How to Set Up Lighting For Video with Natural Light

Here’s how to set up lighting for video when all you’ve got is natural light. When most people think about using light for their video, they’re thinking about using expensive, fancy lighting equipment and soft boxes. You really don’t need to use any of that stuff. You can make beautiful, gorgeous video – by using natural light.

When you’re setting up for shooting in natural light, the first thing you need to consider is your location. Obviously you need a room that has a lot of natural light – and in the room I’m using for this video, I have two large windows. One window is off to the left side of my face and the other is facing me directly head on. So I have two points of light. And in addition I have a plain wall as a background – and I’ve separated myself from the wall by about three feet.

Between the light from the two windows in front of me and the reflected light from the wall behind me, I’m surrounded by a very soft light. And for this shoot it happened to be a cloudy day, so the light coming in from the windows is very diffuse.

The first mistake that most people make when they’re shooting themselves – and they’re trying to light themselves – they back up against the wall. When I’m right against the wall I create a shadow – and we really want to get rid of that shadow. The best way for me to do that is to move away from the wall – by at least three feet. Once you give yourself three to four feet of separation you’ll see that you no longer cast a shadow on the wall – no matter what you do.

If you want to bring even more light to your face – you can use a handy reflector. By placing the reflector so that it bounces back light onto the darker side of your face – your face will become very evenly lit.

The other giant mistake that a lot of people make when they’re trying to shoot in natural light: They place the light behind them. What it does is place your face in a pretty dark shadow. Don’t do this!

If you’re inspired to go and shoot some videos using natural light, I’d love to see them. You can share your videos in a safe place to get positive feedback by joining my Livestream Rockstars group on Facebook at  https://www.facebook.com/groups/livestreamrockstars

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How do you get a live audience on your Facebook Live?

How do you get a live audience on your Facebook Live? Getting people to join you when you go live can be a challenge. (I know, there’s nothing more discouraging when you go live than seeing the number of viewers at 0). Here’s 5 tips for gathering your crowd and building your live viewers.

How to shoot steady video without a tripod

Here’s 3 smartphone steadycam hacks that will keep your smarphone, iphone or android, nice and steady. When you’re getting ready to shoot your video with your smartphone, a lot of people hold their phone in the vertical position – as though they are going to take a picture.

And you don’t want to do this. Turn your phone sideways and shoot in the horizontal mode. Everything is wide screen and so your video will look a lot better when you post it on social media in wide screen format.

When you’re holding your phone at arms length, it tends to move around – creating shaky video that’s hard to watch. So grab a hold of your phone with one hand (shown in the video) and bring your elbow into your chest which creates a very steady support for your camera.

You can use this when you’re interviewing someone and it’s solid as a rock and basically turns you into a human tripod.

A great simple tool for keeping your video steady is the Stayblcam which acts as a counter weight and allows you to move your phone to follow action shots – and keeps the camera steady and smooth throughout your shooting.

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How to do a 2 Person Broadcast on Facebook Live Stream

It’s here! Now you can do a 2 person broadcast on Facebook live stream. Today I want to tell you about something I’m really excited about which is the new feature that Facebook Live has rolled out recently that allows you to do 2 person broadcast on Facebook Live. You can even do Facebook Live with multiple presenters.

The cool thing about it is that it gives this fabulous reach. Every time you do a 2 person broadcast, your live stream is going to be shared to all of your guest’s followers.

So try this out on your own. Do a Facebook live stream with 2 people.

And then don’t forget to join my FREE Videomaking Mastermind group on Facebook

https://www.facebook.com/groups/videomakingmastermind

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How to be the MacGyver of Social Video Marketing

I want you to feel like you’ve just discovered the Swiss army knife for attracting clients online with social video marketing.

How many people out there are MacGyver fans?

As you know, MacGyver’s the guy who could take a roll of duct tape and a paper clip and fix just about anything. What I want to do is show you how using live video can be the duct tape and paper clip fix for attracting all the clients you need.

The problem that I see is this: We’re all spending a lot of time engaging with people through social media, in our blog, sending out email and all of these different platforms take up all this extra time. It’s a big, big job to do and the more you look at Facebook and then you look at Twitter and then you look over at LinkedIn, the more it can feel overwhelming.

social videoI want to show you the cure for this. Here’s the MacGyver thing. You can be all over the place with social media and then somebody like me comes along as says, “Hey, I got an idea for you. Why don’t we make video?” And the first thing that’s popping into your head is, “Oh no! Not another thing. You mean I have to do video too?”

