Are you creating content that matters?

When you’re posting something on social media, it can be hard to know whether you’re saying something meaningful or just adding to the noise.

But then there are moments when you feel so strongly about something that you just have to speak up.

This is one of those moments.

I made this video for you.

Here’s how this video got made:

Last week I was talking with my friend and fellow creator, Pete Longworth, about his program “Create Content That Matters” and was inspired to up my game and go make a video about something that mattered.

I picked up my camera and went out walking in my neighborhood not knowing exactly what I would shoot. It was early evening and it had been raining all day. Memorial Day had just gone by so there were a lot of flags flying.

So, I chose flags as my main subject and started shooting them from different angles.

Then, I remembered what David Meerman Scott said to me during my interview with him a couple of weeks ago about “Newsjacking” which is all about creating content that follows what everyone is seeing and talking about on the news.

The big news of the day has been all about the recent mass shootings. But I still didn’t really know what I wanted to say that wouldn’t just add to the noise.

I started thinking about the stories America tells itself and wanted to use the same symbols to tell a different story.

Then, when I got home, I saw the mad-lib style op-ed in the NY Times by Alex Kingsbury and that gave me the last piece of the puzzle.

The media response has repeatedly been so much the same that you could use the same template and just fill in the blanks.

What if we started telling a new story? Maybe we could make something different happen this time?

What if you started creating your own content that matters? What stories could you tell that would make a difference?

What change could you be making?

If this video inspired you in any way, I’d love to hear your feedback.

You can leave your comments and join the conversation here.