What a Boston Attitude Taught me About Ideal Clients
Here’s how I learned the number one thing you can do to attract ideal clients
I live in Boston and when I first moved here from the west coast, I didn’t understand a lot about the local culture. One of the first things that I did when I got here was to go down to Cape Cod and check out the beaches. A friend and I drove down to a town called Woods Hole. When we got there we were driving around looking for the local beach and we couldn’t find it.
Then I saw this guy walking along the side of the road and I said, “He looks like he’s local, let’s ask him.” We pulled over and I rolled down the window and I said, “Hey, do you live around here?”
He took one look at me and said, “WHAT’S-IT MATTAH?”
And I thought, “Oh, this is the local greeting…”
It turned out that he warmed up and he did tell us where the beach was, but my point is that his response is exactly the same as what you’re going to get every time you reach out to your prospective clients or to your ideal target audience. They are always going to come back to you and say, “What’s it matter? Why does it matter to me?
If, in your presentation, you’re not telling them why it matters, they’re not going to pay attention. If all you’re talking about is yourself and you’re not talking about them and their problems, they just don’t care.
I’ve been helping entrepreneurs tell their “Why does it matter” story for the last 10 years and I’ve come to believe two things. The first one is that everyone has a story that’s worth listening to. And the second thing is that because you have a story worth listening to, then you have a responsibility to get it out in the world.
And yet what I see, over and over, is that a lot of entrepreneurs have a great gift, they’ve got this great passion, but when it comes time to tell their story, they crash and burn. And this can be even more pronounced when it comes to telling your story on video.
When people consider doing video and they think it’s too much trouble, it’s too daunting, it’s going to take too much time, it’s going to cost too much money.
I’d like to bust those myths wide open.
If you want to know what it REALLY takes to attract your ideal clients with video and grow your profitable coaching business, then join my FREE Livestream Rockstars Facebook group here: