add links. Be their friend on FB and tag them in the teaser video.

Equipment

• Clear old videos on phone onto hard drive to make storage room available
• Charge phone
• Choose quiet time of day (for daylight)
• Set up your back drop, phone on tripod & microphone
• Give yourself as much distance between yourself and the back drop as possible (less shadow)

When you’re doing an interview you’ll have to create a set up that shoots both you and a monitor with your guest in the back ground.

Set your notes up close to, or behind, the camera so you can read them without looking down or away from camera.

• – 1 day after: Email Subscribers: create curiosity to click thru & watch replay on Blog
• – 1 day after: Transcribe Video into blog post
• – 2-3 days after: Email un-opens with link to blog post (different subject about problem video tackled)
• – 4-5 days after: Email entire list again with full content of blog post (option: Call to Action for content upgrade)
• – 6 days after: Boost the FB live video to a lookalike audience of our website traffic and — depending on the video and topic — potentially to other audiences for cold traffic and brand recognition.