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One of the Hard Truths of Digital Marketing

One of the hard truths of digital marketing is that people always default to what’s most familiar to them. So, what do you need to do to become familiar to your audience? And what would the benefits of familiarity do for your business?

When someone lands on a website or a landing page or a social media profile and they don’t know it – if they can’t figure out what’s going on there within the first 10-15 seconds – they leave and go back to something more familiar. Your competition isn’t the other businesses like yours as much as it is the things that your audience is familiar with.

I just made this video that talks about how important it is to become the familiar face to your potential clients. (Note: This weekend I was driving my son to his last year at college in Vermont!! This video is live from the Bennington College Campus).

If you want to reap the rewards of becoming the familiar face to your target audience there’s no better way than to do live video – and getting started just got easier because right now is your last chance to join my Big Reach Video Group Program for HALF OFF (lasts through Labor Day at Midnight)

Here’s where you can join Big Reach Video and save 50%
http://awesomevideomakers.com/big-reach-video/

I’m holding this special sale as a way to say THANK YOU to all the people who watch my videos.

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Save 50% And Get Three FREE Bonuses!
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If the 50% discount isn’t enough to have you heading to my half off website, these THREE free gifts will surely do the trick.

* Bonus 1: FACEBOOK LIVE FORMULA

This 4-part video video course will give you the actual scripts for what you need to include in every live video you make – that will get viewers to watch to the end and then follow your call to action.

* Bonus 2: VIRAL VIDEO SECRETS

This 6 video training will share with you the secrets professionals use to make their videos go viral. It’s like a whole video making school in a box, where I show you how to not only get your videos watched but to maximize how much your videos get shared and how you can grow your audience much faster than ever before.

* Bonus 3: LIVE VIDEO CONVERSION KIT

In this 4-part video training you’ll get the exact steps on how to move your live viewers from watching passively to buying your product & working with you.

WHEW! That’s a lot of live video goodies …and you get it all FREE when you join Big Reach Video for 50% off.

Go here right now and jump in before the deadline!
http://awesomevideomakers.com/big-reach-video/

P.S. This special half off sale ends at midnight on Monday, September 3rd. So if you’d like to join the live video revolution and get in my Big Reach Video program for HALF OFF (and get three free bonuses in the process)

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How to Monetize Your Videos on LinkedIn & Facebook

How do you monetize your videos so that you’re actually capturing clients? Here’s the problem I see with video: the conventional wisdom is that when you make a video, you always want to give value, you always want to show up on a regular basis – and this is all very well and good.

But, my question is, when does this start paying the rent?

You can be building your personal brand and your authority, trust and engagement with people, but at some point it needs to help you grow your business. And if you’re not doing that, then you’re missing part of why on earth would you be doing video in the first place. If you’re just giving value, then you’re missing a big trick.

I’m going in depth into this topic of how to monetize your videos during a 3-day free training that starts Monday, July 30th. Join the FREE ‘Monetize Your Video’ Challenge and see if you can land your next client with 3 videos in just 3 days: http://livestreamrockstar.com

 

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The 3 Simplest Ways to Make the Best Live Video

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How getting your feet wet every day will grow your business – the entrepreneurs guide to taking the plunge

 

Sometimes lessons in what it takes to help your business grow come from the most unlikely places – like getting your feet wet.

Take the plunge

I used to work for Outward Bound. Every morning we jumped in the ocean. It was always cold. Really cold. And yet we made everyone take the plunge. There was only one way to get used to it.

Do it every day.

At first it seemed like maybe this really wasn’t such a good idea. But by jumping in every day, it became normal. We didn’t just turn it into a daily practice, we made jumping in the ocean part of our cultural identity. When we each agreed to take the plunge, we became members of a tribe who were people of the water. We jumped in every day because we now believed that this was how we how we thrived.

It sounds crazy. It was crazy. No matter the weather, no matter how cold, we jumped in all the way.

Getting your feet wet as a daily practice

Since then I’ve seen first hand how developing a regular practice of ‘getting your feet wet’ works really well for growing your business.

We tend to develop our new stuff in a closet. Musicians call this ‘woodshedding’ – as in a long period of practicing your instrument out back in the wood shed so no one can see or hear you until you’re good enough.

This is not the way to grow your thriving enterprise. If you spend six months developing your next big project on your own, you may well find that you’ve spent all that time on something that no-one cares about.

You need to take the plunge with your new projects.

Jump in – get your feet wet – every day. I know. You’re not quite ready yet. It could be really cold!!

But, if you share some small part of what you’re working on you’ll get feedback right away.

Show Your Work

You may have noticed that this site is all about making videos. So what can you do with video as a daily practice?

