Because they think it takes too much time, it’s too expensive, it’s too difficult or it’s too scary!
Instagram Video Length is ideal to make awesome videos in no time.
Here’s a style of video marketing that’s just way to easy not to do it. Instagram has become a community where you can share visual moments, with your smartphone camera, simply and beautifully. Some moments, however, need more than a static image to come to life – which is why Instagram video was born.
Until fairly recently video has been missing from Instagram. The Instagram video length of up to 2 minutes allows you to make short videos in no time at all and share them across your social platforms on a regular basis. With Instagram video you can make stunning short form videos that build your brand and rock your business.
2 Minute Video Marketing
Yoga instructor Kaitlin Daddona promotes her yoga practice with 15-second videos – made with her iphone – that she uploads to Instagram. She now has a group of 2,000+ people who follow her and every time she posts a new video she gets a couple hundred likes – which means that her followers are making her video visible to others.
Making a video like this is the exact opposite of the perfectionist’s method of spending hours planning your shots and then more hours tweaking the edits. It takes Kaitlin less than five minutes to create a new video start to finish.
And while this works great for a yoga instructor like Kaitlin – imagine the many, short, 15-second videos you could make showing visual parts of your work. Whatever reasons you’ve been hanging onto for why you aren’t yet making your own videos: “it’s too complicated,” “it takes too much time,” “i don’t have the right equipment,” this leaves you with no excuse. Everyone has a smartphone with a video camera – and everyone has ten minutes to put one of these together.
Instagram Video Length of 2 minutes leaves no excuse
Whatever reasons you’ve been hanging onto for why you aren’t yet making your own videos: “it’s too complicated,” “it takes too much time,” “i don’t have the right equipment,” this leaves you with no excuse.
Everyone has a smartphone with a video camera – and everyone has ten minutes to put one of these together.
So, get inspired to make your own Instagram video, and when you do please join my FREE Videomaking Mastermind Group on Facebook where you can share your videos, receive positive feedback and get inspiration from others.
The video above, made with my daughter, fully embraces jump cuts (yes, we’re jumping!) The camera angle is fixed and the goal was to shorten the sequence of us moving up the stairs. I wanted to use this video on Instagram – only 15 seconds – which meant the original footage of the two of us jumping up the entire flight of stairs was far too long.
But, jump cuts can be abrupt. They can be jarring. They can be obnoxious.
Wondering just exactly what a jump cut is?
As the video below demonstrates, shot by the Vimeo Video School, they are not always a good thing.
“A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly.” (Thank you Wikipedia!)
You create jump cuts when you cut between two sections of footage shot from the same exact camera angle – for example in a live interview with a talking head. And when they come across as too abrupt and jarring they call attention to your video making process and draw your viewer away from the story you’re telling which is very, (very) bad.
You can easily avoid a (bad) jump cut. The easiest method is to cut between close-ups, medium, and wide shots. Or cut back and forth between your interview subject and B-roll footage – or shoot your subject from two angles and cut back and forth between the two viewpoints.
But what if you love jump cuts?
I may be dating myself, but who can forget that jump cut from the start of 2001 A Space Oddyssey when the ape throws a bone in the air and the scene jumps to a shot of a (bone shaped) space station orbiting the earth? Or the rivetting jump cuts from Run Lola Run? (OK, I’ll admit it, I really liked watching actress Franka Potente run down the streets of Berlin.)
When should you use jump cuts?
Jump cuts are great for showing the passing of time, or to speed up a sequence or to add comedy.
A great example is this ‘Coasting’ video, below, produced for Brahma by videographer Allen Martinez, which uses jump cuts to great effect. (also shot on stairs)
Note the rider’s-eye view sequence (that starts 10 seconds in) once the subject on the scooter descends a long flight of stairs in one of Rio’s favelas.
I hope you enjoyed this post as much as I enjoyed creating it for you.
http://awesomevideomakers.com/wp-content/uploads/2017/05/jump-cuts.jpg5151030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-14 15:06:372017-08-08 14:34:18How to use jump cuts to make your videos awesome
When you introduce yourself & your work do you make people feel like they’re back in high school?
Did you find high school painful? When you were a student would you have been in favor of abolishing your school? (yes, I would’ve)
My own high school years were not pretty. I went to what was supposed to be the finest high school in the country. Phillips Andover Academy. At least that was the myth. In reality the place felt like it was doing its best to drive a bunch of round pegs through square holes. (If you’ve seen the film, Dead Poets Society, then you have some sense of the atmosphere).
In the worst of my classes, the teaching (read: lecturing) was a one-way street. Unless you were called on, there was no engagement. Spontaneity was frowned on. We were placed in required seats, in rows, and made to be mostly passive consumers of required subjects. While having to sit through seemingly endless lectures I recall thinking, “I could find a better way to teach than this – and do a better job than these guys.” (note: when I was a student at Andover, the school was all male, and the teachers were all guys – I know, right? – ugh).
There was one thing that saved me
Photography. By my third year I found my way into the school’s photo lab and basically started spending as much time as I could making images. It was my escape. I was inspired by the world of photojournalism and intrigued by how a single image could capture an entire story. I’ve been following my passion for image making ever since.
But there was another aspect of photography that made a world of difference. The learning was all about doing. The discovery, exploration and education was almost entirely experiential. My two photography teachers became facilitators and guides. I was constantly being asked to try things out on my own – and learn by doing. I loved it. And I thrived. And, because of my level of engagement, I developed a trusting relationship with my photography teachers who became my first true mentors.
So why does this matter?
Let’s say you have a passion, some enterprise or project, that you’re trying to make happen. You offer a unique solution to a problem that a lot of people want help with and you’re inspired to help them out. You’re super talented at what you do and you know that in order to succeed you need to build a following – a community of people who engage with you and your work.
Sound like you?
All you need to do now is teach people about what you offer. As soon as they learn all about your product, your features & services – they’ll start hiring you or buying your thing – right? Well, not exactly.
This is where the problem is.
Take a look at the landscape of how almost everyone (whether a small business or a single freelancer or a social entrepreneur) lets people know about their work.
They end up making me feel a lot like I’m back in my high school history class. Their teaching (read: marketing) is all one way – and it’s all about them. There’s no relevance (to me). (I’m thinking, “Why should I care about this?” and “Why should I pay attention?”)
“But,” you say, “What about social media? Surely having more ways to connect and so many more connections gives us more chances for engagement, right?”
If anything, social media has only made things worse. Facebook, Twitter, Instagram and Pinterest have turned us all into one-way broadcasters – creating a fire hose of endless information – that’s all about us.
Here’s the brutal truth: when it comes to the great work you do – nobody cares. People don’t want to hear from you about you. What they care about is their own stuff – and the problems they’re dealing with. If you want to engage with them – building trust and getting them involved with the thing you’re most passionate about – there’s only one way you can do this.
You need to give them the experience of getting the solution they’re looking for.
It doesn’t matter if your passion is dog grooming or design or dealing with climate change – if you’re going to build a following of people who share your passion and who want to work with you, you need to provide an experience of getting the solution.
After all those formative years as a student, I moved to the Pacific Northwest where I became an experiential educator. I developed an outdoor program that eventually became part of the Pacific Crest Outward Bound School. The methodology was all about learning by doing. And it involved building trust and engagement and helping groups of young people work together towards a common goal.
All good lessons for today’s entrepreneurs…
Case Study: Geordie Wood and Fader
In the video above, made for FADER and Visual Supply Company, Geordie Wood, photo director for The FADER, shares how Visual Supply Company’s new ipad app, Journal will allow more people to see, view, and contribute to photography as a whole. But Wood doesn’t talk about Journal so much as he talks about his own process as a photographer – and what he sees as the value that Journal provides to photographers (and photography lovers) everywhere.
We’re engaged, not because of the features & benefits of the product but because of Wood’s journey and vision.
Welcome to experiential engagement
This is the first of a series of posts I’ll be writing each week to explore the methods, tools and best practices for what I’m calling experiential engagement. To be completely transparent, this is my passion – and I intend to engage as many of you as possible.
I hope the process will provide you some experience of how to create engagement and build community for that thing that you’re most passionate about.
http://awesomevideomakers.com/wp-content/uploads/2017/02/dead_poets_society_ethan_hawke.jpg7201280Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-13 19:57:372017-08-08 14:42:40How to introduce yourself on video so that it matters
What are the first steps to telling a good story with video?
Every story has a hero, and when you’re telling a story you want to make your customer the hero. But to tell a good story, your hero needs lots of hurdles to overcome. We love watching a hero triumph over some great challenge. We don’t pay attention to stories that are about nice people living in a nice world doing nice things.
This is because our brains are wired to look out for trouble. It’s an evolutionary thing. It kept us alive when life was full of life and death struggles (and we were all the underdogs – chased by lions and tigers and bears, oh my!)
When the hero of your story gets in trouble – we start to pay attention.
1. Make your hero the underdog
Case Study: Misty Copeland – #IwillwhatIwant
32 year-old ballerina Misty Copeland has a great underdog story. And we all love an underdog.
Copeland was relatively unknown, and as a teenager, she was told via several rejection letters that she would never be a dancer. Her body wasn’t right, and at 13, she was too old.
As the video (above) opens, this is all told via a voiceover quotes from her past rejection letters.
2. Show don’t tell
But then, in a wordless revelation, we are shown Copeland flying through the air – a segment reminiscent of the final scene in Billy Elliot – with Copeland proving herself before our eyes. (Despite the early rejections, she is now a soloist for the American Ballet Theatre.)
This is brilliant, and efficient, storytelling.
The opening voiceover echoed things Copeland heard as a child.
But the visuals tell the opposite story.
We see Copeland power across the stage with strength and grace,
3. Talk with your audience
The tagline, “I Will What I Want,” appears at the close as a defiant call to action.
According to David Droga, founder of the Droga5 Agency, the “I Will What I Want” campaign is aimed at women who do not wait for permission, advice or affirmation from others to follow their passion.
Instead of creating a campaign about their clothing line, the video’s sponsor, Under Armor, built a site at www.iwillwhatiwant.com where athletic females can join with their peers to form “the ultimate fitness community.”
This is great engagement – especially for a brand that previously featured male athletes almost exclusively. They’ve succeeded at telling a great story. More importantly, now Under Armor has a nearly endless range of topics for an ongoing conversation with their target of athletic women – a place where women can go to share their passion and get support from their peers.
Right now the absolute best way to talk with your audience on a regular basis is through Facebook Live. You can reach your audience and engage them by sharing one story after another. And you can learn more about how to engage and grow your audience with just your smartphone by joining my FREE Videomaking Mastermind group on Facebook.
http://awesomevideomakers.com/wp-content/uploads/2017/02/MistyCopeland.jpg338600Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-02-10 23:05:392017-08-08 14:48:563 simple steps to telling a good story with video
And you’re working on stuff that you are crazy for. You say you’d do it even if you didn’t get paid. But here’s something that happens with creatives like you. You tend to stay in your creative closet. It’s a kind of block that’ll keep you from revealing your true talent. But, with just a little, regular exposure, your creativity can come out of the closet.
In the music making world this is called ‘woodshedding.’ As in ‘0ut back practicing in the woodshed for hours and hours to get good enough.’
But you can build your audience, and be engaging, while you’re still in the woodshed. You can share your process – a little at a time – no matter what you do and no matter where you are in your learning curve. Each day you can post a small tidbit of what you’re working on. And you’ll learn so much in the process.
It doesn’t have to take a lot of time. Your share can be a tweet, a Facebook post, a photo on Instagram. But most engaging is a short video. Just pull that smart phone out of your pocket and show us something you’re doing today. Take 30 seconds and then share the clip.
Do this often. Make it a habit. People will respond and you’ll build your community. And once it becomes a habit, it will become part of your creative process – driving your work forward.
How you can do this yourself?
The video above is about as good as a sharing your process video can get. It shows just how engaging a story about someone’s process can be. It’s an endearing interview with artist Zina Nicole Lahr and a close look at her process – something she calls, ‘creative compulsive disorder.’
Zina needed something that would showcase her work but also tell a little bit about her personality and her interests. She had two days to shoot and edit so she and videographer Stormy Pyeatte shot the interview and smashed something together to meet their deadline.
But at nearly 6 and 1/2 minutes this video is long. And it shows so many projects. You could easily break this down to eight or nine separate short clips. There’s the LED parasol project, the robot project(s), the tarantula project, the crane puppet, the train puppet, stop animation, the soldering iron, the sea monster… each one of these could be stand-alone 30-seconds-in-a-day-in-the-life-of-the-artist videos.
How do you do this? You keep your smart phone handy with a simple tripod and turn it on when you hit an interesting or inspiring moment in your day.
You can also get help. Zina enlisted her friend who was a videographer. You don’t even need to go that far. Any friend who knows you well could sit behind your smart phone and make sure that you’re in the frame and ask you questions, interview style.
All you have to do is answer. No script needed. Best situation would be to partner with someone and help each other out with making short ‘share your process’ videos with each other. Not only will this make it easier, and better quality, but you can hold each other accountable.
Zina’s video ended up with a lot of visibility. It was chosen as a staff pick on Vimeo and has over 1 million views on facebook. Gives you some idea of the potential response to a ‘here’s what I’m up to’ video.
http://awesomevideomakers.com/wp-content/uploads/2017/01/Zina-Nicole-Lahr.png373685Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-01-26 13:37:282017-12-28 12:00:37Will Sharing Your Process Help You Rule The World?
Think for just a minute about the last time you spent in good conversation with one of your closest friends. Imagine what that conversation was like. What was the pacing like? your listening? their response? the times that you talked from your heart? It’s likely that your conversation was a two-way exchange.
Compare that with the last time you sent an email message to your audience. Or the last time you wrote a blog post. Was there the same kind of listening going on?
Can you imagine that your last email blast was, in fact, any kind of conversation at all?
OK, so now you’re thinking, “Well, Brad, how do I have a conversation when I’m sending a mass email or writing a blog post? I’m writing by myself and there’s nobody talking back to me.
1. Ask a question
I have one idea for you which is: ask a question that’s very intriguing – and encourages a response.
2. Tell a story
Or tell a story that’s like some kind of mystery
3. Make a promise
Make a promise that at the beginning offers to answer the question and if people will only pay attention to what you’re saying, they’ll find out what the answer is.
4. Leave room – for your customer to be heard
Even better, when you’re on social media, make your customers part of the conversation. Ask a question – and people will answer – in the comments below. Listen to and engage with customers and your business will benefit in ways that you’ve never imagined.
My conversation questions for you?
What questions are you asking your audience? Or what questions are you going to ask your audience – today?
http://awesomevideomakers.com/wp-content/uploads/2017/05/conversation-questions.jpg6801030Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-01-25 23:23:182017-08-08 14:56:29How to create good conversation questions for your business
When you’re faced with a feeling of camera shyness, what’s it costing you in your life when you aren’t showing up?
Where does your shyness show up in other aspects of your work?
I have a client who’s work is helping Moms feel less overwhelmed. She’s creating a daily planner especially designed for Moms called ‘The Artful Planner.’ But, when we first talked about making a video that would promote her work she said, “There’s no way I’m going to be in the video.”
Which, not all that surprisingly, is how a lot of people react when I first bring up video making.
Time to strap on the GoPro
In this case we came up with a creative solution that showcased my client’s planner using a you-are-there point of view with the help of a GoPro camera.
The cool thing about GoPro is that you get to be in the driver’s seat of whoever is wearing the camera on their head. (Think base jumpers, surfers and other extreme sport fanatics.) In this case we simply showed a-day-in-the-life of how any Mom might use an Artful Planner.
This was so much fun to make! I had my client wear the camera on her head and I controlled shooting via an ipad monitor. A 9-inch monitor!! I was also using a second camera – so I found that I could do a two-camera shoot simultaneously.
When you’re thinking to show your work, and promote your work to others, you really want to think process, not product. Share a unique glimpse of what you’re working on. By sharing your day-to-day process – the things you really care about – you can form a unique bond with your audience.
Show your work, share your creativity and get discovered
I just put down Austin Kleon’s most recent book – which is great for quick inspiration on sharing your creativity with others (you can read the whole thing in about 10 minutes – there’s lots of pictures). Austin proposes that you show your work in the form of a daily dispatch. And that if we do, then over time the small contributions will begin to add up to something profound.
The process is nothing terribly involved: Austin recommends spending 15 or 30 minutes at the end of each day selecting and sharing something on your social networks.
“What I mean by that is one little bit of media that you push out every day, some little piece of your process that you share with people,” he says. Set yourself a daily goal to show your work: one photo (or a 15-second video) on Instagram, tweeting the favorite sentence you read that day, doing a blog post about something you love.
Why telling stories about your work is not always a good thing.
It took a long time for me to get this one right.
But once I did, everything started getting easier. New clients started showing up – not only with more interest in my work but with a greater appreciation for its value.
And yet, this is the one mistake that I see creative business owners making. It’s the thing that keeps them from standing out from the crowd and can turn your efforts to engage your audience into just so much time wasted.
Visit any website (especially your own ‘About’ page) and you’ll see the problem:
Talking about yourself instead of talking about your customer.
I know. I did this. It feels natural to want to show what you can do – or demonstrate the length and breadth of your experience. But your customers and clients don’t really care about you and your story. They care about themselves and their own story. They care about their problems and concerns. And they want to know if you understand them.
It’s Not About You – It’s About Them
Take a look at your website or your latest social media post or the elevator pitch you’ve been using at networking events. Is it all about you and how great your service or product is?
Or could you be telling video stories about the real benefits that your customers are looking for? Start telling stories about your customers and they’ll start talking with you – and hire you.
Here’s 5 essential steps to telling stories about your customers
1. Begin by telling their story.
2. Talk about their circumstances.
3. Present a picture of where they are now that shows you understand their concerns
4. Then show them where they could be.
5. Listen to what your customers & clients want and then show them how you can help them get it.
Air on the side of humanity
The Jet Blue video above does this beautifully. In 30 seconds it perfectly describes the circumstances of the typical frequent flyer – showing the lack of customer care provided by the airline industry. In a review of the video, Adweek points out that the video shows how we’re actually quite pigeon-like, “Much like the humble pigeon, who flies in crowded spaces, gets crumbs for snacks and is generally ignored and/or despised, we tend to be unappreciated when we take to the skies aboard (other) airlines.”
Anybody who’s ever flown can relate.
And it’s funny because it’s a pigeon who’s narrating.
The video closes with a key insight that you can’t help but agree with: “There’s gotta be a way to fly with a little respect.”
Why this works
Jet Blue shows us where we are today – which is a crumby place to be (see what I did there?). And then suggests the possibility of something much better – which speaks to our collective desire.
We want to fly with respect.
Then they hit us with how they’ll take us there – with more leg room and free, unlimited snacks and two slogans to help us feel respected: “Air on the side of humanity” and “You above all.”
This video didn’t go super viral – but it didn’t have to. It just works because it tells a great story.
Sometimes we can feel like our social media stuff is getting way out of hand. Trying to pay attention to Facebook and Twitter and Youtube and LinkedIn and Instagram and your blog, posting on all those platforms, is overwhelming.
It can feel like you’re traveling in six different directions – and it’s a bit of a gerbil wheel because it’s often hard to tell what kind of results you’re getting.
So, recently I decided to take a different approach.
What if I focussed all of my online activities to support things I’m doing offline – in the real world? After all, the main goal of all this online marketing is to actually meet people and start working with them, yes?
I started experimenting with Facebook Live and just last week I achieved inconceivable* live video success…!
I’m now hosting two live events each month and each event has guest speakers. So, my new content marketing strategy has evolved to do weekly interview with a guest of an upcoming event on Facebook Live – where they can share actionable content. We talk about the guest and invite people to come to the next event.
