What are the 3 essential steps to good video storytelling? And which one do you think is the #1 thing that most people completely miss?
Hopefully, I’ve just modeled the first basic step to good video storytelling which is…
1. Grab your audience’s attention
You’ve only got 10 seconds to grab people’s attention – so give them a challenge, ask them a question or just share something you’re curious about – and, hopefully, they’ll be curious about too.
Basically, you’re selling them, you’re convincing them, to watch the rest of your video.
2. Give them your story
Step number two is to give them the content you promised at the start. In this case you want to tell your story. And your story wants to be about the challenge that you described and the struggle that it takes to overcome that challenge. Talk about struggle. Talk about pain. Talk about the people in your audience that you’re talking to and their struggle and the kinds of things that they need to do to overcome this challenge. Those kinds of solutions will be very helpful for them and they’ll see that as high value.
3. Galvanize with a call to action – at the end of your video.
This is the one thing that many people completely miss when they’re working with video. When they tell a story on video, they don’t think to give a good strong call to action at the end. So don’t miss this essential step.
I’m going to give you a call to action which is: join my Facebook group where you can learn more strategies of how to tell your story in a way that will attract new people to come into your business and into your world.
This video is part of an ongoing experiment in smartphone video production. It was shot on my iphone using just the selfie camera. For sound I was using the earbuds mike that came with the phone (held in my left hand close to me but out of the shot). If you have any comments or questions about this video please leave your comments on my Facebook group here: