If you asked 50 people what you stand for, could they immediately give you a clear answer?

What do you stand for?

If I asked 50 people about what you or your business stands for, could they answer that? Clearly? Not a fuzzy kinda-sorta… but, an emphatically clear answer.

Brace yourself, because standing for something also means standing against something. Some people just aren’t gonna dig your business. What do you stand against? What customers do you not want?

Linda Morrison joins me in this lively conversation about the importance of standing for something – and the best way to communicate what you stand for so that people get it.

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