163. Creating a Storyteller Brand with Alan Samuel Cohen
“If you’re a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is.” – Alan Samuel Cohen
As a business owner, you’re already a storyteller. You’re already telling stories, but you may not be the right kind of story.
So how can you use stories so that you double your client retention and create a genuine storyteller brand? (even if your business is brand new?)
This week we’re talking about Storytelling that Sells & how to create a storytelling brand. My guest, Alan Samuel Cohen, shared his ‘Stories that Sell’ strategy that turns cold prospects into loyal buyers.
As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact.
So, if you’ve been struggling to use storytelling to connect with your audience, listen up, because we’re taking a close look at how you can mine for stories and find stories in everyday events.
Thanks for tuning into The Standout Business Show. If you liked this episode please share it with a friend!
Resources
Connect with Alan Samuel Cohen
New Free Training: The Art of the 5-Minute Video Learn how to share everything you know in 5 minutes or less. In just three 5-minute videos you’ll learn:
- How to set yourself up on camera to look and sound as professional as you can
- What to say & how to structure your video so people will not only watch but be inspired to take action
- The #1 thing to say in your video that will ensure people remember what you said
