You’ve likely heard this before: “In order to have a successful online business, you absolutely need a funnel!”
After all, a funnel promises to automate your business – magically bringing you clients while you sip piña coladas🍹on the beach, right?
The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers.
You’re forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole.
Funnels treat people like cattle. 🐮 Or sheep 🐑
Robb suggests that instead of a funnel that you need to build a rocket ship where potential clients excitedly volunteer for the ride, enjoy the journey, and the clients who join you for the adventure stay with you for longer.
Buckle up – today we’re headed for the Milky Way…!
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