But if you use live video and you’re just using your phone, first of all you don’t need any other fancy gear – you already have a phone – and when you do the video, the only time it takes is the time to talk into your camera. And when you’re done, you’re really done. There’s no editing, there’s no post production, you don’t even have to upload it anywhere, it’s already up. And the cool thing is that because it’s up on a platform like Facebook – Facebook is where everybody is. Now you’re able to reach a very large and targeted group of people.

But this is where the duct tape comes in.

You can take that same piece of content – the same video – and repurpose it onto Youtube, your blog, into an email blast, on LinkedIn and even take the audio and turn it into a podcast. So, if you’re already blogging or if you’re already doing a podcast or if you already have a Youtube channel, you can start with a Facebook Live video and then use the same content on all your other platforms – and be everywhere in no time at all.

If you really want to really master the MacGyver approach to making social video then join my FREE Videomaking Mastermind Facebook Group where you can post your videos, get positive feedback and learn from what others are doing.

Facebook.com/groups/videomakingmastermind

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1 Simple Live Streaming Hack That Will Impress Your Friends

Want to learn more live streaming hacks and how to get clients from your live video? Then watch this short tutorial on ‘How To Attract Clients On Video.’

I’ve been watching a lot of people go live, but without this one live streaming hack, there’s this one thing that’s just wrong with their videos.

I’m doing it at the start of this video, and I’m wondering if you can take a look at what I’m doing and tell me what’s wrong with this picture?

If you can tell what’s wrong, put it in the comments below…
(Hint: can you read the words on my T shirt?)

Here’s the deal.

A lot of people go live on Facebook and they’re using the selfie-facing camera, which is the one that’s aimed at yourself, and when you do that, that default settings for that camera is to have everything flipped around backwards.

You’re backwards!!

This is especially disorienting when someone is going live while they’re driving because it looks like they’ve moved to the U.K. and now they’re driving from the right side of their car…

And if you have writing on your shirt, or if you want to hold up a sign, or if you have a big logo behind you – all of that is going to be backwards.

Here’s the solution…

Live Streaming HackWhen you’re getting ready to go live with the Facebook app and you open up the app – you can see a little tiny ‘wand’ icon in the top corner of your screen. Press on the wand and you open a narrow menu which has four icons. The top menu icon is a little wrench. Press on that and you’ll open a second menu which has ‘horizontal flip’ as the top choice. Press on ‘horizontal flip’ and your image will right itself!!

The next time you go live make sure you press on the wand and then press on the wrench and then press on ‘horizontal flip’ and you will not be in the land of backwards.

If you’d like to find out what other mistakes you can easily avoid and how to get clients from your live video then watch this short tutorial on ‘How To Attract Clients On Video’ and learn my 3-step formula for generating leads with live video.

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How to make an interview video with your phone

Here’s a very simple solution to a really common problem. The problem is that when you are shooting 2-person interview videos with your phone – and you’re about arm’s length away from your phone – and you’re holding your phone, selfie-style – and you’re wanting to talk to your guest who’s right next to you. And the trouble is that you’re trying to get them in the shot and trying to get yourself in the shot – and when you get yourself in the shot, you loose them – and when you get them in the shot, you loose yourself.
And this is the problem.

So, how do you solve this problem?

interview videosWell, I use this very simple and really cool tool – the Techo universal HD lens – a wide angle lens for your phone. What you do is just clip the lens right onto your smartphone and it will give a really wide angle shot.

The lens gives a much wider view so that you can still be an arms length from your phone and still hold it selfie-style and now you’ll have lots of space in the shot for both you and your guest to talk to each other.

If you’re walking around with your phone and you’re wanting to give your viewers a tour of what’s going on around you, the wide angle lens is a great tool for showing everything around you. It’s particularly good for indoor spaces because it can help show an entire room. The video above was shot at Workbar, which is the shared workspace that I work in, and I can give you a view of the entire room once I have the wide angle lens attached.

If you like to learn this kind of video hack for making videos with your smartphone then join my Livestream Rockstars group on Facebook. Other people are posting their videos and their experimentations and you can learn from what everyone else is doing as well as post your own stuff – and I’ll take a look at it and I’ll critique it and I’ll give you suggestions of how to make it even better.

So please join us: https://www.facebook.com/groups/livestreamrockstars/

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2 Hidden Secrets to Reading Your Video Script without Looking Awkward

Want to learn more live streaming hacks and how to get clients from your live video? Then watch this short tutorial on ‘How To Attract Clients On Video.’