You can show your work.

It’s all about reaching out to those you want to connect with. And you know what? If you start sharing part of your work each day you’ll actually start changing your identity. You’ll move from someone who’s thinking about doing something to someone who’s doing stuff.

The art of a daily share-your-work practice is about experimenting your way to success – to stop planning and start acting.

If you’re thinking about plunging in yourself you may be wondering what exactly does it look like?

Here are some helpful guidelines:

1. Plunging has three goals: showcase your creative process, share your vision, learn something from your audience.
2. It gets your feet wet right now. There’s no waiting around. Take a deep breath and… jump.
3. It’s simple.
4. It gets your blood going & moves you out of your comfort zone.
5. It puts you out there in front of your audience.
6. It’s an opportunity for growth.

Sharing early, messy versions of your work can be scary – you will meet your resistance – and you may find your audience doesn’t want what you’re creating.

But that’s how you learn.

And better to learn quickly, with others engaged with you along the way so you can jump in again. (if you fall off your horse, the best thing is to get right back up in the saddle again)

What plunging is not

1. It’s not deciding something. It’s deciding and then doing it.
2. It’s not staying in the closet. It puts you in front of your audience.
3. It’s not about sharing only with your friends and family. You need to jump out in front of the people you most want to impact and serve.
4. It’s not taking a class. You want to be sharing your gifts with the world. Now!

The benefits to getting your feet wet? You’ll avoid costly mistakes. You’ll learn what really works. You’ll do something now. Think for a moment about what getting your feet wet looks like for you. What action can you take that meets the six stages of plunging above?

Here’s how to get started. Just fill in the blanks…

My Next Plunge is: ____________________ (short phrase)
Timeline/deadline: ____________________
Learning Goal: ____________________

Want to jump in with support from others?

Join my FREE Videomaking Mastermind Facebook Group >

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The 4 Essential Ingredients that make Awesome Videos

I’ve been following lots of teachers online and all of them come up with these simple learning things where they teach you 3 tips or 4 tricks or 5 essentials, and each of the things they teach you start with the same letter. So they’ll offer the 4 P’s or the 5 L’s…

I decided that I wanted to do that myself so in this video I’ve come up with the 4 I’s: The Essential Ingredients to Awesome Videos. And I want you to put in the comments below whether you think this kind of thing is helpful or hokey. Here are the 4 essential ingredients that you need in every single video that you make.

The very first ingredient is Intent. What’s your intention? What’s your reason for making the video? And most importantly, what do you want the people who are watching the video to do? And this is different than what do you want them to learn or what do you want them to understand. You want to think of this as an experience for them. They really want to get some kind of experiential, emotional value from watching your video. So, when they see the video, then they will do something. That’s your intent. What are they going to do after they watch your video?

Then you want to intrigue them. Basically, intrigue is all about selling them the idea of watching your video. At the beginning of the video above I was trying to intrigue you by saying, “I’ve got 4 ingredients.” And now you’re thinking, “Well I wonder what they could possibly be. I know they all start with the letter I, but I don’t know what they are!” Hopefully that intrigues you enough to watch it all the way through. So at the very beginning you have to do something very intriguing to catch their attention.

The third thing is Insight. You want to share your insight. What’s the thing that you know that they don’t? Usually what you’re doing when you’re making a video is you’re solving a problem. And you’re solving a problem for the people who are watching. If they knew how to solve the problem, they’d already be doing it. So, there is something that you know that’s going to help them. You have an insight and that is the main content of your video.

Last but not least, is share your inspiration. You want to inspire them at the end of your video to take action. Cajole them. Inform them. Give them ideas. Give them a very specific call to action so that they will then go do the thing that you want them to do.

So there you have it. The four essential ingredients of every single video: Intent, Intrigue, Insight and Inspire to Action.

Want more insights on how to do live video? And how to get clients from doing live video?

Join my FREE Videomaking Mastermind Group on Facebook

https://www.facebook.com/groups/videomakingmastermind/

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How to Start Using Live Video for Your Business

Wondering how to start using live video without taking a lot of time? Then check out my FREE Training on how to do Facebook Live for your business.

Here’s my 3 step strategy which will guide you in the best ways to make video for your business.

Now, I know what you’re thinking: you’re thinking, “Oh video! That’s too much trouble. That’s gonna take way too much time!”

So let’s be honest.

There are lots of ways that you can make video that are really time consuming.

But today, I’m going to show you a system – three simple steps – so that you can put your video out there and you can be sure that you’re going to get a good response from all the effort that you put into making your video.

Sound good?

