Yesterday morning I woke up, got dressed, looked at my calendar and saw two words:

Batch recording.

Now, that could have meant spending the entire morning staring at a blank screen, trying to figure out what to say.

Writing scripts.

Doing take after take.

Wondering whether any of it was actually worth posting.

Instead, I hopped on my bicycle.

I rode down the bike trail to my favorite cafe, had some tea and gave myself a little time to clear my head.

Then I rode over to my studio, sat down in front of the camera and started recording.

About 30 minutes later, I was finished.

Five videos in the can. A full week of content.

And here’s the important part:

I didn’t spend the morning coming up with content.

I spent it talking about things I already know.

Experts don’t need more content ideas

This is where I think a lot of expert business owners get stuck.

We’ve been told that if we want to be visible online, we need to become content creators.

Come up with clever ideas.

Write hooks.

Feed the algorithm.

Figure out what’s trending.

And somehow do all of this while actually running a business.

But I don’t think most experts have a content problem.

They have a capture problem.

You already have things worth saying.

They’re in the answers you give your clients.

They’re in the mistakes you see people making.

They’re in the stories you’ve accumulated over years of doing your work.

They’re in the opinions you’ve formed that someone with less experience simply couldn’t have.

The problem is that when someone puts a camera in front of you and says…

“Okay, what do you want to talk about?”

…all of that expertise suddenly disappears.

That’s why I use interviews.

Here’s what my recording process actually looks like

Before I record, I use software I’ve built to generate interview questions based on the challenges and limiting beliefs of the people I want to reach.

These aren’t generic prompts like:

“What are your top three tips for success?”

They’re designed to get me talking about the things I actually have something meaningful to say about.

Then I put those questions into a Claude project, turn on the microphone and let Claude interview me.

It asks me the questions.

I answer them just like I would if I were having a conversation with another person.

It even gives me feedback on each take.

(In a British accent, which somehow makes the feedback feel more authoritative.)

And while I’m doing all of this, I’m recording in Riverside.

When I’m finished, I can quickly clean up the recording, remove filler words, trim anything I don’t want and add captions.

And presto.

Five videos.

Thirty minutes.

Done.

Here’s one of the videos I made that morning

What I want you to notice isn’t the lighting or the editing.

It’s that I didn’t sit down and try to perform content.

I responded to a question.

That’s a small distinction that makes a huge difference.

Because a good question pulls something out of you.

A story.

An opinion.

A lesson you learned the hard way.

A point of view you’ve developed after years of working with clients.

The expertise is already there. The interview simply gives it somewhere to go.

What if making videos felt more like this?

This is exactly what we’re going to be doing inside the Mic Drop Fellowship, starting October 5th.

It’s a small cohort for experts who want to show up online frequently enough to become familiar, trusted and remembered — without turning themselves into full-time content creators.

You’ll get access to the same software I use with myself and my clients to uncover the ideas that are already hiding inside your expertise.

And you won’t have to sit alone talking to a computer with a British accent.

You’ll have a cohort partner.

You’ll interview each other using questions designed to pull out your best thinking, stories and insights.

So instead of spending your week wondering…

“What should I post?”

…you can sit down for one focused recording session and walk away with your videos for the week.

Then get back to running your business.

There are currently 15 spots left in the Fellowship.

And the next five people who register will get $100 off.

Learn more about the Mic Drop Fellowship and register here →

Because becoming more visible shouldn’t require becoming a content creator.

You already have the expertise.

You just need a better way to capture it.