The live feed can be shared with the guest’s audience on Facebook in addition to my own – so I’m able to reach new people with every broadcast.
I wanted to share early results from this experiment (see video above) because it’s doing even better than I expected.
In this interview I was talking with Digital Marketer Taylor Kloss via Skype and doing a live broadcast of our conversation. Here’s what happened: this video reached 400 people and the video had over 230 views.
I had a specific call to action which was to invite people to my Big Idea Lab event (which was the first thing I said at the start) – so I have a pretty clear idea that 230 people actually saw, heard or watched my invitation!
Let’s compare this to an earlier post I did to announce the same event, which was a regular post with an image. It had a reach of only 6 people and there’s no way to tell if any of those people even noticed the invitation.
Clearly Facebook likes live video and will reward you when you make one by showing it to more people.
But it gets better.
I can take the same video and upload it to Youtube and post it on LinedIn and share a screenshot on Instagram (and tag Taylor) and post a link to it on Twitter (and tag Taylor). And, like I’m doing right now, turn it into a blog post and then send it out via email.
This is no longer doing six different things all going in six different directions. One piece of content that took 10 minutes to produce. And it’s in support of growing my community in the real world!
Did it work? As of this writing the next Big Idea Lab has 43 people registered. Which, as far as I’m concerned is a huge success!
If you’ve been going way down the social media rabbit hole and you’re feeling fatigued from your content marketing, I invite you to join my FREE Videomaking Mastermind group on Facebook where you’ll learn more about how to build engagement and trust with your ideal clients – by doing Live Video.
http://awesomevideomakers.com/wp-content/uploads/2017/01/live-video-tylor.png266473Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2017-01-14 16:22:282018-01-14 13:28:46How to Achieve Inconceivable* Live Video Success
Libby Kirkpatrick is a singer-songwriter and massage therapist who recently moved from Austin to Boston. She was interested in setting up her massage therapy practice in the Cambridge area and, as someone who just moved to the area, she needed to attract an entirely new group of clients. We combined both her talents in this authentic video profile of her work.
Then we created a video profile branding plan that allowed her to combine her talents and give her an immediate entrée to likely clients in the area. Her new massage practice is in a rented treatment room housed at a yoga studio – where there are a dozen yoga instructors teaching classes to a few hundred students each month.
To introduce herself to the community she offered to play and sing for Savasana at the end of yoga classes. (Savasana is the last pose done for every class in which students lay on the floor in a resting meditation). Because the yoga teachers where she practices also teach at several other studios in the Cambridge area – she also offered to sing at the same teachers’ classes at their other locations in Cambridge.
With this plan, in just a few weeks, she was be able to introduce herself to literally hundreds of local yoga students – her perfect target population as folks likely to be interested in a massage therapy session. Then she invited them in for a free assessment session – and followed up with a multi-session package offer. Anyone interested could visit her site and schedule a time for their free session online. This was a very simple-to-get-started strategy that gave Libby high visibility, and meaningful connection, with a group of her most likely clients.
Interested in devising a plan for how you can introduce yourself and share your story to a ton of prospective clients with video?
“Massage is a very grounding experience for me. I love to give massage. There’s an expression that if you give a massage, you get a massage and I have that experience.
One of the things that I would say is my specialty is the the concept of wholism. Somebody might come in with a specific incident that happened, in their neck or their shoulders, and they find as they come off the table that they have a new awareness throughout their body – maybe it’s more mobility in their hips or ease in their being.
So, giving massages is a privilege for me to work with another person who’s entrusted themselves to me. It’s an honor – and I take it very seriously.”
http://awesomevideomakers.com/wp-content/uploads/2017/05/libby-kirkpatrick.png7811402Brad Powellhttp://awesomevideomakers.com/wp-content/uploads/2017/09/Awesome-Video-Makers_opt-logo.pngBrad Powell2016-12-15 23:33:452017-08-08 15:27:034 steps to create an outstanding video profile that connects
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