Step #1 is that you start by going live on Facebook. Now why do you do that? It’s because of reach. You’re going to be able to reach all your friends and all your followers on Facebook because that is where they already are.

Facebook loves live video.

And it rewards you when you make a live video by giving you this huge reach. So, you make a video and it’s typically going to reach out to about 1,000 people – and out of those 1,000 people, several hundred of them will watch your video. That’s the reward that Facebook gives you – every single time.

The real reason to start with live is because it’s easy. The time that it takes you to go live is all the time it takes to make your video. When you’re done, you’re done. There’s no post production, there’s no editing. You don’t even have to upload it anywhere. It’s already live.

If you’re wondering about how do you make video without taking a lot of time or going to a lot of trouble: go onto Facebook. Use the Facebook app. Go live. Press the button, and you’re done!

OK, so what’s step #2?

After you go live, you take that same video and you add a nice introduction that’s been pre-recorded that says, “Hello, I’m this person and I do this thing and today this is what we’re going to talk about.” And put that at the beginning of your video.

At the end, take another section that’s a pre-recorded video that says, “Thanks so much for watching and make sure that after you watch you do this thing that I want you to do.” And give them a call to action.

You take those two parts and you just bolt them onto your video with an editing tool like iMovie – and upload this longer video onto Youtube.

Now why do you upload onto Youtube? Because when you’re on Youtube, now you’re going to get search. On Facebook you get reach, but you don’t get any search. People aren’t going to search for you on Facebook and find you by searching. But they will search for the problem that you solve in your video or the answer to the question that they have that’s in your video. And they go onto Google or they go onto Youtube and they look for the answer you’re providing, and if you have a video on that subject, they can find you and watch your video. So you get more views this way.

And this keeps going on forever when you have a video on Youtube. The unfortunate thing about Facebook is that it gives you great reach but has a short shelf life. Your video goes up but within 24 hours that’s kind of it. It’s not going to get a lot more views. But as soon as you put it on Youtube, it has a shelf life that lasts for a really long time.

Step #3 is you take that video – the same video – and embed it onto your blog. You reach out to your email list and say, “Hey, I just made this great video for you!” Put a little thumbnail picture of the video in the email and you get them to click through and go to your blog post and watch it.

That will create the same kind of search index for people coming to your blog and coming to your website – where you can engage them further. If they’re new visitors, you can invite them to join your email list.

These three steps:

  1. Start with FB live (big reach!!)(no time!!) – do something actionable – people are looking for results – you want to give them the experience of getting the results they’re looking for…
  2. Post on youtube (search!!)(long shelf life!!)
  3. Post on your blog (web site) add bonus content that people can download (grow your email list) bing!!!

Here’s the thing – this information is awesome – but if you don’t make these changes then you will spend too much time and not get the return you’re looking for

— if you want to really get this right, then you’ll want to join my FREE Training on how to do Facebook Live for your business.

https://GoLiveAndThrive.com

Go do that !! Right now!!

I can’t wait to see your videos…!

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How to Create Engaging Video Campaigns With Just a Smartphone


Business Innovators Radio

“In the last few years with the technology of good quality video being available on your smartphone, it’s become all too simple and accessible for anyone to produce video. The block is around how do you tell a good story that’s compelling and that’s going to resonate with the people who you want to talk to.

“Everyone is already a good storyteller. We tell stories all the time. But most people, even though they have a collection of stories, they don’t really know how to sort through them and figure out which kind of story should I be telling to the client or customer that I want to be speaking to that will resonate with them.”

Join my FREE Videomaking Mastermind Group on Facebook
https://www.facebook.com/groups/videomakingmastermind/

Brad Powell is a business coach and videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling. Brad inspires entrepreneurs to find everyday moments that make great marketing and he’s dedicated to helping small businesses get over the limiting belief that video marketing is too daunting and time consuming.

As a former Outward Bound Program Director and National Geographic contractor, Brad shows you how to tap into your sense of adventure and helps you become bold and daring when you need to be – like when you’re facing your audience.

 

Surprising reasons why Instagram Video Length is Ideal

Why is everyone so afraid of video?

Because they think it takes too much time, it’s too expensive, it’s too difficult or it’s too scary!

Instagram Video Length is ideal to make awesome videos in no time.

Here’s a style of video marketing that’s just way to easy not to do it. Instagram has become a community where you can share visual moments, with your smartphone camera, simply and beautifully. Some moments, however, need more than a static image to come to life – which is why Instagram video was born.

Until fairly recently video has been missing from Instagram. The Instagram video length of up to 2 minutes allows you to make short videos in no time at all and share them across your social platforms on a regular basis. With Instagram video you can make stunning short form videos that build your brand and rock your business.

