Module 4 Notes: Live Video Optimization Strategy
Great Example of Live Videos done well
John Asarraf
https://www.facebook.com/johnassarafpage/
Presentation
– the problem with a script
– it’s too exact
– it’s a crutch
— how videographers who use a script do it
outline – trigger words – practice
Optimize your video
– compelling title
– link to CTA in description
– longer description to follow link
Where does this video live?
Landing page with your offer
pin to top of your group page on FB or top of biz page or turn into banner on top of biz page
‘Work with me’
‘home’
‘about’
‘individual product offering’
Call to Action
tell them exactly what to do, where to go…
Regular content marketing videos > CTA > drive traffic to your landing page
Content Marketing strategy
– how many times per week?
– 3/week recommended
– 1 interview / 1 problem/solution / 1 process/cool location
– connect with 10 people each day! In 10 minutes – always positive
Lead generation funnel: live video > comment/like/share > thank them for watching > friends on FB > connect on LinkedIn > email invite to virtual chat > sales conversation
Assignment
– Commit to a live video schedule: how many times per week? what kind of video are you creating? Interview series? value content? process? cool location? live event?
– start your regular schedule and share videos with the group
– complete & post your sales/product video & post on landing page > start driving traffic to it.