One of the biggest challenges when you’re doing a live video is that you need to talk for a pretty long time. Live videos are often 15 – 20 minutes long or more.

What’s the secret to remembering what it is that you want to say in your live video, and not look awkward when you’re looking off camera to try and read your video script that you have pasted on the wall?

How are you going to remember all the things you want to say in your video during the time that you’re talking?

It’s all too easy to forget some very important thing that you want to share.

Here’s my live video cheat sheet for accessing your notes and looking cool while you do it.

First of all, don’t do a script. If you try to read from a script it will sound forced. It will not sound natural. A better technique is to create an outline with your major points. And then you can take that outline and put it on your tablet. Hold the tablet up with you in front of the camera and use it to refer to your notes.

This looks very natural. A lot of very successful video people doing this. One of the most well known is Marie Forleo. She will sit with her tablet and she’ll be interviewing someone or she’ll be just talking to the camera and she’ll have her tablet visibly in her hand so she can look at it whenever she needs to.

Another technique is to use a table and your laptop in front of you and you can have your notes on the laptop for easy reference.

Try this out. Make an outline. Use a tablet.

Want to learn more live streaming hacks and how to get clients from your live video? Then watch this short tutorial on ‘How To Attract Clients On Video.’

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How to shoot steady video without a tripod

Here are my favorite smartphone steadycam hacks that will create remarkably steady video when your shooting with your smartphone, iphone or android. When you’re away from home and have an idea for shooting video with your smartphone, you probably aren’t carrying your tripod with you everywhere you go. So how do you get a really steady shot, of yourself or someone else, when you’re just holding your phone in your hands?

The first thing a lot of people do is that they hold their phone in the vertical position – as though they are going to take a picture.

And you don’t want to do this.

Turn your phone sideways and shoot in the horizontal mode. Everything is wide screen and so your video will look a lot better when you post it on social media in wide screen format.

When you’re holding your phone at arms length, it tends to move around – creating shaky video that’s hard to watch. So grab a hold of your phone with one hand (as shown in the video above) and bring your elbow into your chest which creates a very steady support for your camera.

You can use this when you’re interviewing someone and it’s solid as a rock and basically turns you into a human tripod.

A great tool for keeping your video steady is the Stayblcam which acts as a counter weight and allows you to move your phone to follow action shots – and keeps the camera steady and smooth throughout your shooting.

I’d love to see you try these techniques in your next videos – and I’d love to see them. You can share your videos in a place to get positive feedback by joining my Livestream Rockstars group on Facebook at  https://www.facebook.com/groups/livestreamrockstars

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How to Send Video Email to Anyone

Want to get someone’s attention? Here’s a great hack that will help you stand out in someone’s inbox…

Let’s say you want to connect with someone special. You could contact them via their email address, their twitter handle, their Facebook ID, their linked profile – but which route will get their attention?

We all know how well we respond to email from perfect strangers. We don’t open those emails.

But imagine if someone took the time to record a video with a personal message just for you – wouldn’t you be a little intrigued? Hmmm…?

Welcome to video email.

Send a standard email to a new contact and you’ll likely get no response. But send video email (that is personalized to the person your approaching) and you’re much more likely to receive a reply.

If you have a list of potential clients – send them a video email.

If you want to touch base with a current client (or former client) to keep yourself top of mind – send them a personal video.

If you need to reply to a client query – send them a video answer and catch them by surprise.

If you have a long list of emails to do – try sending a series of video emails instead – it’s more fun!!

If your email open rates or click-thru rates are not going so well – try video emails

You can learn how to send video email for FREE and in the next five minutes. Here’s how:

All you need are three things:

1. A relatively new computer with a webcam. Late model Apple imac, macbook or even ipad mini will work fine.

2. A good location. Quiet. Distraction-free background. Well lit with natural light. (Find a location where you can sit facing a window so that you are evenly lit from the front)

3. Recording software: I record messages using Zoom.us – You can get a free account and zoom will give you the best quality webcam video.

Make Your Video Email Short and Personal

Don’t talk for more than 60 seconds. Be personable and conversational. Smile. Thank the person your talking to.

Upload to Youtube

Upload your video to Youtube and save it as ‘unlisted’ so it will not show up in the Youtube search or public display.

Take the url of the video and paste it into the text of your email. Once you send your message, the thumbnail of your video will appear in the email and your recipient will be able to click on the image to watch.

Want lot’s more video hacks like this one?
Join my FREE Videomaking Mastermind Group on Facebook >