2 Minute Video Marketing

Yoga instructor Kaitlin Daddona promotes her yoga practice with 15-second videos – made with her iphone – that she uploads to Instagram. She now has a group of 2,000+ people who follow her and every time she posts a new video she gets a couple hundred likes – which means that her followers are making her video visible to others.

Making a video like this is the exact opposite of the perfectionist’s method of spending hours planning your shots and then more hours tweaking the edits. It takes Kaitlin less than five minutes to create a new video start to finish.

And while this works great for a yoga instructor like Kaitlin – imagine the many, short, 15-second videos you could make showing visual parts of your work. Whatever reasons you’ve been hanging onto for why you aren’t yet making your own videos: “it’s too complicated,” “it takes too much time,” “i don’t have the right equipment,” this leaves you with no excuse. Everyone has a smartphone with a video camera – and everyone has ten minutes to put one of these together.

Instagram Video Length of 2 minutes leaves no excuse

Whatever reasons you’ve been hanging onto for why you aren’t yet making your own videos: “it’s too complicated,” “it takes too much time,” “i don’t have the right equipment,” this leaves you with no excuse.

Everyone has a smartphone with a video camera – and everyone has ten minutes to put one of these together.

So, get inspired to make your own Instagram video, and when you do please join my FREE Videomaking Mastermind Group on Facebook where you can share your videos, receive positive feedback and get inspiration from others.

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How to Achieve Inconceivable* Live Video Success

Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog, posting on all those platforms, is overwhelming.

It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.

So, recently I decided to take a different approach.

What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?

I started experimenting with Facebook Live and just last week I achieved inconceivable* live video success…!

I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.

The live feed can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.

I wanted to share early results from this experiment (see video above) because it’s doing even better than I expected.

In this interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 400 people and the video had over 230 views.

I had a specific call to action which was to invite people to my Big Idea Lab event (which was the first thing I said at the start) – so I have a pretty clear idea that 230 people actually saw, heard or watched my invitation!

Let’s compare this to an earlier post I did to announce the same event, which was a regular post with an image. It had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.

Clearly Facebook likes live video and will reward you when you make one by showing it to more people.

But it gets better.

I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.

This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!

Did it work? As of this writing the next Big Idea Lab has 43 people registered. Which, as far as I’m concerned is a huge success!

If you’ve been going way down the social media rabbit hole and you’re feeling fatigued from your content marketing, I invite you to join my FREE Videomaking Mastermind group on Facebook where you’ll learn more about how to build engagement and trust with your ideal clients – by doing Live Video.

https://www.facebook.com/groups/videomakingmastermind/

*The Princess Bride is one of my favorite films – especially love the Spaniard’s response to inconceivable: “I do not think this word means what you think it means…”

4 steps to create an outstanding video profile that connects

Libby Kirkpatrick is a singer-songwriter and massage therapist who recently moved from Austin to Boston. She was interested in setting up her massage therapy practice in the Cambridge area and, as someone who just moved to the area, she needed to attract an entirely new group of clients. We combined both her talents in this authentic video profile of her work.

Then we created a video profile branding plan that allowed her to combine her talents and give her an immediate entrée to likely clients in the area. Her new massage practice is in a rented treatment room housed at a yoga studio – where there are a dozen yoga instructors teaching classes to a few hundred students each month.

To introduce herself to the community she offered to play and sing for Savasana at the end of yoga classes. (Savasana is the last pose done for every class in which students lay on the floor in a resting meditation). Because the yoga teachers where she practices also teach at several other studios in the Cambridge area – she also offered to sing at the same teachers’ classes at their other locations in Cambridge.

With this plan, in just a few weeks, she was be able to introduce herself to literally hundreds of local yoga students – her perfect target population as folks likely to be interested in a massage therapy session. Then she invited them in for a free assessment session – and followed up with a multi-session package offer. Anyone interested could visit her site and schedule a time for their free session online. This was a very simple-to-get-started strategy that gave Libby high visibility, and meaningful connection, with a group of her most likely clients.

Interested in devising a plan for how you can introduce yourself and share your story to a ton of prospective clients with video?

Join my FREE Videomaking Mastermind Group on Facebook

video profile“Massage is a very grounding experience for me. I love to give massage. There’s an expression that if you give a massage, you get a massage and I have that experience.

One of the things that I would say is my specialty is the the concept of wholism. Somebody might come in with a specific incident that happened, in their neck or their shoulders, and they find as they come off the table that they have a new awareness throughout their body – maybe it’s more mobility in their hips or ease in their being.

So, giving massages is a privilege for me to work with another person who’s entrusted themselves to me. It’s an honor – and I take it very seriously.”