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audience engagement
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How to increase audience engagement on live video

Increasing Audience Engagement with Live Video

Let’s say you organized a live event and you managed to get some sponsors and you invited a panel of speakers plus a guest host and then the day of the event turned out to have a torrential rain storm and only 12 people showed up?

Not so great, right?

But what if you live streamed your event? – and encouraged audience engagement? Could you reach a much larger audience and turn your first-time turnout into a big success…?

Here’s an example of a first-time event that had an attendance of fewer than 20 people (including the presenters!) and yet managed to reach an online audience of hundreds viewers who watched the live stream. This case study shows how you can dramatically increase audience engagement.

Just this week, I was at an event that was the first time this event had ever happened. And it was in the morning. It started at 8:00AM and it was on a really rainy day.

You can imagine the turnout we had.

For this event the organizer had recruited three panelists and a host plus another guest speaker and two sponsors who also got up and spoke to the audience – a total of eight people including the organizer himself. The total number of people was less than twenty – so the audience size was pretty modest for this first-time event.

We could have all been quite disappointed at this turnout. However, I was there with my phone and I made the whole thing go live onto Facebook which gave us the chance to reach a much bigger group of people.

I’d like to share with you the results we got from this experiment. There were two things that worked really well for this kind of audience building.

The first thing that happened was that I got up in front of the group and I asked them to pull out their phone and to go to the Awesome Videomakers page on Facebook where they could see the live stream. I enrolled them in the vision of helping us grow the event simply by hitting the share button.

We got a total of 16 shares. Which means practically everyone there actually did what I asked them to. It’s an amazing response from the number of people who were there.

What did that do for us? The live stream had a total reach of over 3,000 people and over 800 views! From an audience of 20 to and audience of 800!

The second thing that we did that seemed to work well was that we asked people who were wathing the video to respond to us during the presentation.

In this case the event was all about leadership for millennials. The organizer of the event asked the audience, “Which generation are you? Are you a millennial? A baby boomer? Generation x? Or generation y? In the comments write in ‘millennial’ or write in ‘baby boomer.'”

And that was a very good prompt. And this is the kind of thing that you want to be doing in your events to get people to respond to you in the comments – even when they’re watching during the replay.

Don’t ask tough questions where they have to write long answers. Give them a multiple choice or give them the word to say to respond. And what that does for you is that it takes an anonymous group of viewers who will now identify themselves. They raise their hand and say, “Here’s my answer.” Facebook displays their name and profile picture so you can reply to them and start having a real conversation.

And then, of course, make sure you invite them to your next event.

Want to learn more about how to increase audience engagement and the nuances of audience building? Then join my Videomaking Mastermind group on Facebook where there’s a daily discussion and lots of video examples being shared.

live stream an event
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How To Live Stream An Event The Right Way


How do you engage your online audience when you want to live stream an event? I’ve been streaming several live events around Boston and while I’ve been learning a lot in the process, I see one big problem.

When you organize a live event, like a workshop or presentation, it’s a ton of work to fill the room!!! If you’ve managed to attract 100 people – that’s a great success!!

The problem is that no matter how big your event, only so many people can fit in the room which limits how fast your audience can grow and keep your event sustainable.

But, what if you could take advantage of all the work you’ve done and reach an audience 10 times the size…?

Going live is a very good idea to give your event more visibility – but there are some very specific things you can do that will make it all the more appealing to your online audience. Because your online audience needs a certain kind of engagement that’s going to attract them and draw them in.

One event that I’ve been going to is called the Boston Speaker Series and it’s hosted by my friend, Kit Pang. It’s a fabulous event. It’s very interactive and I’ve started going there and live streaming it.

At his last event what Kit did to attract his online viewers was to start his live stream with his phone aimed at himself on a selfie stick while he was talking to his in-real-life audience – making sure that the online viewers could see both him and the audience. He got them to practice the opening with them cheering and then he went live and had them all cheer again as the start of his live stream. (watch the video above to see how well this worked)

That’s step #1 in how to live stream an event: Do something really lively and interactive with your audience at the very start of your Facebook live so that anyone who sees it, whether they’re seeing live or seeing it on the replay, will be drawn in immediately and be caught up by this attention-getting thing that you’re doing. Plus, if you’ve done the work to get 100 people in the room, you want to share their energy and enthusiasm for your event.

The next thing that we did was that I got up in front of the group and I challenged them into seeing how many more people could we attract to the event. I told them to pull out their phones and go to Facebook – and the page where the live stream was happening (facebook.com/awesomevideomakers). Then I asked them to hit the share button, make a comment and hit the like button.

This helps in a few ways. Every person who shares the stream will have the live event showing up on their feed – which means that it can be seen by their friends! So, you’re using your audience in the room to grow your audience on Facebook. And when you are getting a lot of likes and comments Facebook rewards you by making your live stream appear to more people. Facebook loves live video and especially live video that has a lot of interaction in the form of likes and comments. So, it’s important to continue to do interactive things with your online audience – getting them to comment – all the way through your event. (note: you can do this even if you have hardly anyone watching live because people watching the replay will leave comments.

The day of the event we reached over 2,800 people and the video had over 800 views. You can watch the whole video here:

When you’ve done all the work (and it’s a lot!) to create a live event don’t miss your chance to capitalize on your efforts to reach an even larger audience – who you can start engaging with. There’s a lot to know about how best to live stream an event – which is why I have a videomaking mastermind group on Facebook where you can share videos you’ve made and learn from myself and other members of the group. Please join us there and I’ll see you in the videos you’re making!

>>Videomaking Mastermind<<

live video success

How to achieve inconceivable success with live video

Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog – posting to ALL those platforms – is overwhelming.

It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.

So, recently I decided to take a different approach.

What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?

I started experimenting with Facebook Live and just last week I achieved *inconceivable live video success…!

I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.

The live video can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.

I wanted to share early results from this experiment because it’s doing even better than I expected.

In this recent interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 390 people and the video had 225 views. Now, I had a specific call to action which was to invite people to my Big Idea Lab event which was the first thing I say at the start – so I have a pretty clear idea that 225 people actually saw, heard or watched my invitation!

Comparing this to an earlier post I did to announce the same event. A regular post with an image and a link to register had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.

Clearly Facebook likes live video and will reward you when you make one by showing it to more people.

But it gets better.

I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.

This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!

Did it work? As of this writing the next Big Idea Lab has over 50 people registered. Which, as far as I’m concerned is a huge success!

If you’ve gone way down the social media rabbit hole and are feeling a little strung out from your content marketing, I invite you to join me in learning how to build engagement and trust with you ideal clients – before they even meet you – by doing Facebook Live Video.

Take my Free Live Stream Rockstar Challenge >